Sat.Mar 25, 2023 - Fri.Mar 31, 2023

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The Science Behind The Effectiveness Of Word Of Mouth

The Social Media Hat

Tips for B2B Influencers on how to harness the power of word of mouth. The post The Science Behind The Effectiveness Of Word Of Mouth appeared first on The Social Media Hat.

B2B 198
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Why Won’t Meta Spend My Advertising Budget?

Jon Loomer

Maybe your ads are running, but Meta doesn’t spend your entire budget. Or maybe your ads won’t deliver at all. Why?? It’s a common issue. Let’s break down the potential explanations for what might be happening and how you can address it. 1. Your Audience is Too Small This one’s rather logical, but some advertisers still miss it.

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Reddit Shares New Data on User Activity, Content Takedowns and Rule Enforcement

Social Media Today

Reddit’s also launched a new Transparency Center to provide more insight into its enforcement actions.

Reddit 182
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A holistic approach to humans and data analysis

Audiense

At the beginning of digital communication, marketers had a restricted resource of data, tools and knowledge, and the platforms were also in their early phase of evolution. As a standard tactic, ads triggered fear, social proof and scarcity.

Data 148
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How To Be An Amazon Influencer

The Social Media Hat

Learn how to be a successful Amazon Influencer in 4 steps. The post How To Be An Amazon Influencer appeared first on The Social Media Hat.

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Empathy is a leadership superpower!

Janet Fouts

Empathy can help us navigate through life’s challenges and build stronger relationships with the people around us. With empathy as our guide, we can turn overwhelm into resilience and use communication as a tool for connection. In the Businesssolver 2022 State of Workplace Empathy report, about 70% of employees and HR professionals believe that empathetic organizations drive higher employee motivation. 59% of employees surveyed felt fearful that reaching out to HR or a manager about a ment

Widget 139

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My Process for Recording Short-Form Videos

Jon Loomer

I’ve recorded more than 270 videos (give or take) since I started my short-form video journey about six months ago. I’m often asked about my process for recording short-form videos, and I feel like this is a good time to do a reveal. Truthfully, I didn’t feel all that comfortable saying much during most of this journey since I knew that I was still so early in figuring it all out.

Process 143
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How to Become a B2B Influencer on TikTok

The Social Media Hat

Why being a B2B Influencer on TikTok is a good idea, and how to start! The post How to Become a B2B Influencer on TikTok appeared first on The Social Media Hat.

B2B 183
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Creating Compelling Social Content in the Finance Industry

Oktopost

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, Olivia Messina sits down with Kristina Thomas , Head of Social Media at S&P Global. Kristina leads an award-winning global team and reveals the delicacies and challenges of managing a social strategy in the finance industry.

Industry 144
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Musk Says That, as of April 15th, Only Tweets from Twitter Blue Subscribers Will be Recommended in the Main Feed

Social Media Today

A big change to try and drive Twitter Blue take-up - but will it work?

Feed 210
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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#558: What I Include In My Brand Voice Guide (& How It’s Served Me Really Well)

Amy Porterfield

Listen on… If you want to develop your brand voice, here’s where you should start When people think of a brand, they often think of what they look like visually – from their logo to their color palette. But one often overlooked (and equally important) aspect to a business’ brand is their voice. […] The post #558: What I Include In My Brand Voice Guide (& How It’s Served Me Really Well) appeared first on Amy Porterfield | Online Marketing Expert.

Brands 127
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6 Tips for Partnering With Many Content Creators at Once

The Social Media Hat

Join forces with a high volume of content creators and influencers at once. The post 6 Tips for Partnering With Many Content Creators at Once appeared first on The Social Media Hat.

Tips 162
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Drive Measurable Results through Social Media: Oktopost Launches New Certifications

Oktopost

Here at Oktopost, we’re thrilled to announce the launch of our new certifications designed to help B2B companies and their employees become proficient in social media marketing and drive measurable business results through the Oktopost platform. We’re thrilled to offer these new certifications to our customers, and we want to share with you why!

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Should You Pay for a Checkmark on Twitter, for Yourself or Your Business?

Social Media Today

Legacy blue ticks are about to be taken away - so should you pay or Twitter's subscription verification plan?

Twitter 165
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How ChatGPT Is Fast Becoming The Teacher’s Pet

Forbes Social Media

Despite worries that the artificial intelligence program could make cheating easier, half of K-12 teachers report using it. Edtech companies are scrambling to release their own tools.

