YouTube Accused Of Pushing Violent Content To Children
Forbes Social Media
MAY 17, 2023
YouTube's recommendation algorithm is steering children towards videos of guns and school shootings, according to a new report.
Sat.May 13, 2023 - Fri.May 19, 2023
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How the femtech industry can break into the broader consumer market
Audiense
MAY 14, 2023
Fitbit, Oura, Apple Watch. What do all of these things have in common? Not only are they wearable tech, but they all offer a unique perspective on the average person’s health and wellbeing. From smart watches that can count your steps to a simple ring that can measure body temperature and gauge readiness for the day, consumer-facing healthcare technology has entered the mainstream over the last decade.
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Understand the Meta Ads Algorithm
Jon Loomer
MAY 14, 2023
If you are to find success with Meta ads, you won’t do so blindly. You must understand the role of the Meta ads algorithm and generally how it works. This isn’t about manipulating the algorithm, taking advantage of unique algorithmic preferences for your gain. Chasing the algorithm is a fool’s errand. You’ll find yourself repeatedly trying to please something that is constantly changing while ignoring what’s most important: Valuable ad content.
YouTube Adds New Shorts and Revenue Analytics Tools in YouTube Studio
Social Media Today
MAY 16, 2023
A breakdown of audience engagement by format could further boost Shorts while a deeper revenue analysis shows creators where their income is coming from.
21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies
The Social Media Hat
MAY 17, 2023
Protect your brand and your influencers, template included! The post The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies appeared first on The Social Media Hat.
Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation
Pam Moore
MAY 19, 2023
Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind. Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies.
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Third-Party Platforms Will Soon be Able to Provide Instagram Stories Scheduling
Social Media Today
MAY 16, 2023
In good news for social media managers, Meta has updated its Instagram Graph API to enable third-party posting capability.
Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming
The Social Media Hat
MAY 16, 2023
B2B SaaS Influencer Marketing Is A Powerful Strategy The post Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming appeared first on The Social Media Hat.
Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation
Pam Moore
MAY 19, 2023
Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind. Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies.
Meta Announces Big Changes to Website Conversion Campaigns
Jon Loomer
MAY 16, 2023
We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. Now it’s official. In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 and later devices. Meta says that “it will continue to evolve,” but many of the advertiser requirements related to iOS 14.5 changes and Aggregated Measurement are going away
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
YouTube’s Rolling Out 30-Second Unskippable Ads to Connected TVs
Social Media Today
MAY 18, 2023
As the most-watched streaming service for TV in America, YouTube is banking on its potential to help marketers reach viewers with new ad options.
Why Digital Marketing Education is a Must for Modern-Day Students
The Social Media Hat
MAY 16, 2023
Living in a modern world, one cannot escape using all the possible digital devices and the challenges of virtual education. As a rule, it comes with a plethora of promotional materials and the peculiarities of an institution or school branding that affects learners worldwide. It also means that modern-day students have to enter this field … The post Why Digital Marketing Education is a Must for Modern-Day Students appeared first on The Social Media Hat.
How consumer insights is taught to future marketers
Audiense
MAY 16, 2023
With evolving technology and a wealth of consumer data at their disposal, the next generation of marketers have their work cut out for them. Although they have better toolsets and more robust data points to work with, it also means they’re going to have a tougher time cutting through the noise to extract consumer insights that are actually valuable.
Update Your Meta Advertising Assumptions
Jon Loomer
MAY 16, 2023
I get it. You’ve been advertising for years. You were running Facebook ads before they were Meta ads. You’ve found an efficient system that works for you. But don’t forget to update your assumptions. Let me explain… Things Change It’s important to remember that Meta advertising today looks nothing like it did five or 10 years ago.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Meta Adds New Lead Generation Tools on Facebook
Social Media Today
MAY 18, 2023
In one new process, users can claim an advertised offer in-stream and the relevant discount code will be automatically applied at check out.
How to Create a Partnership Movement in Your Company w/ Jared Fuller
The Social Media Hat
MAY 15, 2023
Partnership Unpacked, Episode 21, with Jared Fuller The post How to Create a Partnership Movement in Your Company w/ Jared Fuller appeared first on The Social Media Hat.
10 advanced social media copywriting best practices
Sprout Social
MAY 18, 2023
Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.
