Sat.Jan 14, 2017 - Fri.Jan 20, 2017

12 Advanced Google Tricks

SocialFish

Came across this awesome article by Larry Kim. One to bookmark! Implementation Industry Insider

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The Complete Guide to Facebook Marketing

Sprout Social

With 1.79 billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by.

Trending Sources

The Role of Kindness in Social Media

Janet Fouts

We may not always agree, but if we respond with negativity we're driving the conversation down a rabbit hole it may not recover from. mindful social kindness mindfulsocial Social Media

Social Media Don’ts: 6 Things We Are Still Getting Wrong

Meltwater

It seems like we have been utilizing social media forever. Has it really been that… Read More.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC]

Simply Measured

Looking for ways to increase profits without blowing your budget ? Give micro-influencers a try. Micro-influencers are individuals who have between 1,000–100,000 followers. They have significant influence on the purchase decisions of their audiences, and actively engage their fans.

How Social Media Has Evolved Over the Past 12 Years

Convince & Convert

Saying that social media has taken the world by storm is like saying that rain is wet or that fire hurts—it’s a bit of an understatement. We live in a world where Facebook alone has over 1.65 billion active monthly users. It’s a phenomenon that affects both casual users and businesses alike.

12 Most Innovative Ways to Create Content That Gets Shared

Peg Fitzpatrick

Your most important online asset is your content. It attracts clients to you and encourages prospects to take action. However, creating compelling content that engages your audience and inspires them to share that content with their community can feel elusive.

Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why

SocialTimes Facebook

Facebook recently threw yet another curveball at marketers, but this time, it’s a challenge worthy of embracing. Aiming to improve News Feed , Facebook’s recent algorithm update has nothing to do with relevance, reach or relationship settings. This time, it’s after clickbait.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Ways to Create an Authentic Social Presence

Simply Measured

Today’s consumer is immune to traditional marketing techniques. Gone are the days when advertisements were photo shopped beyond recognition. Instead, authentic photos and videos of happy customers are driving conversion. How to Create a Conversion-Based Social Campaign Download.

Twitter Phasing Out Buy Button?

SocialTimes Twitter

Twitter appears to be waving bye-bye to its buy button. E-commerce platform Shopify was one of several sites to launch the feature in October 2015 , and Ingrid Lunden of TechCrunch reported that merchants using Shopify are being notified that Twitter is “pivoting away” from its e-commerce focus. TechCrunch reader Brody Berson shared the message from Shopify with Lunden: Starting Feb.

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UTM Tracking: The Major Key of Social ROI

Sprout Social

What if we told you there’s a free way to prove the value of the links you share on social? Well, there is. We’ve written about UTM codes before , and yet many marketers are afraid of them. We understand why.

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Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. It’s a great feature that has now made it’s way to Ads Manager and Power Editor.

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A World Gone Social

Learn how companies must adapt to survive.

What Is Influencer Marketing?

Simply Measured

Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. The partnership between the brand and the influencer may include monetary compensation.

How to Create an Extraordinary Social Media Strategy for 2017

Buffer Social

Crafting an effective social media strategy to help you achieve your goals can be a real challenge. Like we mentioned earlier this week in a post about goal-setting strategies , coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us.

How a Solid Social Database Can Help You Close Sales

Convince & Convert

With another year upon us, B2B marketers are still struggling to reach the right buyers. No marketer wants to send 100 leads to her sales team to close a single deal; it would be incredibly more effective to send 10 qualified leads to close the same deal.

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The 11 Top Social Media Management Tools I Can’t Live Without

Socially Sorted

These are the 11 Top Social Media Management Tools for Business that I can’t Live Without in my business right now. . I’ve tried and tested many tools but these are the tools that I am using right now, every week to post and engage on social media. .

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Taking the Mystery Out of Facebook Global Pages

agora pulse

Here at Agorapulse we’re about to make a big decision about our Facebook pages. Should we switch to a ‘Global page’ or run individual regional pages for individual countries?

9 Social Media Goals You Can Set for Your Business (and How to Track Them)

Buffer Social

The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team.

Sprout Social Named to G2 Crowd’s “Best Software 2017” List

Sprout Social

We’re thrilled to share that Sprout Social has been named to G2 Crowd’s “Best Software for Marketing Teams” list for 2017, an honor we believe reflects our commitment to making social media marketing an inclusive, collaborative effort.

The #GetSocialSmart Show Episode 003: How to Make the Most Out of Conferences

Katie Lance

It’s episode three of the #GetSocialSmart show! Today’s episode is all about conferences. Many of you know that I get the chance to speak at conferences all over the country, but I also love attending conferences.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The 50 User Generated Content Stats You Need to Know

Pixlee

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. Influencer marketing is the fastest growing channel for customer acquisition.

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Building My Social Selling Nest at Hootsuite

Koka Sexton

It’s time to turn the page on another year. If I’ve learned anything over the last 41 years of existence it’s that many chapters in our book of life will fade into memory and others will stand out as prominent as a beacon of light. For me, 2016 was a beacon.

Your 2017 Social Marketing Planning Checklist Includes…

Simply Measured

We recently released our 2017 Social Planning Template and Checklist. It’s been a big hit for us. This tell us that many social marketers know what they want to accomplish in 2017, but are a little stumped about how to get there.

Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane

SocialTimes Twitter

Google announced Wednesday that it acquired several technology assets from Twitter, most notably its Fabric mobile application development platform. Other assets going from Twitter to Google are the Crashlytics crash-reporting platform, mobile app analytics tool Answers , SMS login system Digits and development automation system Fastlane. Terms of the transaction were not disclosed.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Track & Analyze Branded Keywords

Sprout Social

When you think of keywords, the first thing that probably comes to mind is the phrases people search when trying to find your products or services. While those make up the bulk of the keywords for most companies, there’s another area you should pay attention to: branded keywords.

Successful Pitches to Journalists–Stories from the Trenches

Meltwater

Public relations campaigns often include media outreach. But, as any PR pro who works in… Read More.

E-Commerce Solutions You Might Not Have Considered

The Realtime Report

E-Commerce Solutions You Might Not Have Considered. If you’ve decided to take the leap and open your own online e-commerce shop, then you’ve probably given some thought as to what application you’re going to use to power it all.

Twitter Updates Progress on Diversity, Inclusion

SocialTimes Twitter

Twitter’s update on its diversity efforts followed the same theme as counterparts Facebook and Pinterest : modest progress, along with the acknowledgement that more work needs to be done.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.