Sat.Oct 08, 2022 - Fri.Oct 14, 2022

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Run Ads to Promote Facebook and Instagram Reels

Jon Loomer

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. This is a format I’ve been experimenting with extensively of late. Why? Well, Meta has been very clear that Reels are getting priority for distribution. This is their answer to TikTok. They want users to watch them. Because of that known priority, this can be an advantage for marketers — both organically and with ads.

Instagram 200
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Will the Metaverse Actually Become a Real Thing?

Social Media Today

Questionable screenshots, slower than expected development and other challenges could impede Zuck's metaverse vision.

Questions 218
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How NGOs are using social media to spread the good word

Audiense

When was the last time you interacted with a charity on social media? Maybe you donated to a friend’s 10k run, you signed a petition to protect a natural beauty spot, or you RTed a cute pic of a panda (guilty).

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Managing Photos and Social Media: Answers to Common Questions

SocMed Sean

Do you love to use photos on your social media, but need some help with managing your account or problems such as allowing access to your photos? Here are some of the common questions that we hear about that can help you be more successful in managing your photos and social media. The post Managing Photos and Social Media: Answers to Common Questions appeared first on SocMedSean - Social Media Sean.

Questions 130
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook Ads Restriction Period for Politics and Social Issues in the US

Jon Loomer

As you likely know, there are special rules that Facebook advertisers must follow to run ads related to politics and social issues. But, if you run ads in the US, you should be aware of a restriction period that is approaching for the midterm elections. Here’s what you need to know… The Restriction Period. If you are running ads related to politics and social issues in the US, there will be a special restriction period running from 12:01 AM PT on Tuesday, November 1, 2022, through 11

Issues 191
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Meta Launches New Avatar Fashion Items as Questions Are Raised Over Its ‘Faked’ VR Avatar Legs

Social Media Today

Meta's recent VR showcase included a depiction of VR avatars with legs - which wasn't entirely representative.

Avatar 210

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MORE Answers to TikTok Questions for Those Just Getting Started on the Platform

SocMed Sean

Are you just getting started on TikTok and have questions about common uses of the app? Here are some of the common questions that we hear about that can help you be more successful on TikTok. The post MORE Answers to TikTok Questions for Those Just Getting Started on the Platform appeared first on SocMedSean - Social Media Sean.

Questions 130
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How to Train the Instagram Algorithm to Show you the Content You Want

Jenn's Trends

If you’re tired of seeing weird videos or photos in your Explore page, content from people you don’t really want in your feed, or Reels of topics you don’t actually want to see, then it’s time to reprogram your Instagram algorithms! It might sound complicated, but it’s really not! Instagram uses a smart algorithm that learns from your behavior and will show you more of what you show an interest in.

Instagram 122
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Data Suggests Twitter Blue Take-Up Hasn’t Significantly Increased Since the Addition of Tweet Editing

Social Media Today

The arrival of tweet editing doesn't appear to have sparked a big jump in Twitter Blue sing-ups.

Twitter 218
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The complete guide to create your employee advocacy content strategy

Sprout Social

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. This year, Sprout Social expects to reach 10 million impressions from our Employee Advocacy platform alone.

Strategy 131
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Product Simplicity Is Great Marketing

WebInKnow

We have a Speed Queen washing machine and we love it because it is so darned simple! There are no stupid touch screens with a bunch of silly options. There’s no smartphone app. It’s just a reliable and easy to use washer.

Products 120
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6 Ways to Avoid the Instagram Shadowban in 2022

Hootsuite

If you say “Instagram shadowban” in the mirror three times, Head of Instagram Adam Mosseri appears and tells you it isn’t real. “But then why am I only getting 20 likes per post when I used to get 250+?” you ask, frantically coming up with hashtags to find The One that will put you back on the map. Well… maybe it’s not about the hashtags you’re choosing.

Instagram 117
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Twitter Launches New ‘Link Spotlight’ CTA Button for Professional Accounts

Social Media Today

The new Link Spotlight could help drive more referral traffic - though there are some restrictions on its use.

Twitter 214
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Social media moderation: How to respond to world events

Sprout Social

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. As is understanding the stakes your brand has in significant cultural moments. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate.

Eventful 114
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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#506: Becoming An Expert: How To Position Yourself As An Authority in Your Field

Amy Porterfield

You don’t have to go back to school or have a million followers on Instagram to be the go-to resource in your industry Positioning yourself as the go-to expert in your industry can be a game-changer for your business. Not only does it help you gain exposure, but it also helps you create and build […]. The post #506: Becoming An Expert: How To Position Yourself As An Authority in Your Field appeared first on Amy Porterfield | Online Marketing Expert.

How To 112
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4 Ways Serviced Offices Can Save You Money This Winter

The Realtime Report

4 Ways Serviced Offices Can. Save You Money This Winter. Costs for renting an office space can skyrocket in major cities. Costs associated with a conventional office lease, such as rent, furnishings, utilities, and maintenance, can be prohibitive for new businesses of any size. Fortunately, there is a viable option that provides your company with all the advantages of a private office space while still being within your budget.

