SocMed Sean
MAY 24, 2022
TikTok is hot. Since its 2017 launch, it has become one of the most popular social media apps mainly due to its ease of use. TikTok lets users quickly create, share, and watch 15-second videos shot on mobile devices. Best known for quirky little vids set to music and sound effects, its format gives everyone from amateurs to professional users wide creativity.
Social Media Strategies Summit
MAY 27, 2022
The average brand spends almost 15% of its marketing budget on social media. That’s a lot of time and money. The problem is that it’s still barely scratching the surface for small social media teams. You want to spend your precious resources on the tasks most likely to drive fantastic results — things like analysis and strategy — but labor-intensive drudge work bogs you down.
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The Social Media Hat
MAY 25, 2022
Season 01 Episode 04 of the Virtual Event Strategist Podcast. The post Virtual Event Strategy: How To Rally Resources To Help You appeared first on The Social Media Hat.
Social Media Today
MAY 25, 2022
The new video series will provide insight into how LinkedIn goes about refining its algorithms to improve user engagement.
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A beginner's guide to social media automation tools and getting automation right.
SocMed Sean
MAY 26, 2022
Instagram is one of the most popular social media apps and is enjoyed by millions of people around the world. You can use it to spend your free time checking out photos and videos of just about anything or to post your own content. Since Instagram was launched in 2012, new features have continuously been added. This includes adding new icons, changing existing icons, and moving icons to different locations within the app.
Social Media Strategies Summit
MAY 27, 2022
As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts. But why do you need to optimize your time? After all, it doesn’t take long to create and share a social media post, right?
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
MAY 26, 2022
Meta's rolling out some new updates for its API, which relates to how third-party platforms access Facebook data.
Jon Loomer
MAY 25, 2022
Previously, we talked about the glaring need for some sort of frequency control. The specific solution we focused on was frequency capping, like what is available when using Reach optimization. But, there’s actually another option that could be considered: An Impressions Shown Custom Audience. It’s less sophisticated and it’s imperfect, but it could solve some of our problems while also providing some interesting options for campaign planning.
Ignite Social Media
MAY 26, 2022
Social media marketing is always changing, but one thing is for sure — it’s here to stay. As a startup or as any brand for that matter, ensuring that the wave of change doesn’t pull you under is more crucial for your business. The competition is only getting stiffer, and if you’re not constantly innovating, you’ll get left behind. Adopting a future-proof social media strategy will help you stay ahead of the curve.
The Social Media Hat
MAY 27, 2022
Play to the strengths of your virtual event platform. The post Choose Your Virtual Event Platform Before Building Your Agenda appeared first on The Social Media Hat.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
MAY 24, 2022
LinkedIn''s latest infographic is essentially a case study on how to use the app to reinforce your brand culture.
Jon Loomer
MAY 24, 2022
There are many reasons you might want to merge Facebook business pages. Maybe you have an old or duplicate page that is no longer active. Or you may be managing multiple pages but decide it’s a duplication of efforts, so you want to consolidate under one. The good news is that if you are the admin of both Facebook pages, you may be able to merge them.
Sprout Social
MAY 26, 2022
We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Learn more here. Fourteen hours. That’s the average amount of time TikTok users spend on the app each month.
The Realtime Report
MAY 24, 2022
Car Dealer eCommerce: How to Improve Customer Experience. Not too long ago, our movement was restricted, and physical shopping was almost impossible. We went from walking into physical stores to purchasing just about anything on the internet. Even for the seemingly big goods, we can go through a catalog online, make a choice, check out the item, and in some cases, have it delivered.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
MAY 23, 2022
Instagram's visual elements will look a little different - which will also help to improve accessibility.
Jon Loomer
MAY 23, 2022
I’ve gotta tell you, I’m really kinda fed up with the misuse and overuse of the “Don’t build your house on rented land!” rallying cry. Every time a platform changes or a feature gets taken away or Facebook goes down for eight hours, “gurus” flock to Twitter and LinkedIn and Facebook to shout: “SEE! This is why you don’t build your house on rented land!
