Sat.Feb 26, 2022 - Fri.Mar 04, 2022

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Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

You need YouTube. That is, you need it as part of your digital marketing strategy for 2022. YouTube is a website and app that allows its users to create, share, and watch videos. YouTube is known for the sheer number of videos you can find there, on just about any topic you can think of. And if you can’t find it, you can create and upload it to share with others.

YouTube 204
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How Social Platforms are Responding to the Crisis in Ukraine

Social Media Today

The crisis in Ukraine is playing out in social apps, which presents new challenges to avoid misuse and manipulation.

Platform 208
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What is Employer Branding—and How to Manage it for B2B Companies

Oktopost

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding. Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs.

Company 136
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Back to the Basics: Create Content Like a Publisher

WebInKnow

I’ve been talking about how content drives action and serves as the backbone of marketing for more than 20 years now. During that time, I've seen hundreds of people and organizations implement these strategies and they work.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Pinterest interest? 5 Reasons It Should Stay In Your 2022 Marketing Strategy

SocMed Sean

Does Pinterest still have interest? It certainly does, even as its format and the profile of its users is evolving. Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. On Pinterest, posting is called “pinning” and a “board” is a collection of pins that usually has a common theme.

Strategy 195
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Meta Releases New 'Widely Viewed Content' Report for Facebook, Which Continues to be a Baffling Overview

Social Media Today

Meta’s attempts to counter the narrative that it fuels divisive content continue to cause more harm than help.

Overview 190

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TikTok hashtags: how to use them to grow your reach

Sprout Social

With over one billion monthly active users (and counting), TikTok is growing to be one of the leading social media platforms. Attracting mostly younger audiences, the platform sees a ton of usage and engagement. In fact, micro-influencers are close to hitting the 18% mark in engagement rates. So it makes sense that businesses are flocking to TikTok to expand their reach.

Hashtag 110
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#439: 9 Things I’d Do If I Started My Business All Over Again

Amy Porterfield

Lessons I’ve learned that will save you time, money, and lots of stress If you have recently taken the deep-dive into entrepreneurship, then this episode is for you. Yes, you, friend! The brave soul with the beautiful vision, the passionate achiever who believes in their business with every ounce of their soul, and the one […]. The post #439: 9 Things I’d Do If I Started My Business All Over Again appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 105
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Twitter is Working on a New Podcast Tab to Facilitate Discovery and Engagement

Social Media Today

The new tab could provide another way for creators build community around their content in the app.

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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. That’s more than 4.6 billion people, up from 1.5 billion a decade ago. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from.

Retail 104
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Weight Watchers App Violated Kids’ Privacy, DOJ Says

Forbes Social Media

The Department of Justice alleges that the Kurbo app and website illegally harvested information on kids as young as 8—ranging from names and phone numbers to height and weight.

Privacy 98
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#438: Shiny Objects Syndrome? Here’s Your Quick Fix

Amy Porterfield

New projects may be fun and exciting, but do they align with your goals? Imagine this scenario: Things are going great in your online business — you’ve created your ideal work week, you’re on track to meet your quarterly goals, and you have more time than you’ve ever had to focus on in your personal […]. The post #438: Shiny Objects Syndrome?

Project 101
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Google's Removed Over 31,000 Chinese YouTube Channels for Coordinated Influence Operations in the Last 7 Months

Social Media Today

The program appears to be looking to use YouTube as a vector for distributing pro-China content.

YouTube 192
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What Color is Periwinkle? + 7 Free Very Peri Canva Templates

Socially Sorted

What Color is Periwinkle? It's a hot search topic this year as “Very Peri” was named the 2022 Pantone Color of the Year. In this post I introduce you to the color Periwinkle, plus 7 Free Canva Templates to use in your designs. Let's talk Periwinkle. The stunning violet blue hue of Periwinkle is popular […]. The post What Color is Periwinkle?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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First He Fought The Russians Online. Now He’s Fighting Them On Kyiv’s Streets.

Forbes Social Media

Maksym Skubenko runs the largest independent outfit in Ukraine tracking disinformation. Now he has shifted from combatting the Russian on the web to fighting them face-to-face.

List 98
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Live updates: Access to some Buffer accounts has been obtained, here’s what we know

Buffer Social

Update 5: February 26th, 7:49 pm Our first priority has been investigating the unauthorized access into Buffer accounts while preventing future access and blocking suspicious traffic. Now, we are beginning the process of removing unauthorized posts and are aiming to successfully remove all unauthorized posts. Update 4: February 26th, 6:49pm EST None of the 1,552 affected accounts had two factor authentication (2FA) enabled, further indicating that this was likely related to reused passwords.

