Social Media Today

NOVEMBER 20, 2024

Some pointers on what LinkedIn's feed algorithm is looking to amplify (and punish).

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LinkedIn Feedly Feed 210

Jon Loomer

NOVEMBER 20, 2024

Meta announced some important changes for users in the EU , following continued pressure from regulators. Changes include lowering the cost of the ad-free subscription to launching “Less Personalized Ads.” Let’s discuss… Meta’s Announcement Here’s what Meta said about “less personalized ads”: Over the coming weeks, people in the EU who choose to use Facebook and Instagram for free with ads will be able to choose to see ‘less personalized ads.’

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Convince & Convert

NOVEMBER 22, 2024

In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. Brands that truly stand out are those that harness the power of niche targeting —focusing on smaller, highly engaged audiences to drive more impactful, personalized connections. For marketing professionals, this approach is not just a tactic, but an audience research strategy that can unlock deeper brand affinity and significantly improve conversion rates.

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The Social Media Hat

NOVEMBER 19, 2024

Discover how to use AI to streamline content promotion with a complete checklist, posts, and emails ready to go. The post How I Use AI to Save Hours Every Week—And You Can Too appeared first on The Social Media Hat.

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Social Media Content How To Newsletter 138

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Social Media Today

NOVEMBER 17, 2024

Does this mean that hashtags are no longer important?

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Hashtag 208

Awario

NOVEMBER 20, 2024

Looking to boost your Instagram game? This guide is packed with 200+ trending hashtags for every niche, mood, and season. Plus, uncover pro tips and strategies to skyrocket your engagement and reach the right audience!

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Hashtag Instagram Trends Tips 116

Hootsuite

NOVEMBER 21, 2024

Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. While it may seem like shorter content has the starring role (how many 30-second TikToks have you watched today?) long form content can really dig into a subject (and convert social media users into paying customers, too).

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Content YouTube HootSuite Instagram 92

Social Media Today

NOVEMBER 22, 2024

X's new functionality for likes and replies is now active, though it's optional for now.

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Activities 197

Bill Hartzer

NOVEMBER 22, 2024

Designed for those inspired by sport, a personalized locker room becomes the home base for users to navigate to various features in the app, available to download on Apple devices in December 2024. Kevin Brilliant left behind a coveted role as a behavioral scientist with the Chicago Bulls to tackle something even bigger: the mental health crisis. Inspired by his personal struggles and a career spent studying behavior, Brilliant is set to launch Take The Win , the world’s first Social Gratitude p

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Platform Social Media Meeting Sports 78

Sprout Social

NOVEMBER 20, 2024

For years, earned media value (EMV) has been a staple for marketers trying to measure the impact of their social media efforts, especially for influencer marketing and organic social media efforts. But in today’s data-driven world, where we can track everything from website clicks to conversions, is EMV still a relevant metric? The answer, as with many marketing questions, is a bit more complex than a simple yes or no.

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

The Social Media Hat

NOVEMBER 16, 2024

Episode 43 of the AI in Marketing: Unpacked podcast, with David Armano The post From Hype to Reality: Navigating the GSD Era of AI in Marketing appeared first on The Social Media Hat.

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Marketing Social Media 100

Social Media Today

NOVEMBER 19, 2024

Another real-time social app is on the rise —but do you need to be paying attention?

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Social Media 199

Bill Hartzer

NOVEMBER 22, 2024

The holiday season is here, and TikTok is proving to be much more than a dance video haven. A new survey from marketing agency MGH shows the platform is playing a massive role in shaping holiday gift ideas. Over half of the respondents (55%) admitted to finding gift inspiration while scrolling, and 39% actively searched for gift ideas on TikTok. These numbers highlight a major shift in how people approach holiday shopping.

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Influencer Survey Project Retail 78

Buffer Social

NOVEMBER 22, 2024

Remember the early days of Instagram, when your customization options were limited to which hazy, oversaturated, or sepia filter to apply to your photos? I wouldn’t quite call them the good ol’ days since, as a long-time Instagrammer, I love all the platform's new options for tailoring your user experience. But as much as I enjoy all these choices, they can get a little overwhelming at times.

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Types Instagram Library Privacy 70

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

The Social Media Hat

NOVEMBER 21, 2024

Episode 44 of the AI in Marketing: Unpacked podcast, with Mike Allton The post Finding Your Voice with AI – How to Craft a Brand Voice That Resonates appeared first on The Social Media Hat.

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Social Media Today

NOVEMBER 17, 2024

An update to your IG profile display.

