SocMed Sean
NOVEMBER 8, 2022
The Instagram algorithm has many different moving pieces and understanding how it works is not simple. Here are some tips for understanding and working with the Instagram algorithm to expand the reach of your content. The post 5 Things You Should Know About the Instagram Algorithm and How It Ranks Content appeared first on SocMedSean - Social Media Sean.
Webbiquity SMM
NOVEMBER 8, 2022
Guest post by Chris Tweten. Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. This psychological phenomenon has further expanded thanks to the growth of social media. Image credit: Karsten Winegeart on Unsplash. People praising a product or brand through ratings and reviews increases its credibility and authority.
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The Realtime Report
NOVEMBER 11, 2022
Social Gaming Platform Teaches Kids Essential Social and Emotional Skills. The new social gaming platform TomoClub.Org seeks to change how children learn about Social and Emotional Skills (SEL) through online-moderated, multiplayer games, which allow for children to connect with one another in a more fun and engaging way than just video-based learning experiences.
Janet Fouts
NOVEMBER 10, 2022
As many of you know being a caregiver for a family member is an unforgettable, and often life-changing experience. Today my guest is Lynn Abate-Johnson. In her new book, “ Out Of Love, A Daughter’s Journey With Her Mom To The End ” she shares her story of 6 years as she cared for her mom with ovarian cancer, and how that experience transformed her in so many ways.
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A beginner's guide to social media automation tools and getting automation right.
Jon Loomer
NOVEMBER 9, 2022
First, I walked you through the basics of campaign creation related to TikTok ads. The process is surprisingly similar (possibly inspired) by Facebook Ads Manager. Today, let’s discuss your options for TikTok ads Custom Audiences. The concept of Custom Audiences on TikTok is largely no different than that on Facebook. You are able to create audiences of your customers and people who engaged with you, either on or off of the platform.
Social Media Today
NOVEMBER 6, 2022
Elon Musk's new Twitter verification plan won't work - though it could spark a migration of users to other platforms.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Audiense
NOVEMBER 8, 2022
With the 2022 FIFA World Cup about to kick off, we wanted to take a closer look at how brands can use major sporting events to connect with consumers in a changing climate – both economically and ecologically.
Jon Loomer
NOVEMBER 7, 2022
If you hadn’t noticed, I jumped into TikTok and short-form video creation recently. It’s only natural that this jump includes TikTok ads. The hope is to catch some magic on a growing platform before the competition increases and prices go up. That’s what made Facebook advertising so insanely profitable in the early days. Well, the first thing you’ll notice if you dive into TikTok advertising is that the TikTok Ads Manager is obviously inspired by Facebook Ads Manager.
Social Media Today
NOVEMBER 6, 2022
Meta's looking to rationalize expenses, as its Metaverse investments continue to rise.
Hootsuite
NOVEMBER 7, 2022
Social media algorithms are the backbone of all social networks. They exist to sort the massive volume of content posted every day and show each user the content they are most likely to engage with. In this post, we’ll answer the question of how social media algorithms work. It’s never a good idea to try to game an algorithm on social media, but understanding the most important ranking signals can give you a strategic advantage over your competitors.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Oktopost
NOVEMBER 9, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Social selling is not social media marketing. It’s a completely different approach. While both strategies aim to connect better with customers through personal relationships that build revenue, social selling is more one-to-one rather than one-to-many.
Jon Loomer
NOVEMBER 6, 2022
If you’ve been following me on any of my primary social channels during the past month or so, you’ve likely noticed a very clear pivot. I am deeply invested in short-form video. This is a complete 180. I’ve long resisted video creation in every form. Admittedly, the delay was not smart strategically. But there were many reasons behind that delay.
Social Media Today
NOVEMBER 7, 2022
You work hard to grow your account and earn loyalty. Discover the value of effective social media responses.
Hootsuite
NOVEMBER 9, 2022
In the last decade, shopping has changed for the better. Social commerce, with features like shoppable content, is about a thousand times more enjoyable than stuffy department stores — which is why we expect the popularity of shoppable content to continue growing. Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Forbes Social Media
NOVEMBER 7, 2022
One critic asked of new Twitter boss Elon Musk: “How would you, as the head of Twitter, justify recommending which party people should vote for after you advocated for political neutrality for the platform?”.
WebInKnow
NOVEMBER 10, 2022
With Elon Musk’s recent purchase of Twitter, some advertisers have reportedly left the platform and a small percentage of people have been deleting their accounts. Many are flocking to Mastodon as an alternative.
