Sat.Jun 18, 2022 - Fri.Jun 24, 2022

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Guest post by Ron Stefanski. According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Image credit: Olya Kobruseva on Pexels. Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by t

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How To Plan A Virtual Event Successfully

The Social Media Hat

Where to start with your virtual event plan so that you achieve your goals. The post How To Plan A Virtual Event Successfully appeared first on The Social Media Hat.

Eventful 204
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10 of the Best Examples of Brands Using Instagram Reels

Social Media Strategies Summit

It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. Whether it is or isn’t, that doesn’t change the fact that people like it. Since its launch in August 2020, search activity around Reels has caught and overtaken another of the platform’s video-based features, Instagram Stories: Image source. Additionally, research from Whistle Wise revealed that 87% of Gen Z TikTok users who have also used Reels for Instagram agree that the two platforms are the same.

Examples 166
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Twitter Announces the Re-Launch of its 'Chirp' Developer Conference

Social Media Today

The conference will bring together developers and members of Twitter's team to discuss the latest developments and answer technical queries.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to use audience insights to create a winning YouTube marketing strategy

Audiense

As one of the most visited sites on the internet , YouTube is incredibly popular among users. They spend an average of 50 minutes per day browsing videos, watching how-to guides, and catching up with their favorite online personalities.

YouTube 164
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How Do You Determine Virtual Event ROI

The Social Media Hat

Season 01 Episode 08 of the Virtual Event Strategist Podcast. The post How Do You Determine Virtual Event ROI appeared first on The Social Media Hat.

ROI 197

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Meta Launches New Creator Monetization Initiatives, Including More Reels Payments and NFTs

Social Media Today

The new options will provide more pathways for revenue generation in Meta's apps.

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Carousels: The One-Way Ticket to Higher Engagement?

Oktopost

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube. Episode Summary. Have you ever seen a brand crushing it on social and wonder, “how does their social media manager do it?”. This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions.

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Does Future-Proofing Your Company Start with Tech Use?

The Realtime Report

Does Future-Proofing Your. Company Start with Tech Use? The idea of future-proofing a business works well enough on paper, but what happens when you have to execute your plans and meet your goals? What happens to a startup company that deals with a competitive industry while simultaneously struggling to keep afloat? These aren’t easy questions to answer, especially for new company owners without experience.

Company 91
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Eight Common TikTok Issues and Steps to Resolve Them

SocMed Sean

Are you experiencing issues or errors while accessing the TikTok social network? Here are some insights as to what causes these eight common issues and steps to resolve them. The post Eight Common TikTok Issues and Steps to Resolve Them appeared first on SocMedSean - Social Media Sean.

Issues 130
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Reddit Announces New Partnership with DoubleVerify to Offer More Assurance on Ad Metrics

Social Media Today

Reddit's new partnership with DoubleVerify will provide additional insights on Reddit ads performance.

Reddit 190
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How to go viral on TikTok: 7 tips from brands that did it

Sprout Social

Stuck on how to go viral on TikTok? Making it happen might be easier than you’d think. Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. Think about it. One billion weekly active users watching 20+ hours of TikTok on average. There’s plenty of attention to go around. TikTok’s die-hard audience presents a prime opportunity for your videos to pop off.

Tips 103
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#473: Let’s Cut The Fluff: How Are You, Really? with Jenna Kutcher

Amy Porterfield

How to ditch the golden handcuffs and create a life on your terms As a photographer, influencer, course creator, author, and host of the wildly popular Goal Digger podcast, Jenna Kutcher is one of the most talented content creators out there. I love and respect Jenna so much not only because she is a digital […]. The post #473: Let’s Cut The Fluff: How Are You, Really?

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Security Flaw In Strava, A Social Fitness App, Exposed Identities Of Israeli Soldiers At Military Bases

Forbes Social Media

The loophole made it possible to scrape up the identities of roughly 100 people at six sites, underscoring the problem posed by the ever-widening number of apps built on location data.

Data 99
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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LinkedIn Launches New Content Marketing Development Course

Social Media Today

The new course provides you content strategy training, and a digital certificate in content development.

