Sat.Dec 15, 2012 - Fri.Dec 21, 2012

Book Review: Stand Out Social Marketing

SocialFish

This is a guest post from Mike Lewis, VP of Marketing for Awareness and author of Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence.

Review 283

How To Grow Your Facebook Community

Waxing UnLyrical

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. Image via niallkennedy on Flickr, CC 2.0. I have been working with a new client since July. They are a service business. One that could have a vibrant Facebook community, if they could just get to that point.

Social Commerce IQ 2012 [Report]

Mindjumpers

The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce.

Report 253

4 Must-Reads + 1 Must-See On Instagram’s TOS Changes

Firebelly

This week Instagram announced changes to its terms of service that will go into effect on January 16, 2013. With change, comes drama. There has been plenty of that – with many in the traditional and social media spaces speculating the consequences these changes may bring.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Social media offers innovative ways to reach out

SocialFish

This is a guest post by Ekaterina Walter, a social innovator at Intel and the author of “ Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg ”.

More Trending

Content Marketing on Chinese Micro Blogs

Mindjumpers

Guest post written by Weijia Zhong, who has lectured in Communication at Sichuan Normal University in China. Her research focuses on new media advertising. Meanwhile teaching, she has held a position as marketing planner at Chendu Media Group.

Mobile Gaming To Grow Faster Than Social, Online Gaming

The Realtime Report

Mobile gaming is growing more rapidly in the US than either social or online casual gaming, according to an eMarketer report. With its rapidly expanding audience, mobile gaming will also lead in advertising growth. The top sources of revenue for mobile gaming are: paid downloads.

Mobile 193

Community Management Program Registration is up!

SocialFish

Calling all community managers…! We know you’ve been sitting waiting by your email for this very moment… Registration is up for our Private Community Management Certificate Program !

Why Measuring the Networked Nonprofit is a Must-Read

Waxing UnLyrical

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015.

Mobile 238

Social Networking Stats: Twitter Tops 200 Million Monthly Active Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users.

Students and technology [INFOGRAPHIC]

SocialFish

Another interesting infographic from BachelorsDegreeOnline , using data from Educause’s ECAR Annual Study of Students and IT. Are you ready for when these undergrads become grads… and postgrads… and coming to you for professional development ?

Study 241

Optimize: a Discussion with Lee Odden [Video]

Waxing UnLyrical

I don’t do a lot of book reviews. Because I don’t like to skim books, I really read them, and that takes time. And time is the most precious thing we have.

Video 228

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

4 Top Facebook Mistakes by Companies in 2012

Atom Thought

Treat Facebook to push Press Releases: More often than not companies push their press releases intended for newspapers and magazines on Facebook. We have seen this become as bad as publishing scanned images of the press releases.

Facebook Contest: Truvia Asks Fans To Drive Business Development

The Realtime Report

Truvia – a sugar alternative – is seeing solid results from a social media campaign asking fans to help direct the company’s expansion efforts.

Non-Profits and Political Campaigns Turn to Mobile Fundraising

SocialFish

This is a guest post by Beth Longware Duff. Are you using mobile fundraising technologies? ———————— If merchant services can go mobile with credit card processing, why can’t non-profits and politicians tap some of that technology to raise money?

Mobile 235

Home for the Holidays

Waxing UnLyrical

Tomorrow, I’m going “home” for Christmas. To India. It’s bound to be emotional. I haven’t been home for Christmas in over 10 years, and I suspect while much has changed, much has probably remained the same. Image: arindam.ttb via Flickr, CC 2.0.

iPad 223

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Top 10 Public Relations Blunders for 2012

Bill Hartzer

I always look forward to the end of the year.

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal.

Mobile 160

Quote of the Week: on Private Communities

SocialFish

If Forbes.com says it , it must be true! My bold… Private online communities offer secure spaces for customer intimacy programs, product innovation summits, and peer-peer idea exchanges.

Personalizing With Purpose

Buzz Marketing for Technology

Posted in CRM eCommerce Personalization. Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Is Your Marketing Plan Integrated?

The Social Media Incubator

It is used to be that companies that invested in a marketing plan at all only had to craft their marketing plan for a brick and mortar world. Even after the advent of the Internet, many companies didn’t integrate an online marketing plan.

Social Network Ad Spend To Rise 48% in Asia-Pacific Region

The Realtime Report

Social ad spending in the Asia-Pacific region will grow faster than social ad spending in North America or Western Europe, according to a new report from eMarketer.

Case Study: What Is Required To Go From Idea To Reality?

Kikolani

This is a guest post by Ruan Oosthuizen. Disaster may come at any given moment. Normally I try not to but sometimes you just can’t help expecting the worst. Why is that?

My Top Posts of 2012 on Inbound Marketing and Audience Development

Adam Sherk

Another year gone by and once again it is time for the obligatory best of the year post. These roundups may be overdone, but I enjoy putting them together because it is interesting to look back and see what made an impression.

SEO 146

Abusing the Facebook Attention Chain for Negligible Brand Gain

Convince & Convert

It’s now accepted wisdom that successfully getting fans to engage with your brand’s missives on the Facebook platform has a linear impact on impressions due to the EdgeRank algorithm.

Brands 146

Live Streaming of New Media Summit Digital Event

Atom Thought

New Media Summit is holding an event right now at Gurgaon Country Inn. link] We are proud to be the media partners for them and are glad to stream the event live here. Go ahead, watch, comment and participate online. Look at the agenda here) Wach the live event here: Watch the recording of the.

The History of Google Panda & Penguin, Abridged

Kikolani

This is a guest post by Matt Beswick. Every year, Google quietly releases hundreds of refinements to their search engine algorithms. Most of these updates are small, incremental changes that go largely unnoticed.

Google 144

KPI Dashboard for Social Media Metrics

Akamai Marketing

Stay Akamai: Since our last blog post, you should have identified the goals and metrics on the Social Media Strategic Plan template. If you followed the process, it was probably very clarifying for you. I find that a lot of businesses and professionals don’t go through this exercise.