Sat.Jun 28, 2025 - Fri.Jul 04, 2025

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How to Approach Meta Ads Targeting Now: A Detailed Guide

Jon Loomer

This isn’t 2017. Things don’t work the way they did back then. It’s time to abandon your old targeting strategy. It took several years of tests and curiosity to break through my stubbornness to come to this conclusion. It wasn’t easy to abandon my old ways. Your control over targeting is different now. But even when you can apply targeting restrictions, doing so often makes your results worse.

How To 167
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I Work Full-Time — Here’s the No-Pressure System That Helped Me Stay Consistent on Social Media

Buffer Social

Let’s be honest — growing on social media while working full-time (and still trying to rest and live life) is no small feat. There were seasons when I promised I’d post every day. I’d open Buffer, make a beautiful calendar, and tell myself this would be the month I showed up consistently. And then… work got busy. Or I hit a creative wall.

System 89
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Meta Adds More Business Messaging Features

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Meta Adds More

Features 168
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How millennials use social media: What marketers need to know

Sprout Social

Side parts. Skinny jeans. The Valencia filter. We could only be talking about one generation: Millennials. Once dismissed as unforgivably cringe, Millennials are making a pop culture comeback. After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. But in recent months, they’ve regained cultural cache and are finally getting the flowers they deserve for pioneering social media culture.

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AI in HR: 20+ Prompts to Use Now

AI is reshaping the business landscape, including HR. This guide is designed to help you understand and implement AI effectively for tangible benefits and a more strategic approach. Learn how to: Automate routine tasks Boost data insights Enhance employee experiences Drive HR’s strategic value Download the guide today!

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New look, greater impact: Board updates that make your advocacy effortless

Oktopost

Great advocacy starts with great experiences. If it’s easy for employees to engage, they will. That’s exactly why we gave the Advocacy Board a brand-new look and a whole new feel. We’ve reimagined the entire Board experience, from the Homepage to the share flow, to make it faster, easier, and more inspiring for your advocates, regardless of their social savvy level, to share your content and stay engaged in your program.

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10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

Buffer Social

Ever scrolled through Instagram Reels and thought, “Wait, everyone’s using that same sound… and I can’t get enough of it!” That’s actually how I discovered Makeba by Jain back in 2023. Even though the song was originally released in 2015, it exploded years later on Instagram Reels thanks to a now-iconic combo: that beat paired with Bill Hader’s perfectly timed dance moves.

Trends 76

More Trending

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25 Aussie TikTok creators brands should know in 2025

Sprout Social

Wondering how to team up with the right TikTok influencers in Australia? You’re not alone. With nearly 9 million active Aussie users (including 38% of the population over 18), TikTok is one of the fastest-moving brand networks, but finding the right creators can be tricky. Trends shift fast, attention spans are short and what works globally doesn’t always land locally.

Brands 86
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New Test Features for AI Generation

Jon Loomer

There are three more AI enhancements available in testing. Here’s what you need to know… Test New AI Generation Features To access these test features and the opt-in to participate, go to your Advertising Settings and click on Advantage+ Creative. At the top, you’ll see an explanation to test new creative enhancements. When checked, these test features will be delivered to fewer than 5 percent of your ad impressions in all.

Features 170
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AI search visibility is the new SEO KPI for B2B brands

Oktopost

Before your buyer visits your website, there’s a good chance they’ve already “spoken” to an AI about you. In the era of AI search, B2B marketers face a new mandate: you need to optimize not just for search engines, but for more machines that humans trust. The rules of search engine visibility and discoverability are shifting rapidly, and brands that adapt early will reap significant benefits.

B2B 62
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TikTok Provides an Overview of Its New Brand Consideration Ads [Infographic]

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from TikTok Provide

Overview 167
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Top fashion influencers in Australia: 28 creators brands should know

Sprout Social

Social media is a storefront, and fashion influencers could be your next front-window display. But with new creators popping up daily, finding the right ones takes more strategy than instinct. 40% of Australians said they’d bought something online after seeing it on social media. Among younger Aussies, that number jumps to 70% when influencers are involved.

Fashion 95
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Ad Impressions in Threads Feed

Jon Loomer

Hey, some impressions on Threads! Back in April , Meta announced the long-anticipated, official rollout of ads in Threads Feed. As expected, the introduction of ads within the Threads app has been slow. But we’re finally seeing some signs. Spotted in Ads Manager I performed a breakdown by placement recently and finally… THREE whole impressions for an ad in the Threads Feed.

