2010

November 2010: Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101.

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Optimizing Facebook for Business: Tabs, Tags & Sharing

Harp Interactive

It takes a lot to cut through the clutter and stand out. When it comes to Facebook, your brand is competing with rants, life events, link suggestions, pet photos, Mafia Wars, Farmville & other businesses vying for attention!

What You Can Learn From H&M's Use Of Social Media | Mindjumpers

Mindjumpers

What You Can Learn From H&M's Use Of Social Media. Sara Hansson Posted by Sara Hansson Oct 1st, 2010. Tweet. H&M is one of the businesses that has done some great work in using social media for marketing. Here is what you can learn from

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. And let's be honest, we've all used it at one time or another — shame on us

Just Because We're Social Networking “Friends” Doesn't Mean I'll.

Almost Savvy

You Don't Bring Me Flowers Anymore. Where did the romance go? When did we stop asking, “Tell me about yourself,” “Do you like to take long walks on the beach?” or even the tired old line, “What's your sign

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11 Myths of Social Media Marketing

Webbiquity SMM

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all.

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Guest post by Erica Holt. Please stop yawning. Don't worry. This isn't another overview post about how to search engine optimize a news release. You can read all about that here, here, and here. The thing is, despite the ad nauseam

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Olive Garden on Facebook: How To Not Use Social Media.

Jason Yormark

How Olive Garden ineffectively uses Facebook to promote their brand

8 Tips to Get More Out of LinkedIn

Justin Levy

When we talk about social media platforms there is a tendency to point to Twitter and Facebook as the platforms where we all agree that we spend a majority of our time online. When we need videos we go to YouTube. When we need photos we head over to Flickr.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

December 2010: Isle of Man Twitter's top 20 | Sherrilynne Starkie

Sherrilynne Starkie

Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

Listen; engage; develop. That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization.

You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#.

How Disney Reached 100 Million Page Likes on Facebook

Mindjumpers

Tweet Last weekend, Disney hit the huge amount of 100 million likes across its more than 200 official brands, properties and character pages. The company has been around for 109 years and is loved by people all over the world – no doubt the company is “liked” on Facebook too.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Thoughts on Poken & Off-line Social Networking

The Marketing Blog

Remember the Casio digital diaries which were a digi-fashion statement way back in the 90s? A brilliant concept that enabled you to store the details of all your contacts including their names, phone-numbers and what not.

Social Networking Friends vs. Real Life Friends | Almost Savvy

Almost Savvy

While many of us use social networking tools differently, most of us struggle with similar questions and challenges. Should I connect only with family and good friends on Facebook and only business contacts on LinkedIn

10 Reasons to Have a Social Media Response Triage Flowchart

SocialFish

We do a lot of work with associations to help them develop what we call social media triage (or escalation or response) charts.

How PR and Social Media Can Work Together

Webbiquity SMM

Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. My friend (and client, but he's a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new

Olive Garden on Facebook: How To Not Use Social Media

Jason Yormark

UPDATE: It appears this is actually a scam. The official Olive Garden Facebook Fan Page posted such. Obviously Olive Garden is not behind this nor supports it. However rather then pull this blog post, I still think it raises some good

Facebook Marketing: Now Available! | Justin Levy

Justin Levy

I'm proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase. It has been a 12-month process from the time that we originally started talking about

December 2010: Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

HOW TO: Read 26 Books A Year

Dave Fleet

Tweet Late in 2009, Julien Smith’s fantastic approach to reading inspired me to set an ambitious target for this year: to read one book every two weeks throughout the year. I even published my target list of books so people could hold me to account.

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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end.

Google Headhunts Through LinkedIn – A Case Story

Mindjumpers

Tweet Guest blog written by Steffen Hedebrandt , who is passionate about entreneurship, networking, personal and professionel development. He currently works as a COO at VintageandRare.com.

10 Reasons to Work for a Startup [#whyworkforstartup]

The Marketing Blog

Like any typical evening, we’re busy working on our office desks. Suddenly @santoshpanda sparked of a bright initiative that led to exchange of some interesting thoughts. The channel was ‘Twitter’ and to participate you had to answer the reasons for working in a startup.

I Don't Care Where. You. Are. Right. Now. | Almost Savvy

Almost Savvy

Hey, you! Yeah, you standing in line at Starbucks using your phone to check-in while waiting to get your daily latte. We need to have a word. We've been connected for awhile on Twitter and Facebook. I like you, really I do

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Mobile apps are a waste of time for associations.

SocialFish

* deep breath * There. I said it. And I know I’m going to get a lot of grief over it, so let the debate begin.

Mobile 266

The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured?

ROI 239

The Problem With PR

Waxing UnLyrical

Tweet. You know what the problem with PR is? Most PR pros (and firms). We in the PR industry have done a poor job of defining and promoting what we do. The term “PR” has become synonymous with “press releases” (easy enough to understand

MacBook Air vs MacBook Pro: MacBook Air Review After Owning The MacBook Pro

Jason Yormark

Tweet So a few months ago I went into my local Apple store and had the opportunity to play around a bit with the newly launched MacBook Air. Needless to say it was one sexy piece of hardware, and I of course wanted it badly.

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14 Situations When You Shouldn’t Tweet

Justin Levy

This morning started like every morning usually does, with me taking Sasha outside for her morning walk before heading to the office. I use the time that I walk her in the morning to gather my thoughts for the day, check and process email, jump into Twitter for a minute or two and read Playbook.