Course 187
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Vulnerability in the workplace: A career differentiator for women in software engineering

Sprout Social

I am no stranger to the struggle for representation. When only a few faces looked like my own in grade school, I wasn’t surprised. When I decided to study computer science and sometimes found myself in massive classrooms with only a handful of women, I wasn’t surprised. But when I entered the professional engineering world, I was surprised at how difficult it was to be open, authentic and vulnerable, and the sweeping difference that culture and representation could make.

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#472: Perfectionism Vs. Procrastination: What’s REALLY Happening

Amy Porterfield

Being a perfectionist only holds you back from taking action If I were a gambling woman, I’d bet there’s been a couple of times where you’ve really struggled to make a decision, or procrastinated taking action on something because it wasn’t wasn’t 100% perfect. Maybe it was a really big decision, like whether or not […]. The post #472: Perfectionism Vs.

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How The Chainsmokers Build Brand Deals Using Pearpop And Tubular

Forbes Social Media

Musical duo The Chainsmokers use Pearpop, which they've invested in, to make and track their brand deals; Pearpop has partnered with Tubular Labs on a product that connects Amazon and Walmart buying habits with social video viewership. Alex Pall explains why knowing more about their fans is vital.

Brands 95
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Meta Announces Coming Digital Payment and NFT Options as it Advances Towards the Metaverse

Social Media Today

Meta's new overviews and plans provide more perspective on the future of digital items.

Overview 187
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Sprout Social named leader in G2’s 2022 Summer Reports across six award categories

Sprout Social

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring. In all six categories, G2 recognized Sprout Social as a leader among all customer segments, from small business to mid-market and enterprise.

Report 95
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The Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow

Oktopost

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue.

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TikTok Agrees To Improve Protections For Children

Forbes Social Media

Under pressure from the European Commission, ByteDance, owner of the video-sharing app TikTok, has agreed to do more to protect children from hidden advertising and inappropriate content.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Google Adds More Insights to its 'All In' Marketing Accessibility Resource

Social Media Today

Google's 'All In' mini-site provides tips and insights to improve marketing accessibility.

Google 172
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New to Buffer: Schedule Videos Straight to TikTok

Buffer Social

Newsflash! We have a brand-new integration that enables you to publish content directly from Buffer to TikTok. Read on for more details. You might have noticed that we’ve started talking about TikTok more on our blog, in our emails, and on social media. It’s arguably the most exciting platform for any creator or brand looking to build an audience organically, and fast.

Video 90
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Leaving a Corporate Job to Become Independent

WebInKnow

Twenty years ago this month, I packed up the personal belongings from my desk into a box and left the corporate world. It was both scary and exciting! I’ve learned a ton over the past two decades based on my own experience as well as talking with many others who have done the same.

Brands 61
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Elon Musk And The Super Alluring Dream For A ‘Super App’

Forbes Social Media

Musk wants Twitter to be more like Chinese platform WeChat, a common but unfulfilled dream among Silicon Valley moguls.

Platform 102
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Meta Implements New Changes to Housing, Employment and Credit Ads to Eliminate Potential Discrimination

Social Media Today

Meta will implement new processes to better address potential bias in its ad targeting systems.

System 171
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Work Blueprints: What They Are and How We Use Them at Buffer

Buffer Social

Do you ever wish there was a shortcut to better understanding everyone you worked with? I definite have. At Buffer, we've had assorted documents to communicate work preferences over the years. Some folks have kicked off specific documents called operating manuals or leadership blueprints. Still, we've never had anything centralized or standardized, which can be a superpower for this type of internal communication and collaboration, especially as a fully remote team.

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Interview with SMSsummit Speaker Deanna Stevens, Kent State University

Social Media Strategies Summit

Deanna Stevens Ulrich serves as the Social Media/Community Manager within University Communications and Marketing at Kent State University. She is responsible for managing the university’s institutional accounts, along with assisting with developing and implementing the strategy for the university and presidential social media presence. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education.

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VidCon, And Its Screaming Tweens, Return To Anaheim After Three-Year Pandemic Interruption

Forbes Social Media

VidCon – the conference that first gave social-media creators a place to connect with fans, peers and brands – returns to its Anaheim home for the first time in three years, with new lead sponsor TikTok, and more gaming creators. Also expected: thousands of screaming tween fans.

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Elon Musk Outlines Final Steps Required to Consummate Twitter Deal

Social Media Today

Elon says that three things need to happen before his Twitter takeover push can proceed.

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