Cost 91
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Meta Showcases Latest VR Developments at Connect 2022, Including New Quest Pro Headset

Social Media Today

Meta's taking its VR talents to the professional realm as it works to build the next phase of computing.

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Turkey Cracks Down On Dissent With Sweeping 'Disinformation' Bill

Forbes Social Media

Turkey has passed a new law on 'disinformation' that could see journalists and social media users jailed for up to three years.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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#505: The Beauty Of Finding Purpose Outside Of Work

Amy Porterfield

Work will always be there, so make time for experiences that truly light you up Having passion for your business is a good thing. Afterall, your excitement and enthusiasm is quite literally the fuel that keeps the wheels in motion, and gets you through hard times. But whether you’re new to the entrepreneurial game or […]. The post #505: The Beauty Of Finding Purpose Outside Of Work appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 105
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Metric Or Treat: How To Measure The Success Of Your Halloween-Themed Advertising Campaign

The Realtime Report

Metric Or Treat: How To Measure The Success Of Your Halloween-Themed Advertising Campaign. Spooky season seems to come around earlier every year, and not just because of life’s relentless pace. One minute we’re breaking our New Year’s resolutions, the next we’re bemoaning a summer that’s already over. Then suddenly it’s October, and regardless of whether you partake in the holiday yourself, it’s a golden opportunity for your brand or business.

Metrics 91
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TikTok Publishes New Marketing Playbook for Auto Dealers

Social Media Today

The guide provides a range of tips and notes on how auto marketers can make best use of TikTok.

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How We Set Communications Expectations As A Fully Remote Team

Buffer Social

As an entirely remote team of more than 80 people, how we communicate is critical to how we operate as a company, collaborate, and build a solid remote culture. As they say, clear is kind. So we aim to be clear in our communication with each other across the team, and clear as a company what those expectations for communication best practices are so everyone can be aligned.

Team 101
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Elon Musk’s Twitter U-Turns And Public Attacks Were ‘Fraudulent’ Efforts To Secure Better Deal, Lawsuit Alleges

Forbes Social Media

A Twitter investor accused the Tesla billionaire of manipulating markets so he could renegotiate a better price, adding that his latest u-turn proves he was “bluffing all along” about walking away.

Twitter 98
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7 Ways To Ensure Your Business’ Website Is Properly Encrypted

The Realtime Report

7 Ways To Ensure Your Business’ Website Is Properly Encrypted. Encryption is a process of transforming readable data into an unreadable format. This is done using an algorithm, a set of rules that can be applied to the data to change it. The purpose of secure encryption is to protect information from being accessed by unauthorized people. About Encrypting.

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TikTok Highlights Top Creators and Features for Halloween 2022

Social Media Today

TikTok's highlighted a range of top creative talent as part of its Halloween feature showcase.

Features 217
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How to Use the Snapchat Ads Manager in 2022: A Guide

Hootsuite

The Snapchat Ads Manager is a valuable tool for any business wanting to create self-service ads on Snapchat. While you may be hearing less about Snapchat these days, the platform’s audience continues to grow, with a total potential ad reach of 616.9 million users — that’s 20% year-on-year growth. Learn more about Snapchat Ads Manager: what it is, how to navigate it, and how to use it to make effective Snapchat ads.

How To 98
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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The Best Golf Polos To Improve Every Player’s Style And Comfort

Forbes Social Media

Before you hit the course for another round, invest in one of the best golf polos that add style, comfort and a little swag to your game. Here are 10 options we recommend.

Course 92
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5 Ways To Improve The Quality Of Your Customer Service Calls

The Realtime Report

5 Ways to Improve the Quality of. Your Customer Service Calls. Quality control is integral to pretty much any job these days, and customer service is no different. Making your customer service calls better is actually easier than you may think. With these 5 simple steps, you can optimize and streamline your processes once and for all. Though, of course, this should in no way be seen as a case of ‘one-and-done’, given that customer service is an ever-changing beast.

Course 91
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How Will Twitter Change Under Elon Musk?

Social Media Today

Here are three elements that are likely to see immediate change in the Musk era at the app.

Twitter 218
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7 Reasons Why a Side Hustle is Your Ticket to More Flexibility, Time Freedom, and Certainty Over Your Financial Future

Amy Porterfield

Let's talk about why your side hustle “daydream” isn't just a pipedream! In fact, a side hustle is actually a lot more practical than you might be thinking. Which is probably why millions of Americans are doing it, and the numbers are growing every day. #1: Starting a side hustle is more accessible, practical, and […]. The post 7 Reasons Why a Side Hustle is Your Ticket to More Flexibility, Time Freedom, and Certainty Over Your Financial Future appeared first on Amy Porterfield

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Elon’s Musk: Tesla Billionaire Hawks ‘Burnt Hair’ Perfume For $100 A Bottle

Forbes Social Media

“With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long,” Musk mused on Twitter.

Twitter 100