2006

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Buzz Marketing for Technology

Tech marketing spending is on the rise again and will increase by 7.5%, the highest growth rate in four years, according to a report from IDC. While tech marketing investment will climb this year, it will also outpace global IT spending

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Buzz Marketing for Technology

A KnowledgeStorm survey of more than 4500 IT professionals found that more than 80% read blogs, with 18% saying they read them daily and 33% weekly! Moreover, 53% of respondents said blogs influence their purchase decisions

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Buzz Marketing for Technology

WebTrends, LiveStats, WebSideStory – are all software vendors with no standards for calculating hits, views and more. Competing methods of measuring traffic online leave advertisers and marketers almost flying blind

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Buzz Marketing for Technology

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Buzz Marketing for Technology

There are an ever increasing number of Web-based RSS readers out there - and if you think of RSS as a tool for helping you to drink from the fire-hose of information on the Web, then you'll find a lot to like about Web-Based RSS readers

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Buzz Marketing for Technology

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Buzz Marketing for Technology

Spending on online video is expected to soar to $1.5 billion in 2009 from a projected $385 million this year, according to eMarketer. Which is why Andy Plesser, founder of PR agency Plesser Holland Associates, has started a video blog

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Buzz Marketing for Technology

Direct Impact Marketing recently conducted a survey of B2B marketers on lead generation tools. When voting for their favorite best-of-breed B2B lead generation tool, 65% of those surveyed nominated email, blogging and web analytics

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Buzz Marketing for Technology

It is estimated that 70% of Google's searches result in click-throughs to search listings provided by “natural” search results. And Yahoo's and MSN's natural search results are thought to be responsible for 60% of their search

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Buzz Marketing for Technology

A Columbia University study published in Science (2/10/06 issue) sheds light on the role that social influence can play in driving consumer demand. Researchers recruited more than 14000 people in a study to measure the impact of social

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Buzz Marketing for Technology

Google recently introduced "click-to-play" video ads. The ads will run based on the Google AdWords bidding model and can be targeted contextually or to specific sites. Both approaches support a geographical targeting overlay

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Buzz Marketing for Technology

Green is the new Black, and tech vendors -- just like fashion designers -- are trying to cash in on this latest trend. That means developing batteries, chips and computers that are less power hungry and more eco-friendly

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Buzz Marketing for Technology

Web phone-calling company Skype (now part of eBay) is bringing online social networking to the masses. It's unveiling a service that allows groups of up to 100 people to hold spontaneous conversations online

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Buzz Marketing for Technology

Well check out this story I found in one of my 7-year-old son's books … Houdini came up with a terrific Buzz way to promote his act in the early years of his fascinating career. Whenever he and his wife Bess arrived in a new town

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Buzz Marketing for Technology

This week, Atlanta-based startup, ContactAtOnce! announced that it's added new features to its “presence-aware” marketing service, which it says can help increase lead conversions by as much as 25%! What is presence-aware marketing

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Buzz Marketing for Technology

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Buzz Marketing for Technology

Buzz Factor – HIGH – The last number I've seen published by Apple on iPod sales is 42 million sold since 2004. And a recent Forrester report says that 29% of the 42 millions buyers have downloaded a podcast. Another 27% said they were

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Buzz Marketing for Technology

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