32 Predictions for Social Media Marketing in 2023
Social Media Today
OCTOBER 30, 2022
What's coming next in the world of social media marketing? Here are our predictions for the next 12 months.
Sat.Oct 29, 2022 - Fri.Nov 04, 2022
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Meta Brings Back 28-Day Click Attribution
Jon Loomer
NOVEMBER 1, 2022
Just in time for the holidays, Meta is bringing back 28-day click attribution. This is some of the best news advertisers have received in a while. At the moment, though, I haven’t seen anything official from Meta on the reasoning behind it, the quality of that reporting, or what it means for the future of optimization and reporting. So, for now, let’s discuss what has happened, how it impacts your advertising, and what it could mean.
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5 Things You Should Know About the Pinterest Algorithm and How It Ranks Content
SocMed Sean
NOVEMBER 3, 2022
The Pinterest algorithm has many different moving pieces and understanding how it works is not simple. Engaging with content you want to see more of in the future is the best way to keep your feed interesting. Here are some tips for understanding and working with the Pinterest algorithm. The post 5 Things You Should Know About the Pinterest Algorithm and How It Ranks Content appeared first on SocMedSean - Social Media Sean.
#511: Are You Living In The Gap? Or The Gain?
Amy Porterfield
NOVEMBER 1, 2022
Instead of measuring what you’ve missed, measure how far you’ve come If you’ve been with me for a while, you’ve probably heard me talk about the book The Gap & The Gain by Dan Sullivan and Dr. Benjamin Hardy. I won’t lie, this book has had a profound impact on my business, because it’s rewired […]. The post #511: Are You Living In The Gap?
Social Media Automation 101
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TikTok Shares New Insights to Assist in Marketing Campaign Planning
Social Media Today
NOVEMBER 1, 2022
TikTok has shared a range of new insights into ad performance and discovery in the app.
Meta is Bringing Back Breakdowns for Conversion Reporting
Jon Loomer
NOVEMBER 3, 2022
What once was old is new again. After more than a year-and-a-half hiatus, Meta is bringing back breakdowns for conversion reporting. This update follows a recent theme. After removing functionality in response to iOS 14 restrictions in 2021 , Meta is beginning to bring them back. The return of breakdowns for conversions follows closely behind the Compare Attribution Settings feature and 28-day click attribution.
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#512: Master Your Inner Critic & Build A Thriving Business With Melissa Ambrosini
Amy Porterfield
NOVEMBER 3, 2022
How to harness your inner mean girl and fall in love with the person looking at you in the mirror If re-learning to love yourself, knocking your business goals out of the park, and mastering work-life integration sounds good to you, then you’re going to want to hear this episode with my guest Melissa Ambrosini. […]. The post #512: Master Your Inner Critic & Build A Thriving Business With Melissa Ambrosini appeared first on Amy Porterfield | Online Marketing Expert.
Musk Outlines New $8 Per Month Twitter Blue Package, Including Verification Ticks
Social Media Today
NOVEMBER 1, 2022
Elon seems convinced that charging users a monthly fee is the best way forward for the app.
Marketing to Gen Z: How to Get It Right in 2023
Hootsuite
NOVEMBER 3, 2022
There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age.
Mastodon Isn’t A Replacement For Twitter–But It Has Rewards Of Its Own
Forbes Social Media
NOVEMBER 4, 2022
The decentralized social media network has grown significantly since Elon Musk took over Twitter, but it's still a tiny community with a confusing interface and few resources. But for users tired of Twitter’s chaos, those shortcomings might be features rather than bugs.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Things to Do When Establishing a Company Brand
The Realtime Report
NOVEMBER 4, 2022
Things to Do When. Establishing a Company Brand. Determining your company’s brand isn’t a walk in the park. You must consider various factors before deciding it’s the path you will take. After all, everything depends on the chosen brand, and your marketing strategies or product labels will depend on which brand you wish to project.
Meta Opens up Facebook’s ‘Professional Mode’ to All Creators Globally
Social Media Today
OCTOBER 31, 2022
Professional Mode provides a range of additional audience-building tools for Facebook creators.
Companies Need References to Recruit Top Talent—Here’s How to Get Them
Hootsuite
NOVEMBER 4, 2022
Wake up, companies: Worker power is growing. Everyone’s hopping jobs, demanding livable wages (gasp—the audacity!), and leaving toxic workplaces in the dust. Jumping to new companies is a popular exit path, but some workers are going the freelance route, or more radically, quitting with no plan at all. When you’re hiring, you’re not only competing with other companies, but also with being your own boss and just vibing at home.
What You Should Know About The TikTok National Security Debate
Forbes Social Media
NOVEMBER 1, 2022
Social medial platform TikTok is wildly popular around the world, and counts over one third of Americans as users. But Chinese ownership of the app - and the access, storage and use of Americans' private data - raises privacy and national security concerns that require caution and vigilance.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Business Checks Vs. Personal Checks
The Realtime Report
NOVEMBER 3, 2022
Business Checks Vs. Personal Checks. Business checks and personal checks are two types of checks. Business checks are associated with a business bank account and hold the money for the company. Personal checks are tied to the individual’s bank account. As a result, they are easier to use and more secure. More Security Features. Several security elements are used on business checks to guard against fraud and forgery.
