YouTube Accused Of Pushing Violent Content To Children
Forbes Social Media
MAY 17, 2023
YouTube's recommendation algorithm is steering children towards videos of guns and school shootings, according to a new report.
Sat.May 13, 2023 - Fri.May 19, 2023
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How the femtech industry can break into the broader consumer market
Audiense
MAY 14, 2023
Fitbit, Oura, Apple Watch. What do all of these things have in common? Not only are they wearable tech, but they all offer a unique perspective on the average person’s health and wellbeing. From smart watches that can count your steps to a simple ring that can measure body temperature and gauge readiness for the day, consumer-facing healthcare technology has entered the mainstream over the last decade.
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Understand the Meta Ads Algorithm
Jon Loomer
MAY 14, 2023
If you are to find success with Meta ads, you won’t do so blindly. You must understand the role of the Meta ads algorithm and generally how it works. This isn’t about manipulating the algorithm, taking advantage of unique algorithmic preferences for your gain. Chasing the algorithm is a fool’s errand. You’ll find yourself repeatedly trying to please something that is constantly changing while ignoring what’s most important: Valuable ad content.
YouTube Adds New Shorts and Revenue Analytics Tools in YouTube Studio
Social Media Today
MAY 16, 2023
A breakdown of audience engagement by format could further boost Shorts while a deeper revenue analysis shows creators where their income is coming from.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation
Pam Moore
MAY 19, 2023
Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind. Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies.
The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies
The Social Media Hat
MAY 17, 2023
Protect your brand and your influencers, template included! The post The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies appeared first on The Social Media Hat.
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Third-Party Platforms Will Soon be Able to Provide Instagram Stories Scheduling
Social Media Today
MAY 16, 2023
In good news for social media managers, Meta has updated its Instagram Graph API to enable third-party posting capability.
Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation
Pam Moore
MAY 19, 2023
Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind. Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies.
How consumer insights is taught to future marketers
Audiense
MAY 16, 2023
With evolving technology and a wealth of consumer data at their disposal, the next generation of marketers have their work cut out for them. Although they have better toolsets and more robust data points to work with, it also means they’re going to have a tougher time cutting through the noise to extract consumer insights that are actually valuable.
Be Ethical to a Fault for Meta Advertising Longevity
Jon Loomer
MAY 17, 2023
It is a choice to be ethical. This post isn’t going to preach about how you’re a bad person or that you need to have my same core values. This is about the importance of ethics and Meta advertising. Oh, I know. I see the eye rolls through the screen. Meta has a terrible reputation on ethics. So, why should we do better? Because sometimes, it’s not all about the fastest way to make a buck.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Meta Adds New Lead Generation Tools on Facebook
Social Media Today
MAY 18, 2023
In one new process, users can claim an advertised offer in-stream and the relevant discount code will be automatically applied at check out.
Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming
The Social Media Hat
MAY 16, 2023
B2B SaaS Influencer Marketing Is A Powerful Strategy The post Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming appeared first on The Social Media Hat.
A beginner’s guide to social media marketing tools
Sprout Social
MAY 19, 2023
The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand. But without an arsenal of specific, powerful tools that align with your organization’s goals, you can’t create or share valuable content, or attract new audiences or drive meaningful engagement.
Update Your Meta Advertising Assumptions
Jon Loomer
MAY 16, 2023
I get it. You’ve been advertising for years. You were running Facebook ads before they were Meta ads. You’ve found an efficient system that works for you. But don’t forget to update your assumptions. Let me explain… Things Change It’s important to remember that Meta advertising today looks nothing like it did five or 10 years ago.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Meta Expands ‘Meta Verified’ Verification Subscription Program to Users in the UK
Social Media Today
MAY 16, 2023
UK users will now get their chance to buy themselves a blue tick on Facebook and IG.
Why Digital Marketing Education is a Must for Modern-Day Students
The Social Media Hat
MAY 16, 2023
Living in a modern world, one cannot escape using all the possible digital devices and the challenges of virtual education. As a rule, it comes with a plethora of promotional materials and the peculiarities of an institution or school branding that affects learners worldwide. It also means that modern-day students have to enter this field … The post Why Digital Marketing Education is a Must for Modern-Day Students appeared first on The Social Media Hat.
How To Expand Your Reach With LinkedIn Creator Mode
Hootsuite
MAY 15, 2023
As a business-oriented social network, LinkedIn can bring marketers up to 2x conversions. So it’s no surprise that many professionals have flocked to this platform as a part of their marketing strategy. Because LinkedIn can be powerful for professional and business accounts, many people use this platform as part of their personal branding efforts. And LinkedIn creator mode can be a huge help.
