Sat.Nov 27, 2021 - Fri.Dec 03, 2021

Instagram's Efforts to Win Back Young Users Will See Video Become the Focus of the Main Feed Display

Social Media Today

Instagram's experiments point to a major shift coming for the app

Feed 171

How to Use Google Tag Manager to Manage the Facebook Pixel and Events

Jon Loomer

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). In this post, I’m going to walk through exactly how I do that. I wish I would have started using GTM to manage my Facebook pixel and events sooner.

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[PODCAST] The basic source of ideas are usually problems

Audiense

Data Stories: Leaders at Work is a weekly podcast brought to you by Audiense. Hosted by Rahul Jerome, founder of insight-intelligence.com , the series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.

8 Job Opportunities for German Language Learners

The Realtime Report

8 Job Opportunities for. German Language Learners. The German language is one of the most widely spoken languages in the world. Learning how to speak, read and write German can open up a variety of job opportunities for you.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

TikTok Shares Best Practice Tips for Driving Conversion with Your Ads

Social Media Today

Some key pointers to help maximize your TikTok ad campaigns

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12 Brilliant Twitter Giveaway Examples And Ideas | Audiense

Audiense

Successful Twitter marketing strategies begin with a robust content plan, and what better way to make your content fun than to have a contest or giveaway. Not only do they add some excitement into the mix, but they are also a really simple way to engage your audience.

Jason Miller on Slaying Mediocrity

Oktopost

Jason Miller, Marketing Director at CreativeX takes the hot seat on slaying mediocrity. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Jason Miller.

B2B 87

YouTube's Testing a New 'Search Insights' Tool to Help Guide Your Content Efforts

Social Media Today

The new tool will provide insight into what people are searching for on YouTube, which could help guide your content planning

The Holidays and the Seasonality of Facebook Ads CPM

Jon Loomer

As a Facebook advertiser, you must understand the seasonality of competition and CPM (Cost Per 1,000 Impressions). This one metric — often ignored — can turn an ad with a high conversion rate into a poor performer.

CPM 125

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Life Lessons I Learned From Coach K

Ignite Social Media

This article originally appeared in Inc. Over the course of his long career, Mike Krzyzewski has passed along his wisdom to hundreds of college and Olympic basketball stars. I am not one of them.

RIP Twitter Trending As Jack Dorsey Steps Down, And Some Vow To Leave Service For GETTR

Forbes Social Media

Dorsey certainly wasn't the face of Twitter in the way that Mark Zuckerberg is to Facebook. Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmedia

Trends 113

TikTok's Testing a New 'Business Registration' Option to Confirm Business Information in the App

Social Media Today

The new option adds a business category listing to your TikTok profile

List 162

Facebook Ads: It Depends

Jon Loomer

The most common answer I give to struggling Facebook advertisers who want to know whether the results they’re getting are good or bad is simple: It depends. What’s a good CPC? Cost Per Conversion? Conversion Rate? Cost Per Lead? Cost Per Purchase? Click Thru Rate?

CPM 117

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

[PRODUCT UPDATE] Affinity segmentation is now available!

Audiense

Affinity segmentation is here! We are so excited to share this launch with you. For Audiense, we want to be pushing the boundaries of innovation and reflect the scope of possibility within our industry.

A Metaverse Built On Play2Earn Games And Space: The SolaVerse

Forbes Social Media

The SolaVerse (TSV) is an online world, where blockchain, gaming and virtual realities collide. Ever wanted to rule your own solar system? Now's your chance. Social Media /social-media Innovation /innovation Social Media /social-media

System 102

LinkedIn Adds New Tools to 'Creator Mode', Including LinkedIn Live Access and Newsletters

Social Media Today

LinkedIn's Creator Mode now offers access to LinkedIn Live and a new in-app newsletter option

Learn Facebook Ads Tips in Quick Audio Shots

Jon Loomer

I’m doing something different, and it may be an easier way for you to consume my content about Facebook ads. Way, way, way back in 2013, I started The Pubcast (then The Social Media Pubcast) to talk about topics related to Facebook ads and entrepreneurship over a beer.

Apple 105

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

TechTarget’s VP Sales on Why Intent Data has Become a Dirty Word

Oktopost

Rich Stone, VP Sales at TechTarget takes the hot seat. Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Rich Stone.

B2B 68

Facebook Owner Meta Must Sell Giphy, U.K. Antitrust Regulator Rules

Forbes Social Media

The British Competition and Markets Authorities ruled that Facebook’s acquisition of Giphy could harm social media users and advertisers in the country. Business /business Business /business Innovation /innovation Social Media /social-media Breaking breaking-news

Facebook Adds New Trend Insights in Creator Studio, Which Could Help Shape Your Posting Strategy

Social Media Today

The new insights could be hugely valuable in formulating your optimal Facebook posting process

Trends 157

How to Develop Social Media Content Pillars

Likeable

The information and tips in this article come from one of Likeable’s Smarter Social modules. Learn more about Smarter Social , our solution for in-house digital teams, here. If you’re reading this, you probably know ??that that quality, social-first content is crucial to success on social media.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

4 Ecommerce trends you need to know for 2022

Sprout Social

Today, it’s easier than ever to shop online with just a few touches on your smartphone. Before 2020, online shopping was already on the rise. The pandemic only pushed the growth of ecommerce faster with revenue projected at $5.02 billion in 2022.

What Facebook Will Look Like In 2035

Forbes Social Media

For starters, we’ll all start living a true second life (as if we don’t already, since the person we portray on social media is not the real person). Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmedia

Meta Updates Policy on Cryptocurrency Ads, Opening the Door to More Crypto Promotions in its Apps

Social Media Today

As cryptocurrencies become more mainstream, Meta is lowering its thresholds for crypto ads

#413: How To Make Every Word Count When You’re Selling & Serving with Roger Love

Amy Porterfield

Speak Strategically, Sell Confidently, Serve Authentically Voice coach and speech trainer to the stars, Roger Love, joins me on this episode… And that might have you wondering, “Amy, why on earth would you bring a voice coach on to teach entrepreneurs?

Why Wildbit’s Belief that Businesses are Imaginary Could Become the Future of Work

Buffer Social

Sales grew for years, then suddenly plateaued. Natalie Nagele and her husband Chris Nagele , the co-founders of software company Wildbit , immediately leapt into solution mode.

What The ‘Facebook Papers’ Reveal About The Social Network’s Advertising Business

Forbes Social Media

Much attention has focused on revelations about how Facebook has dealt with misinformation and other content. However, documents also detail the company's ad products and how they’re perceived by users, marketers and employees.

Meta Provides New Insights into the Benefits of General and Narrow Ad Targeting Approaches

Social Media Today

The report shows that brands often go too narrow with their ad targeting in the early stages, limiting performance

Report 154

Extreme Fandom

David Meerman Scott

There are fans. There are super fans. And then there are the most ardent and extreme fans who live their life looking for opportunities to engage with what they love. Yes, I admit I am one of them. I love the Grateful Dead. Marketing Lessons from the Grateful Dead Marketing Fanocracy