Waxing UnLyrical

JUNE 15, 2016

Guest Post by Ralph J. Davila. Being a PR pro requires the ability to craft high quality, impactful messages that resonate with our target audiences throughout a variety of mediums. As such, writing is the cornerstone of success in a highly saturated marketplace of competitive messages. With endless platforms to choose from, we must accurately identify our audience, the information they seek, and what motivates them to action.

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CPC Campaign Communities Organization 150

Jenn's Trends

JUNE 15, 2016

This blog post is going to be a little different than most. You see, I had an epiphany recently, while on vacation. And, while I am going to share some actual tactic type stuff in this post, I’m not writing it for sharing purposes. I’m not writing it for SEO. I’m not writing it for… The post How a Garden Renewed my Marketing Strategy appeared first on Jenn's Trends.

Strategy 109

Strategy Marketing SEO Trends 109

Jon Loomer

JUNE 15, 2016

You can now create Custom Audiences for engagement with your Facebook Lead Ads. here's how. The post Create Facebook Custom Audiences for Lead Ad Form Engagement appeared first on Jon Loomer Digital.

Engagement 107

Engagement Facebook How To Advertising 107

agora pulse

JUNE 16, 2016

You tweet every day. You retweet other people’s content. You “act human” — whatever that means. But you still can’t see positive results from your Twitter marketing efforts. Could it be that you’re not using a social media management tool that gives you tools to publish, listen, and report on Twitter? Or maybe you’re not using a tool that does all this well?

Twitter 113

Twitter Marketing Hashtag Report 113

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Social Media

Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. Many of you know this as the summit that brought the original Barcelona Principles into the spotlight some years ago. In fact, it never ceases to amaze me just how much traction the Principles have received in just a few short years , when the “measurati” have been shouting themselves hoarse basically saying the same thing for decades.

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Metrics Banking Conference Consultant 134

Ignite Social Media

JUNE 14, 2016

It’s summer. Well, close enough, right? If you’re planning to take a vacation or just take some time away from the office this summer, you’ll want to ensure you think of your social media coverage plan. If you’re a part of a small team, the last thing you want is for your brand’s social media to go dark while you are cruising around the Caribbean. As a community manager , you know that social media doesn’t sleep.

Social Media 95

Social Media HootSuite Communities Curation 95

Kikolani

JUNE 14, 2016

When I started out blogging I really had no idea what I was doing. I chose what I thought was “a niche”, and just hit my keyboard like a madman producing random content as fast as possible. You have to blog as much as possible, right? Wrong. I actually used the “spray and pray” technique looking back at it. And it was not very effective.

Hosting 93

Hosting WordPress SEO Examples 93

Waxing UnLyrical

JUNE 13, 2016

Tonight I’m leaving on a jet plane for one of the greatest cities in the world: London! Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is).

Education 103

Education Exercises Consultant Banking 103

agora pulse

JUNE 16, 2016

The difference on the surface between a verified Facebook page and an unverified Facebook page is a simple check mark. What difference does that check mark make, and how do you get it in the first place? Why Facebook Verification Matters. Facebook verification has come to the forefront of conversation in the social media world in light of recent changes Facebook made to its branded content rules.

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Facebook Real Estate Notification Process 90

Ignite Social Media

JUNE 13, 2016

Marketers put more emphasis on personalized content and Twitter presents a huge opportunity for gaming and entertainment brands. That and more in this week’s Social You Should Know. Facebook Reach Continues to Drop. According to a new study by SocialFlow (of over 3K Facebook pages), organic reach has dropped 42% since January, after holding steady during much of 2015.

Brands 90

Brands Twitter Content Conference 90

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Social Media

Audiense

JUNE 17, 2016

This August, 28 sports will be included in the Rio Olympic Games and fans from all over the world will be enjoying the second screen experience to be part of the party. The 2012 Olympic Games in London generated over 150 million Tweets during its 16 days, with nine different athletes receiving over a million Tweets, including Usain Bolt, whose 200m victory sparked over 80,000 Tweets a minute.

Data 88

Data Strategy Sports Campaign 88

The Realtime Report

JUNE 15, 2016

Getting The Vegas Feel From Home Through Virtual Reality By Eline Kimmel. For many people the advent of virtual reality (VR) is still accompanied by a cloud of vagueness. This is mostly because, despite all the hype and buzz surrounding VR, we have yet to see the technology find its place in our everyday life in the same way that for example mobile applications have done so.

Applications 85

Applications Authentication Industry Price 85

Meltwater

JUNE 16, 2016

In the customer experience world, there is increasing dialogue about the importance and utilisation of… Read More.

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Ignite Social Media

JUNE 16, 2016

Father’s Day can be a tough one for community managers. Often outshined by Mother’s Day, dads tend get the short shrift, not only with gifts (hello, novelty ties) but creative marketing concepts as well, with brands pushing out elaborate sweepstakes, interactive videos, and increasingly flashy content in celebration of moms but offering nary a peep for dad.

Communities 88

Communities Tips Content Authentication 88

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Social Media

agora pulse

JUNE 14, 2016

If you’re a social media marketer, you know you have to run Facebook ads. When they are running correctly, your ads can bring you signups, orders, web visits or video views. But what if they are not? I am going to tell you, from personal and bitter experience, five reasons your Facebook ads aren’t performing so you can save time and money next time!

CPI 78

CPI CPC Facebook Cost 78

Audiense

JUNE 15, 2016

How many active users does Twitter have? If you do a quick check on Twitter’s website, the official number is 310 million. That’s 310 million Twitter users that advertisers can reach out to. What if we tell you that advertisers can now reach over 700 million people on and off Twitter – via Twitter? Not just 310 million. That’s over a billion people.

