Jon Loomer

OCTOBER 30, 2020

If you manage Facebook ads for others or have an agency manage your ads, the sharing of assets in Business Manager is critical. The proper people need access to accounts including Facebook pages, Instagram business profiles, WhatsApp accounts, and more. Previously, we discussed how to add Business Manager users (people, partners, and system users). Now, let’s go through the steps of adding some of these accounts to Business Manager so that those people can manage them.

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Instagram Facebook URL Mobile 214

Social Media Today

OCTOBER 27, 2020

Instagram will now allow all users to live-stream for up to 4 hours, uninterrupted, while it's also adding a new archive function for IG Live broadcasts.

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Instagram 218

Visually SM

OCTOBER 29, 2020

If you have a personal social media account, you probably know that people don’t actually prepare what they post there. They don’t need to follow any guidelines since the point is to share daily things without worrying too much. However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking.

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Engagement Social Media Strategy How To 130

Oktopost

OCTOBER 25, 2020

We’ll just come right out and say it: Social media marketing isn’t for the faint of heart. It requires bright people with diverse skill sets and backgrounds to come together and fight against some of the most mysterious algorithms on the planet. So on the season finale of Stuff You Should Know About Our Changed New World , Oktopost ‘s original podcast show, host Colin Day, Managing Director EMEA at Oktopost insisted on putting me in front of the mic, as our Director of Social Strat

Social Media 160

Social Media B2B Marketing Skills 160

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Social Media

The Realtime Report

OCTOBER 29, 2020

7 Tips for Working Remotely from Home. Working remotely is nothing new. However, since the outbreak of the COVID-19, companies have been forced to move their entire workforce to work from home overnight. Fortunately for us though, the COVID-19 pandemic has come at a time when we are well-equipped with remote-working technology and can easily connect and interact with each other remotely through the latest technological tools.

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Tips Instant Messaging Embedding Collaboration 150

Social Media Today

OCTOBER 27, 2020

Facebook has published a new report which looks at the impact of ad frequency, and when your audience has seen your messaging too much to be effective.

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Facebook Report Publishing 218

Audiense

OCTOBER 29, 2020

Audience intelligence gives you the capability to extract key and valuable insights about audiences through data from various sources, which allows you to inform, define and plan your strategies based on rich and real-time data, generating authentic business value. The latest and most innovative technological developments such as machine learning, big data or artificial intelligence, among others, are some of the tools that audience intelligence uses to provide insights.

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Authentication Data Strategy Tools 135

Hootsuite

OCTOBER 27, 2020

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms. However, social media isn’t the only aspect of digital that’s delivering impressive numbers.

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Report Social Media Yahoo Analysis 145

Social Media Today

OCTOBER 26, 2020

Facebook has published a new guide which looks at how our interactive behaviors have shifted during the pandemic, and what that means for marketers.

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Publishing Report Facebook Marketing 217

Oktopost

OCTOBER 28, 2020

It’s been a minute since we updated you about improvements to Oktopost’s Advocacy Board. So here are a couple of good ones! Board filters. If your employee advocacy board is anything like ours here at Oktopost, you have lots of good content to choose from. As an active advocate myself, I can confirm – finding posts on a specific topic you want to bring up to your audience might take some scrolling.

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Features Activities Engagement Examples 136

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Social Media

Awario

OCTOBER 26, 2020

Currently, there are loads of Instagram growth services available, so anyone can easily get overwhelmed and end up choosing the wrong app for their Instagram growth.

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Instagram 126

Socialmedia.biz

OCTOBER 24, 2020

Your online presence influences the way consumers view your brand. Unless your target audience knows that your brand exists, all the time and money you spent perfecting your products or services are in vain. . A strong online presence increases the chances of being noticed by customers and chosen over competitors. Here are five ways to make this happen. .

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Brands Case Study Statistics Reputation 107

Social Media Today

OCTOBER 27, 2020

TikTok has announced a new partnership with Shopify which will enable Shopify merchants to create TikTok ad campaigns from the Shopify platform.

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Campaign Platform 218

Oktopost

OCTOBER 28, 2020

Last month, we rolled out Social BI , a one-of-a-kind tool for building and sharing custom reports powered by your social data. We called it “our most important product release of 2020” (even though we have a few more exciting releases in store for you this year!), hoping our customers will back up this statement – and indeed they do. We’ve already received lots of positive feedback about it.

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Features Report Social Media Management Data 118

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Social Media

Awario

OCTOBER 27, 2020

Everyone who works with social listening at some point has questions about the process. We at Awario get them from our users as well (and we LOVE them, keep 'em coming!). Should you use Boolean every time you set up a search? Should you use negative keywords? What data points should you check out first?

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Process Data Questions 103

Sprout Social

OCTOBER 27, 2020

Creating equity is about how we engage with the world and the community around us. In that spirit, Sprout Social kickstarted an initiative that goes beyond our internal diversity, equity and inclusion (DEI) education, and ensures we’re using our privilege and resources to support the communities we live in. . Since officially launching Sprout Serves in fall 2019, team members across the organization have rallied to reach out to nonprofits, volunteer their time and make an impact on the communiti

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Committee Team Resources Communities 115

Social Media Today

OCTOBER 30, 2020

A group of TikTok stars have successfully argued that the White House executive order banning the app would rob them of economic opportunities.

