Sat.May 13, 2023 - Fri.May 19, 2023

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YouTube Accused Of Pushing Violent Content To Children

Forbes Social Media

YouTube's recommendation algorithm is steering children towards videos of guns and school shootings, according to a new report.

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YouTube Adds New Shorts and Revenue Analytics Tools in YouTube Studio

Social Media Today

A breakdown of audience engagement by format could further boost Shorts while a deeper revenue analysis shows creators where their income is coming from.

YouTube 217
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How the femtech industry can break into the broader consumer market

Audiense

Fitbit, Oura, Apple Watch. What do all of these things have in common? Not only are they wearable tech, but they all offer a unique perspective on the average person’s health and wellbeing. From smart watches that can count your steps to a simple ring that can measure body temperature and gauge readiness for the day, consumer-facing healthcare technology has entered the mainstream over the last decade.

Industry 201
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The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies

The Social Media Hat

Protect your brand and your influencers, template included! The post The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies appeared first on The Social Media Hat.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation

Pam Moore

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind. Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies.

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Third-Party Platforms Will Soon be Able to Provide Instagram Stories Scheduling

Social Media Today

In good news for social media managers, Meta has updated its Instagram Graph API to enable third-party posting capability.

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More Trending

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Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming

The Social Media Hat

B2B SaaS Influencer Marketing Is A Powerful Strategy The post Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming appeared first on The Social Media Hat.

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Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation

Pam Moore

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind. Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies.

Team 145
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YouTube’s Rolling Out 30-Second Unskippable Ads to Connected TVs

Social Media Today

As the most-watched streaming service for TV in America, YouTube is banking on its potential to help marketers reach viewers with new ad options.

YouTube 184
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Understand the Meta Ads Algorithm

Jon Loomer

If you are to find success with Meta ads, you won’t do so blindly. You must understand the role of the Meta ads algorithm and generally how it works. This isn’t about manipulating the algorithm, taking advantage of unique algorithmic preferences for your gain. Chasing the algorithm is a fool’s errand. You’ll find yourself repeatedly trying to please something that is constantly changing while ignoring what’s most important: Valuable ad content.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Why Digital Marketing Education is a Must for Modern-Day Students

The Social Media Hat

Living in a modern world, one cannot escape using all the possible digital devices and the challenges of virtual education. As a rule, it comes with a plethora of promotional materials and the peculiarities of an institution or school branding that affects learners worldwide. It also means that modern-day students have to enter this field … The post Why Digital Marketing Education is a Must for Modern-Day Students appeared first on The Social Media Hat.

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A beginner’s guide to social media marketing tools

Sprout Social

The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand. But without an arsenal of specific, powerful tools that align with your organization’s goals, you can’t create or share valuable content, or attract new audiences or drive meaningful engagement.

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Meta Adds New Lead Generation Tools on Facebook

Social Media Today

In one new process, users can claim an advertised offer in-stream and the relevant discount code will be automatically applied at check out.

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Be Ethical to a Fault for Meta Advertising Longevity

Jon Loomer

It is a choice to be ethical. This post isn’t going to preach about how you’re a bad person or that you need to have my same core values. This is about the importance of ethics and Meta advertising. Oh, I know. I see the eye rolls through the screen. Meta has a terrible reputation on ethics. So, why should we do better? Because sometimes, it’s not all about the fastest way to make a buck.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Create a Partnership Movement in Your Company w/ Jared Fuller

The Social Media Hat

Partnership Unpacked, Episode 21, with Jared Fuller The post How to Create a Partnership Movement in Your Company w/ Jared Fuller appeared first on The Social Media Hat.

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How To Expand Your Reach With LinkedIn Creator Mode

Hootsuite

As a business-oriented social network, LinkedIn can bring marketers up to 2x conversions. So it’s no surprise that many professionals have flocked to this platform as a part of their marketing strategy. Because LinkedIn can be powerful for professional and business accounts, many people use this platform as part of their personal branding efforts. And LinkedIn creator mode can be a huge help.

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LinkedIn Shares New Insights into How Institutional Investors Use the App for Research

Social Media Today

The report highlights LinkedIn’s unique audience of senior managers and how brands can connect with this audience.

