Sat.Feb 19, 2022 - Fri.Feb 25, 2022

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What is the Metaverse, Exactly, and How Will it Change Digital and Social Connection?

Social Media Today

The metaverse is starting to take shape - here's a look at how Meta's looking to dominate the next stage of digital connection.

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What is Social Selling? A Full Guide for B2B Brands

Oktopost

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes.

B2B 171
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How Jobs To Be Done can unlock the secret to insight success

Audiense

What if we told you we had a tried-and-tested formula that could help you unlock audience insights that will make your marketing more dynamic, engaging and most importantly, profitable? Enter, Jobs To Be Done.

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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

As of June 2020, close to 1.8 billion people were recorded to use Facebook at least once a day. Since then, Mark Zuckerberg’s social media giant has only continued to grow. Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. In addition, its unprecedented strength in targeting users with sponsored messages makes Facebook ads still effective to this day.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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TikTok Publishes New Rising Trends Report, Including Insights and Tips for Marketers

Social Media Today

The report provides insight into the latest trending topics of discussion in the app, and how brands can tap into that interest.

Trends 206
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How to Like an Instagram Story

Jenn's Trends

Instagram is actively rolling out the ability to “like” an Instagram Story. While, in the past, you’ve never been able to “like” a Story, you could often use a quick reply to react to a Story or send a message in reply to a Story. BOTH of these actions enabled a direct message conversation with the account that posted the Story. This was great in many ways but, as Instagram has pointed out, it also causes cluttered inboxes, especially for larger accounts or accounts with a lot of Story activity.

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More Trending

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5 Ideas to Start the Perfect Lifestyle Blog

SocMed Sean

As lifestyle blogs continue to grow as a popular medium for distributing content, there’s never been a better time to start one of your own. Since the term “lifestyle” encompasses nearly every activity you engage in, there are countless opportunities for what to write about. However, the versatility of lifestyle blogs can also make narrowing down the perfect topic overwhelming.

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Russia Announces Partial Bans on Facebook Amid Escalating Ukraine Conflict

Social Media Today

Russian authorities have sought to ban Facebook amid claims that the platform is censoring state-approved messages.

Facebook 215
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Using Social Media for Affiliate Marketing: 4 Tips To Get Started

Hootsuite

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. (Yes, the Internet has been around that long.). But social media affiliate marketing takes this old concept to a new level. It allows brands to reach loyal followers of intensely relevant creators.

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Instagram shopping: how to set up a store that attracts more customers

Sprout Social

How does Instagram shopping fit into your social media strategy ? It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way. According to Instagram, a staggering 44% of users shop on the platform weekly.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How audience insights helped a world-famous opera house succeed in the digital age

Audiense

It’s no secret that legacy brands often struggle to adapt in the evolving era of digital marketing.

Brands 156
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Meta Shares New Insights into the Key Challenges for Marketers of Electric Vehicles

Social Media Today

Meta's latest report provides some good insights for EV marketers, and really, for all marketers across the board.

Marketing 206
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How To Create a Memorable and Findable Product or Company Name

WebInKnow

Naming is difficult! Finding that perfect company or rock band name; something to call your product or service; or a wonderful book title can take months. And if you choose to work with a naming agency, it can cost a ton of money.

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7 risks of not prioritizing social media governance

Sprout Social

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. But most of them don’t really do much to mitigate that fear. This is a critical error of epic proportions. Let’s state the obvious: Social media governance is not the sexy side of social. It is about as exciting to most social media managers as getting a tooth pulled.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Mobile Computer Repair Still in Great Demand: Tips for Startups

The Realtime Report

Mobile Computer Repair Still in Great Demand: Tips for Startups. Once you’ve completed your college courses and have qualified to work as a trainee in computer repair in the UK, you will gain the experience needed to step out on your own if that’s what you’d like to do. Maybe you have always dreamed of having your own computer repair service and in your time training you found that very few shops offer mobile repair services.

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YouTube Reveals the Top Performing Super Bowl Ads for 2022, Based on Overall Views in the App

Social Media Today

Looking for inspiration for your campaigns? Here are the top-performing Super Bowl campaigns, based on YouTube views.

YouTube 196
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How to Back Up Your Instagram Content

Jenn's Trends

It may be that you’re transferring your Instagram account or realigning your brand. Or maybe you’ve uploaded so much content to Instagram over the years, you want to consolidate it all. Whatever the reason, if you are looking to back up and download all your Instagram content, you can follow these quick steps to get your content saved.

