Create a Facebook Ads Audience Based on Event Frequency
Jon Loomer
FEBRUARY 15, 2022
You may want to target your most valuable website visitors with Facebook ads. One way to do this is by creating an audience based on event frequency. While targeting the broadest audience possible is popular these days, there are absolutely times to consider targeting a smaller, more valuable audience, too. When you do, this is the type of targeting that you should use.
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