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Instagram 201

Audiense

NOVEMBER 19, 2024

That CEO, manager, or the content marketer that you're targeting, you may refer to them in sales as the “the decision makers” or the gatekeepers , influencers or blockers and you might view them as that way too - but in the end they’re real people. There is much more than someone just signing a contract, or the end user of your product.

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Oktopost

NOVEMBER 21, 2024

Metten de Vries, Senior Enterprise Account Director of Marketing Solutions at LinkedIn, steals the show as he shares his expertise on best practices for nurturing and generating leads on LinkedIn. Metten covers how to balance paid and organic strategies, optimize LinkedIn lead gen forms, and why it’s essential to focus on creating value for your audience.

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LinkedIn Tips Airlines B2B 80

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template

Jon Loomer

NOVEMBER 19, 2024

Are ads coming to Threads in January? That’s the word according to an article from TheInformation.com. You’ve probably seen the headline: “Meta to launch ads on Threads in early 2025” Since the article itself is behind a paywall, it’s the headline itself that has spread across social media. But it’s misleading. What the Article Says The article itself says the following: Meta Platforms plans to introduce advertisements to its text app, Threads, early next year, hoping to cash i

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Advertising Project Team Publishing 114

Social Media Today

NOVEMBER 20, 2024

New AI insights to assist in your LinkedIn outreach efforts.

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LinkedIn Tools 196

The Realtime Report

NOVEMBER 19, 2024

5 Common Mistakes to Avoid When Implementing Identity Verification Solutions With the rise of online transactions and the risk of fraud, businesses must prioritize digital identity verification. Avoiding errors in this vital part of business operations is key to keeping customer trust and protecting sensitive data. This concise guide outlines the essential strategies for achieving a smooth, error-free digital identity verification process.

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Buffer Social

NOVEMBER 18, 2024

I went from occasional AI user to power user in months. How? My mindset for how to approach AI evolved. Now, I reach for AI every day. I once read that professionals aren’t going to be replaced by AI, rather, they will be replaced by other professionals who use AI. This idea that someone who leverages AI will perform better at their work is now supported by research.

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Collaboration Groups Groups Consultant 118

Advertiser: Paycor

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

Questions

Bill Hartzer

NOVEMBER 22, 2024

The digital marketing playbook just got a new chapter for community banks and credit unions. Social Assurance, a trusted name in marketing and compliance software for the financial sector, announced a major update: support for Threads. This integration opens doors for over 1,500 financial organizations across the U.S., enabling them to manage Threads alongside other social media platforms seamlessly.

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Social Media Meeting Brands Banking 78

Social Media Today

NOVEMBER 21, 2024

Now more audio events on LinkedIn.

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Eventful LinkedIn 192

WebInKnow

NOVEMBER 21, 2024

As social networks become more important for organizations of all kinds, often the key question is how to integrate them into an overall marketing strategy. Ani Sanyal, CEO of Kolkata Chai Co., uses Instagram and a website to grow the business he co-founded with his brother Ayan.

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Oktopost

NOVEMBER 20, 2024

About 2,400 years ago, the Greek philosopher Socrates said, “The way to gain a good reputation is to endeavor to be what you desire to appear.” However, he certainly didn’t foresee today’s social media-connected world. Over five billion people engage in social media conversations, and many talk about your brand. The problem is that not all conversations are positive, and every negative mention can mean lost business.

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Reputation Social Media Tools Sentiment 62

Advertiser: Paycor

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

Meeting

Buffer Social

NOVEMBER 21, 2024

Managing social posts for all your accounts in one place makes life so much easier — that’s what Buffer is all about. While we’ve supported Creator and Business Instagram profiles for a while, many of you have asked for the ability to schedule content to your personal Instagram profiles too. We’re happy to share that now you can!

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Social Media Today

NOVEMBER 17, 2024

If you want to keep your public followers, switch to Professional Mode instead.

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Facebook 197

Tweaklibrary

NOVEMBER 21, 2024

Technology has made it possible for you to know what notifications you receive on your iPhone without actually having to read them. It is not magic but a feature of advanced technology created by Apple, known as Siri. It is Apple’s virtual assistant, a software feature that uses voice recognition, natural language processing, and machine learning to perform tasks and answer questions.

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Notification iPhone Apple FAQ 12

Sprout Social

NOVEMBER 20, 2024

Brands know social media is saturated with content. So how do you navigate the challenge of disrupting the feed? The answer: Edutainment social media. Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. The 2024 Social Media Content Strategy Report found 66% of social users find edutainment to be the most engaging of all brand content, even more than skits, memes or s

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Advertiser: Paycor

A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.

Process