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Groups Groups 218

Janet Fouts

OCTOBER 26, 2020

When something happens to someone we love, whether it’s catching a cold, a sprained ankle, a chronic or critical illness, we take care of them, and whether we recognize it or not, we become caregivers. Caring for family is something many of us do quite naturally, after all, it’s the right thing to do, isn’t it? But when that caregiving extends for a longer period of time than a few days or weeks, it impacts the carer in ways that they never imagined.

Statistics 124

Statistics Course Study Activities 124

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Social Media

Awario

OCTOBER 29, 2020

IT, the movie directed by Andy Muschietti, was released in September 2017. As you probably know, it involves a scary ass clown, a bunch of kids, a small town, fear, darkness, and blood. But also, an outstanding marketing campaign that promoted the movie - and that's what we'll explore in this article.

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Campaign Marketing 97

Sprout Social

OCTOBER 29, 2020

Word-of-mouth and local advertisements may be a great way to attract customers from your area. But online search can be equally impactful, if not more. In fact, Social Media Today reports that 97% of search engine users have searched online to find a local business. And 46% of all Google searches were seeking local information. So if a business doesn’t rank in local search results, it could be missing out on valuable traffic and customers.

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SEO Directory How To Review 110

Social Media Today

OCTOBER 26, 2020

YouTube has added some new viewing tools, including new visual chapter listings, simplified format switching, and a new way to access captions.

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YouTube List Tools 216

Amy Porterfield

OCTOBER 26, 2020

You know how they say diamonds are a girl’s best friend? Well, if we're being honest, I think you and I can both agree that creativity is an entrepreneur’s best friend… or at least it should be! But I get it! When there are other things that need to get done within your business — […]. The post #343: From Bankruptcy To The Today Show: Become The Creative Visionary Of Your Business & Life With Tracy Matthews appeared first on Amy Porterfield | Online Marketing Expert.

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Marketing Energy 103

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Social Media

Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. In this podcast episode of Radically Transparent, Jennifer Gutman , Director of Social Strategy at Oktopost hosts Sivan Felder , co-founder and CMO of TwoHeads a video marketing firm, to share her unfiltered insights into the challenges of video production, the psychology of video and actionable tips to create high q

Video 104

Video Social Media Engagement B2B 104

Forbes Social Media

OCTOBER 27, 2020

Earlier this month, Snap and social screen-sharing app Squad announced a partnership for Snap’s Camera Kit, a new way for developers to bring the Snap camera into their apps, and a step forward for Snap's AR offerings to developers.

Social Media 99

Social Media 99

Social Media Today

OCTOBER 27, 2020

YouTube has added some new prompts and tools to help users connect with authoritative information around the US Presidential Election.

YouTube 212

YouTube Features Tools 212

Ignite Social Media

OCTOBER 27, 2020

Ignite Social Media, the original social media agency® , announced today that it will be hosting a series of “Ask Me Anything” webinars on critical social media marketing topics. This complimentary series kicks off on Wednesday, November 11 at 1:00 PM ET, focusing on the topic of 2021 social media planning and budgeting. Ignite’s Senior Vice President of Strategy, Lisa Braziel , will be hosting the first event alongside Vanessa Williams , Director of Integrated Strategy & Promotions.

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Class Social Media Automotive Hosting 85

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Social Media

Quintly

OCTOBER 28, 2020

Key performance indicators (KPIs) help you assess the performance of your social media marketing campaigns against your objectives.

Social Media 111

Social Media Marketing Campaign Metrics 111

Forbes Social Media

OCTOBER 26, 2020

The importance of social media in this year's Presidential race cannot be overstated. Currently 72% of U.S. citizens of voting age actively use some form of social media, while 69% of Americans in the same group use Facebook alone.

Social Media 97

Social Media Groups Groups Activities 97

Social Media Today

OCTOBER 26, 2020

Facebook has launched a new set of cloud-streamed games, enabling users to play instantly, with no downloads required.

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Facebook 215

Pam Moore

OCTOBER 25, 2020

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? The answer is yes! People buy from people, not logos. Personal branding is a requirement for any business leader in any niche. Building a personal brand of authority, trust and influence is the dream of many CEOs, CMOs, VPs, Directors, founders, marketers, entrepreneurs and business owners in business today.

Influencer 78

Influencer Brands Strategy Training 78

Amy Porterfield

OCTOBER 29, 2020

Do you ever feel like you’re in a content creation drought? I hear you, friend! And lucky for you, I’ve got a 5-step process for helping you identify your core content so you can say goodbye to that feeling for good. Sound too good to be true? Stick with me. If there’s one thing I’ve […]. The post #344: 5-Steps For Creating & Repurposing Your Content Calendar Like A Boss appeared first on Amy Porterfield | Online Marketing Expert.

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Content Process Marketing How To 88