Why Are Meta Ad Prices Dropping?
MAY 3, 2023
Meta released their 1Q quarterly earnings for 2023 , and it’s mostly positive. But, there’s something that jumps out that needs an explanation: Why are Meta ad prices dropping? In the chart above, you’ll notice that Meta’s average ad price has dropped year-over-year for five consecutive quarters, dropping 17% in the first quarter of 2023.