Sat.Apr 02, 2022 - Fri.Apr 08, 2022

Google Adds New Visual and Text Search Options to Enhance Product Discovery

Social Media Today

The new options provide more ways to browse and shop in Google Search

Social Media Copyright and Fair Use Rules to Know

Ignite Social Media

Photo by Giammarco on Unsplash. It’s so easy to grab music, sounds or images on social media and reuse them. TikTok even encourages it. So is it ok for brands to do the same things individuals can do? The short answer is no.

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Short Links on TikTok: Tips Marketers Need to Know

The Realtime Report

Short Links on TikTok: Tips Marketers Need to Know. Desiree Johnson. TikTok has taken social media by storm and shows no signs of slowing down.

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How do I get a verified blue checkmark on Instagram in 2022?

SocMed Sean

What does the blue checkmark mean on Instagram? It’s an account verification badge, and it proves that the account is genuine. Verification badges confirm that the celebrity, public figure, media, or brand accounts are legitimate. Without it, you could be looking at a fake account.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Twitter Confirms That it is Working on an Edit Button, Following Tweets from New Board Member Elon Musk

Social Media Today

Musk is already looking to wield his newfound sway at the app

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Haily Moulton on the Recipe for B2B TikTok Success

Oktopost

Haily Moulton , Social Growth Marketer at Biteable goes Behind the Post. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. Episode Summary. TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters.

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How Do I Break My TikTok Addiction in 2022?

SocMed Sean

Am I using TikTok too much? It may start small, but eventually, some TikTok users can become addicted to watching its videos. They may spend so much time on the app that it begins to interfere with their lives. However, like many addictions, TikTok addictions can be hard to conquer.

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Meta Reiterates the Value of Personalized Ad Tracking in New Ad Campaign

Social Media Today

The campaign highlights how personalized ads have helped people find relevant small business offerings

How to Set Up Twitter Newsletters and Why Newsletters Aren’t Going Anywhere

Buffer Marketing

You probably check your email every day, whether for work or personal reasons, and so do millions of other people. As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Set Up Automatic Events for Your Meta Pixel

Jon Loomer

The process of adding standard events can be confusing and overwhelming for some publishers. Automatic Events can help. Let’s explain what Automatic Events are and how you can turn them on. What Are Automatic Events?

How to Use Influencer Marketing for SEO

Pixlee

People create over 2.5 quintillion bytes of data online daily. That’s…a lot. We write millions of blog posts, send Tweets, and post photos on Instagram. The amount of content produced daily increases year after year.

Meta Launches 'Share to Reels' Option for Third Party Developers to Help Fuel Reels Usage

Social Media Today

Third-party developers will now be able to add a new 'hare to Facebook Reels' button into their apps

Instagram Chronological Feed and What That Means for Marketers

Likeable

At the end of March 2022, Instagram announced that users would have the option of reverting back to a chronological feed instead of an algorithm-based one.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Facebook Event Parameters for Granular Reporting and Targeting

Jon Loomer

You can track events on your website — both standard and custom events — using the Meta pixel and Conversions API. It’s the Facebook event parameters that provide the power of granular reporting and targeting.

12 Facebook video metrics brands need to benchmark right now

Sprout Social

Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? Did they even watch it until the end? These are all great questions to ask when you’re using videos for your Facebook marketing strategy.

TikTok Continues to Lead the Download Charts in Q1, Sees Record In-App Spending

Social Media Today

The rise and rise of TikTok continues

15 New Social Media Apps & Platforms You Might Not Know About

Hootsuite

Social media is always evolving to satisfy the needs and interests of its users. New social media platforms emerge to serve specific audiences or to offer something different.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Pixel Traffic Permissions: Block and Allow Lists

Jon Loomer

If you’ve ever spent much time in Facebook Events Manager, you’ve surely received notifications of an unrecognized domain sending events from your pixel. I can’t really speak to the motivation behind why this might happen, but it absolutely does.

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New 8th edition of The New Rules of Marketing and PR Publishes in May

David Meerman Scott

I’m super excited to announce the new 8th edition of my international bestseller, T he New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. The book will release in early May and I could use your help.

Instagram's Removed In-Stream Video Ad Placements from its Advertising Options

Social Media Today

The move could be another step towards Instagram's next evolution

What I Wish I Had Known About Product Development Before I Spent Three Years Doing It

Buffer Marketing

People always tell you that building a business isn’t a quick and easy journey and that the “overnight success” stories you see tend to downplay the years of work that go into creating that success.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Facebook Ads and the Role of Custom Conversions

Jon Loomer

Do you understand how custom conversions are used for Facebook advertising and how they’re different from standard and custom events ? This is an area that is often confused.

How to Save Time on Your Social Media Marketing

Blog2Social

Consider this your practical guide for effective and efficient social media automation and scheduling. We'll provide you with easy-to-use checklists and templates and introduce you to a bunch of free and premium tools for your everyday social media tasks.

Twitter Shares New Data on the Evolving Gaming Conversation via Tweet

Social Media Today

The gaming conversation continues to grow on Twitter - though the inclusion of 'Wordle' seems like cheating

6 masterful examples of brands selling on Facebook Shops

Sprout Social

A few years ago, we were more selective about when/where we checked out. Today, ecommerce has become an almost daily occurrence — a trend quickly evolving into social commerce. In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend.

Twitter Impressions and Reach: Definition and How to Track

Quintly

If you want a successful Twitter campaign, Twitter impressions are a fundamental metric to monitor. Understanding impressions can help you gauge your audience’s interest and boost your brand’s presence on Twitter. Twitter Analysis featured Reach vs Impressions

Avnita ??Gulati: Why Building Your Own Marketing Methodology Sets You Up for Success

Oktopost

Senior Director, Global Marketing at VISA, Avnita Gulati, talks about Account-based marketing and how to apply it properly with buy-in from the whole team. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

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Pinterest Announces New Activations for Prom Week, Highlights Key Prom Trends

Social Media Today

'Euphoria' and 'The Great Gatsby' are the key themes of this year's prom season

Peter Thiel Pumps Bitcoin, Calls Warren Buffett A ‘Sociopathic Grandpa’

Forbes Social Media

Thiel offered full-throated support for cryptocurrencies like bitcoin at a large crypto gathering—while criticizing Buffett and others for their opposition to the virtual assets.

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