Jon Loomer

NOVEMBER 20, 2024

Meta announced some important changes for users in the EU , following continued pressure from regulators. Changes include lowering the cost of the ad-free subscription to launching “Less Personalized Ads.” Let’s discuss… Meta’s Announcement Here’s what Meta said about “less personalized ads”: Over the coming weeks, people in the EU who choose to use Facebook and Instagram for free with ads will be able to choose to see ‘less personalized ads.’

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Convince & Convert

NOVEMBER 22, 2024

In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. Brands that truly stand out are those that harness the power of niche targeting —focusing on smaller, highly engaged audiences to drive more impactful, personalized connections. For marketing professionals, this approach is not just a tactic, but an audience research strategy that can unlock deeper brand affinity and significantly improve conversion rates.

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Hootsuite

NOVEMBER 21, 2024

Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. While it may seem like shorter content has the starring role (how many 30-second TikToks have you watched today?) long form content can really dig into a subject (and convert social media users into paying customers, too).

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Buffer Social

NOVEMBER 19, 2024

With so many different post options, it’s hard to know which Instagram image size to use and when. If you’re looking for guidance that’s a little more detailed than “a width of at least 1,080 pixels with an aspect ratio between 1.91:1 and 4:5 ,” we can help. Because Instagram is a platform centered around visually appealing content, using this Instagram image size guide is crucial if you want to give your posts the best chance of getting that all-important enga

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Advertiser: Paycor

AI is reshaping the business landscape, including HR. This guide is designed to help you understand and implement AI effectively for tangible benefits and a more strategic approach. Learn how to: Automate routine tasks Boost data insights Enhance employee experiences Drive HR’s strategic value Download the guide today!

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Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. But that’s only if marketers understand how to hire an influencer in the first place.

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Jon Loomer

NOVEMBER 19, 2024

Are ads coming to Threads in January? That’s the word according to an article from TheInformation.com. You’ve probably seen the headline: “Meta to launch ads on Threads in early 2025” Since the article itself is behind a paywall, it’s the headline itself that has spread across social media. But it’s misleading. What the Article Says The article itself says the following: Meta Platforms plans to introduce advertisements to its text app, Threads, early next year, hoping to cash i

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Buffer Social

NOVEMBER 21, 2024

Hey folks 👋 It’s been a very blue week in social — a Blue sky week, that is. We’re big fans of Bluesky here at Buffer and have been since we first heard whispers about it last year. Fun fact: I’m user number #562! Bluesky is having a moment, and as such, we’ve pooled all the resources we can find to help you get your feet wet (or dive right in).

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Sprout Social

NOVEMBER 20, 2024

Brands know social media is saturated with content. So how do you navigate the challenge of disrupting the feed? The answer: Edutainment social media. Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. The 2024 Social Media Content Strategy Report found 66% of social users find edutainment to be the most engaging of all brand content, even more than skits, memes or s

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Oktopost

NOVEMBER 21, 2024

Metten de Vries, Senior Enterprise Account Director of Marketing Solutions at LinkedIn, steals the show as he shares his expertise on best practices for nurturing and generating leads on LinkedIn. Metten covers how to balance paid and organic strategies, optimize LinkedIn lead gen forms, and why it’s essential to focus on creating value for your audience.

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Bill Hartzer

NOVEMBER 22, 2024

The holiday season is here, and TikTok is proving to be much more than a dance video haven. A new survey from marketing agency MGH shows the platform is playing a massive role in shaping holiday gift ideas. Over half of the respondents (55%) admitted to finding gift inspiration while scrolling, and 39% actively searched for gift ideas on TikTok. These numbers highlight a major shift in how people approach holiday shopping.

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Social Media

Buffer Social

NOVEMBER 22, 2024

Remember the early days of Instagram, when your customization options were limited to which hazy, oversaturated, or sepia filter to apply to your photos? I wouldn’t quite call them the good ol’ days since, as a long-time Instagrammer, I love all the platform's new options for tailoring your user experience. But as much as I enjoy all these choices, they can get a little overwhelming at times.

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Sprout Social

NOVEMBER 20, 2024

For years, earned media value (EMV) has been a staple for marketers trying to measure the impact of their social media efforts, especially for influencer marketing and organic social media efforts. But in today’s data-driven world, where we can track everything from website clicks to conversions, is EMV still a relevant metric? The answer, as with many marketing questions, is a bit more complex than a simple yes or no.

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Social Media Today

NOVEMBER 17, 2024

Does this mean that hashtags are no longer important?

