How to Approach Meta Ads Targeting Now: A Detailed Guide
Jon Loomer
JUNE 30, 2025
This isn’t 2017. Things don’t work the way they did back then. It’s time to abandon your old targeting strategy. It took several years of tests and curiosity to break through my stubbornness to come to this conclusion. It wasn’t easy to abandon my old ways. Your control over targeting is different now. But even when you can apply targeting restrictions, doing so often makes your results worse.
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