Social Media Today

DECEMBER 28, 2022

What's coming next for IG? Here are the platform's three key areas of focus.

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Ignite Social Media

APRIL 8, 2022

Photo by Giammarco on Unsplash. It’s so easy to grab music, sounds or images on social media and reuse them. TikTok even encourages it. So is it ok for brands to do the same things individuals can do? The short answer is no. As you use social media platforms to build your brand, you shouldn’t overlook the legal consequences that might arise.

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Fair Use Social Media Meme Public Domain 215

Social Media Today

DECEMBER 5, 2022

The labels are designed to help prioritize and manage your IG DMs.

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Jon Loomer

AUGUST 14, 2022

Given how stagnant Facebook ads targeting production has been the past couple of years, it’s nice to have some positive news about something added. Meta announced new B2B targeting options for your Facebook ads. Let’s discuss what these options are and how you might use them. The New Options. First, I admit that I had to read the descriptions for these first three options multiple times because they are so similar, and surely have overlap.

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The Social Media Hat

MAY 18, 2022

Season 01 Episode 03 of the Virtual Event Strategist Podcast. The post Virtual Event Strategy: Getting Started With Elephantine Events appeared first on The Social Media Hat.

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Eventful Strategy Social Media Project 216

Oktopost

SEPTEMBER 22, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. It has been famously said that no lead should ever be left behind. With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them?

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Data Engagement Hubspot B2B 174

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Should you focus on photos? Videos? Blogs? What about forums? And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses.

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Types Social Media Microblogging Overview 145

WebInKnow

APRIL 25, 2022

Elon Musk is reportedly in advanced talks to buy Twitter. Unfortunately, his vision of an unfettered town square with few restrictions on what people can say is an impossible utopia. Social networks ceased being free speech platforms a decade ago when they moved from reverse chronological display (newest post at the top) to one showing content to users driven by AI algorithms.

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Social Networking Buy Report Twitter 145

Forbes Social Media

OCTOBER 20, 2022

The project, assigned to a Beijing-led team, would have involved accessing location data from some U.S. users’ devices without their knowledge or consent.

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Project Team Data Social Media 145

Buffer Social

NOVEMBER 16, 2022

Post-Elon Musk’s takeover of Twitter, interest in other social networking sites has spiked significantly. Some names may be familiar to you while others are completely new, but a quick search on Google Trends reveals that old or new, people are looking for the next, best microblogging platform. Source Tumblr ’s one of those familiar names and a popular choice — actor Ryan Reynolds made a public move to Tumblr.

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Social Media

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I wrote about it two years ago , and it’s an option that largely escapes advertisers. I want to take a second look at custom metrics today and provide two specific examples of how I use them. What Are Custom Metrics?

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Jon Loomer

AUGUST 28, 2022

If you run Facebook ads under a Special Ad Category, you should know that Facebook Special Ad Audiences are going away. In this post, let’s shed light on what they are, the timeline for their removal, and what you can do instead. Let’s go… What Are They? Special Ad Audiences are only relevant to those running ads promoting a Special Ad Category.

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API Facebook Course Issues 214

Jon Loomer

NOVEMBER 16, 2022

It’s finally here. You can run ads on Facebook and Instagram that target your Instagram followers. If you’re like me and this sounds like old news, it’s not. There was something that was similar, but it didn’t include followers. We’ll get to that. Let’s walk through how it works and how you can start targeting your Instagram followers today.

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Features Instagram Course Groups 212

Jon Loomer

DECEMBER 6, 2022

Meta has started rolling out a big update to lead forms for Facebook ads. Advertisers will have the ability to tell a story by displaying benefits, product imagery, testimonials, and more. This is the most significant update to Facebook lead ads in years. Let’s go through what is new (see “Final Product”). I include a video near the bottom that walks through what this looks like when you’re done.

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Facebook Overview eBook Course 210

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Social Media

Jon Loomer

JUNE 1, 2022

A/B split tests are helpful for uncovering the most effective posts or ads in a scientific way. Did you know that you can do this with organic content ? You’re probably familiar with A/B split tests for Facebook ads. This process allows you to test variables like targeting, optimization, and creative in a scientific way, showing variations to random groups without overlap.

