Jon Loomer
MAY 3, 2023
Meta released their 1Q quarterly earnings for 2023 , and it’s mostly positive. But, there’s something that jumps out that needs an explanation: Why are Meta ad prices dropping? In the chart above, you’ll notice that Meta’s average ad price has dropped year-over-year for five consecutive quarters, dropping 17% in the first quarter of 2023.
Social Media Today
MAY 5, 2023
LinkedIn's parent company Microsoft is working to bring generative AI to all its apps and functions.
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Social Media Strategies Summit
MAY 4, 2023
YouTube’s vast reach and credibility make it a valuable resource in the world of government on social media. The video platform has over two billion monthly active users , with over three-fifths of American users visiting the site daily. Moreover, nine in 10 users agree that YouTube provides trustworthy recommendations and information. Creating video content requires more thought than simply rattling off a tweet or a text-based Facebook post.
Audiense
MAY 3, 2023
We’re barely six months into 2023 and already, we have some fantastic news to share with you! Today we announce our second acquisition in as many years, as we welcome Tweet Binder into the Audiense team.
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Jon Loomer
MAY 1, 2023
Recently, I’ve been hearing from people who are trying to build an Instant Form for Facebook lead ads using the Custom form type. But, it’s nowhere to be found… This is weird since the feature has only been around for five or six months, and it’s actually pretty useful. Well, I don’t think it’s time to panic. Here’s what I think happened… Custom Form Type is Now Rich Creative Once I heard that the Custom form type was missing, I immediately checked
Social Media Today
MAY 3, 2023
Twitter's either added a record amount of new users, or it's not tackling bots as aggressively as it claims.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Oktopost
MAY 4, 2023
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary In today’s highly competitive content landscape, marketers are faced with the challenge of not only creating content that stands out but performs. There is a solution– one that educates your audience, sets you apart from the competition, and positions you in the market as a thought leader.
Hootsuite
MAY 1, 2023
Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Coordinating all these moving parts can be time-consuming and overwhelming, but there are a few simple ways to make your workflow more efficient.
Social Media Today
MAY 5, 2023
Be wary of a new wave of Facebook and IG scammers posting from verified accounts.
The Social Media Hat
APRIL 29, 2023
Understand the terms and phrases most commonly used in Influencer Marketing. The post The Complete Influencer Marketing Glossary of Terms appeared first on The Social Media Hat.
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Sprout Social
MAY 4, 2023
LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. They’re also an excellent way to find and learn about your target audience in a more concentrated space. Four out of five LinkedIn members drive business decisions.
Amy Porterfield
MAY 4, 2023
Listen on… A step-by-step breakdown on how to get started with affiliate marketing Would you believe me if I told you that I make over one million dollars in affiliate revenue each year? It’s true – and believe me, I’m not telling you this to brag. I’m telling you this because you, too, […] The post #568: Affiliate Marketing 101: What I’ve Done To Earn $300K Per Quarter In Affiliate Revenue appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
MAY 4, 2023
TikTok's looking to help marketers evolve their performance measurement processes.
The Social Media Hat
MAY 4, 2023
Turn those influencers into raving fans! The post How To Recruit Influencers As Effectively As The Rebel Alliance appeared first on The Social Media Hat.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Hootsuite
MAY 1, 2023
In 2022, Instagram made big changes to the platform and pushed video content to the forefront. Suddenly, Reels were everywhere (and earning massive engagement and reach boosts), so users began to adapt their social media strategies accordingly. That is, until earlier this year. That’s when Instagram head Adam Mosseri announced that the platform would reprioritize photos.
Amy Porterfield
MAY 2, 2023
Listen on… Let go of your employee mindset and start thinking like the entrepreneur that you are Congrats! You’re officially a business owner. You have the LLC, you’re making money, you’re setting your schedule, and the icing on the cake is that you can work from wherever in the world that you want. […] The post #567: How To Ditch Your Employee Mindset And Think Like An Entrepreneur appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
MAY 1, 2023
The update will expand the range of ways in which brands can utilize UGC.
The Social Media Hat
MAY 1, 2023
Partnership Unpacked, Episode 19, with Dale Wilson The post How To Approach Agency Clients As Partnerships for Greater ROI w/ Dale Wilson appeared first on The Social Media Hat.
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The Realtime Report
MAY 5, 2023
Why Traffic Barriers Are Essential Safety Equipment Traffic barriers are essential safety equipment on roads and in almost any commercial or industrial setting where traffic needs to be managed. These protective walls and fences reduce the likelihood of serious injury from vehicles entering an area and help maintain general order and organization in these locations.
Forbes Social Media
APRIL 29, 2023
President Joe Biden made a speech at the White House Correspondent’s Dinner in Washington on Saturday that included the obligatory jokes. But one joke in particular is likely to get under the skin on Elon Musk, the CEO of Twitter.
Social Media Today
MAY 2, 2023
Twitter's recent API changes had seen many public information accounts forced to shut down.
Hootsuite
MAY 1, 2023
All brands using social media in any form must navigate a constantly evolving set of risks in an environment that changes at lightning pace. A social media governance strategy ensures you’re prepared for whatever the world of social media throws at you. Keep reading to find out how to build a strategy that will help protect your brand, improve your social results, and make life easier for your overworked social team.
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Sprout Social
MAY 3, 2023
In today’s new social media landscape , engagement is right up there with entertainment and with good reason. Active social media communities build hype around a brand, providing organic amplification for launches and promotional activities, alike. That being said, community management in social media and owned community management are two entirely different beasts.
Forbes Social Media
MAY 3, 2023
Vivek Ramaswamy, an entrepreneur vying to be the Republican candidate for president in 2024, allegedly paid to change the Wikipedia page about him, according to a disclosure made on the community encyclopedia.
Social Media Today
MAY 1, 2023
TikTok's hosting a range of in-app events, along with creator showcase elements.
Hootsuite
MAY 2, 2023
For new agents and veteran brokers alike, real estate Facebook Pages play a major role in building awareness and having a strong online presence. Not only are Facebook Pages great for promoting your latest listings or create ads to reach potential clients, they can also be an effective way to generate more traffic and leads for your business. Let’s go over how to set up and optimize your real estate Facebook page to increase your organic reach and keep your pipeline full of potential clien
Laurel Papworth
APRIL 29, 2023
I’ve been thinking about Blockchain and event management, and 24 types of NFTs. Also rhetoric, oratory and spiritual impulses; Judicial, epideictic and deliberative. Aristotle, Cicero (the best public speaker evah, who lost his head) and awenyddion (bards) – throw a coin to your Witcher. ChatGPT’s opinion, plus katabasis (cave initations) in Metaverse.
Forbes Social Media
MAY 4, 2023
Have you seen a viral video that claims to show migrants climbing a fence at the U.S.-Mexico border? It’s been going viral on Twitter and TikTok recently. But it doesn’t depict anything in North America. In fact, the video is from a Spanish territory in North Africa.
Social Media Today
MAY 4, 2023
New ad types incoming across Facebook and Instagram.
Hootsuite
MAY 3, 2023
There’s way more to real estate than showing houses and negotiating deals. In addition to understanding the latest market trends and knowing your way around numbers, you also need to be a savvy marketer. And if you want to keep your client pipeline full, you need to know how to generate leads in real estate. The best agents know that marketing and generating leads is an ongoing effort, one that helps you build your personal brand, expand your network, and grow your real estate business.
Sprout Social
MAY 3, 2023
The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want.
Forbes Social Media
MAY 3, 2023
Facebook parent company Meta warned that malicious groups – including Ducktail and NodeStealer – are now posing as ChatGPT and similar tools
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