3 Tips to Maximize Instagram This Holiday Shopping Season [Infographic]
Social Media Today
NOVEMBER 2, 2022
Ensure you're maximizing your Instagram shopping potential with these tips.
Going beyond marketing: Why social matters across your entire business
Sprout Social
NOVEMBER 3, 2022
Social is more than just posts, likes and comments. It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. As people and platforms continue to evolve, your business’s approach to social should as well. Social media can optimize every aspect of your business. Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, rese
Elon Musk Has Twitter Bills To Pay, But Charging For A Blue Checkmark Won’t Be Enough
Forbes Social Media
NOVEMBER 2, 2022
Charging users $8 a month to verify their accounts is unlikely to cover much of the debt service costs resulting from Elon Musk’s $44 billion acquisition of the social media company. It also risks driving away the influencers the platform needs most.
How to Be Social: A Social Media Manifesto
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Who, What, Why, and Where? How to Define Your Target Audience
The Realtime Report
NOVEMBER 1, 2022
Who, What, Why, and Where? How to Define Your Target Audience . Making assumptions about who your customers are and what they’re looking for is extremely ineffective and often a complete waste of time and money. If you’re struggling to define your target audience and would like to learn more about researching and discovering who they are and how to target them, keep reading for some simple ways to do so.
Meta Will Match up to $7 Million in Charitable Donations Across its Apps this Month
Social Media Today
NOVEMBER 1, 2022
Meta says that over $7 billion has been raised for charitable organizations via its apps.
Reputation Management and Digital PR
Proactive Report
NOVEMBER 3, 2022
By Mike Falkow. Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. It’s often used to talk about “cleaning up Google results”. And while that is certainly part of the process, it’s not nearly the whole picture. Reputation management definition. Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — es
Elon Musk Has Laid Off Many Twitter Employees Charged With Protecting The Midterm Elections
Forbes Social Media
NOVEMBER 4, 2022
The billionaire owner of the social media platform has fired thousands of people across Twitter ahead of reported plans that he will launch Twitter’s new verification subscription plan just before the election.
8 Stupid Simple Social Media Tricks to Boost SEO
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3 Important Elements When Choosing an Internet Service Provider
The Realtime Report
OCTOBER 31, 2022
3 Important Elements When Choosing an Internet Service Provider. For so many years all we heard about were the benefits of DSL and how it was so much better than satellite connectivity because it was more reliable and offered faster speeds. However, even those days are long gone because there is a relatively new kid on the block and that would be none other than fiber optics.
YouTube Announces Expanded Roll-Out of its Live-Stream Guests Feature
Social Media Today
NOVEMBER 4, 2022
YouTube will enable all users with 50+ subscribers to broadcast with a guest.
FlexClip Review- Simple But Powerful Video Editor for Enthusiasts And Professionals
BeingOptimist
NOVEMBER 2, 2022
Information controls the world. Although it can be delivered in a variety of ways, a quick movie is the most practical for a contemporary individual. You may view other people’s videos on sites like Instagram, Tiktok, YouTube, and many others, or you can upload your own. This may be utilized for amusement or for profit, such as to promote products and services.
The Social Media Baron: Elon Musk’s New Tool To Shape Public Opinion
Forbes Social Media
NOVEMBER 3, 2022
Like media moguls before him, the world’s wealthiest person now owns a personal mouthpiece with Twitter. It may prove more potent at influencing public opinion than traditional news outlets.
Does a Bridging Loan Affect Your Credit Score?
The Realtime Report
OCTOBER 31, 2022
Does a Bridging Loan Affect. Your Credit Score? . Credit scores are a common cause for concern where all types of loans and credit facilities are concerned. With most conventional loans, mortgages, and cash advances, unsuccessful applications can leave a negative mark on your credit report. There are even some types of loans (such as consolidation loans) that can adversely affect your credit score, simply for applying for them in the first place.
Meta Shares New Overview of How to Utilize WhatsApp for Business
Social Media Today
NOVEMBER 4, 2022
With more social interactions shifting to messaging apps, you may also need to realign your marketing approach.
What is Sponcon, And Should Your Brand be Doing It?
Hootsuite
NOVEMBER 2, 2022
What are the pros and cons of sponcon? Pro: It’s great marketing for your brand. Pro: You form professional relationships with influential social media creators. Pro: You get fresh, engaging content promoting your business. Con: you’re going to have to pay — that’s where the “sponsored” part comes in. Surprise! The best things in life are not free. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand.
‘Homoborgenesis’: Here Are Unfounded Claims Covid-19 Vaccinated Are No Longer Human
Forbes Social Media
NOVEMBER 2, 2022
An attorney Todd Callender claimed that humans who have received Covid-19 mRNA vaccine are no longer human, but are instead "homoborgenesis," and therefore have no human rights.
Start Page Posts: Get the Reach you Deserve
Buffer Social
NOVEMBER 2, 2022
Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? It’s a difficult question to answer. Each social network has a different algorithm. Each algorithm promotes and demotes posts in their own unique way. Learning why some posts go viral while others don’t is nigh on impossible.
Snapchat Announces New Virtual Try-On AR Partnership with Amazon
Social Media Today
NOVEMBER 2, 2022
The partnership will see Amazon showcase a range of eyewear options on Snap's AR tools.
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