Sat.Dec 15, 2012 - Fri.Dec 21, 2012

Non-Facebook Users: Please Comment Here

Ari Herzog

Anil Dash is insightful about the differences between the old web and the new web. Scroll below his post to add a comment — and be forced to comment through Facebook.

PR and Change… On the Edge of Tomorrow

Waxing UnLyrical

I’m sure this will come as a ginormous surprise for all of you…. I love what I do for a living. For you “newcomers” to Waxing UnLyrical, I’m a public relations professional now teaching the next generation(s) of PR pros. Sometimes I say, “Been there; done that.” But that’s not true.

Trending Sources

Social Networking Stats: Twitter Tops 200 Million Monthly Active Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Big Business Spends on Mass Media, While the Media Gets Personal

Unspoken

Have you notice a big difference in a way brands market to you on a smartphone? Neither have we. And that’s the problem. Big business is still investing in the communication of messages using the mass mediums of television and direct marketing, but they haven't notice the real action is on a different screen; and its personal.

Social Commerce IQ 2012 [Report]

Mindjumpers

The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce.

How More Calls and Conversations Will Provide You with Strategic Business Intelligence

Techipedia: Tamar Weinberg

This is a guest post by Jeanne Landau. It’s not rocket science – response rates and budget optimization are the crux of a successful advertising strategy.

Social Network Ad Spend To Rise 48% in Asia-Pacific Region

The Realtime Report

Social ad spending in the Asia-Pacific region will grow faster than social ad spending in North America or Western Europe, according to a new report from eMarketer.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why Serial Complainers Lose Credibility

Geoff Livingston

Image by Rain. So why do serial complainers lose credibility on and offline? We all know these people, the kvetch or worse, the troll, the person that always brings a storm cloud whenever they discuss an issue.

Personalizing With Purpose

Buzz Marketing for Technology

Posted in CRM eCommerce Personalization. Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access.

4 Must-Reads + 1 Must-See On Instagram’s TOS Changes

Firebelly

This week Instagram announced changes to its terms of service that will go into effect on January 16, 2013. With change, comes drama. There has been plenty of that – with many in the traditional and social media spaces speculating the consequences these changes may bring.

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal.

Team 71

A World Gone Social

Learn how companies must adapt to survive.

How to Download and View your Twitter Archive

Idaconcpts

On December 19, 2012 Twitter introduced the ability to download your Twitter archive, so you’ll get all your Tweets (including Retweets) going back to the beginning.

Repurpose Traditional Media for Digital Environments

Geoff Livingston

Many brands struggle to integrate traditional media with interactive environments. In particular, social media can challenge entrepreneurs and marketers. Here are three easy tips to repurpose traditional media for digital environments: 1) Take Photos in Physical Locations.

Home for the Holidays

Waxing UnLyrical

Tomorrow, I’m going “home” for Christmas. To India. It’s bound to be emotional. I haven’t been home for Christmas in over 10 years, and I suspect while much has changed, much has probably remained the same. Image: arindam.ttb via Flickr, CC 2.0.

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Handling Criticism as Constructive Feedback

Engaging Brand

Dad always taught me, never ask a question you don't want an honest answer to.so the first thing I would say, if you don't want honest feedback then don't ask your employee, your customer or anybody!

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Pinterest’s List of Imitators – Part 1

Idaconcpts

The rise of Pinterest as one of the most visited sites on the Internet is well known. The graph above tells the story better than anybody else: Pinterest and its CEO , Ben Silbermann, have the eyeballs. Therefore, it is not a surprise that there are lot of Pinterest copycats running around.

Any of Us Can Fall

Geoff Livingston

Image by Gezze Bro. Last summer I shared on Facebook that I had seen a former mentor outside of Starbucks in what appeared to be a state of homelessness. Susan Kuhn asked me to blog about it. I waited to publish the psot until I felt comfortable enough to discuss some matters, and so here we are.

CRISIS COMMUNICATION & SOCIAL MEDIA: EVEN WHEN IT’S NOT YOUR CRISIS, IT COULD BE

Myrland Marketing

Times of tragedy seem to bring about the best, the worst and the oddest behavior. The past few years have brought us some of the most powerful communication tools of our times. We thought we had mass communication down pat until Social Media came on the scene.

Instagram Does the Two Step - And Steps In It

Social Media Marketing

And just like that, the photo sharing app market is up for grabs. It didn't seem possible just eight short months ago when Facebook announced that it was acquiring the fledgling hipster photo sharing app for $1 billion.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Selling Your Products and Services Online

Engaging Brand

Sometimes I feel as humans we strive to make everything so complicated.in truth, when I say sometimes that may be underestimating the problem. When you are thinking about 2013 simplicity and clarity are two important aspects of selling online.

Facebook Contest: Truvia Asks Fans To Drive Business Development

The Realtime Report

Truvia – a sugar alternative – is seeing solid results from a social media campaign asking fans to help direct the company’s expansion efforts.

25 Inspired Marketing Predictions for 2013

Convince & Convert

As December comes to a close (and the end of the world is looming upon us), we’re thinking about the whirlwind that 2012 has been, and more importantly, what road has been paved for 2013.

How To Grow Your Facebook Community

Waxing UnLyrical

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. Image via niallkennedy on Flickr, CC 2.0. I have been working with a new client since July. They are a service business. One that could have a vibrant Facebook community, if they could just get to that point.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

2013: Clicks and Mortar

Geoff Livingston

Image by CRUSTINA! The big digital media shift in 2013 has little to do with new mobile applications or social networks. Rather, it revolves around how brick and mortar businesses — and in particular stores and entertainment venues — integrate social into their physical brand experiences.

Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One

Social Media Strategery

As your grassroots community takes the next step to becoming an official one, what challenges will you face? Way back in 2008, microblogging and enterprise collaboration platform Yammer launched at TechCrunch50.

Bloggers Unite! A 10-Point Guide for Blogger Collaboration

Convince & Convert

Web marketing isn’t a solo endeavor. In fact, the entire goal is connectedness: businesses to prospects, brands to brand advocates, people to people. If you have a blog, you can start connecting from the very beginning.

Optimize: a Discussion with Lee Odden [Video]

Waxing UnLyrical

I don’t do a lot of book reviews. Because I don’t like to skim books, I really read them, and that takes time. And time is the most precious thing we have.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.