Sat.Oct 22, 2022 - Fri.Oct 28, 2022

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The Best Way to Generate Quality Leads from Facebook

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. There’s a lot of economic uncertainty right now, and generating revenue as cost-effectively as possible is certainly top-of-mind for many B2B marketing leaders. Our next guest, Melinda Cormier, Vice President of Marketing at LumApps is no different.

B2B 157
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Compare Attribution Settings Returns to Facebook Ads Manager

Jon Loomer

Oh my goodness. Finally. After about a year-and-a-half on hiatus, the “Compare Attribution” feature has returned to Facebook Ads Manager. Let’s provide a little bit of history on the feature, why you should care, and how to use it… Understanding Attribution. “Attribution” is how Facebook gives credit to an ad for conversions.

Facebook 196
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Snapchat’s ‘Director Mode’ Rolls Out to All Users, Providing New Creative Options in the App

Social Media Today

'Director Mode' includes a range of additional editing tools to help you create more standout video clips.

Video 204
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Managing Video and Social Media: Answers to Common Questions

SocMed Sean

Do you love to use videos on your social media but need some help with managing your account or with problems such as removing a filter on your videos? Here are some of the common questions that we hear about and the solutions that can help you be more successful managing your videos on social media. The post Managing Video and Social Media: Answers to Common Questions appeared first on SocMedSean - Social Media Sean.

Questions 130
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Instagram now has over 2 BILLION monthly active users!

Jenn's Trends

Oh. Em. Geeeee! I mean, we knew it was inevitable we'd hit this milestone but Instagram/Meta has been super tight lipped about user numbers. The last update they gave us was when IG hit 1 billion monthly active users - back in 2018!

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Brand awareness: What it is and strategies to improve it

Sprout Social

What does it take to build brand awareness? In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run.

Strategy 128

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#510: Follow This Simple Payment Recovery Process To Boost Your Revenue

Amy Porterfield

Start reaping the financial benefits of recovered payments There are a few things every business owner should do in the 4th quarter of the fiscal year. For starters, it’s important to wrap up all the loose ends in your business, so when it comes time to prepare taxes and get organized for next year, it’s […]. The post #510: Follow This Simple Payment Recovery Process To Boost Your Revenue appeared first on Amy Porterfield | Online Marketing Expert.

Process 116
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How to Nail an Employee Spotlight on Social Media

Oktopost

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. In fact, highlighting your team members is one of the best ways to make your business seem more personal and relatable. In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns.

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Which Streaming Services Are Likely to Be Next to Make the Move to Ad-Supported Streaming?

The Realtime Report

Which Streaming Services Are Likely to Be Next to Make the Move to Ad-Supported Streaming? Streaming services are immensely popular, not just with the younger generation who grew up with them, but also with older generations. As a result, it wouldn’t be surprising if you currently are subscribed, or at least have access to, one or few streaming services.

Film 91
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Pinterest Launches New Video Content Approach via Partnership with The Louvre

Social Media Today

The Louvre video series will be the first in a new original content push from Pinterest.

Video 208
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The social media customer service statistics brands need to know in 2022

Sprout Social

What does it mean to have exceptional customer service? Automated phone systems? Website chatbots? Help guides? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. When this happens, they don’t want to click through a series of irrelevant options or read through useless FAQs.

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#509: How To Know When To Quit

Amy Porterfield

Work will always be there, so make time for experiences that truly light you up Having passion for your business is a good thing. Afterall, your excitement and enthusiasm is quite literally the fuel that keeps the wheels in motion, and gets you through hard times. But whether you’re new to the entrepreneurial game or […]. The post #509: How To Know When To Quit appeared first on Amy Porterfield | Online Marketing Expert.

How To 107
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What Is an Audience Profile, and How Does It Impact Advertising

The Realtime Report

What Is an Audience Profile, and How Does It Impact Advertising. The vast majority of businesses rely on customer data to reach new audiences, using traditional and generic marketing in the hope of creating some meaningful connections. This strategy no longer yields results, so marketers have to think of new ways to reach audiences and engage them. An audience profile is very important when it comes to advertising and is something that should never be skipped.

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Meta Shares New Insights to Improve Ad Performance Amid Privacy and System Changes

Social Media Today

Meta's 'Performance 5' provides a framework for maximizing your Facebook and IG ad results in 2022.

System 186
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How Do I Measure Hashtag Performance?

Keyhole.co

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. While most people squeeze them anywhere in their posts, others play wise and track them. Next obvious question that might bug you is how to measure hashtag performance. Luckily, there are several hashtag analytics tools that can take the load off your shoulder.

Hashtag 98
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What is Conversational Commerce and Why Does it Matter for Brands?