Meta Advertising Expectations and the Most Common Phrase
Jon Loomer
MAY 15, 2023
If you’re a Meta advertiser who manages ads for others, it’s important you make this phrase a regular part of your language: “It depends.” It’s not a copout. It’s not meant to avoid accountability. Instead, it will help you uncover the context that’s necessary to provide a more specific answer. Let me explain… The Simplistic Question Those who are ignorant to the complexity of Meta advertising expect direct and specific answers to simple questions.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Meta Expands ‘Meta Verified’ Verification Subscription Program to Users in the UK
Social Media Today
MAY 16, 2023
UK users will now get their chance to buy themselves a blue tick on Facebook and IG.
#572: ChatGPT, AI, & How To Use It In Your Marketing with Emily Hirsh
Amy Porterfield
MAY 18, 2023
Listen on… How AI will actually impact your small business (from the perspective of a small business owner) Does the idea of incorporating AI and tools like ChatGPT into your marketing plan totally overwhelm you? If so, you’re not alone, sweet friend. Technology is changing in big, big ways — and not only […] The post #572: ChatGPT, AI, & How To Use It In Your Marketing with Emily Hirsh appeared first on Amy Porterfield | Online Marketing Expert.
Twitter Blocks Content In Turkey One Day Before National Election
Forbes Social Media
MAY 13, 2023
Twitter announced on Saturday that it’s blocking some content in Turkey ahead of Sunday’s presidential election.
How to Make Short-Form Videos That Stand Out
Hootsuite
MAY 18, 2023
Looking to make a splash with short-form video content? You’re not alone. Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. But, with so many people jumping on the short-form video ship, standing out is more important than ever. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience.
How to Be Social: A Social Media Manifesto
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Meta’s Twitter Competitor App is Set to be Launched Some Time Next Month
Social Media Today
MAY 19, 2023
The new app could quickly become a competitor for real-time updates.
13 social listening tools for your brand in 2023
Sprout Social
MAY 15, 2023
Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. Wouldn’t you be much better at crafting messages that resonate? Or sensing when your brand reputation is in trouble? While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations.
Payroll Administration For Your Construction Business Made Easy With Payroll Software
The Realtime Report
MAY 19, 2023
Payroll Administration For Your Construction Business Made Easy With Payroll Software Payroll administration for your construction business can take a lot of work. In addition, unlike other businesses with a fixed payroll structure, the needs of construction companies vary with each project. Time Tracking Time tracking is an essential feature to look for in payroll software.
Schedule Your Instagram Stories with Buffer!
Buffer Social
MAY 17, 2023
🚀 We're thrilled to announce that Buffer now supports full scheduling for Instagram Stories. 🚀 We’re one of the first platforms to offer this game-changing feature, and as avid Instagram users as avid Instagram users ourselves, we know firsthand the growing impact of Instagram Stories. With over 500 million people creating and watching stories on their mobile devices every day, it's no wonder that one in three people say they become more interested in brands and
8 Stupid Simple Social Media Tricks to Boost SEO
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LinkedIn Shares New Insights into How Institutional Investors Use the App for Research
Social Media Today
MAY 18, 2023
The report highlights LinkedIn’s unique audience of senior managers and how brands can connect with this audience.
The state of social media 2023: Business leaders weigh in on what’s next
Sprout Social
MAY 16, 2023
It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the job. Emerging technologies, rising consumer expectations and a shifting social media marketing landscape have left many with questions on how to navigate this changing terrain.
5 Ways to Maintain Communication with Your Office-Based and Remote Staff
The Realtime Report
MAY 16, 2023
5 Ways to Maintain Communication with Your Office-Based and Remote Staff Effective communication is the cornerstone of any successful business, as well as a core part of any successful office and workplace in general. However, with more and more people working remotely, and with many who work in-office potentially working in other buildings with their managers, it can be challenging for office bosses to communicate effectively with in-office and remote workers.
A Guide to Social Media Collaboration
Buffer Social
MAY 17, 2023
Picture this: two popular influencers from different niches join forces to create engaging and exciting content, reaching millions of followers across platforms. The result? A viral collaboration that benefits both parties and their audiences. Even if you replace “popular influencers” with “micro creators” and “millions of followers” with “thousands of followers,” there’s no denying that a collaboration done right can have a spectacu
TikTok Provides More Commercial Opportunities for Independent Musicians in the App
Social Media Today
MAY 16, 2023
More artists can now list their tracks in TikTok’s Commercial Music Library, which boasts over 1 million sounds and songs that brands can use.
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