Dave Fleet
JULY 18, 2011
Tweet. David Armano noted in a recent Harvard Business Review post on social business that listening to conversations is a valuable step but only the beginning: “The true opportunity lies in scaling and operationalizing “social&#.&#. Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online.
Buzz Marketing for Technology
JULY 20, 2011
Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 when it comes to a Media Equivalent Value (MEV) per year. This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates to 60 million impressions per month at a $5 CPM (cost per thousand impressions), so 60 million impressions.
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Almost Savvy
JULY 19, 2011
With the launch of Google’s new social network, Google+ , there are many who have rushed to publish opinions about the demise of other networks, most notably Twitter and Facebook. Some have even gone as far as to shut down their accounts on these other networks to move their entire online network to Google+. Others, while leaving the accounts open, are no longer updating those accounts and have posted this as their profile picture as a sort of forwarding address: While I’m loving wha
Mindjumpers
JULY 18, 2011
Tweet In March this year, the professional networking service LinkedIn hit the 100-million-user milestone. LinkedIn is growing so quickly that it’s adding a new member every second. Gaining more and more members, LinkedIn is naturally getting more powerful and widespread. And this also means that there are even more different profiles to engage with each other.
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Firebelly
JULY 22, 2011
Not everyone has common sense when it comes to social media. Some people are still new to the game and trying to figure out exactly how all this ‘nonsense’ works. Many of these people own businesses. I’ve found 4 horrible (yet sometimes hilarious) mistakes to bring to attention only in hopes that nobody else will make these mistakes.
Socialized
JULY 20, 2011
The +1 convention of voting up a post, recently made popular by Google both in Google Plus and within search results, may seem new and shiny but turns out to be at least 15 years old. I mentioned today on Twitter that I thought the use of the expression "+1" was.
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Mindjumpers
JULY 22, 2011
Tweet One of the integral parts of social media communication is trust. Since online communication does not have any touch and feel factor, something which can work to a company’s advantage is building trust in its communication. While surfing the internet, I came across an infographic on Socialmediagrahics that enlists the 8 integral components of online trust.
Firebelly
JULY 21, 2011
Mark Juleen - Dynamic, inimitable "apartment marketing nerd" …Apartment marketing has evolved into storytelling, relationship building, and measurement – and the future is already here. This week J.C. Hart will break ground on a $19 million project, they’ll enter their fourth year with a mostly digital marketing program, and will begin working on a social layer to their CRM system.
Small Business Mavericks
JULY 20, 2011
The U.S. postal service is dying. And it’s the Internet’s fault. Just like CDs killed the cassette tape and electricity killed the kerosene lantern, the Internet (e-mail, SMS, Twitter, et. al.) is killing snail mail. Watch this interview with the U.S. postmaster general. In other words, what he’s saying is the U.S. postal service is dying a slow death.
Waxing UnLyrical
JULY 17, 2011
Everyone’s buzzing about Google+ (I’m starting to like it a little better since I did my first hangout with Jack B and Jill Foster a couple of nights ago). Everyone’s starting to buzz about Spotify (I got my invite on Friday and LOVE it). “Everyone,&# of course, being everyone who’s into this kind of stuff… which is still not a lot of people in the grand scheme of things (though my Facebook and Farmville-addicted mom joined Google+ yesterday, so I take that qu
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Direct Marketing Observations
JULY 20, 2011
It’s not a conundrum. It’s a logjam. If you’ve been in the social space for any amount of time now, you have seen Google’s “other&# attempts at going/being social. Google Sidewiki , Google Wave , Google Buzz and in each case, the premise was clear but the execution not so. So now we have Google + and it may have a chance but… What you need to understand in this social space is that the longer they(Google, Facebook, MSN, Apple, Yahoo, et al) can keep you in n
Firebelly
JULY 19, 2011
Digital photography is in its heyday right now and nothing is reaping the benefits more than the camera phone. And no one has fought this more than me. I get a bit old-school snobbish about my photography. I learned on film and I love the smell of stop bath and fixer and watching my film develop in front of my eyes is in my top five favorite activities ever.
Small Business Mavericks
JULY 17, 2011
Content scrapers have become a huge nuisance online. They’ve always been a problem, but since anyone can now have a robot that crawls the Web, anyone can effectively have a content scraper. Note that I don’t believe that simply owning a robot makes you a content scraper. There are legitimate reasons for scraping content and doing so ethically, but there are many unethical content scrapers who are ranking higher for content that they have scraped from someone else – even big bra
Social Media Marketing
JULY 16, 2011
"Gamification" seems to be the up and coming buzz word. You may recall that in April, I covered Empire Avenue in a post about the gamification of social media. Now, Google is in the news (literally) with a gamification project of their own, and I think it has some potential. Let's explore why. This week Google announced the launch of their Google News Badges.
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Bill Hartzer
JULY 20, 2011
Google , in an effort to protect their interests in their new Google+ Plus social network, has recently acquired the International Domain Name (IDN) [b]+.com[/b], also known as xn--dra.com. The problem here is that xn--dra.com (+.com) is an illegal domain name–the domain name violates IDNA2008, as published by IETF. The use of the + character in the.com TLD is not allowed, and violates IDNA2008.