Airlines 78

Airlines CPA Mobile Advertising 78

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. Follow him on Twitter: @NealSchaffer. Is your organization still living in the social media past? We all know how social listening and social media analytics is important not just for reputation management but more importantly for business intelligence, but most social listening platforms are only providing you data based on a smaller and smaller proportion of social media

Influencer 76

Influencer Social Networking Reputation Focus Group 76

Ignite Social Media

JUNE 16, 2016

Influencers have taken the marketing world by storm. As demand grows within the marketing industry, so does the need to get the most out of influencer strategy and to use these influential content creators in unique ways. Read on for some of our top recommendations on how to get the most out of your influencer strategy. Give Your Content New Life. Congrats!

Influencer 86

Influencer Strategy How To Collaboration 86

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Social Media

The Realtime Report

JUNE 15, 2016

Propel Your Organization Forward Through Collaboration. Any organization that is attempting to become better needs to consider the idea of tying up loose ends and reviewing current operations before moving forward. Meetings can provide legitimate assistance to any organization because it’s where you can express ideas both of what is currently happening and what you think should occur moving forward.

Collaboration 76

Collaboration Organization Conference Meeting 76

Audiense

JUNE 15, 2016

How many active users does Twitter have? If you do a quick check on Twitter’s website, the official number is 310 million. That’s 310 million Twitter users that advertisers can reach out to. What if we tell you that advertisers can now reach over 800 million people on and off Twitter – via Twitter? Not just 310 million. That’s over a billion people.

Airlines 76

Airlines CPA Mobile Advertising 76

Buffer Social

JUNE 13, 2016

Did you know you can now create your own Snapchat Geofilters? It’s only been a few months since Snapchat debuted this feature , and there are already some amazing results flowing in for businesses and brands of all sizes (we’ll share a few quick case studies in this post). Right now, Snapchat On-Demand Geofilters can offer an enormous competitive advantage because 1) not a lot of brands are using them and 2) Snapchat users love to share filters – even branded ones!

How To 71

How To Hotels Case Study Guidelines 71

Talkwalker SM

JUNE 13, 2016

Unless you’ve been living under a rock, you know that UEFA Euro 2016 has begun! Using Talkwalker social media analytics , we have created a live, open data dashboard to uncover unique insights about the discussions surrounding the tournament on Twitter: who are the most discussed players, coaches and celebrities? Where is the conversation happening?

Data 70

Data Social Media Hashtag Analytics 70

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Social Media

Sprout Social

JUNE 14, 2016

Building social media traffic is a lot like a city planner knowing how to efficiently get traffic in and out of a city. If each roadway into a city is a different source of website visitors, your social media traffic should certainly be a pillar to your highway infrastructure. Getting people to your website through social media engagement can be tricky, especially if you’re on a limited budget and already attempting paid advertising.

Social Media 68

Social Media Engagement Sites Advertising 68

Meltwater

JUNE 15, 2016

Have you ever wondered how some CEOs, executives and other leaders always seem to know… Read More.

Industry 83

Industry Trends How To 83

Buffer Social

JUNE 16, 2016

I consider myself a pretty lucky guy. I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. Listening and learning about the projects they’re working on, their biggest challenges , and what their aspirations are on social media now and in the future has helped me tremendously along the way.

Social Media 70

Social Media Social Media Management Project Marketing 70

Audiense

JUNE 17, 2016

All eyes will be on the biggest advertising awards of all time from tomorrow till 25th June. Leo Burnett furnished a list of their top 25 campaign, and to celebrate the Cannes Lions season, we thought we’d give you our top three picks from that list. We also have what Team Audiense is reading this week, and other Twitter Trends you should be keeping on top of!

Film 65

Film Campaign Hashtag Twitter 65

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Social Media

agora pulse

JUNE 15, 2016

Despite your first instinct, Instagram emoji are not just for teenagers. Emoji may seem silly at first, but the idea is advanced. Emoji display a thought or idea that a global audience can comprehend. Brands that are sold worldwide and trying to communicate with an audience made up of people who speak various languages can use emoji to express ideas beyond language barriers.

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Instagram Skills Examples Tips 62

Meltwater

JUNE 14, 2016

Online feedback is great. It helps provide validation for the work we do, it helps… Read More.

Review 82

Review How To 82

Laurel Papworth

JUNE 11, 2016

How to transfer a video from Google Drive and sync it with YouTube. 2016 Living in Australia in a backward internet country in 2016, I have to find little tricks so that small video files (less than 5 minutes long and 100mb) don’t take hours to upload to wherever I need them to be – so I upload them to Dropbox or Google Drive. Once in the cloud I can connect most services and then I don’t have to reupload them.

YouTube 60

YouTube Google Video How To 60

Devumi

JUNE 17, 2016

Here at Devumi we have two services to help you get retweets. There’s one of our longest running services, Twitter Retweets, and one of our newer services: Auto Engagements. The newer one can also be thought of as our auto retweet service. I am going to help you understand how these two services differ, and […]. The post Explaining our 2 Auto Retweet Services, and Best Use Tactics appeared first on Devumi.

Twitter 60

Twitter Engagement Strategy Social Media 60

Sprout Social

JUNE 16, 2016

Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. The platform is proving that engaging through photos and imagery is becoming increasingly more popular and important for marketers. Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers.

Instagram 50

Instagram Tips UGC Hashtag 50