Feed 78
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How to Make AI More Creative: 4 Keys to Better Prompting

Convince & Convert

When I talk about AI creativity, it’s important to start with how most people use Google. When people first start prompting AI tools, they treat them like Google for the most part, sharing short prompts and expecting magical results. For brainstorming and creative results, magic is certainly there sometimes. But I find that if you don’t put more energy into your prompting, the creative results from AI often feel more like an interaction with a vending machine.

Patterns 107
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Reddit Launches New Ad Optimization Tips In-Stream

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Reddit Launche

Reddit 160
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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It’s Time for a New Conversation About Social Media Marketing

The Social Media Hat

The conversation around social media marketing is stuck on algorithm hacks and burnout. It's time for something new. Join Mike Allton as he introduces a new podcast built to provide the strategic clarity modern marketers need. The post It’s Time for a New Conversation About Social Media Marketing appeared first on The Social Media Hat.

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Crop and Expand with AI

Jon Loomer

Meta is either testing or rolling out a new feature that can help optimize ad creative using AI. There’s a lot we don’t know. Here’s what to look for… How it Works When you upload an image while creating an ad, you may see the option to “crop and expand.” Using AI, this allows you to “automatically crop and expand your chosen media to fit more placements.

Groups 88
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Canva Teams Training – Socially Sorted Case Studies

Socially Sorted

Organisations of any size using Canva Enterprise or Canva Teams can create stunning on-brand, high-impact visual content at scale. In this post we share 3 case studies of teams using Canva to work smarter after working with Socially Sorted's Canva Teams training. BY DONNA MORITZ | PUBLISHED JUNE 2025 We live in a visual economy, and […] The post Canva Teams Training – Socially Sorted Case Studies appeared first on Socially Sorted.

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Meta Adds Copyright Check Into the Reels Composer on Facebook

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Meta Adds Copy

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HR in 2026: Insights & Best Practices

Get Paycor’s guide, based on a survey of 3,000+ professionals, and learn why successful companies are: Almost 80% more likely to identify top talent through formal systems 40% more likely to protect managers’ time spent on coaching 83% more likely to plan to upskill their teams and more!

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How to Write and Publish a Book that Supercharges Your Personal Brand

WebInKnow

Publishing a book is the ultimate way to build authority and credibility in the marketplace. Your book can generate passionate fans of your work, lead to more business at higher fees, make raising VC funding easier, put you on the fast track for promotion, or launch a public speaking career.

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I Attended My First International, In-Person Conference As An Introvert – Here’s How It Went

Buffer Social

I still can’t quite believe it happened: I was in London, attending SXSW, sitting in rooms full of people I’d only ever seen online. Since 2020, I’ve worked remotely — first as a new grad figuring things out, then as a content writer, slowly growing in confidence. But because I started my career right before the world shut down, I never had a chance to build the kind of in-person networking muscle that so many professionals talk about.

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How Successful Women Master These 3 Life-Changing Boundaries to Manage Stress

For Real Social Workers

Are you a woman over 40 who feels like she is constantly pulled in every direction. You juggle your career, family, and personal responsibilities while your own needs get pushed aside. Some would tell you to give it up, stay home and just take care of your husband and family. That option may not be possible and may not feel satisfying either. If this describes you, please know that you are not alone.

Energy 52
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TikTok Announces Partnership With Tomorrowland Music Festival

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from TikTok Announc

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Mid-Year Review: How to Ignite Employee Potential Through Meaningful Feedback

Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.

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Meta Announces New Messaging Ad Options

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Meta Announces

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Third-Party Ad Measurement Partners Announce New Snap Attention Measurement

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Third-Party Ad

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Meta’s Rolling Out Threads DMs to All Users

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Meta’s Rolling

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X Hires New Head of Product to Re-Ignite Growth

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from X Hires New He

Products 121
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8 Pillars of Leadership Development

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

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X Will Soon Charge for Ads Based on the Size of Your Visuals

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from X Will Soon Ch

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Snapchat Reaches 250 Million Users in India

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Snapchat Reach

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X Will Enable AI Bots to Create Community Notes

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from X Will Enable

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Threads Adds Trending Topic Highlights In-Stream

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Threads Adds T

Trends 148
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Future-Proof Your Talent Pipeline

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?