Report 121
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How This Serial Entrepreneur Became A Product Influencer w/ Norm Farrar

The Social Media Hat

Partnership Unpacked, Episode 14, with Norman Farrar The post How This Serial Entrepreneur Became A Product Influencer w/ Norm Farrar appeared first on The Social Media Hat.

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When AI is everywhere, invest where it counts

Sprout Social

Since New Year’s Day 2023, more than 5 million messages referencing ChatGPT have been sent across Reddit, Twitter and YouTube alone. The artificial intelligence chatbot has demonstrated how far AI has come in recent years, captivating consumers as much as C-suite executives. The mainstream excitement over generative and other multi-purpose AI tools is more than just good PR.

Software 119
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Instagram NFTs Will Be Deactivated on April 11th

Social Media Today

Meta announced that it would be moving away from NFT projects last month.

Instagram 197
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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That Viral Image Of Pope Francis Wearing A White Puffer Coat Is Totally Fake

Forbes Social Media

Have you seen that photo of Pope Francis wearing a gigantic white puffer coat? It’s been going viral on social media platforms like Reddit and Twitter over the past couple of days. But it’s completely fake.

Reddit 108
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A holistic approach to humans and data analysis

Audiense

At the beginning of digital communication, marketers had a restricted resource of data, tools and knowledge, and the platforms were also in their early phase of evolution. As a standard tactic, ads triggered fear, social proof and scarcity.

Data 94
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4 ways using social media for HR amplifies your talent acquisition strategy

Sprout Social

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. It’s difficult to remember a time before scouring LinkedIn was an essential step toward landing a new job. Now, it’s the new norm. As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department.

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Google Launches New ‘Ads Transparency Center’ to Share Info on Campaigns

Social Media Today

The new Transparency Center could be a handy research tools for digital marketers.

Campaign 184
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Woman Faces $13,000 Fine For Calling French President ‘Filth’ On Facebook

Forbes Social Media

An unnamed woman in France is facing a fine of roughly $13,000 for referring to French President Emmanuel Macron “filth” in a Facebook post, according to a report from the AFP news service that cites local prosecutors.

Facebook 106
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Social Media Visuals That Will Make or Break Your Success (with Examples!) 

Socially Sorted

The social media visuals you share online matter and in this post we share 5 reasons why visuals are so important for your marketing. Use these tips for brand visuals and you'll improve engagement, build trust and loyalty and make more of an impact on your ideal customer. GUEST POST BY ANDREW & PETE | […] The post Social Media Visuals That Will Make or Break Your Success (with Examples!

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Creating Equity for Women in the Workplace: Ways to Support Women  

Ignite Social Media

Is it estimated that over 1 million women left the US workforce from Feb 2020 to Sept 2022. While their reasons for leaving vary, now, more than ever there is a need to ensure that women are given equal opportunities and proper resources to succeed in the workplace. It’s important to acknowledge that while some progress has been made, there are still significant challenges faced by women and a need for impactful initiatives rooted in equity.

Team 78
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Twitter Source Code Leaked Online, Adding to the Company’s Challenges

Social Media Today

The leak could leave Twitter more vulnerable to hackers.

Twitter 212
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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AI Creates Photo Evidence Of 2001 Earthquake That Never Happened

Forbes Social Media

Do you remember the Great Cascadia earthquake and tsunami that hit the Pacific Northwest in 2001? Well, you shouldn’t, because it never happened. But there are now photos of this completely fake event circulating on the internet.

Eventful 106
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How to find influencers on Instagram for your marketing campaign

Audiense

With value alignment factoring more and more into the purchasing decisions of younger generations, brands across industries are facing a similar issue— increasingly skeptical consumers.

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How Long Should Your Instagram Reels Be?

Jenn's Trends

Not all Reels are created equal! Depending on the length of your Reel, you are more likely to reach certain people. So it’s important that you choose the “right” length of video to serve your ultimate goals with the Reel.

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Meta Adds New Group Post Sharing Option on Instagram

Social Media Today

The option would make it easier to start a group chat about an IG post.

Groups 176
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Florida Principal Sent Elon Musk Impersonator Check For $100,000 With School’s Money: Report

Forbes Social Media

A school principal in Florida has resigned after sending a check for $100,000 to a scam artist posing as Elon Musk, according to a new report from NBC TV affiliate WESH. The school’s business manager was able to stop the check before it cleared.

Report 98