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Organization Facebook Content Metrics 213

Jon Loomer

SEPTEMBER 26, 2022

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. One of those features is Gated Content, and you may have this feature now (I do). This is a potentially big and useful update for marketers. Let’s talk about what Gated Content is, how to set it up, and when this might be most useful.

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Content Facebook Groups Groups 211

Jon Loomer

JUNE 27, 2022

Meta announced several new features to improve Lead Ads back in May. One of those features is Lead Filtering, which can improve the quality of your leads. Not everyone has the feature yet, but I do. So, let’s walk through what Lead Filtering is and how you might use it. What is Lead Filtering? One of the biggest issues advertisers have with Meta Lead Ads is the quality of leads.

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Questions Features Team Advertising 211

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Ignorance of these rules is negligence. Fail to understand the rules and how to comply with them, and you should expect to get ads rejected. Do it often and plan to get your ad account, page, or Business Manager disabled.

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Facebook Policies Issues Reputation 213

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Social Media

Jon Loomer

FEBRUARY 7, 2022

Back in November, Meta announced that they would be removing detailed Facebook ads targeting options. I covered it on a Pubcast Shot as well. Except, the changes that would be made were far more significant than anyone had expected. Thousands of detailed targeting options were removed on January 19. Let me tell you: Meta wasn’t messing around!

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Facebook Course Advertising Organization 212

Jon Loomer

NOVEMBER 9, 2022

First, I walked you through the basics of campaign creation related to TikTok ads. The process is surprisingly similar (possibly inspired) by Facebook Ads Manager. Today, let’s discuss your options for TikTok ads Custom Audiences. The concept of Custom Audiences on TikTok is largely no different than that on Facebook. You are able to create audiences of your customers and people who engaged with you, either on or off of the platform.

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Eventful Engagement Organization Groups 207

Jon Loomer

NOVEMBER 1, 2022

Just in time for the holidays, Meta is bringing back 28-day click attribution. This is some of the best news advertisers have received in a while. At the moment, though, I haven’t seen anything official from Meta on the reasoning behind it, the quality of that reporting, or what it means for the future of optimization and reporting. So, for now, let’s discuss what has happened, how it impacts your advertising, and what it could mean.

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Privacy Advertising Aggregator Report 207

The Social Media Hat

DECEMBER 22, 2022

Learn about the first criteria for successful influencer marketing. The post Why Is Brand Fit So Important For Influencer Marketing? appeared first on The Social Media Hat.

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Influencer Brands Marketing Social Media 207

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Social Media

The Social Media Hat

MAY 11, 2022

Don't leave your virtual event plan for the last minute. Start now! The post Steal This Virtual Event Plan For A Flawless Event appeared first on The Social Media Hat.

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Eventful Social Media Platform Strategy 211

The Social Media Hat

JULY 13, 2022

Season 02 Episode 01 of the Virtual Event Strategist Podcast. The post The Virtual Event Marketing Strategy You Need Today appeared first on The Social Media Hat.

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Eventful Strategy Marketing Social Media 213

The Social Media Hat

DECEMBER 26, 2022

Learn the importance of personal branding for executives. The post What Is Executive Branding, and Why Is It Critical? appeared first on The Social Media Hat.

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Brands Social Media Influencer Marketing 210

Social Media Today

JUNE 9, 2022

The new rules will mean that businesses looking to run finance-related ads will need to have official documentation from local regulatory authorities.

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Products Google 213

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Social Media

Social Media Today

JULY 12, 2022

Like Facebook's Brand Collabs Manager, Instagram's Creator Marketplace will help you find the right creative partners for your campaigns.

Instagram 213

Instagram Platform Influencer Campaign 213

The Social Media Hat

JUNE 6, 2022

21 Experts Share Their Most Memorable Virtual Events. The post What Makes For A Memorable Virtual Event? appeared first on The Social Media Hat.

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Eventful Social Media Engagement 210

Social Media Today

MARCH 9, 2022

Twitter's looking to evolve its business display and eCommerce tools, with a view to developing new user behaviors and experiences.

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Twitter Products Tools 216

Social Media Today

JANUARY 12, 2022

TikTok's biggest stars represent some of the biggest content trends in the app, which can provide a better perspective on what works.

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List Trends Content 214

Social Media Today

OCTOBER 12, 2022

Questionable screenshots, slower than expected development and other challenges could impede Zuck's metaverse vision.

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Questions 217