Looking to get a better handle on the various ad options available to you on Snapchat?
If you want to reach younger audiences, then it's pretty much essential to have at least some understanding of Snap, and the tools it has available. To help with this, back in 2017, Snapchat launched its 'Explore' platform education courses, which provide helpful overviews of the various Snap ad options and how they can be used.
And now Snapchat has revamped and updated its Explore education courses, with a new range of tools and insights designed to help get you up to speed on your various on-platform reach options, and better promote your business to the app's 186 million daily active users.
Spotted by Twitter user Akram Alodini (and shared by social media expert Matt Navarra), the updated Snapchat Explore provides a range of educational course options to choose from, covering everything from ad formats, audience targeting and analytics.
It also includes an updated Snap Ads accreditation program, which is another course that you can add to your LinkedIn profile to help showcase your platform understanding.
The modules cover all the key elements, and even if you're largely familiar with Snap ads, they serve as a good refresher, and may highlight some aspects you'd previously overlooked.
There's even a course planner element, where you can map out your Snap learning journey.
As noted, even if you feel confident that you understand all there is to know about Snap ads, it's worth a look, while for those seeking to get a handle on the app's ad tools, and how they can use them to best effect, it's a well put-together guide which showcases the various options.
You can check out the updated Snapchat Explore here (you need to sign in with your Snapchat ID), while you can also access it via the Help section in your Snapchat ads profile.