LinkedIn Adds New Visual Display Elements on User Profiles, Scheduling Tools for Newsletters
Social Media Today
FEBRUARY 23, 2023
Time to refresh your LinkedIn profile
Sat.Feb 18, 2023 - Fri.Feb 24, 2023
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Top AI Tools That Every Marketer Should Be Using
Social Media Strategies Summit
FEBRUARY 22, 2023
The widespread adoption of artificial intelligence (AI) tools by marketers wasn’t always a foregone conclusion. As recently as January 2020, half of the respondents to an Advertiser Perceptions survey said they had no plans to use AI to support their marketing efforts. Fast-forward to today, and opinions have shifted. Organizations are now using AI and machine learning (ML) software to streamline or improve marketing actions, from email to data analysis to content writing.
B2B Influencer Marketing From The Influencers POV with Timothy Hughes
The Social Media Hat
FEBRUARY 20, 2023
Partnership Unpacked, Episode 9, with Timothy Hughes The post B2B Influencer Marketing From The Influencers POV with Timothy Hughes appeared first on The Social Media Hat.
Meta Verified Subscription Test Begins
Jon Loomer
FEBRUARY 20, 2023
And here we go. In an effort to increase authenticity and (let’s be honest) diversify revenue opportunities, a test Meta Verified subscription product will begin in New Zealand and Australia this week. Let’s dig into what this actually is, some confusion about who is eligible, my issues with it, and whether I’ll ever consider a verified subscription.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
How to identify the right YouTube influencers to partner with
Audiense
FEBRUARY 23, 2023
You already know all about Instagram influencers, but have you explored the marketing potential of YouTube stars? At this point, YouTube has surpassed television in popularity with more people into streaming than ever before. Online video ads get 18 times more attention than television ads, and nearly 70% of shoppers have used YouTube to help them with purchasing decisions.
UK Officials Call for TikTok Ban After New EU Restrictions
Social Media Today
FEBRUARY 24, 2023
Calls for restrictions are rising, amid concerns that TikTok is sharing data with the CCP.
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The Inherent Problem with the Meta Verified Subscription Product
Jon Loomer
FEBRUARY 22, 2023
There are plenty of reasons to take issue with the Meta Verified subscription product , which allows creators (for now) to pay a monthly few to get access to benefits that include account verification, increased visibility, access to support, and more. But there’s one huge issue that everyone’s missing. This problem has everything to do with the fact that it’s a subscription and it contradicts the implied importance of it in the first place.
AI-Created Images Aren’t Protected By Copyright Law According To U.S. Copyright Office
Forbes Social Media
FEBRUARY 22, 2023
The U.S. Copyright Office has ruled that illustrations in a new comic book that were created with the AI program Midjourney are not protected by copyright law, according to a letter issued by the Copyright Office.
9 Types of Facebook Ads to Add to Your Social Media Advertising Mix [Infographic]
Social Media Today
FEBRUARY 21, 2023
How can you use Facebook ads in your outreach process? Some tips in this infographic.
Is Artificial Intelligence poised to do your job for you?
The Social Media Hat
FEBRUARY 22, 2023
Not if you're leveraging relationships to grow an audience and develop influence. The post Is Artificial Intelligence poised to do your job for you? appeared first on The Social Media Hat.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
How To Calculate And Set Your Facebook Ad Budget [Free Tool]
Hootsuite
FEBRUARY 23, 2023
Do you feel like your Facebook Ads budget is just a shot in the dark? Do you ever wonder if there’s a more strategic way to calculate and set it? You’re not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting.
#546: Your Why Is Louder Than Your Worries: How To Overcome Self-Doubt
Amy Porterfield
FEBRUARY 21, 2023
Listen on… When your inner monologue starts to get nasty, remember that YOU ARE ENOUGH I’m going to let you in on something that I don’t really talk about a whole lot. And it’s that I can be downright mean to myself during times when I should be proud of myself. When people […] The post #546: Your Why Is Louder Than Your Worries: How To Overcome Self-Doubt appeared first on Amy Porterfield | Online Marketing Expert.
TikTok Announces New Brand Safety and Suitability Partners
Social Media Today
FEBRUARY 24, 2023
The new partners will provide assurance on ad placement in the app.
The impact of social media across every part of your business
Sprout Social
FEBRUARY 22, 2023
Social media isn’t just a digital billboard for your brand: It’s a portal to direct connection with your ideal customers and a pathway to powerful insights. From customer care to research to recruitment efforts, the impact of social media extends to every aspect of your business. According to The 2022 Sprout Social Index™ , customer-centric brands use social data to inform their: Sales strategy Product development Content strategy Customer experience Competitive insight Market research By tappin
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Key Insights from The 2023 State of Remote Work
Buffer Social
FEBRUARY 23, 2023
For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. This year, we had 3,000 remote workers respond to the State of Remote Work to help provide insights. In this post, we’ll cover the top seven insights from the 2023 State of Remote Work.
An Overview of the Roles of Construction Worker in the Construction Industry
The Realtime Report
FEBRUARY 20, 2023
An Overview of the Roles of Construction Worker in the Construction Industry With the wide scope of work in the construction field, it demands several professionals who have their own expertise. Each role has its own requirements when it comes to knowledge, skills and experience. Hearing the term “ construction worker ” often has a connotation that these are individuals who are involved in the actual labor.
Meta Updates Enforcement Rules to Focus on Explanations, Not Suspensions
Social Media Today
FEBRUARY 23, 2023
The changes come as a result of recommendations from the Oversight Board.