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Bill Hartzer

NOVEMBER 22, 2024

The digital marketing playbook just got a new chapter for community banks and credit unions. Social Assurance, a trusted name in marketing and compliance software for the financial sector, announced a major update: support for Threads. This integration opens doors for over 1,500 financial organizations across the U.S., enabling them to manage Threads alongside other social media platforms seamlessly.

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Buffer Social

NOVEMBER 21, 2024

Managing social posts for all your accounts in one place makes life so much easier — that’s what Buffer is all about. While we’ve supported Creator and Business Instagram profiles for a while, many of you have asked for the ability to schedule content to your personal Instagram profiles too. We’re happy to share that now you can!

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Oktopost

NOVEMBER 20, 2024

About 2,400 years ago, the Greek philosopher Socrates said, “The way to gain a good reputation is to endeavor to be what you desire to appear.” However, he certainly didn’t foresee today’s social media-connected world. Over five billion people engage in social media conversations, and many talk about your brand. The problem is that not all conversations are positive, and every negative mention can mean lost business.

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Social Media Today

NOVEMBER 20, 2024

Some pointers on what LinkedIn's feed algorithm is looking to amplify (and punish).

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Keyhole.co

NOVEMBER 20, 2024

Social media has become an increasingly fragmented and controversial market that is dividing opinion among marketers. Brands are now seeking alternative platforms that offer authentic and tangible engagement opportunities to expand their digital footprint. Enter Bluesky: a decentralized social media network that is rapidly gaining traction from niche communities and tech-savvy users.

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Advertiser: Paycor

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Buffer Social

NOVEMBER 18, 2024

I went from occasional AI user to power user in months. How? My mindset for how to approach AI evolved. Now, I reach for AI every day. I once read that professionals aren’t going to be replaced by AI, rather, they will be replaced by other professionals who use AI. This idea that someone who leverages AI will perform better at their work is now supported by research.

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The Social Media Hat

NOVEMBER 19, 2024

Discover how to use AI to streamline content promotion with a complete checklist, posts, and emails ready to go. The post How I Use AI to Save Hours Every Week—And You Can Too appeared first on The Social Media Hat.

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Social Media Today

NOVEMBER 17, 2024

An update to your IG profile display.

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Awario

NOVEMBER 20, 2024

Looking to boost your Instagram game? This guide is packed with 200+ trending hashtags for every niche, mood, and season. Plus, uncover pro tips and strategies to skyrocket your engagement and reach the right audience!

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Advertiser: Paycor

Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.

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Buffer Social

NOVEMBER 22, 2024

This post was originally published on joel.is. I'm delighted to share that we have introduced support for  Bluesky  in  Buffer. This is an important moment for us as a company, and there are a number of reasons that adding Bluesky is personally meaningful for me. With Bluesky, we now support the three major social networks pushing forward a new era of decentralized social media:  Mastodon ,  Threads  and  Bluesky.

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The Social Media Hat

NOVEMBER 21, 2024

Episode 44 of the AI in Marketing: Unpacked podcast, with Mike Allton The post Finding Your Voice with AI – How to Craft a Brand Voice That Resonates appeared first on The Social Media Hat.

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Social Media Today

NOVEMBER 17, 2024

If you want to keep your public followers, switch to Professional Mode instead.

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Audiense

NOVEMBER 19, 2024

That CEO, manager, or the content marketer that you're targeting, you may refer to them in sales as the “the decision makers” or the gatekeepers , influencers or blockers and you might view them as that way too - but in the end they’re real people. There is much more than someone just signing a contract, or the end user of your product.

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Advertiser: Paycor

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

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The Realtime Report

NOVEMBER 19, 2024

5 Common Mistakes to Avoid When Implementing Identity Verification Solutions With the rise of online transactions and the risk of fraud, businesses must prioritize digital identity verification. Avoiding errors in this vital part of business operations is key to keeping customer trust and protecting sensitive data. This concise guide outlines the essential strategies for achieving a smooth, error-free digital identity verification process.

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The Social Media Hat

NOVEMBER 16, 2024

Episode 43 of the AI in Marketing: Unpacked podcast, with David Armano The post From Hype to Reality: Navigating the GSD Era of AI in Marketing appeared first on The Social Media Hat.

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Social Media Today

NOVEMBER 19, 2024

Another real-time social app is on the rise —but do you need to be paying attention?

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WebInKnow

NOVEMBER 21, 2024

As social networks become more important for organizations of all kinds, often the key question is how to integrate them into an overall marketing strategy. Ani Sanyal, CEO of Kolkata Chai Co., uses Instagram and a website to grow the business he co-founded with his brother Ayan.

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Advertiser: Paycor

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

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