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Update Your Meta Advertising Assumptions

Jon Loomer

I get it. You’ve been advertising for years. You were running Facebook ads before they were Meta ads. You’ve found an efficient system that works for you. But don’t forget to update your assumptions. Let me explain… Things Change It’s important to remember that Meta advertising today looks nothing like it did five or 10 years ago.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Payroll Administration For Your Construction Business Made Easy With Payroll Software

The Realtime Report

Payroll Administration For Your Construction Business Made Easy With Payroll Software Payroll administration for your construction business can take a lot of work. In addition, unlike other businesses with a fixed payroll structure, the needs of construction companies vary with each project. Time Tracking Time tracking is an essential feature to look for in payroll software.

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How to Make Short-Form Videos That Stand Out

Hootsuite

Looking to make a splash with short-form video content? You’re not alone. Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. But, with so many people jumping on the short-form video ship, standing out is more important than ever. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience.

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TikTok Provides More Commercial Opportunities for Independent Musicians in the App

Social Media Today

More artists can now list their tracks in TikTok’s Commercial Music Library, which boasts over 1 million sounds and songs that brands can use.

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Meta Advertising Expectations and the Most Common Phrase

Jon Loomer

If you’re a Meta advertiser who manages ads for others, it’s important you make this phrase a regular part of your language: “It depends.” It’s not a copout. It’s not meant to avoid accountability. Instead, it will help you uncover the context that’s necessary to provide a more specific answer. Let me explain… The Simplistic Question Those who are ignorant to the complexity of Meta advertising expect direct and specific answers to simple questions.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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#572: ChatGPT, AI, & How To Use It In Your Marketing with Emily Hirsh

Amy Porterfield

Listen on… How AI will actually impact your small business (from the perspective of a small business owner) Does the idea of incorporating AI and tools like ChatGPT into your marketing plan totally overwhelm you? If so, you’re not alone, sweet friend. Technology is changing in big, big ways — and not only […] The post #572: ChatGPT, AI, & How To Use It In Your Marketing with Emily Hirsh appeared first on Amy Porterfield | Online Marketing Expert.

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The 2023 Guide to Social Media Reputation Management

Hootsuite

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” In the age of social media visibility and virality, what people say about you can speed its way to millions of people. Or at least be visible to your next potential customer. And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative.

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Study Shows that 25% of Twitter Users Don’t Expect to Still be Using Twitter in 12 Months

Social Media Today

Many Black and female Twitter users have taken a break from the app, per the new data comparing the pre- and post-Musk eras for the platform.

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Twitter Blocks Content In Turkey One Day Before National Election

Forbes Social Media

Twitter announced on Saturday that it’s blocking some content in Turkey ahead of Sunday’s presidential election.

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5 Ways to Maintain Communication with Your Office-Based and Remote Staff

The Realtime Report

5 Ways to Maintain Communication with Your Office-Based and Remote Staff Effective communication is the cornerstone of any successful business, as well as a core part of any successful office and workplace in general. However, with more and more people working remotely, and with many who work in-office potentially working in other buildings with their managers, it can be challenging for office bosses to communicate effectively with in-office and remote workers.

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10 advanced social media copywriting best practices

Sprout Social

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.

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Twitter Takes on Microsoft Over Alleged Misuse of Twitter Data

Social Media Today

Elon Musk has a personal gripe against Microsoft - but will that impact more Twitter partners?

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Schedule Your Instagram Stories with Buffer!

Buffer Social

🚀 We're thrilled to announce that Buffer now supports full scheduling for Instagram Stories. 🚀 We’re one of the first platforms to offer this game-changing feature, and as avid Instagram users as avid Instagram users ourselves, we know firsthand the growing impact of Instagram Stories. With over 500 million people creating and watching stories on their mobile devices every day, it's no wonder that one in three people say they become more interested in brands and

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Time Management Tips for Adults Going Back to College

The Realtime Report

Time Management Tips for Adults Going Back to College Returning to college as an adult learner is a courageous step, but it can be challenging when it comes to balancing education with work, family, and personal commitments. Time management skills are essential for making the most out of your educational journey and reducing stress. Below, we will delve into some helpful time management tips for busy adults returning to college.

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13 Inspiring Real Estate Facebook Ads Examples [2023]

Hootsuite

Almost half (46%) of realtors say their highest quality leads come from social media, compared to MLS (30%) and relationship management (26%). And yet, 24% of realtors spend less than $50 a month on lead generation. But given that 96% of home buyers look for listings online and 80% of sellers contact only one real estate agent before hiring them(!), you should really up that budget.