Firebelly
JULY 18, 2011
Below are 5 social media must-reads that we wouldn’t want you to miss. Are we killing our customers with engagement? By Neicole Crepeau Social media consultants and bloggers have long urged companies to create Facebook pages and Twitter accounts and start a conversation with their customers. So, lots of companies have done just that. The problem is, most customers don’t want a conversation with a company or its representatives.
Small Business Mavericks
JULY 21, 2011
Klout users will recognize the metric known as “true reach.&# Even if you don’t use Klout but are active in social media, you might have heard the term. But what does it mean? True reach is a measure of your target audience’s real strength. For instance, if you follow 100 people on Twitter and each of them follow 100 people, your potential audience is 100 X 100, or 10,000 people.
Kikolani
JULY 18, 2011
Just a quick note and apology to anyone who visited my site last week. Apparently it was hacked by some kind of redirection script that sent people who arrived from search engines including google.com (which also meant Feedburner, Gmail and Google+) to another site. Things should be squared away now thanks to a little.htaccess cleaning and password changing.
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Convince & Convert
JULY 18, 2011
I understand QR codes are the new “it&# thing, the Taylor Lautner of calls-to-action. And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. according to new research by my client ExactTarget), many of your potential customers have the capacity to interact with your QR code. But whether they will or not isn’t about technology adoption, it’s about design, relevance, ease-of-use, and suitability of purpose.
Small Business Mavericks
JULY 18, 2011
One of the ways to ensure that your website ranks well for local geo-phrases is to write about local events and places, but you have to be careful how you do it. If your blog is for a local brick and mortar business that is trying to attract customers from within a specific geographic area, then one way to “humanize&# that blog is to write about the people and places in your area – in a good way, of course.
The Social Media Incubator
JULY 19, 2011
A common misconception about social networking sites is the idea that they exist in a virtual playground. Sure, they are entertainment, but some individuals question whether or not they are a tool for businesses. More specifically, many business owners are concerned that the average Facebook user is not typically part of their target audience. Others even stereotype avid online users as apathetic about reality and label them as being cut-off from actual relationships, or anti-social.
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Convince & Convert
JULY 21, 2011
Mike Stelzner knows a little something about building a successful company from thin air. He’s the founder of Social Media Examiner , currently ranked the #8 marketing blog in the world on the AdAge Power 150 (we’re lagging at #19 here at Convince & Convert ). In just one year – from a standing start – SME became a multi-million dollar business.
Kikolani
JULY 20, 2011
This is a guest post by Henri Junttilla. You have probably heard many say that blogging is simple, but not easy. Most of the obstacles to blogging success are in your mind. While this may sound a bit “out there” it’s entirely accurate. You are responsible for the success you have. There are a lot of negative beliefs and fears that hold bloggers back from achieving true success.
Small Business Mavericks
JULY 16, 2011
Yesterday I discussed integrating your online and offline marketing. I’m glad readers understood what I was saying and took the message to heart. But how do you integrate your marketing so that your branding message is unified? In a word, you should do one of two things. Either put your Internet marketing under your overall marketing umbrella so that one follows the other, or have a liaison between the two that works to simplify and integrate your message.
Janet Fouts
JULY 16, 2011
I saw a message on Google+ yesterday from the-ever on top of the newest app-Louis Gray that made me cringe. It was about an import tool called Facebook Exodus. Basically it allows you to invite your entire Facebook friends list to Google+. Of course you could pick and choose but if you’ve got a lot of friends you could be tempted to just invite them all.
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Ari Herzog
JULY 21, 2011
Stare at this photograph. It’s an optical illusion that Todd photographed at the Boston Science Museum in 2008. It likely evokes the same cranial thoughts in you as anyone else. Prove me wrong. The next time you peruse through a magazine rack of a particular genre, take note of how many times the same story is written with a different subject and a different author.
Convince & Convert
JULY 19, 2011
Guest post by Petri Darby , APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. In Douglas Adams’ “ The Hitchhiker’s Guide to the Galaxy ,” a computer known as Deep Thought spent seven and a half million years contemplating the great Question of Life, the Universe and Everything. Seventy-five thousand generations passed before Deep Thought revealed that the answer was “Forty two.”.
Bill Hartzer
JULY 20, 2011
Unless you’ve been hiding under a rock (on in an undisclosed location), chances are you have heard about Google+, the newest social network to hit the mainstream, that is working to give Facebook a run for its money. In general there are many different features that Google+ has that Facebook lacks. On the other hand, there are a few things that Google+ does that makes you want to run back to Facebook.
Janet Fouts
JULY 19, 2011
Social media engagement does not happen by accident. It does not do itself. Sure, there are those random occurrences where you get a referral or a hit from someone you just met on Twitter , but trust me, it almost never happens until you’ve put some effort into your Twitter presence. If your blog is an automated sales pitch with comments turned off, do us all a favor and just go take out an ad and get over it.
Twist Image
JULY 18, 2011
As great as Twitter is, there are many people who use and abuse it to the point of absurdity. Wikipedia defines a "troll" as "someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as an online discussion forum, chat room, or blog, with the primary intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion.
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