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Social Shopping in 2022: Platforms, Tips and Predictions

Sprout Social

All it takes is one click to kickstart a relationship between a consumer and your brand. Social shopping links the online culture and e-commerce worlds—and it’s not going anywhere. Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. There’s no time like the present to reach consumers through social media.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Ukrainians Prepping For Internet Loss By Getting Apps For Offline, Private, Mesh Communications

Forbes Social Media

The top apps being downloaded in Ukraine right now are Signal, the private messaging apps, Bridgefy, which enables communications without the internet via mesh networking, Maps.me, an offline mapping app, and several “walkie-talkie” apps that enable free communication without sign-ups or personal.

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LinkedIn Previews New Post Analytics, as Well as a New Reaction Emoji

Social Media Today

The new analytics will provide more insight into who, exactly, is reading your LinkedIn posts.

Analytics 207
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Social Selling 2022: Ultimate Guide to Attract Right Buyers

Sociallyin Insider Blog

E-commerce brands around the globe have been utilizing social media marketing for decades to build and cultivate relationships with potential and current customers. And with over 65% of potential customers conducting most of their research before contacting a business, it's become more important than ever to provide value and engagement as a sales representative.

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Mobile commerce: what it is and why you should care

Sprout Social

Mobile commerce has long been touted as the future of ecommerce itself. Well, it looks like the future is here. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. At a glance, this might not seem like breaking news. The concept of mobile shopping is pretty universal, right? Checking reviews before buying in-store.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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A Brilliant Thinker And Book Author Just Revealed Why We’re So Distracted

Forbes Social Media

Algorithms on social media, as we all learned from the documentary The Social Dilemma on Netflix, are designed to keep us hooked at all hours of the day (and sometimes late into the night).

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YouTube Previews New Channel Analytics Options, Providing More Insight into Content Performance

Social Media Today

The new insights will provide more specific info on what's driving the performance of your YouTube channel.

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#436: You’ve Been Setting Goals Wrong: Here’s Why & What To Do About It

Amy Porterfield

What to do when you’re afraid you won’t meet your next big goal If you’ve ever created goals for yourself and didn’t meet them, it might be because you set them wrong in the first place. And no, it’s not because what you set out to do was too ambitious (believe me, I’m a huge […]. The post #436: You’ve Been Setting Goals Wrong: Here’s Why & What To Do About It appeared first on Amy Porterfield | Online Marketing Expert.

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How to craft a data-driven social media resume that stands out (template included)

Sprout Social

Gone are the days of the Times New Roman, stark resume. Now, in some fields at least, there’s more room for creativity and personality in these one-sheeters—cue a collective sigh of relief for anyone creating a social media resume. When it comes to the bustling field of social media, it pays to stand out. In the last decade, jobs seeking people to fill this role have increased more than 1,000%.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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U.S. Senator Mark Warner Urges Tech Companies To Fight Russian Propaganda In Ukraine—Russian Officials Punish Those That Do

Forbes Social Media

The chairman of the U.S. Senate Intelligence Committee sent letters to Alphabet, Meta, Reddit, Telegram, TikTok and Twitter as Russian officials limit access to Facebook.

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LinkedIn Launches New Group to Provide Insights and Tips for LinkedIn Marketers

Social Media Today

The new group will share internal insights and tips to help marketers make the most of their LinkedIn marketing efforts.

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#437: How To Troubleshoot A Lead Magnet That’s Not Converting

Amy Porterfield

Tried and true steps to crafting an irresistable lead magnet Have you ever poured your blood, sweat, and tears into creating a lead magnet only to have it fail miserably? If so, two things: 1) Welcome to the club, and 2) Don’t spend any more time worrying about it because you’re going to learn A […]. The post #437: How To Troubleshoot A Lead Magnet That’s Not Converting appeared first on Amy Porterfield | Online Marketing Expert.

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Aliza Hornstein on Humanizing your way to B2B Social Media Success!

Oktopost

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. Episode Summary. Aliza Hornstein , lead social media manager at WalkMe , goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community.

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Twitter Takes Down Misinformation Campaign Around Reproductive Health In Kenya

Forbes Social Media

Twitter has removed more than 240 accounts, after the discovery of a coordinated campaign aiming to spread misinformation around women's health and reproductive rights in Kenya.