Hootsuite

Imagine walking into a store only to find there’s nobody to greet you. You walk through the store and can’t find anything. You have questions about products you’re interested in. But no one is there to answer. You leave empty-handed. Without conversational commerce , this happens online all the time. More customers are shopping online than offline. That’s no excuse for skipping out on quality customer service.

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Get a Bonus for Trading

The Realtime Report

Get a Bonus for Trading. Due to the increasing popularity of trading, there are a lot of brokers on the market. So, each of them tries to offer customers the most favorable terms of cooperation. Bonus no deposit Forex is one of the most effective attraction and encouragement methods. A bonus for trading is a way to compensate a trader for choosing a particular broker.

Cost 91
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TikTok Launches ‘TikTok Academy’ Marketing Education Platform

Social Media Today

The courses provide key insight into how to make best use of TikTok for marketing.

Education 209
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How To Clear Spotify Queue in Desktop & Phone

BeingOptimist

Do you want to learn how to clear Spotify queue in seconds? You have come to the appropriate place. We will show you how it can be done within seconds. Music has always been our non-betraying companion and an actual day-saver in many ways. Listening to music demands no specific time or circumstance — workload, heartbreak, stress, happiness, anxiety, anger, excitement — no matter whatever the emotion or situation has been, music most of the time has come to our rescue.

How To 98
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A China-Based ByteDance Team Investigated TikTok's Global Security Chief, Who Oversaw U.S. Data Concerns

Forbes Social Media

Roland Cloutier, a U.S. Air Force veteran and former law enforcement officer, stepped down as TikTok’s Global Chief Security Officer in July 2022 as the Biden administration continues to evaluate the national security risks posed by TikTok’s Chinese ownership.

Team 98
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Less is More: B2B Content for Results

Oktopost

Olivia Messina and Addie Peters reveal how B2B brands can scale back on content and earn better results through employee advocacy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. It’s a time of economic uncertainty– budgets are being cut, teams are getting smaller, and the cost of living is increasing, yet we’re still expected to see growth with fewer resources and spend.

B2B 97
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Musk Looks to Reassure Advertisers Ahead of Twitter Takeover, Outlines Elements of His Plan

Social Media Today

As he moves a step closer to acquiring the platform, Musk is re-thinking his past statements.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How These Businesses are Posting for Small Business Saturday in 2022

Buffer Social

For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small Business Saturday. Small Business Saturday is an annual event that takes place on the Saturday after Thanksgiving in the United States. It was pioneered by American Express in 2010 after the global recession and is now recognized all over the U.S. and the world at large.

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Meta Stock Crash Steepens As Facebook Parent Grapples With Recession Fears

Forbes Social Media

The report comes less than a month after billionaire CEO Mark Zuckerberg unveiled sweeping plans to cut costs by restructuring teams and instituting a hiring freeze.

Cost 98
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AgoraPulse Ultimate Review: Is it Worth It?

Ignite Social Media

AgoraPulse is a social media management tool that gives you the ability to track all your social media activity in one place. It’s an effective way to stay on top of your social media presence and make sure you are engaging with your audience regularly. The tool also provides some great features for managing social media campaigns, such as the ability to create and track goals, set up automated tasks, and measure results.

Review 78
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Twitter Provides Advice on Utilizing the App in Times of Crisis

Social Media Today

Amid increasingly uncertain global conditions, Twitter could be a key lifeline to real time updates.

Twitter 185
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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27 essential social media manager interview questions (and answers)

Sprout Social

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. When it’s time to hire a social media manager , a solid job description and asking the right questions can help you hire a qualified professional who will take your social strategy to the next level.

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Cheetos Launches A Brand New Metaverse Experience

Forbes Social Media

Want to have a unique virtual reality experience with Chester the Cheetah this Halloween? Frito-Lay has launched a new Cheetos-themed virtual reality game that lets you spread mischief in a virtual neighborhood (and even bring a retired Cheetos flavor back to life!).

Brands 87
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The 4 Best Ecommerce Platforms for Selling in 2023

Hootsuite

What’s the best ecommerce platform to use for 2023? Like many questions in life, the answer depends on who you ask. But don’t worry, because we did the research for you! We’ve come up with our list of the top four ecommerce platforms for businesses to use in 2023. We’ll walk you through the pros and cons of each platform and how to choose one that works for you.

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LinkedIn Adds New Security Features, Including New Info on When an Account Was Created

Social Media Today

Scammers on LinkedIn have been getting more attention of late.

LinkedIn 216
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AgoraPulse Ultimate Review: Is it Worth It?

Ignite Social Media

AgoraPulse is a social media management tool that gives you the ability to track all your social media activity in one place. It’s an effective way to stay on top of your social media presence and make sure you are engaging with your audience regularly. The tool also provides some great features for managing social media campaigns, such as the ability to create and track goals, set up automated tasks, and measure results.

Review 70