Jon Loomer
MARCH 7, 2022
Facebook does a really good job of optimizing for conversions. It’s why Facebook ads are so effective for ecommerce businesses. But, Facebook ads optimization is much less kind to content creators. When I speak of content creators, I’m referring specifically to bloggers in this case. People whose website content is central to their business.
Social Media Today
MARCH 9, 2022
Twitter's looking to evolve its business display and eCommerce tools, with a view to developing new user behaviors and experiences.
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Audiense
MARCH 10, 2022
While there are conflicting opinions on whether printed media is dead or not, one thing is certain: the increased use of the internet has brought about a gradual decline in the reach of print media.
Oktopost
MARCH 10, 2022
B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. We are here to drive revenue. We are judged by results and the decisions we make about where to invest to get the highest return. The last few years have been tougher than ever. Traditional channels that used to be our ‘bankers’ disappeared overnight.
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Jon Loomer
MARCH 8, 2022
We need to talk about the Pixel Event Setup Tool. Conceptually, it is a great idea. The Event Setup Tool allows advertisers to add standard events for conversion tracking to their website without code, which is pretty great. But… Should you use it? I first wrote about the Event Setup Tool when it came out more than three years ago. Here’s the crazy thing: It still has the exact same limitations and bugs that I experienced way back then.
Social Media Today
MARCH 7, 2022
Twitter's latest report provides valuable insight into some of the key, rising topics of discussion in the app.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Oktopost
MARCH 7, 2022
There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. It can be hard to figure out what’s really important, and what are buzzword trends. We also know the world of social listening is one that can make or break our brand’s reputation.
The Social Media Hat
MARCH 6, 2022
Promote your virtual event through social media to inform, engage, and ultimately reach wider audiences. The post Leverage the Power of Social Media For Your Next Virtual Event appeared first on The Social Media Hat.
Social Media Today
MARCH 7, 2022
The new tags will provide more opportunity to highlight the contributions of collaborators.
Audiense
MARCH 6, 2022
While social data is most commonly associated with marketing, other professions can also make use of it to streamline their day-to-day work. In particular, the timely and accurate audience data that you get from social media can inform many aspects of your work as a journalist.
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A beginner's guide to social media automation tools and getting automation right.
Oktopost
MARCH 10, 2022
CMO Jason McClelland of Algolia takes the hot seat! Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams.
Awario
MARCH 10, 2022
Facebook is not exactly the first platform that comes to mind when we hear the words "influencer marketing". Even though it's the biggest and most popular social media network that boasts about 1,62 billion users worldwide, influencer marketing is often implemented on other platforms, such as Instagram and YouTube.
Social Media Today
MARCH 11, 2022
Now, broadcasters will be able to assign a moderator to help manage their streams.
WebInKnow
MARCH 10, 2022
The hype-o-meter around the term Web3 has accelerated in recent months. I’ve heard from people who wonder what the new way of organizing data and content might mean for them. Here is a high-level overview of where we’ve been for the past 30+ years and where we might be heading in the next decades.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Oktopost
MARCH 7, 2022
Chili Piper’s Meryoli Arias takes the hot seat on finding what works. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube ! Episode Summary. Meryoli Arias, Social Media Manager at Chili Piper , goes Behind the Post to uncover the truth behind Chili Piper’s massive social success. She explains her process of humanizing each post to ensure Chili Piper’s content never sounds like a walking brochure.
Keyhole.co
MARCH 8, 2022
Brands cannot underestimate the power of TikTok anymore. That’s because TikTok’s organic reach is unparalleled as compared to other social media platforms. The app has had an immense impact on video and culture in today’s world. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is
Social Media Today
MARCH 11, 2022
The new ad placement will help auto sellers get their ads in front of searchers at just the right time.
