Sat.Nov 05, 2022 - Fri.Nov 11, 2022

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5 Things You Should Know About the Instagram Algorithm and How It Ranks Content

SocMed Sean

The Instagram algorithm has many different moving pieces and understanding how it works is not simple. Here are some tips for understanding and working with the Instagram algorithm to expand the reach of your content. The post 5 Things You Should Know About the Instagram Algorithm and How It Ranks Content appeared first on SocMedSean - Social Media Sean.

Instagram 130
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Guest post by Chris Tweten. Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. This psychological phenomenon has further expanded thanks to the growth of social media. Image credit: Karsten Winegeart on Unsplash. People praising a product or brand through ratings and reviews increases its credibility and authority.

comScore 299
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Social Gaming Platform Teaches Kids Essential Social and Emotional Skills

The Realtime Report

Social Gaming Platform Teaches Kids Essential Social and Emotional Skills. The new social gaming platform TomoClub.Org seeks to change how children learn about Social and Emotional Skills (SEL) through online-moderated, multiplayer games, which allow for children to connect with one another in a more fun and engaging way than just video-based learning experiences.

Skills 239
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Introduction to TikTok Ads: Custom Audiences

Jon Loomer

First, I walked you through the basics of campaign creation related to TikTok ads. The process is surprisingly similar (possibly inspired) by Facebook Ads Manager. Today, let’s discuss your options for TikTok ads Custom Audiences. The concept of Custom Audiences on TikTok is largely no different than that on Facebook. You are able to create audiences of your customers and people who engaged with you, either on or off of the platform.

Eventful 207
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Out of Love- A Daughter’s Story

Janet Fouts

As many of you know being a caregiver for a family member is an unforgettable, and often life-changing experience. Today my guest is Lynn Abate-Johnson. In her new book, “ Out Of Love, A Daughter’s Journey With Her Mom To The End ” she shares her story of 6 years as she cared for her mom with ovarian cancer, and how that experience transformed her in so many ways.

Training 192
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Elon Musk’s Early Twitter Missteps Could Spark a Larger Trend Away from the App

Social Media Today

Elon Musk's new Twitter verification plan won't work - though it could spark a migration of users to other platforms.

Twitter 209

More Trending

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Introduction to TikTok Ads: Campaign Creation

Jon Loomer

If you hadn’t noticed, I jumped into TikTok and short-form video creation recently. It’s only natural that this jump includes TikTok ads. The hope is to catch some magic on a growing platform before the competition increases and prices go up. That’s what made Facebook advertising so insanely profitable in the early days. Well, the first thing you’ll notice if you dive into TikTok advertising is that the TikTok Ads Manager is obviously inspired by Facebook Ads Manager.

Campaign 199
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Green card: How brands can connect with consumers in a changing climate

Audiense

With the 2022 FIFA World Cup about to kick off, we wanted to take a closer look at how brands can use major sporting events to connect with consumers in a changing climate – both economically and ecologically.

Brands 157
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Meta Will Reportedly Announce Thousands of Job Cuts Later This Week

Social Media Today

Meta's looking to rationalize expenses, as its Metaverse investments continue to rise.

Report 210
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What sets Social Selling apart from Social Media Marketing?

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Social selling is not social media marketing. It’s a completely different approach. While both strategies aim to connect better with customers through personal relationships that build revenue, social selling is more one-to-one rather than one-to-many.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How I’ve Pivoted to Short-Form Video on TikTok and Reels

Jon Loomer

If you’ve been following me on any of my primary social channels during the past month or so, you’ve likely noticed a very clear pivot. I am deeply invested in short-form video. This is a complete 180. I’ve long resisted video creation in every form. Admittedly, the delay was not smart strategically. But there were many reasons behind that delay.

Video 187
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#513: Are Unhealthy Attachments Stalling Your Business, Success, & Revenue?

Amy Porterfield

Einstein said it best: You can’t keep doing the same thing and expect different results I’ve said it before and I’ll say it again: The book The Gap & The Gain by Dan Sullivan and Dr. Benjamin Hardy has been an absolute game changer for my business — so much, in fact, that I’ve dedicated […]. The post #513: Are Unhealthy Attachments Stalling Your Business, Success, & Revenue?

Marketing 119
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LinkedIn Wins Latest Court Battle Against Data Scraping and the Misuse of User Information

Social Media Today

LinkedIn has been locked in a legal battle for years over the scraping of user data.

LinkedIn 199
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No Way Mastodon Will Kill Twitter

WebInKnow

With Elon Musk’s recent purchase of Twitter, some advertisers have reportedly left the platform and a small percentage of people have been deleting their accounts. Many are flocking to Mastodon as an alternative.

Twitter 119
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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FinTech Market Set for Cooling and Consolidation

The Realtime Report

FinTech Market Set for. Cooling and Consolidation. Finch Capital ‘State of European FinTech Report 2022’ finds the biggest category in venture funding, FinTech, is entering a period of cooling and consolidation to 2018/2019 levels as macroeconomic concerns are weighing heavily on the sector. Raising funds by FinTechs is becoming more competitive and price sensitive, despite record levels of undeployed investment capital.

