Sat.Jul 02, 2011 - Fri.Jul 08, 2011

Trending Sources

Google+ Tips and Tricks

Janet Fouts

This post is meant to be a getting started guide for those of us who got an invite and are now wondering how to use Google+. If you’re looking for an overview of Google+ check out Part 1 of this post: Google+ and World Domination. Start with your Google Profile. Your profile is going to list your +1′s, posts on Google+ and more soon we don’t know about yet. Account Overview.

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10 Things to Consider As You Move to Google+

Spin Sucks

Something interesting is happening with Google+. We’re all freaking out because we can’t import our Facebook and Twitter friends (you can export Facebook friends into Gmail now, if you’re patient and have a tiny bit of tech savvy). Here we’ve spent years (in most cases) building communities on something we don’t own and guess what? In this case: A database. Video.

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Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. So I was delighted to get a review copy of his new book Launch: How to Quickly Propel Your Business Beyond the Competition which lays out the secrets of Social Media Examiner’ s success. Full disclosure: he mentions me in the book. At the time, I had over 17,500 subscribers.

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Will Media Outlets Keep Using Google+ Personal Accounts? Will Google Let Them?

Adam Sherk

Earlier this week Search Engine Land reported that Christian Oestlien, the Ads Lead for Google+, had posted a message asking businesses to hold off on using personal accounts to create business pages and that non-user profiles would be shut down. Quite a few media outlets have already created personal Google+ accounts and many of them are still up and running. Social Media

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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10 Short Sentences That Sum Me Up

Jason Yormark

I’ve had a hell of a time writing regularly on my blog, and I finally decided to get a little help in the matter by subscribing to Chris Brogan’s Blog Topics. At first the idea of actually paying a nominal monthly fee for access to some blog topic ideas seemed silly, but word on the street seemed pretty positive on the quality so I decided to give it a spin. That being said, here we go!

Buy and Sell Influence on Empire Avenue

Ari Herzog

Gobbledygook for the Empire Avenue robots: {EAV_BLOG_VER:cca0b081a4b11fd5}. Nearly a year after its beta launch and after receiving dozens of invitations, I finally gave in and joined Empire Avenue. That’s right, you can now track my sticker symbol and buy and sell shares of my stock to your heart’s content. Was there a point beyond the aspect of fun? Gamification comes into play.

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What the Heck Is Google+?

Spin Sucks

I’ve spent the past four days in Google+ , trying to figure out if it’s a Facebook killer , a Twitter killer, or just one more social network we have to use. I can say with certainty it’s none of the above, but I haven’t yet figured out what the heck it is. Problem is, it’ll be hard to do so until a good number of my friends are in there and using it.

Social Media Metrics: Jim Sterne on why, what and how to measure


In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say that the Internet is not a actual communication channel and they’re also correct. The Internet is nothing more than a [.].

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Smartphone Apps: Smart Marketing Or Fad?

Small Business Mavericks

It seems that smartphone apps are making a big play. They are becoming more and more popular and present themselves as an awesome way for businesses on the go to take advantage of mobile marketing. But is it a fad or this trend here to stay? I certainly don’t think mobile marketing is going anywhere. It will only get better. And it seems that smartphones – iPhones and Androids – may stick around as well. But who can predict the future? I think, at least, for the near future, you can bet on smartphones to be influential in the mobile marketing arena.

Who Will Buy Your.Brand Domain

Ari Herzog

How many companies are willing to spend up to $200,000 to purchase their own domain? The historical fare,net, domains is not at stake here — but a new group of domains that are determined by each purchaser. The current list of 21 generic top-level domains (excluding country-specific domains such That’s not an option today. Until now. Thank you for reading!

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Google+ and World Domination

Janet Fouts

If you’re as into social media networks as I am you’d have to have your head in the sand to miss the launch of Google+ , a shiny new social network from Google. If you weren’t lucky enough to score an invite, here’s a demo to tease you. Which of course means you’ve got to have a Google profile. So why should we think this effort will be a success? You know who you are.

Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. I won’t break down all the features and how-tos and what-ifs, as other folks are better at that, including Jason Falls and Chris Brogan. Plus makes it exceedingly simple to put your friends in one category, your co-workers in another, etc. A lot of sense.

A World Gone Social

Learn how companies must adapt to survive.

Smart Location-Based Marketing By Home Depot

Dave Fleet

Just saw this photo on my friend Ben Lucier’s Posterous site – hardware retailer Home Depot reserved a parking spot for him at his local store in the “Pro&# parking section. Because he was the mayor. location marketing Foursquare

The Power of Social Over Search Engines

Spin Sucks

Today’s guest post is written by Paul Sutton. How long do you think you could go without using an Internet search engine? I asked my friends and networks the question, and two thirds of the people I asked said that, on average, they use a search engine more than 10 times per day. They don’t think about it, they just do it. And they have total faith in the results they receive.

Your Community's Network Is Important - Social Media

Social Media Network Marketing

Social Media is a great platform for sharing information. It is a great platform when things go well and people share either what you want them to share or they share on their own a positive note about you / your Brand / your Business. There are various people sharing various matter. People automatically start to prefer a certain platform for a particular aspect. For instance: LinkedIn to show professional side while Facebook Profile Pages for friends and family. Have you tried to track and see if those who are sharing have the network that could be useful to you?