Carousel Ads: How and Why They Work (+ Examples)
Hootsuite
FEBRUARY 23, 2023
We’ve all seen carousel ads in our social feeds. But do they really work? Known for their swipeable format, carousel ads are most often seen on Instagram and Facebook in Feeds and Stories. And because they can showcase multiple images or products in one place, they’re naturally more interactive than a single-image ad which can easily be scrolled past.
How to Be Social: A Social Media Manifesto
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Social media for strategic communications: 4 ways to strengthen your brand narrative
Sprout Social
FEBRUARY 23, 2023
Over the past few years, corporate communications has undergone quite the makeover. Today’s always-on digital world has drastically increased the work it takes to craft a memorable brand narrative. When it comes to standing out, social media for strategic communications isn’t just helpful—it’s necessary. This advice isn’t limited to promotional efforts, either.
Ukraine Trench War: Soldier’s TikTok Reveals Terrifying Close Quarters Battle
Forbes Social Media
FEBRUARY 19, 2023
A video posted by a Ukrainian solider to Tiktok reveals the terrifying reality of trench warfare in a shell-scarred battlefield at close range. Using a GoPro camera, he recorded five uninterrupted minutes of combat frantically defending his trench from assaulting Russian infantry and armor.
TikTok’s Expanding Access to its Research API, Enabling More Analysis of How it Works
Social Media Today
FEBRUARY 21, 2023
As TikTok continues to work with US regulators on a new deal to keep it in operation, it's looking to improve transparency.
How To Change Computer Name In (Windows 11, 10, 8.1 & 7)
BeingOptimist
FEBRUARY 22, 2023
In our previous blog, you learned about how to rotate the screen on a Windows computer. Today, in this blog you are going to have in-depth knowledge about how to change computer name in Windows 11, and Windows 10. Let’s start and learn in 2 minutes about how to change computer name in Windows. How to Change Computer Name in Windows 11 As we know that Windows 11 is the current version of the Windows operating system, so we will begin our tutorial first, by explaining the steps on Windows 1
8 Stupid Simple Social Media Tricks to Boost SEO
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Discover just how easy it is to boost SEO with social media.
LinkedIn Is Rolling Out A New Way To Make Your Profile More Noticeable
Myrland Marketing
FEBRUARY 23, 2023
LinkedIn is rolling out a new feature that will call attention to your posts and other activity on LinkedIn. As I often mention when I work with my clients, I want your profiles and your content to be scroll-stopping (desktop), or thumb-stopping (mobile). This new feature will help stop the scroll as it is going to make your profile more visual. Visuals are known to catch the attention of those who might otherwise scroll right on by.
Microsoft Puts New Limits On Bing’s AI Chatbot After It Expressed Desire To Steal Nuclear Secrets
Forbes Social Media
FEBRUARY 18, 2023
Microsoft announced it was placing new limits on its Bing chatbot following a week of users reporting some extremely disturbing conversations with the new AI tool.
New Report Looks at Social Platform Performance Benchmarks for Brands
Social Media Today
FEBRUARY 22, 2023
The latest benchmarks report from RivalIQ provides some sobering reading.
38 Prompts for Buffer’s AI Assistant
Buffer Social
FEBRUARY 20, 2023
Most weeks start in the same way for me. I’m sit, looking at my Buffer queue, scratching my head at what I should schedule across my social media profiles. Inspiration can be hard to come by. But recently, I’ve discovered a solution. Buffer’s AI Assistant. It is designed to simplify the process of social media scheduling, making it easier for me to come up with posts, refine my own ideas and help me create content that resonates with my audience. 0:00 / 1× Buffer's
How to identify the right YouTube influencers to partner with
Audiense
FEBRUARY 23, 2023
You already know all about Instagram influencers, but have you explored the marketing potential of YouTube stars? At this point, YouTube has surpassed television in popularity with more people into streaming than ever before. Online video ads get 18 times more attention than television ads, and nearly 70% of shoppers have used YouTube to help them with purchasing decisions.
Meta Launching New $12 Verified Badge For Facebook And Instagram To Combat Impersonators
Forbes Social Media
FEBRUARY 19, 2023
Meta plans to launch a new blue badge for verified accounts on Facebook and Instagram this week, according to a new announcement from CEO Mark Zuckerberg.
TikTok Launches New ‘Creativity Program’ to Provide More Revenue Opportunities to Creators
Social Media Today
FEBRUARY 20, 2023
The new program aims to provide better revenue opportunities than the current Creator Fund.
Salesforce Social Studio Sunset: Everything You Need to Know
Hootsuite
FEBRUARY 24, 2023
Salesforce recently announced the retirement of its social media management tool Social Studio. Customers will lose access on Nov. 18, 2024, or at the end of their contract, whichever comes sooner. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost.
How to identify the right YouTube influencers to partner with
Audiense
FEBRUARY 23, 2023
You already know all about Instagram influencers, but have you explored the marketing potential of YouTube stars? At this point, YouTube has surpassed television in popularity with more people into streaming than ever before. Online video ads get 18 times more attention than television ads, and nearly 70% of shoppers have used YouTube to help them with purchasing decisions.
Meta Jumps On Twitter’s Bandwagon, Introduces Premium Subscription Model For Facebook And Instagram
Forbes Social Media
FEBRUARY 21, 2023
It’s announced Facebook and Instagram, which have active user bases of 2.9bn and 2bn respectively, will now have a paid-for service called Meta Verified.
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