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BeReal was Interesting, But Here’s Why It’s Not Going to Survive 

Ignite Social Media

In a time when we’re constantly bombarded with airbrushed images and highly staged content, BeReal’s more realistic approach is actually a breath of fresh air. While BeReal’s content resulting from their “share now” notifications may not be as exciting as what you’ll find on platforms like Instagram or Snapchat, that’s precisely what makes it so refreshing.

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Respond to Social Media Inquiries Faster – And Reap the Benefits

Social Media Today

You work hard to grow your account and earn loyalty. Discover the value of effective social media responses.

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How to succeed in social without losing your sanity

Sprout Social

In early September, I had to write an article about corn. The Corn Kid took over social media, and as an Editorial Writer for Sprout, it was my job to cover it. In terms of workload, it wasn’t a heavy lift. But this article came with a new challenge. I had to wade through approximately 600,000 videos–all using the same sound–to get the content. To say it took a toll would be an understatement.

How To 95
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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#514: An Honest (& Vulnerable) Conversation About Divorce, Break-Ups, & Transitions As An Entrepreneur (with Meghan Linsey and Patrice Washington)

Amy Porterfield

How to move through the pain of a relationship ending while managing and growing your business Most of us don’t enter a relationship thinking that one day we will part. But the truth is, breakups are bound to happen — whether it’s personal, professional, or both. Marriages and romantic relationships end. Co-founders split ways. Employees […].

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A Demand Generation Guide for Marketers

Koka Sexton

Demand Generation Basics: What is Demand Generation and Why Do it? Demand generation is a marketing strategy that helps companies to generate awareness, interest, and sales leads. Demand generation is an essential part of any business’s marketing strategy. It can help you identify potential customers, build your brand awareness, and create customer loyalty.

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Pinterest Pitches Itself as the Ultimate Christmas Gift-Discovery Platform in New Campaign

Social Media Today

The campaign highlights Pinterest's potential as a product trend-finding tool.

Campaign 188
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How to write an engaging social media bio for your brand

Sprout Social

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. Alfred Nobel, the renowned Swedish chemist, inventor of dynamite and patron of the Nobel Prize, once said “For me, writing biographies is impossible, unless they are brief and concise, and these are, I feel, the most eloquent.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Twitter Blue: New Signups For Paid Verification Appear Suspended After Impersonator Chaos

Forbes Social Media

New signups for the $8-per-month subscription appear to have been suspended after several impersonator accounts triggered chaos over the past two days.

Twitter 98
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Twitter NFT Tiles and the Metaverse #TweetTiles

Laurel Papworth

Did you know Twitter had NFTs? Lecture: How Web2 collaborative social platforms like Twitter are integrating Web3 emergent tech like NFTs – both as soft hexagon NFT profile pictures and now trialling Tweet Tiles linked to marketplaces like Rarible (I list the wallets and the marketplaces). Twitter and the Metaverse: Tweet Tiles, NFTs and Web3.

Twitter 52
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Instagram’s Rolling Out its New In-App Post Scheduling Tools to Professional Accounts

Social Media Today

That'll make it easier to manage your Instagram presence while on the go.

Tools 197
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How investing in creators unlocks brand success on Twitter

Sprout Social

Brand-creator partnerships have grown from novelty into necessity. Some 74% of marketers planned to spend at least a quarter of their social media budget on creator Partnerships in 2022 — and for good reason. They are witnessing the steep growth of the #CreatorEconomy, as well as the impact and influence creators have on their target audiences. Sprout teamed up with Twitter to reveal data about how the social platform can help creators bridge the gap between marketers and target audiences.

Brands 90
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Meta Confirms Layoffs—11,000 Jobs Cut At Facebook’s Parent Company

Forbes Social Media

Chief executive Mark Zuckerberg said the company had to cut 13% of its workforce as part of plans “to become a leaner and more efficient company.”.

Company 98
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Top 10 Popular TikTok Influencers in Malaysia

Your Escape From 9 to 5

There are a handful of social media sites that are at the top of their game. One of these is TikTok Influencers, a content software that has recently swept the world. TikTok, which boasts over a billion users globally, enables content producers to make videos and interact with local and international viewers which includes TikTok.

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Elon Meets with Advertisers to Calm Concerns, as his Twitter Reformation Continues to Unfold

Social Media Today

Elon Musk continues to push ahead with new experiments at Twitter, which seems like it's going to become normal process.

Meeting 148
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Craft creative and unique TikTok bios with these 7 tips

Sprout Social

TikTok bios are the best place to show your personality, brand and creativity. But with over 1 billion monthly active users, TikTok is a crowded place. So how can you make your TikTok bio stand out from the rest? In this post, we’ll share some of the best TikTok bio ideas that will help you get more followers , views and likes. We’ll also show you some examples of awesome TikTok bios from successful brands and influencers.

Tips 88
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Iconic Voice Of Batman Goes Silent: Kevin Conroy Dies At 66

Forbes Social Media

Kevin Conroy, who voiced the Dark Knight over 30 years starting with 1992's Batman: The Animated Series, died yesterday at age 66.