Has COVID-19 Killed Black Friday?
Ignite Social Media
JULY 24, 2020
The 2019 holiday shopping season became the first-ever trillion-dollar retail season in US history. All three key shopping days (Thanksgiving, Black Friday, and Cyber Monday) gained over 14% in incremental sales compared to prior years and were on track to again exceed sales in 2020… until COVID-19 happened. Now, all the original 2020 holiday predictions have been thrown out the window as consumer behaviors , especially shopping behaviors, change to accommodate our new lifestyles.
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