Social Media Today
NOVEMBER 7, 2022
LinkedIn has been locked in a legal battle for years over the scraping of user data.
The Realtime Report
NOVEMBER 8, 2022
FinTech Market Set for. Cooling and Consolidation. Finch Capital ‘State of European FinTech Report 2022’ finds the biggest category in venture funding, FinTech, is entering a period of cooling and consolidation to 2018/2019 levels as macroeconomic concerns are weighing heavily on the sector. Raising funds by FinTechs is becoming more competitive and price sensitive, despite record levels of undeployed investment capital.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Amy Porterfield
NOVEMBER 8, 2022
Einstein said it best: You can’t keep doing the same thing and expect different results I’ve said it before and I’ll say it again: The book The Gap & The Gain by Dan Sullivan and Dr. Benjamin Hardy has been an absolute game changer for my business — so much, in fact, that I’ve dedicated […]. The post #513: Are Unhealthy Attachments Stalling Your Business, Success, & Revenue?
Ignite Social Media
NOVEMBER 8, 2022
In a time when we’re constantly bombarded with airbrushed images and highly staged content, BeReal’s more realistic approach is actually a breath of fresh air. While BeReal’s content resulting from their “share now” notifications may not be as exciting as what you’ll find on platforms like Instagram or Snapchat, that’s precisely what makes it so refreshing.
Social Media Today
NOVEMBER 7, 2022
The campaign highlights Pinterest's potential as a product trend-finding tool.
Sprout Social
NOVEMBER 9, 2022
One of the major benefits of social media is that it creates space to try new things. It’s more casual than email and less expensive than paid marketing—ideal conditions for experimenting with your brand messaging strategy. However, before you can experiment, you need to have a proper foundation in place. Your fans should turn to your social profiles for more than just great pictures and clever copy.
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Discover just how easy it is to boost SEO with social media.
Koka Sexton
NOVEMBER 9, 2022
Demand Generation Basics: What is Demand Generation and Why Do it? Demand generation is a marketing strategy that helps companies to generate awareness, interest, and sales leads. Demand generation is an essential part of any business’s marketing strategy. It can help you identify potential customers, build your brand awareness, and create customer loyalty.
Forbes Social Media
NOVEMBER 11, 2022
New signups for the $8-per-month subscription appear to have been suspended after several impersonator accounts triggered chaos over the past two days.
Social Media Today
NOVEMBER 7, 2022
That'll make it easier to manage your Instagram presence while on the go.
Sprout Social
NOVEMBER 7, 2022
From viral dances that made you scroll your time away to sponsored ads, TikTok is making users 1.5x more likely to buy from a brand or product. And it’s setting the stage to become a powerful tool that businesses can’t ignore anymore. But as a small business on TikTok, how do you know where to start? And how will you compete with larger brands that have not-at-all-modest budgets?
Amy Porterfield
NOVEMBER 10, 2022
How to move through the pain of a relationship ending while managing and growing your business Most of us don’t enter a relationship thinking that one day we will part. But the truth is, breakups are bound to happen — whether it’s personal, professional, or both. Marriages and romantic relationships end. Co-founders split ways. Employees […].
Forbes Social Media
NOVEMBER 9, 2022
Chief executive Mark Zuckerberg said the company had to cut 13% of its workforce as part of plans “to become a leaner and more efficient company.”.
Social Media Today
NOVEMBER 9, 2022
LinkedIn has added a range of new coding courses, as well as new language translation tools.
Sprout Social
NOVEMBER 11, 2022
In early September, I had to write an article about corn. The Corn Kid took over social media, and as an Editorial Writer for Sprout, it was my job to cover it. In terms of workload, it wasn’t a heavy lift. But this article came with a new challenge. I had to wade through approximately 600,000 videos–all using the same sound–to get the content. To say it took a toll would be an understatement.
Oktopost
NOVEMBER 7, 2022
Technology advancements during recent years have significantly changed customers’ purchasing behavior. Customers are already going through an elevated number of touchpoints with a brand before purchasing – and they’re expecting a unified, seamless experience across those touchpoints. Nowadays, with the involvement of customer service, many companies can provide greater flexibility across many platforms remotely with the hope to make customers satisfied with the products.
Forbes Social Media
NOVEMBER 6, 2022
Mastodon has experienced a surge in new users since the world’s richest man has gotten control of Twitter.
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