Sat.Feb 25, 2023 - Fri.Mar 03, 2023

article thumbnail

Snapchat Integrates ChatGPT Elements into New ‘My AI’ Tool In-App

Social Media Today

Snapchat jumps aboard the generative AI train with a new ChatGPT-like experience in-app.

Tools 204
article thumbnail

How Government Agencies Can Build an Effective Crisis Communications Strategy

Social Media Strategies Summit

Crisis management is one of the biggest challenges of social media for government agencies. A fast-evolving situation can cause panic and confusion in your community, requiring you to communicate the latest information in a calm, clear manner to the public, stakeholders, and media. Get it wrong, and you risk undermining confidence in your agency; get it right, and you’ll play a key role in mitigating the worst effects of the crisis.

Strategy 220
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Split Test: Which Optimization Leads to the Most High-Quality Traffic?

Jon Loomer

One of my biggest battles with Facebook ads over the years has been driving high-quality traffic when promoting a blog post. I don’t want empty clicks. I want people who spend more time and are likely to perform other actions. Look, I get it. The vast majority of advertisers are trying to get sales or leads from their ads. And while I do that, too, my blog is also important.

CPM 183
article thumbnail

The Art of Social Strategy: The Recipe for a Strong Social Media Presence

Oktopost

Nadine Synett reveals what it takes to create a strong social strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Social media teams aren’t on social for the sake of being on social, they are helping to drive business growth! If you want to create a social presence that people want to be a part of and see results for your efforts, you’ll need a strong social strategy.

article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

The How and Why of Content Curation [Infographic]

Social Media Today

Content curation can be a great way to broader complement your content strategy.

Curation 210
article thumbnail

Utilizing Social Media to Drive Meaningful Engagement With Students and Prevent ‘Melt’ in the Hybrid Era

Social Media Strategies Summit

Hybrid learning is here to stay, with research from Barnes & Noble College Insights revealing that almost half of students favor a hybrid class format. This data poses a few challenges for higher education marketers. How do you engage students who are spending less time on campus? And how do you reduce “melt,” whereby students who’ve applied and paid a deposit don’t turn up for their first day of classes?

More Trending

article thumbnail

LinkedIn statistics marketers should know in 2023

Sprout Social

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. These LinkedIn stats will bring you up to date on the value of LinkedIn as a network, and provide insight into how to expand your reach.

LinkedIn 133
article thumbnail

Decentralized Twitter Alternative ‘Bluesky’ Launches in Private Beta

Social Media Today

The platform founded by former Twitter CEO Jack Dorsey has moved to the next stage of development.

Twitter 182
article thumbnail

How to Automate DMs on Social Media

Hootsuite

Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? Well, thank goodness you found this article. After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. At the end, we give several tips and tricks you can implement when automating DMs.

article thumbnail

#549: Cut Through The Noise: How To Create A Unique Personal Brand With Rory Vaden

Amy Porterfield

Listen on… Simple strategies to build your personal brand, monetize your message, and increase your influence If you’re first getting started with your personal brand, you’re probably wondering how the heck you’re going to cut through all the noise and position yourself as the go-to leader in your space. I get it – […] The post #549: Cut Through The Noise: How To Create A Unique Personal Brand With Rory Vaden appeared first on Amy Porterfield | Online Marketing Expert.

Brands 125
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

Clams, Wagoneers, and Harings: Creativity Is Even More Important in an AI World

WebInKnow

Artificial Intelligence engines that generate text such as ChatGPT use large language models, which I like to think of as simply math applied to data (in this case text). These tools calculate the most likely next word to create sentences. When everyone is going predictable with AI, creative writing stands out!

article thumbnail

Facebook Remains the Most Important Network for SMBs, According to New Survey [Infographic]

Social Media Today

A survey of 1,000 SMB owners suggests that Facebook is the most valuable social media platform for business.

Survey 173
article thumbnail

2023 LinkedIn SEO: 5 Tried Tips for Better Reach

Hootsuite

LinkedIn is more than just a place to go when you’re looking for work. It’s the social platform par excellence for organizations looking to build partnerships, find their next hire, and even keep an eye on their competition. But if you want your company to make more of a splash, you need to up your LinkedIn SEO game. Like most social networks, LinkedIn has a search engine and an algorithm , meaning you’ll be competing for attention with other businesses using the platform.

SEO 114
article thumbnail

Creating Women’s History Month social media ideas that resonate

Sprout Social

March represents a lot of things. For some, it’s time to shake off the last bit of winter and welcome spring into their lives. For others, it’s all about the green top hats and Irish jigs of Saint Patrick’s Day. But for half the population, March—or Women’s History Month—is a time for celebrating just how far women have come, and thinking about how far there is to go.

article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

Viral Video Of Ukraine War ‘Crisis Actors’ In Body Bags Is Totally Fake

Forbes Social Media

Have you seen that viral video on Facebook and Twitter, purporting to show a newscast about the war in Ukraine, but one of the “dead” people in a body bag starts moving? It's fake.

