Sat.Dec 15, 2012 - Fri.Dec 21, 2012

How To Grow Your Facebook Community

Waxing UnLyrical

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. Image via niallkennedy on Flickr, CC 2.0. I have been working with a new client since July. They are a service business. One that could have a vibrant Facebook community, if they could just get to that point. It is a new business with no name recognition apart from the founders… and that too, just in their industry. The founders are industry heavyweights, with incredible backgrounds.

4 Must-Reads + 1 Must-See On Instagram’s TOS Changes


This week Instagram announced changes to its terms of service that will go into effect on January 16, 2013. With change, comes drama. There has been plenty of that – with many in the traditional and social media spaces speculating the consequences these changes may bring. Instagram says it now has the right to sell your photos.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Mobile Gaming To Grow Faster Than Social, Online Gaming

The Realtime Report

Mobile gaming is growing more rapidly in the US than either social or online casual gaming, according to an eMarketer report. With its rapidly expanding audience, mobile gaming will also lead in advertising growth. The top sources of revenue for mobile gaming are: paid downloads. in-game purchases of virtual goods (this will become the top-generating revenue in 2013 and beyond). in-game advertising.

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How Flickr and Google Help Us Remember

Ari Herzog

The Library of Congress did not know the names of French brothers Michel, age 4, and Edmond, age 2, when the institution uploaded this photograph to Flickr in the summer of 2008. They knew the duo were Titanic orphans. They didn’t know anything else. The LOC now has that data. They know the kids’ father and why he changed his name when boarding Titanic. They know the name of the woman who took in the kids and raised them.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

PR and Change… On the Edge of Tomorrow

Waxing UnLyrical

I’m sure this will come as a ginormous surprise for all of you…. I love what I do for a living. For you “newcomers” to Waxing UnLyrical, I’m a public relations professional now teaching the next generation(s) of PR pros. Sometimes I say, “Been there; done that.” But that’s not true. The “that” that I did has changed and continues to change dramatically. I was cutting my teeth as a Public Affairs Intern for the U.S.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites.

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More Trending

4 Top Facebook Mistakes by Companies in 2012

Atom Thought

Treat Facebook to push Press Releases: More often than not companies push their press releases intended for newspapers and magazines on Facebook. We have seen this become as bad as publishing scanned images of the press releases. Companies need to realize that their real job begins after getting the likes on Facebook. If they. Digital Insight

Why Measuring the Networked Nonprofit is a Must-Read

Waxing UnLyrical

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Top 10 Public Relations Blunders for 2012

Bill Hartzer

I always look forward to the end of the year. Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes, and the mistakes that other companies in your industry have made: so I don’t make the same mistakes. Every year Fineman PR puts out their list of the top public relations blunders. I’ve posted this for the past few years. So, here is this year’s list, the top ten public relations blunders of 2012.

Facebook Contest: Truvia Asks Fans To Drive Business Development

The Realtime Report

Truvia – a sugar alternative – is seeing solid results from a social media campaign asking fans to help direct the company’s expansion efforts. The campaign, entitled “Turning the Town Truvia,” asks the brand’s Facebook fans where they’d like to see Truvia, reports ClickZ. The incentive? Participating fans are entered for chance to win $5,000 for each nomination.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Happy Holidays! Happy New Year!


Wishing you and your circle of special family and friends a beautiful Holiday seas on. Please be safe and have joyful times with your loved ones. Relax and enjoy every moment together! I look forward to bringing you more exciting and cutting edge social media and integrated marketing tips and campaigns in 2013 ! Yasmin. In honor of the season, I’ve contributed to three organizations that are dear to my heart and do incredible work.

Optimize: a Discussion with Lee Odden [Video]

Waxing UnLyrical

I don’t do a lot of book reviews. Because I don’t like to skim books, I really read them, and that takes time. And time is the most precious thing we have. However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review). I was so excited when it arrived, that I immediately started thumbing through it.

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Personalizing With Purpose

Buzz Marketing for Technology

Posted in CRM eCommerce Personalization. Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. During the last economic downturn, the Web was the only sales channel that grew, while brick-and-mortar businesses contracted significantly.

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. Was the campaign successful, and will Facebook partner with other brands in this way? . Walmart’s “mobile-ad blitz” ran for 72 hours.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Is Your Marketing Plan Integrated?

The Social Media Incubator

It is used to be that companies that invested in a marketing plan at all only had to craft their marketing plan for a brick and mortar world. Even after the advent of the Internet, many companies didn’t integrate an online marketing plan. The first wave of Internet marketing was largely new startups and gutsy entrepreneurs experimenting with how to position their businesses online. Today, however, all marketing wisdom gathered through the ages has changed.

Home for the Holidays

Waxing UnLyrical

Tomorrow, I’m going “home” for Christmas. To India. It’s bound to be emotional. I haven’t been home for Christmas in over 10 years, and I suspect while much has changed, much has probably remained the same. Image: arindam.ttb via Flickr, CC 2.0. It will be a reunion for my family, since all of us siblings will be home at the same time. To top it off, it’s also my high school’s 25th reunion (boy, am I glad I started getting healthy a year ago!),

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Case Study: What Is Required To Go From Idea To Reality?


This is a guest post by Ruan Oosthuizen. Disaster may come at any given moment. Normally I try not to but sometimes you just can’t help expecting the worst. Why is that?

