Sat.Jul 23, 2022 - Fri.Jul 29, 2022

YouTube’s Added a New Option to Cut Your Long Form Videos into Shorts

Social Media Today

The process will make it much easier for more YouTubers to move into Shorts

What Personal Social Media Metrics Should Matter Most in 2022?

SocMed Sean

In 2022, let’s focus less on the vanity metrics of likes, follows, and shares on social networks and start to measure things that matter like did we help other people or am I really friends with my Facebook friends. The post What Personal Social Media Metrics Should Matter Most in 2022?

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SMSsummit Speaker Interview with Xenia Muether of Pink Orange

Social Media Strategies Summit

Xenia Muether is the Founder and CEO of Pink Orange, an agency launched in 2019. The fully remote agency has a global presence, with its team in London, Spain, Nigeria, Singapore, and South Africa.

Grow Your Traffic Organically: Introducing Google Business Profiles

Buffer Marketing

💡 We're hosting an exclusive webinar where we walk through 10 ways to gain customers with your Google Business Profile. Only 500 seats available. Save your seat here.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Meta Publishes New Guide on How to Get Started with Reels, and How to Improve Reels Performance

Social Media Today

The guide covers the basics of Reels creation, along with some more advanced notes and tips

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ARHT Media’s Hologram Technology Recreates Star Trek Discovery’s Iconic Transporter at Paramount+ Summit of Stars in London

The Realtime Report

ARHT Media’s Hologram Technology Recreates Star Trek Discovery’s Iconic Transporter at Paramount+ Summit of Stars in London. ARHT Media Inc. ,

How to find the right esports tournaments and influencers to sponsor

Audiense

High profile events like Wimbledon, UEFA Champions League, and, of course, the Super Bowl, have dominated the world of event sponsorship and sports. Major brands like Rolex, Heineken, and Pepsi spend millions upon millions of dollars for prime real estate during these massive global events.

TikTok Publishes New Guide on the Effective Use of Audio for Marketing Campaigns

Social Media Today

The guide shares various case studies highlighting how brands have used audio in their TikTok campaigns

24 Best Social Media Apps to Help You Create Epic Social Media Content

Buffer Marketing

Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines needed to be successful.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Most High Paying Freelance Jobs in 2022

The Realtime Report

Most High Paying Freelance Jobs in 2022. The way many people earn their living today has changed dramatically, especially in recent years. Almost 50% of working people worldwide are freelancers.

Meta Quarterly Earnings Q2 2022: Topline Observations

Jon Loomer

To help advertisers keep aware of important updates from Meta, we’ve built a Quarterly Earnings Navigator Tool, available by clicking here. Since publishing our initial overview of the tool, Meta has released a new quarterly earnings report for Q2 of 2022.

Instagram’s Chief Says it Will Halt its Full-Screen Format Test, Scale Back AI-Recommended Posts

Social Media Today

In another twist, Instagram chief Adam Mosseri says that Instagram will reduce the amount of recommended posts in feeds

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How to Craft a Click-Worthy Google Business Profile Post, According to Joy Hawkins, a GBP Expert

Buffer Marketing

A Google Business Profile is a hidden gem that many small business owners can use to their advantage. Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

3 simple ways to embed a Twitter Feed on your website

Sprout Social

Since its inception, Twitter has revolutionized the way we communicate. It’s fast, concise and a great way to connect with your customers, prospects and clients. With nearly 230 million daily active users, Twitter is a powerful way to amplify your message and showcase your brand.

How do you know if your social media plan has succeeded or failed?

Audiense

As platforms evolve to provide more advanced analytics tools, it’s no longer a challenge to understand how your social media campaign has performed. You can access in-depth analytics insights into your organic and paid social media posts.

TikTok Will Provide More Insight into Content Trends and Moderation via New Research Initiative

Social Media Today

The new initiative will provide more data on exactly why TikTok is so popular, and how people are using the app

Experiment: Instagram SEO vs hashtags

Hootsuite

Back in March 2022, Adam Moserri made a surprising announcement via Instagram Stories. The Instagram CEO announced that hashtags don’t really matter on the platform anymore. TBH, I’m still reeling over here. First, he says that you really only need 3 to 5 hashtags instead of 30, and now this?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

TikTok Stories explained: How to make the most out of 24 hours

Sprout Social

Mastering emerging features is the best way to stay ahead of the curve with social media. By being an early adopter, you have an edge on your competition when the feature takes off.

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7 Things Every Discovery Meeting Template Must Have [Free Template Inside]

Oktopost

B2B sales is all about aligning your offering with the needs and pain points of prospective clients. One of the biggest challenges is that leads may not understand why they need your service or how you can help improve their workflow.

Meta Reports Slowdown in User Growth and Revenue Amid Shifting Economic Conditions

Social Media Today

Tough times for Meta, as global market conditions impact its income, and metaverse development costs continue to rise

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How Social Commerce Is Reshaping Customer Experience

Hootsuite

The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

#483: How To Be Curious As An Entrepreneur with Calan Breckon

Amy Porterfield

Why curiosity helps mitigate the fears that come along with entrepreneurship Fear can be an excellent motivator in business, but it can also completely consume you — if you let it.

Navigating Social Crises and Community Building with Ease

Oktopost

Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary.

YouTube Launches Commercial Music Program for Creators, Expands Test of Disappearing Community Posts

Social Media Today

The new program will enable creators to add popular tracks to their clips

TikTok Pixel: How to Set it Up in 2 Easy Steps

Hootsuite

The TikTok pixel is a piece of code that you can install on your website to track conversions. But not just any conversions — we’re talking specific TikTok conversions.

Instagram influencer marketing: what brands really need to know

Sprout Social

Not 100% sure what Instagram influencer marketing is all about? Well, now’s the time to learn! That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon.

10 Key Areas Holding Back your Social Advocacy Program

Oktopost

As Oktopost’s Director of Customer Experience Marketing, part of my role includes working with our customers on all aspects of employee advocacy. Today, I am revealing my go-to internal communication plan when rolling out an advocacy program.

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Twitter Adds Hashtag Discovery to Communities to Help Improve Engagement

Social Media Today

The option will help Communities members find more relevant discussions

Taxes On $1 Billion Mega Millions Jackpot May Be More Than You Think

Forbes Social Media

Lottery winnings are taxed, with the IRS taking taxes of up to 37%. Curiously, though, only 24% is withheld and sent directly to the IRS. That means you have to come up with an extra 13% on your own. If your state taxes lottery winnings, you have to add state taxes too.