How To Start a Blog in 7 Days


This is a guest post by Tony Hue. Sorry, Darren Rowse. I just don’t have the commitment to build a better blog in 31 days. Nor do I have $20. In fact, I don’t think anyone needs 31 Days to Build a Better Blog. You have the talent, you have the passion, and, evidently, you have the desire to improve your blog. So join me, young Frodo. Let’s build a blog people want to read. Day 1.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Where is Your Audience?

Stay N' Alive

Google+ is all the rage right now. For those that can get in, it's all they can talk about on Google+. For those that can't get in, it's all they can talk about outside of Google+. Or so it seems - that's what the people I follow and pay attention are doing. Google+ is all about "Circles". We all have different types of "Circles" of friends. In fact, if that's your audience, come see me over there.

Three Possibilities for Social Commerce

Spin Sucks

Something interesting is happening on Facebook. The big brands are not only joining in droves, but are creating stores from which to sell their wares. When I first saw that P&G had launched not one, but six, Facebook stores , I screamed, “WHAT ARE YOU DOING?!&#. But then I read that they’re not using the stores to sell; rather to glean customer insight. That made me feel better.

Google+ : A Quick Snapshot


Tweet G oogle + is everywhere. With a lot of buzz, the project is launched in its Beta phase and everyone wants to try it out. It’s a social networking web of ideas and elements that’s set to change the way we work with Google. The product was announced on Tuesday and has opened it to a limited group of initial users. User reviews rate it as a hit, though they found the process a little tedious.

Google: Plus or Minus?

Geoff Livingston

Many folks have reviewed Google+. Certainly the launch went well with pundits acknowledging the significant improvement over past Google efforts and the serious competition it may offer Facebook. However, while Google+ adds to the game, it subtracts from the dwindling pool of time dedicated to social networks. If you have the opportunity, it’s worth a try. Let’s face it.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. I won’t break down all the features and how-tos and what-ifs, as other folks are better at that, including Jason Falls and Chris Brogan. Plus makes it exceedingly simple to put your friends in one category, your co-workers in another, etc. A lot of sense.

#FollowFriday: Margie Clayman

Spin Sucks

I have found a blogger who is a head above everyone else. Yes, including me. She’s a great writer. But then there are lots of us who are great writers. This particular blogger, though, is a fantastic storyteller. I didn’t find her all that long ago. Maybe two months ago. She began tweeting some of the Spin Sucks blog posts and I noticed her commenting on other blogs I read.

7 Reasons To Attend The Next AllFacebook Expo


Todd Tweedy, AF Expo moderator (l) and Stewart Quealy, Director of Content, Events/Conferences at (r). I had the benefit of experiencing this conference as an attendee and speaker. Here are 7 reasons why you should attend the next AllFacebook Expo : 1. Facebook focused education. Facebook has 750 million users and the real opportunity is to for people, and brands especially, to do more with Facebook and its apps. The four conference tracks included Pages & Places , Commerce & Monetization , Applications & Credits as well as Advertising & Targeting.

Why Best Buy and Hertz Fail

Ari Herzog

Good luck unsubscribing from email newsletters sent by Best Buy and Hertz. As the below video elaborates , when your email address (that receives the newsletters) is not recognized as a valid address, a failure occurs. Let this be a lesson to email marketing companies. Thank you for reading! Related articles you may enjoy: Learn Email Marketing From Butchers. 5 Tips to Boost Email Productivity.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

Photo by Ken Lund, Creative Commons. Interesting question, isn’t it? Generally speaking, I’d say the answer is yes, but the REASONS you should care might surprise you. Here’s some different ways of looking at it: The care and feeding of followers and fans. I’m not a believer in checking my followers to see what they can do for me. My question is “what can I do for them&#. Ultimately, I think this attitude pays big dividends, but it is the long road and the high road. This school of thinking is my typical default for personal accounts, soloprenuers and consultants.

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Content Development for B2B Companies

Spin Sucks

It’s Facebook question of the week time (clap, clap, clap)! You guys listened so well last week. Lots of great questions, which has the next few weeks full. But don’t let that stop you from asking a question. It’s OK. Head over there now. We’ll wait. Except for you, Danny Brown. You’re banned. Did you do it? No fibbing now. It’s funny how that wall works. Hurry!

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The Importance of H2 Headings


What are H2 headings? An H2 heading is plain text that lives between these HTML tags: <h2> and </h2> An H2 heading is the next prominent piece of text on a web page after H1. It’s like the subheadline of a newspaper or magazine article – it helps readers quickly understand what a subsection of a page or post is about. For example, by marking up “What are H2 Headings?&#


Myrland Marketing

Follow @NancyMyrland Those who know me won’t be surprised that I’ve been poking around in Google+ since it launched last week. It has many layers, but I thought I’d share a few early observations with you. Google+ is an interesting site to be sure. I think it will definitely be very popular, but it has a [.]. Social Media Uncategorized Facebook Google Plus Google+ How-To Legal Marketing Consulting Marketing Overview Professional Services Consulting Skype Twitter

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.