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Meta Shares its Latest Advances in Automated Object Identification, a Key Development in its AR Push

Social Media Today

Meta's advancing image recognition systems could underpin a range of major developments for its tools.

System 166
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Free Yourself from Worrying About Change

For Real Social Workers

How often do you find yourself worrying about a situation, impending event, or the past? Chronic worry leads to chronic stress. Chronic stress negatively affects our physical, mental. and emotional health. So, what is the benefit of worry? Worry is deliberately spending time pondering difficulties or concerns. When we worry, our mind dwells on the problem and the uncertainty of the outcome.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Facebook Takes Down Fake Accounts Targeting Ukraine, Warns Of Hacking Attempts Against Ukrainian Public Figures

Forbes Social Media

Fake accounts posing as news websites tried to publish claims about Ukraine being a failed state while hackers attempted to hijack accounts of Ukrainian public and military officials.

News 98
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How to Grow Your Blog with Viral Content

ProBlogger

The post How to Grow Your Blog with Viral Content appeared first on ProBlogger. Photo by Andrea Lightfoot on Unsplash. Recently, I’ve been exploring five strategies that I’d employ to promote my blog if I were starting all over again. I said earlier in the series that I’m assuming ‘great content’ is being added to the hypothetical new blog that we’re promoting.

Content 42
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Instagram Announces Closure of Separate IGTV App, Removal of In-Stream Video Ads

Social Media Today

Instagram continues to refine its video offerings, and hone in on Reels as its key engagement pathway.

Instagram 167
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SociallyIn - Named as One of the Most Reviewed Video Production Companies in Atlanta

Sociallyin Insider Blog

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How Restaurant Reviews And Tinder Profiles Are Countering Russian Misinformation

Forbes Social Media

Concerned that Russian citizens are being left in the dark about their leader's actions, activists are turning to an unlikely method of communication: restaurant reviews.

Review 98
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How to Grow Your Blog with Viral Content

ProBlogger

The post How to Grow Your Blog with Viral Content appeared first on ProBlogger. Photo by Andrea Lightfoot on Unsplash. Recently, I’ve been exploring five strategies that I’d employ to promote my blog if I were starting all over again. I said earlier in the series that I’m assuming ‘great content’ is being added to the hypothetical new blog that we’re promoting.

Content 26
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Meta Announces the Closure of Facebook Campus, its School-Aligned Social Network Experiment

Social Media Today

Meta is re-aligning its projects onto the next major usage shifts, which has seen it move on from several app experiments.

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3 Ways to Fix the Service Battery Warning on Mac

Tweaklibrary

Service battery warning in Macbook is a common issue that users face after using a device for a while. Service battery warning issue shows the present condition of the battery and this indicates that necessary actions need to be taken to retain the battery life. In this article, we will see what service battery warning indicates and how we can take precautionary measures to remove this warning.

Apple 23
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Real Or Fake: Video Of Farmer Stealing Russian Tank, Landmine Removed With Bare Hands, And Comparisons Of Putin To Hitler Trending

Forbes Social Media

Social media offers the ability for those in Ukraine to provide a real time view from the ground that wasn't previously possible. Yet, some of what has been posted seems fantastical, and almost too good to be true.

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New Advocate-Facing Analytics: the Ultimate Trick to Recharge Your Program

Oktopost

The actual driving force behind every B2B social media success story is people. But if you’re here, you probably don’t need any more convincing that employee advocacy works. You’ve already done a great job launching your program and hyping it up to get everyone excited, which has prompted high participation rates right off the bat.

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LinkedIn Acquires Marketing Analytics Platform Oribi to Improve its Marketing Solutions Offering

Social Media Today

The acquisition will help LinkedIn improve its connection between advertiser website and on-platform activity.

LinkedIn 151
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Elon Musk’s Starlink During Ukraine War: The Brand’s ‘Make or Break’ Strategy?

Tweaklibrary

On the plea of Ukraine’s vice prime minister, Elon Musk made an effort to provide high-speed internet to the country during the war crisis. Since Russia attacked Ukraine, many people in the country weren’t able to connect with others due to internet disruption. In less than 12 hours, Musk replied to the tweet, ‘Starlink is now active in Ukraine’. Starlink service is now active in Ukraine.

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Immigrants Help Americans Understand The War In Ukraine

Forbes Social Media

Admitting immigrants with in-depth knowledge of other cultures and political systems is a rarely discussed advantage of immigration.

System 98