Social Network Ad Spend To Rise 48% in Asia-Pacific Region

The Realtime Report

Social ad spending in the Asia-Pacific region will grow faster than social ad spending in North America or Western Europe, according to a new report from eMarketer. The area will see a 48% increase in social network ad spending in 2013 (passing the $2 billion mark), growth partially fueled by its huge social network user base and variety of social networks for marketers to choose from.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

My Top Posts of 2012 on Inbound Marketing and Audience Development

Adam Sherk

Another year gone by and once again it is time for the obligatory best of the year post. These roundups may be overdone, but I enjoy putting them together because it is interesting to look back and see what made an impression. Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools. News Organizations on Google+: Which Pages Get the Most Engagement? 5 Ways that Social Media Impacts SEO.

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Abusing the Facebook Attention Chain for Negligible Brand Gain

Convince & Convert

It’s now accepted wisdom that successfully getting fans to engage with your brand’s missives on the Facebook platform has a linear impact on impressions due to the EdgeRank algorithm. When you accumulate disproportionately numerous likes, comments and shares on a post, Facebook shows that post to a larger percentage of your fans. Further, because the EdgeRank framework is inherently a self-fulfilling prophecy , fans that like, comment or share post A will almost assuredly see your.

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Live Streaming of New Media Summit Digital Event

Atom Thought

New Media Summit is holding an event right now at Gurgaon Country Inn. link] We are proud to be the media partners for them and are glad to stream the event live here. Go ahead, watch, comment and participate online. Look at the agenda here) Wach the live event here: Watch the recording of the. Digital Discover News Videos

What’s The Best Time to Post to Social Media?

The Social Media Incubator

If you listen to some marketers, they’ll tell you that the best time to send out a social media message is on Thursday at 3 p.m. Well, most of that is just bad advice. There really is no best time to send out a social media message for effectiveness. But there might be a best time for you in terms of time management. There may also be a best time for your business based on who you’re trying to reach. People are on social media at different times of the day. And so should you be.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

KPI Dashboard for Social Media Metrics

Akamai Marketing

Stay Akamai: Since our last blog post, you should have identified the goals and metrics on the Social Media Strategic Plan template. If you followed the process, it was probably very clarifying for you. I find that a lot of businesses and professionals don’t go through this exercise. Let’s review the 3 steps to social media strategy and measurement. The WHY: Identify Objective and Goals: This is perhaps both the easiest and the most difficult to do.

25 Inspired Marketing Predictions for 2013

Convince & Convert

As December comes to a close (and the end of the world is looming upon us), we’re thinking about the whirlwind that 2012 has been, and more importantly, what road has been paved for 2013. With a series of mergers and acquisitions, changes in privacy rules, and dozens of new tools emerging daily, not to mention several major tragedies that have changed expectations of brands and redefined the term “crisis management”, the future of digital marketing is impossible to predict.

Non-Facebook Users: Please Comment Here

Ari Herzog

Anil Dash is insightful about the differences between the old web and the new web. Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all.

Social Commerce IQ 2012 [Report]


The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved.

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10 Laws of Social Networking Terms of Service


With Instagram under fire for changes to its TOS (Terms of Service), I thought it would be useful to review The 10 Laws of Social Networking Terms of Service: Your content is not yours. Social networks and media outlets own more of your content than they ever have before, and always

Bloggers Unite! A 10-Point Guide for Blogger Collaboration

Convince & Convert

Web marketing isn’t a solo endeavor. In fact, the entire goal is connectedness: businesses to prospects, brands to brand advocates, people to people. If you have a blog, you can start connecting from the very beginning. Here’s a blogger collaboration guide to get you started: Note: If you’re already doing some blogger collaboration, check your activity against this list. How many of these ten points have you got covered? Create! It’s more fun to make things together! Working with.

Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One

Social Media Strategery

As your grassroots community takes the next step to becoming an official one, what challenges will you face? Way back in 2008, microblogging and enterprise collaboration platform Yammer launched at TechCrunch50. A week later, I became member #1 of the Yammer network at my old firm, a 25,000 person consulting firm with offices all over the country.

Content Marketing on Chinese Micro Blogs


Guest post written by Weijia Zhong, who has lectured in Communication at Sichuan Normal University in China. Her research focuses on new media advertising. Meanwhile teaching, she has held a position as marketing planner at Chendu Media Group. She has always been interested in social media marketing, in particularly in its development in China. Many Chinese netizens complain a lot about the Great Firewall by which they feel isolated from the rest of the world.

How More Calls and Conversations Will Provide You with Strategic Business Intelligence

Techipedia: Tamar Weinberg

This is a guest post by Jeanne Landau. It’s not rocket science – response rates and budget optimization are the crux of a successful advertising strategy. But, it is surprising the number of businesses we talk to that don’t have a solid plan in place to track leads and response rates so they can accurately tie results back to a specific campaign and budget, and therefore justify the money they spend.

6 Steps to Turn Your Online Lead Generation Into Lead Nurturing

Convince & Convert

Sales leads are the cornerstone success point to any business-to-business (B2B) industry. If you know when someone is looking to buy a product or service that you offer, you can contact them directly, pitch your service, and spell out their return on investment to secure the sale. However, too much focus is placed on these quick win sales. What about the potential customer who doesn’t know how you can help them yet? What about the potential customer who wants a bit more information on prices?

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