2011

Is Klout On The Way Out?

Unspoken

This morning, Klout launched a new algorithm, which has affected the scoring of Social Media users “Online Success Scores.”

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Why Most Social Media Departments Fail

Techipedia: Tamar Weinberg

A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm.

Trending Sources

How to Participate in a Tweet Chat

Janet Fouts

Twitter chats, sometimes known as a Twitter party or a tweet chat, happen when a group of people all tweet about the same topic using a specific tag (#) called a hashtag that allows it to be followed on Twitter.

Is LinkedIn the New Old Boys Network?

Adam Sherk

According to the new Pew Internet study Social Networking Sites and our Lives there are nearly twice as many male LinkedIn users as female. What gives? So what accounts for this disparity? More males in the workforce?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Feature Friday: What Nike Can Teach Us About Social Media

Ari Herzog

The following feature article is written by Brandon Yanofsky. Do you know where Nike’s Just Do It! slogan came from? A serial killer was about to be executed by firing squad. When asked if he had any last words, he said, Let’s Do It!

Mom & Pop Need Your Social Media Help

Jason Yormark

I’ve been back home the past week or so in Chicago visiting family and friends. It’s always great to get back and visit, eat the great food, and feel some actual summer heat. Seattle has been failing in delivering any sort of summer so far.

How Google+ Could Affect SEO

Idaconcpts

Google HQ is constantly looking for ways to improve the quality of searches. While arriving late to the social media party, the search giant is finally showing signs of introducing user-generated into the search algorithms.

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People Curation

Aggregage

I just finished reading a great post by Ville Kilkku titled: Klout, Triberr, paper.li, and the future of content curation. It made me realize that people curation should be a lot of what we are really talking about here. But before I get to that, let me step through what he talks about.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Get Your Profile and Data Completely Disconnected from Klout

Unspoken

LATES UPDATE. November, 1 2011: As of today you can request complete opt-out of your Klout account! Login your Klout account —> profile settings —> if you would like to delete your account press here!

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Further, those who are seasoned may seem at a loss in the apparent “simplicity&# of it all.

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Google+ Tips and Tricks

Janet Fouts

This post is meant to be a getting started guide for those of us who got an invite and are now wondering how to use Google+. If you’re looking for an overview of Google+ check out Part 1 of this post: Google+ and World Domination. Start with your Google Profile.

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Google Expanded Sitelinks: Optimize Opening Text in META Description Tag

Adam Sherk

Google’s expanded sitelinks give sites greater exposure for branded searches and the ability to dominate the page one results above the fold.

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A World Gone Social

Learn how companies must adapt to survive.

Think Twice About Automating Your Social Media Efforts

SocMed Sean

I recently participate in an Twitter chat where the conversation turned to whether or not it’s a good idea to automate social media activities.

Five way to improve your social media measurement

Dave Fleet

Tweet. We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities.

ROI and the Impact of Social CRM [NEW WHITE PAPER]

SocialFish

Our latest white paper is out! Introducing ROI and the Impact of Social CRM: 12 Forward-Looking Use Cases for Associations. This paper is the second in our Social CRM series. The first paper in the series, Social CRM for Associations , has had close to 2000 downloads to date)!

Learn Twitter From Justin Bieber

Ari Herzog

Does it surprise you that pop star Justin Bieber is ubiquitous on Twitter? He doesn’t have to tweet, even. His fans adore the 16-year-old. They retweet each other, glued to any mention of Bieber’s name.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

“You Have To Love People”: The Shashi Bellamkonda Interview

Firebelly

Twitter, Trains & Tandoori Chicken. I met Shashi Bellamkonda a few years ago at the Optimization Summits where we were both speaking (along with Mack Collier , Jason Fall s, John Jantsch , Jay Ehret , Mark Juleen and other members of the social media intelligentsia).

Pitching Social Media: Key Takeaways I’ve Learned In 6 Months

Jason Yormark

It’s hard to believe that it’s only been roughly 6 months since I left Microsoft for the agency world.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Why Twylah Is My Favorite Influential Tool

Unspoken

Twylah is a blog of your own tweets arranged by your most influential topics. It gives your followers or customers an instant insight into the content you tweet about the most. Are you curious how Twylah works?

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

This is a guest post by Tim Ware, owner of HyperArts. You can follow Tim on Twitter or on Facebook.

15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

One of the fantastic things about the growth of social media is how it has widened our window on the world.

Does Google Freshness Update Make Online Reputation Management More Difficult?

Adam Sherk

Google’s recent algorithm change that favors the most recent content for certain types of queries offers good opportunities for news and content sites. But for individuals and organizations, does the freshness update make online reputation management more difficult?

Cartoon: Speaking Social Media

SocMed Sean

Working in social media in my day job and my night job, I spend a LOT of time around social media geeks. The other day, I overheard an entire conversation that was so full of social media lingo and jargon that it was like a whole new language.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

25 Suggestions For How To Use Twitter

Dave Fleet

Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Get specific: Follow your favourite leagues, teams, players, writers etc.

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Social media salaries, titles, and job descriptions

SocialFish

Thinking about hiring for social media? Here is a useful infographic on getting a social media job from the Daily MindFlash blog. This is actually targeted to people looking for social media jobs, but it’s equally useful for anyone looking to hire the right person. Enjoy.

Feature Friday: How to Increase Web Traffic

Ari Herzog

Tunnel picture by pixelplacebo. The following guest article is by Steven Papas. Nobody can survive as an internet marketer without traffic. Traffic is the reason a seller will make sells, it is the reason you will get subscribers and it stands at the center of internet business and money making.

Marketing via Aggregation, Filtering and Curation – Tools and Resources

Aggregage

Great picture and post on the Information Overload Paradox : The post talks about the issue of overload: I can certainly consume more content than I could two decades ago, but no matter how much content is available, I can’t consume much more.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.