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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter?

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Why Do We Need a Social Media Policy?

SocialFish

To combat these issues, associations wrote email policies for the employee handbook and trained their staff on the proper business use of email. Your employee handbook is full of such documents and should also include social media guidelines. Your social media guidelines provide a format for this education.

Policies 222
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Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services.

CPM 204
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8 Things To Know About Social Media Compliance

Keyhole.co

For existing employees, make sure they receive education and training. Share materials to help educate them on compliance-related issues. Begin by educating yourself and your employees on the risks. Ensure that members of the compliance team are on hand to answer questions. Remember, don’t go it alone. Definitely!

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What Key & Peele Can Teach Marketers About Contagious Content

Convince & Convert

As a business storyteller, improviser, and comedian who has taken sketch and writing classes at Second City (it’s in the handbook that all good improvisers make a Second City pilgrimage at least once in their lives), I think this duo represents the best of what great comedy storytelling and social satire can and should be.

Content 100
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Social Media - Kaleidoscope Marketing

Diva Marketing Blog

Social media tools may fall out of favor; but the concept of leveraging the conversational, digital world to engage, educate and energize our customers is here to stay. The Product Marketing Handbook by Rick Chapman offers a simpler explanation. What exactly is a marketing channel? Glad you asked. Wow girlfriend, that's intense.

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Courseopedia Search Engine Helps You Find Courses

Bill Hartzer

Courseopedia includes online college courses, vocational schools, and even private educational opportunities like courses offered by private instructors. AMA Handbook of Public Relations Published Before the invasion of YouTube, Facebook, and bloggers, the Internet. Share this on Technorati. Tweet This!