Facebook Ads Performance Related to iOS 14
Jon Loomer
FEBRUARY 1, 2022
Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. Even when it’s never clear what’s led to a drop in performance, iOS 14+ often gets blamed. Truthfully, the primary culprit may not be the direct impact of iOS 14+ to drops in performance. It may actually be an indirect cause that impacts all advertisers, not just those with a high volume of iOS users.
Let's personalize your content