2010

November 2010: Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101.

Optimizing Facebook for Business: Tabs, Tags & Sharing

Harp Interactive

It takes a lot to cut through the clutter and stand out. When it comes to Facebook, your brand is competing with rants, life events, link suggestions, pet photos, Mafia Wars, Farmville & other businesses vying for attention!

The Year of Social Media 2010 [infographic]

Mindjumpers

Tweet. At Mindjumpers, we thought it could be interesting to make our own infographic about the year of social media 2010, and here we would like to share the result of our work with you.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. And let's be honest, we've all used it at one time or another — shame on us

More Trending

Everything you ever needed to get started with Twitter

SocialFish

I was thinking it was probably time to post something for Twitter beginners, since it’s been a million years since the last time we did , but luckily we have some fab blogger buds who have been busy writing some of this up so I don’t need to!

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Guest post by Erica Holt. Please stop yawning. Don't worry. This isn't another overview post about how to search engine optimize a news release. You can read all about that here, here, and here. The thing is, despite the ad nauseam

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11 Myths of Social Media Marketing

Webbiquity SMM

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all.

Olive Garden on Facebook: How To Not Use Social Media.

Jason Yormark

How Olive Garden ineffectively uses Facebook to promote their brand

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

8 Tips to Get More Out of LinkedIn

Justin Levy

When we talk about social media platforms there is a tendency to point to Twitter and Facebook as the platforms where we all agree that we spend a majority of our time online. When we need videos we go to YouTube. When we need photos we head over to Flickr.

December 2010: Isle of Man Twitter's top 20 | Sherrilynne Starkie

Sherrilynne Starkie

Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

Listen; engage; develop. That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization.

25 Tips to Get Your Website to the Top – How to be #1 on Google!

Harp Interactive

Why is it so important to be # 1 (beside the fact that no one remembers #2)? According to information leaked on AOL (AOL results are fed by Google): #1 position on Google search results page is worth 8.5 times more than #5 position.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook vs. Google [infographic]

Mindjumpers

Tweet For a long time, Google and Facebook have been battling for being the most visited websites. While Facebook has been dominating the social web, Google has been dominating pretty much everything else.

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Thoughts on Poken & Off-line Social Networking

The Marketing Blog

Remember the Casio digital diaries which were a digi-fashion statement way back in the 90s? A brilliant concept that enabled you to store the details of all your contacts including their names, phone-numbers and what not.

Social Networking Friends vs. Real Life Friends | Almost Savvy

Almost Savvy

While many of us use social networking tools differently, most of us struggle with similar questions and challenges. Should I connect only with family and good friends on Facebook and only business contacts on LinkedIn

10 Reasons to Have a Social Media Response Triage Flowchart

SocialFish

We do a lot of work with associations to help them develop what we call social media triage (or escalation or response) charts.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. My friend (and client, but he's a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new

How PR and Social Media Can Work Together

Webbiquity SMM

Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective.

Olive Garden on Facebook: How To Not Use Social Media

Jason Yormark

UPDATE: It appears this is actually a scam. The official Olive Garden Facebook Fan Page posted such. Obviously Olive Garden is not behind this nor supports it. However rather then pull this blog post, I still think it raises some good

Facebook Marketing: Now Available! | Justin Levy

Justin Levy

I'm proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase. It has been a 12-month process from the time that we originally started talking about

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

December 2010: Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

HOW TO: Read 26 Books A Year

Dave Fleet

Tweet Late in 2009, Julien Smith’s fantastic approach to reading inspired me to set an ambitious target for this year: to read one book every two weeks throughout the year. I even published my target list of books so people could hold me to account.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#.

What You Can Learn From H&M's Use Of Social Media | Mindjumpers

Mindjumpers

What You Can Learn From H&M's Use Of Social Media. Sara Hansson Posted by Sara Hansson Oct 1st, 2010. Tweet. H&M is one of the businesses that has done some great work in using social media for marketing. Here is what you can learn from

30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010

Direct Marketing Observations

2010 was a heck of a year in so many ways wasn’t it? I know it was for me. One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it?

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I Don't Care Where. You. Are. Right. Now. | Almost Savvy

Almost Savvy

Hey, you! Yeah, you standing in line at Starbucks using your phone to check-in while waiting to get your daily latte. We need to have a word. We've been connected for awhile on Twitter and Facebook. I like you, really I do

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Mobile apps are a waste of time for associations.

SocialFish

* deep breath * There. I said it. And I know I’m going to get a lot of grief over it, so let the debate begin.

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The Problem With PR

Waxing UnLyrical

Tweet. You know what the problem with PR is? Most PR pros (and firms). We in the PR industry have done a poor job of defining and promoting what we do. The term “PR” has become synonymous with “press releases” (easy enough to understand