Sprout Social
MAY 24, 2022
Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds.
Buffer Social
MAY 23, 2022
Sending emails. Checking emails. Responding to emails. Emailing – in all of its iterations – is a huge part of communication in today’s world. For many, email strikes the perfect balance of conveying information— it’s an organized, instantaneous, and convenient way to stay in touch with others. Emailing has especially proven to be an effective medium for small businesses to connect with their customers.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
MAY 26, 2022
The fine stems from a past flaw in Twitter's system which saw personal contact info used for ad targeting.
Forbes Social Media
MAY 26, 2022
The FTC and the Department of Justice (DoJ) claimed that Twitter told its users that it was collecting their telephone numbers and email addresses for account-security purposes, yet had failed to disclose that it also would use that information to help companies send targeted advertisements to co.
Sprout Social
MAY 26, 2022
Is your social media messaging on point? Food for thought: businesses bounce between dozens of engagements per day. Posts. Comments. DMs. For some brands, it’s a constant back-and-forth. But given how quickly social comms can move, it’s easy to overlook what you say and how you say it. Thing is, even the shortest messages you publish can have a big impact on your audience.
Hootsuite
MAY 25, 2022
Forget about square-shaped photos. These days, Instagram is a hub for video content, and Reels is leading the shift. Since the Instagram Reels length runs from 15 to 60 seconds, these short videos are a chance to quickly grab users’ attention. Unlike Instagram Stories, Reels won’t disappear after 24 hours and tend to be much shorter than the standard Instagram Live video.
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Discover just how easy it is to boost SEO with social media.
Social Media Today
MAY 23, 2022
It's another step in Meta's push to make WhatsApp into a more essential utility for Indian users.
Forbes Social Media
MAY 25, 2022
The billionaire won't face the pressure of a margin call. But the move does raise questions about how he'll replace the funding amid a broad market downturn.
Buffer Social
MAY 25, 2022
We recently launched direct Instagram carousels scheduling in Buffer. Now you can scheduled carousel posts to be published automatically in Instagram—no need for reminders. Buffer customers have been asking for carousel direct scheduling for a while (it was the most requested feature in our last customer survey), and we’re not surprised!
Hootsuite
MAY 24, 2022
If you’re thinking about getting started on TikTok ads (specifically Spark Ads), you’re not alone. TikTok’s ad revenue is expected to triple in 2022, with more businesses than ever using paid promotions to amplify their reach on the platform. TikTok ads already reach nearly 885 million people worldwide, and up to 81.3% of Americans over 18, which makes them a valuable addition to your social media ad strategy.
Social Media Today
MAY 25, 2022
The data reveals that shorter messages work best, while you need to avoid sending InMails on weekends.
Forbes Social Media
MAY 23, 2022
Clearview AI illegally harvested data to create a database filled with more than 20 billion images it sells to organizations and law enforcement agencies, the U.K.’s privacy watchdog said.
Buffer Social
MAY 26, 2022
Seeking opportunities to give back has always been part of the Buffer DNA. We started the wonderful tradition of profit sharing and charitable contributions at the end of 2017. Since then, we've been in the privileged position to make donations to charitable organizations every year as part of our profit sharing. We set aside 8 percent of our 2021 profit for profit sharing, we then match 20 percent of that total for our charitable donations.
Sprout Social
MAY 25, 2022
Have you test-driven the Sprout Social Salesforce integration yet? If not, you totally should! There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social media and customer relationships go hand in hand. Want to speed up internal comms and uncover valuable customer insights at the same time?
Social Media Today
MAY 24, 2022
The platform will provide additional guidance on how creators can make money from their Twitter efforts.
Oktopost
MAY 23, 2022
The eternal question for B2B marketers is: When is the best time to sell to buyers? The answer is when they want to buy, of course. But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest.
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