Meta Advertising Expectations and the Most Common Phrase
Jon Loomer
MAY 15, 2023
If you’re a Meta advertiser who manages ads for others, it’s important you make this phrase a regular part of your language: “It depends.” It’s not a copout. It’s not meant to avoid accountability. Instead, it will help you uncover the context that’s necessary to provide a more specific answer. Let me explain… The Simplistic Question Those who are ignorant to the complexity of Meta advertising expect direct and specific answers to simple questions.
How to Be Social: A Social Media Manifesto
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Learn the 10 worst social media marketing mistakes and how to avoid them.
LinkedIn Shares New Insights into How Institutional Investors Use the App for Research
Social Media Today
MAY 18, 2023
The report highlights LinkedIn’s unique audience of senior managers and how brands can connect with this audience.
10 advanced social media copywriting best practices
Sprout Social
MAY 18, 2023
Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.
#572: ChatGPT, AI, & How To Use It In Your Marketing with Emily Hirsh
Amy Porterfield
MAY 18, 2023
Listen on… How AI will actually impact your small business (from the perspective of a small business owner) Does the idea of incorporating AI and tools like ChatGPT into your marketing plan totally overwhelm you? If so, you’re not alone, sweet friend. Technology is changing in big, big ways — and not only […] The post #572: ChatGPT, AI, & How To Use It In Your Marketing with Emily Hirsh appeared first on Amy Porterfield | Online Marketing Expert.
How to Make Short-Form Videos That Stand Out
Hootsuite
MAY 18, 2023
Looking to make a splash with short-form video content? You’re not alone. Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. But, with so many people jumping on the short-form video ship, standing out is more important than ever. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience.
8 Stupid Simple Social Media Tricks to Boost SEO
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Discover just how easy it is to boost SEO with social media.
YouTube’s Rolling Out 30-Second Unskippable Ads to Connected TVs
Social Media Today
MAY 18, 2023
As the most-watched streaming service for TV in America, YouTube is banking on its potential to help marketers reach viewers with new ad options.
How to Create a Partnership Movement in Your Company w/ Jared Fuller
The Social Media Hat
MAY 15, 2023
Partnership Unpacked, Episode 21, with Jared Fuller The post How to Create a Partnership Movement in Your Company w/ Jared Fuller appeared first on The Social Media Hat.
Twitter Blocks Content In Turkey One Day Before National Election
Forbes Social Media
MAY 13, 2023
Twitter announced on Saturday that it’s blocking some content in Turkey ahead of Sunday’s presidential election.
The 2023 Guide to Social Media Reputation Management
Hootsuite
MAY 16, 2023
Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” In the age of social media visibility and virality, what people say about you can speed its way to millions of people. Or at least be visible to your next potential customer. And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative.
Meta’s Twitter Competitor App is Set to be Launched Some Time Next Month
Social Media Today
MAY 19, 2023
The new app could quickly become a competitor for real-time updates.
Payroll Administration For Your Construction Business Made Easy With Payroll Software
The Realtime Report
MAY 19, 2023
Payroll Administration For Your Construction Business Made Easy With Payroll Software Payroll administration for your construction business can take a lot of work. In addition, unlike other businesses with a fixed payroll structure, the needs of construction companies vary with each project. Time Tracking Time tracking is an essential feature to look for in payroll software.
13 social listening tools for your brand in 2023
Sprout Social
MAY 15, 2023
Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. Wouldn’t you be much better at crafting messages that resonate? Or sensing when your brand reputation is in trouble? While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations.
13 Inspiring Real Estate Facebook Ads Examples [2023]
Hootsuite
MAY 17, 2023
Almost half (46%) of realtors say their highest quality leads come from social media, compared to MLS (30%) and relationship management (26%). And yet, 24% of realtors spend less than $50 a month on lead generation. But given that 96% of home buyers look for listings online and 80% of sellers contact only one real estate agent before hiring them(!), you should really up that budget.
Study Shows that 25% of Twitter Users Don’t Expect to Still be Using Twitter in 12 Months
Social Media Today
MAY 17, 2023
Many Black and female Twitter users have taken a break from the app, per the new data comparing the pre- and post-Musk eras for the platform.
5 Ways to Maintain Communication with Your Office-Based and Remote Staff
The Realtime Report
MAY 16, 2023
5 Ways to Maintain Communication with Your Office-Based and Remote Staff Effective communication is the cornerstone of any successful business, as well as a core part of any successful office and workplace in general. However, with more and more people working remotely, and with many who work in-office potentially working in other buildings with their managers, it can be challenging for office bosses to communicate effectively with in-office and remote workers.
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