Video 106
article thumbnail

Instagram Expands Age Verification Tools to More Regions

Social Media Today

Meta's making its age checking processes more widely available.

Instagram 206
article thumbnail

Brand Safety: Managing Risk and Building Trust on Social Media

Hootsuite

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media.

article thumbnail

The ultimate guide to LinkedIn Live and how to use it

Sprout Social

Is it time for you or your brand to go live on LinkedIn? 37% of consumers say that live video is the most engaging form of in-feed social content. And that’s why live streaming is becoming more common in B2B marketing. Enter LinkedIn Live, a native streaming platform for creators to broadcast in real-time. From webinars to interviews and beyond, Live is a prime way to educate your B2B audience.

LinkedIn 101
article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

How TikTok And Bill Nye Are Winning The Edutainment Wars

Forbes Social Media

In a trend one VC calls “Harvard meets Hollywood,’’ investors and entrepreneurs are embracing the idea that education should be entertaining and delivered in small bites.

Education 104
article thumbnail

Google Removes Another 6,000 YouTube Channels Linked to Chinese Influence Operations

Social Media Today

Google continues to detect and remove thousands of channels linked to 'Dragonbridge'

Google 177
article thumbnail

17 Practical Uses of ChatGPT for Marketing

Razor Social

Looking for some very practical and easy to follow ways to use ChatGPT to help with your Marketing? Unless you’ve been living under a stone for a while you must have heard of ChatGPT… When you type in something into Google you get a list of links which has information that will help with what you are looking for. With ChatGPT you can ask a question and get the answer or ask it to do something (e.g. write a poem).

article thumbnail

Co-creation: Why creators should be part of your product development team

Sprout Social

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. Digital content creators are reshaping brand strategy for the better. But as social media’s influence moves from marketing departments to other business functions, it might be time to think about creators in the same ligh

article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

YouTube And Harvard Team Up To Give Doctors Continuing Ed Credits

Forbes Social Media

In a first for the medical profession, doctors seeking to keep their licenses and expertise up to date can complete the credits they need through one of the most popular social media platforms on the planet.

YouTube 101
article thumbnail

LinkedIn Provides New Segmentation Options for its Company Engagement Report

Social Media Today

LinkedIn's Company Engagement Report shows you how employees from specific companies are engaging with your LinkedIn updates.

LinkedIn 147
article thumbnail

#548: 5 Lessons From The Road: My Podcast Tour For Two Weeks Notice

Amy Porterfield

Listen on… After doing 100 podcast interviews about my new book, here’s what I learned To call the podcast tour I did to promote my book, Two Weeks Notice, a whirlwind would be an understatement. I did 100 podcast interviews (yes, you read that right!) over the course of a few months, traveling […] The post #548: 5 Lessons From The Road: My Podcast Tour For Two Weeks Notice appeared first on Amy Porterfield | Online Marketing Expert.

Travel 78
article thumbnail

The 7 Best CRM Apps for Your Business in 2023

Hootsuite

Are you looking for the best CRM apps for your business? You’re in luck! This blog post will highlight the top seven CRM apps that will help you manage your business like a pro. Whether you’re looking for a CRM app to keep track of your customer data or one to help manage your sales pipeline, we’ve got you covered. So, without further ado, let’s get started!

article thumbnail

Meta Backs New Platform To Help Minors Wipe Naked, Sexual Images Off Internet

Forbes Social Media

The National Center for Missing & Exploited Children has launched a Meta-backed platform to help kids and teens get naked or sexual content of themselves removed from social media.

article thumbnail

Twitter Updates Violent Speech Policy to Add More Elements

Social Media Today

The updates don't greatly expand Twitter's rules, but do add some new provisos.

Twitter 174
article thumbnail

How Companies Win with Employee Advocacy

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary A company’s employees are its most valuable assets. A workforce that is happy, productive, and engaged leads to growth, retention, and an incredibly strong company culture. But many B2B organizations today are not fully tapping into the true potential of their colleagues – and for good reason, it’s not easy.

Company 62
article thumbnail

Canva Docs and Magic Write: Visual Documents with AI

Socially Sorted

Canva Docs and Magic Write are a match made in heaven. Create visually supercharged documents with the bonus of Magic Write's AI intelligence. Canva has just taken it all up a level! BY DONNA MORITZ | PUBLISHED 28 FEBRUARY, 2023 Posts on this blog may contain affiliate links, which means we receive a small commission at […] The post Canva Docs and Magic Write: Visual Documents with AI appeared first on Socially Sorted.

article thumbnail

Elon Musk Calls Media ‘Racist’ In Response To Newspapers Dropping Dilbert

Forbes Social Media

Twitter CEO Elon Musk called the media “racist” in several tweets on Sunday in a strange reaction to the news that the country’s biggest newspapers were dropping the Dilbert comic strip.

Twitter 98
article thumbnail

LinkedIn Adds Additional Intelligence Elements to Sales Navigator

Social Media Today

LinkedIn is adding more data insights to Sales Navigator, based on its umatched professional database.

LinkedIn 161