November 2010: Ottawa's Twitter top 20 | Sherrilynne Starkie
NOVEMBER 27, 2010
NOVEMBER 27, 2010
MAY 10, 2010
A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?. Community Pages 101.
SEPTEMBER 28, 2010
It takes a lot to cut through the clutter and stand out. When it comes to Facebook, your brand is competing with rants, life events, link suggestions, pet photos, Mafia Wars, Farmville & other businesses vying for attention!
DECEMBER 30, 2010
Tweet. At Mindjumpers, we thought it could be interesting to make our own infographic about the year of social media 2010, and here we would like to share the result of our work with you.
JUNE 29, 2010
Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. And let's be honest, we've all used it at one time or another — shame on us
SEPTEMBER 27, 2010
I was thinking it was probably time to post something for Twitter beginners, since it’s been a million years since the last time we did , but luckily we have some fab blogger buds who have been busy writing some of this up so I don’t need to!
NOVEMBER 15, 2010
Guest post by Erica Holt. Please stop yawning. Don't worry. This isn't another overview post about how to search engine optimize a news release. You can read all about that here, here, and here. The thing is, despite the ad nauseam
MAY 24, 2010
Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all.
MARCH 30, 2010
How Olive Garden ineffectively uses Facebook to promote their brand
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
NOVEMBER 20, 2010
When we talk about social media platforms there is a tendency to point to Twitter and Facebook as the platforms where we all agree that we spend a majority of our time online. When we need videos we go to YouTube. When we need photos we head over to Flickr.
DECEMBER 12, 2010
MAY 25, 2010
Listen; engage; develop. That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization.
JULY 13, 2010
Why is it so important to be # 1 (beside the fact that no one remembers #2)? According to information leaked on AOL (AOL results are fed by Google): #1 position on Google search results page is worth 8.5 times more than #5 position.
OCTOBER 14, 2010
Tweet For a long time, Google and Facebook have been battling for being the most visited websites. While Facebook has been dominating the social web, Google has been dominating pretty much everything else.
The Marketing Blog
SEPTEMBER 19, 2010
Remember the Casio digital diaries which were a digi-fashion statement way back in the 90s? A brilliant concept that enabled you to store the details of all your contacts including their names, phone-numbers and what not.
JULY 12, 2010
While many of us use social networking tools differently, most of us struggle with similar questions and challenges. Should I connect only with family and good friends on Facebook and only business contacts on LinkedIn
NOVEMBER 22, 2010
We do a lot of work with associations to help them develop what we call social media triage (or escalation or response) charts.
DECEMBER 21, 2010
I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. My friend (and client, but he's a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new
DECEMBER 6, 2010
Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective.
MARCH 30, 2010
UPDATE: It appears this is actually a scam. The official Olive Garden Facebook Fan Page posted such. Obviously Olive Garden is not behind this nor supports it. However rather then pull this blog post, I still think it raises some good
JUNE 23, 2010
I'm proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase. It has been a 12-month process from the time that we originally started talking about
DECEMBER 28, 2010
DECEMBER 26, 2010
Tweet Late in 2009, Julien Smith’s fantastic approach to reading inspired me to set an ambitious target for this year: to read one book every two weeks throughout the year. I even published my target list of books so people could hold me to account.
MARCH 31, 2010
The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign.
OCTOBER 1, 2010
What You Can Learn From H&M's Use Of Social Media. Sara Hansson Posted by Sara Hansson Oct 1st, 2010. Tweet. H&M is one of the businesses that has done some great work in using social media for marketing. Here is what you can learn from
Direct Marketing Observations
DECEMBER 3, 2010
2010 was a heck of a year in so many ways wasn’t it? I know it was for me. One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it?
MARCH 31, 2010
Hey, you! Yeah, you standing in line at Starbucks using your phone to check-in while waiting to get your daily latte. We need to have a word. We've been connected for awhile on Twitter and Facebook. I like you, really I do
NOVEMBER 11, 2010
* deep breath * There. I said it. And I know I’m going to get a lot of grief over it, so let the debate begin.
SEPTEMBER 14, 2010
Tweet. You know what the problem with PR is? Most PR pros (and firms). We in the PR industry have done a poor job of defining and promoting what we do. The term “PR” has become synonymous with “press releases” (easy enough to understand