Hootsuite
MARCH 8, 2022
If you’re not already using Pinterest shopping tools, this is your sign to get started. 9 out of 10 Pinners use the platform for purchase inspiration. And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Likeable
MARCH 8, 2022
Happy International Women’s Day! . We figured there was no better way to celebrate this lovely day than by shouting out some inspirational, intelligent, amazing women who are killing it in the field of social media. These women represent companies big and small in different industries. Some are just starting out in their careers and others are seasoned vets, but the most important thing they have in common is that they are doing great work—oh, and that they were recently on our All the Social La
Janet Fouts
MARCH 9, 2022
Emotional intelligence is often defined as the ability to understand and manage your own emotions as well as the emotions of others. When we use our emotional intelligence in positive ways to relieve stress, communicate effectively, empathize with others, manage difficult emotions more easily. We can identify and name an emotion and then apply that to objective thinking, problem-solving, and communication.
Social Media Today
MARCH 7, 2022
The event will focus on key trends in professional development, and will feature actor Ryan Reynolds as a speaker.
The Realtime Report
MARCH 7, 2022
Timeless Beauty: The Top Benefits of Choosing. Parquet Flooring. Parquet flooring is one of the most timeless flooring choices that homeowners prefer for a traditional or classic look. It is made from a wide selection of wooden grains that are put together to form a pattern or look. Since there are no limits to the type or size of patterns placed in a room, it might make the homeowner have a lot more options than any standard grains and types of wood.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Amy Porterfield
MARCH 10, 2022
Ways to improve your mental health, reduce anxiety, and be happy Have you ever thought about what it would feel like to wake up each morning without any anxiety whatsoever? Sounds pretty incredible, I must say. But for so many entrepreneurs, waking up without any stress or fear about what’s ahead is nothing short of […]. The post #441: Normalizing Mental Health For Entrepreneurs With Gabby Bernstein appeared first on Amy Porterfield | Online Marketing Expert.
Forbes Social Media
MARCH 8, 2022
Social media influencers turned entrepreneurs Zack Bia and Anastasia “Stas” Karanikolaou launch Sunny Vodka, a spirit aimed at long overdue return-to-normalcy celebrations.
Social Media Today
MARCH 9, 2022
The interactive tool provides insights into key job skills trend shifts, which could be a valuable research option.
Sprout Social
MARCH 7, 2022
Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. You get romanced by charts, figures and juicy audience insights. But what about the rest of the year? Every six months may have been enough in the past, but now, consumer preferences can change instantly.
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Amy Porterfield
MARCH 8, 2022
When you attract instead of chase, the Universe won’t disappoint When I think of white-knuckling, I imagine myself driving through snow-covered switchbacks of a steep mountainside, someplace like Colorado. My hands are gripping the steering wheel so tight that my knuckles turn white — because if I take my eyes off the road for a […]. The post #440: White Knuckling, Letting Go, & Trusting The Process appeared first on Amy Porterfield | Online Marketing Expert.
Forbes Social Media
MARCH 5, 2022
People on Twitter contrasted the "People's Convoy" claims about freedom with what the Ukrainian people have been going through right now with Russia's invasion that's been orchestrated by Vladimir Putin.
Social Media Today
MARCH 7, 2022
The new option provides more ways to display gaps in your professional career timeline.
Buffer Social
MARCH 10, 2022
When I started selling candles on Etsy in 2013, I thought it would be a fun hobby on the side of my work as a graphic designer. I could never have imagined where my company, Brooklyn Candle Studio , would be today: producing over 500,000 candles a year in an 11,000 square foot space with 20 employees and selling in over 500 stores worldwide. I didn’t set out with the intention to become a massive global brand, but it’s the dream for so many small business owners.
For Real Social Workers
MARCH 10, 2022
Stress is Not a Condition. When we speak of stress, we are often referring to the uncomfortable physical and mental signs we experience. A few physical signs of stress are headaches, muscle aches and pains, perspiration, cold hands, and muscle stiffness. Chronic levels of stress also affect our thinking. Some may have trouble remembering or recalling information.
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