Sat.Nov 27, 2021 - Fri.Dec 03, 2021

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The Facebook Ads Metrics That Matter

Jon Loomer

How did your advertising campaign perform? Part of the battle is knowing which Facebook ads metrics actually matter. I’m often asked about what I care about. Facebook does a good job of surfacing metrics that are relevant to your objective, but that’s not good enough for me. You can customize your columns in Ads Manager to include the metrics you care about most.

Metrics 212
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Meta Outlines Evolving Safety Measures in Messaging as it Seeks to Allay Fears Around the Expansion of E2E Encryption

Social Media Today

Meta's messaging integration plan, including universal messaging encryption, continues to spark fierce debate among privacy advocates and law enforcement groups.

Privacy 210
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Trending Sources

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[PODCAST] The basic source of ideas are usually problems

Audiense

Data Stories: Leaders at Work is a weekly podcast brought to you by Audiense. Hosted by Rahul Jerome, founder of insight-intelligence.com , the series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.

Hosting 147
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4 Ecommerce trends you need to know for 2022

Sprout Social

Today, it’s easier than ever to shop online with just a few touches on your smartphone. Before 2020, online shopping was already on the rise. The pandemic only pushed the growth of ecommerce faster with revenue projected at $5.02 billion in 2022. While physical stores aren’t going away, consumers want choice and conveniene. It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving.

Trends 143
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Use Google Tag Manager to Manage the Facebook Pixel and Events

Jon Loomer

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). In this post, I’m going to walk through exactly how I do that. I wish I would have started using GTM to manage my Facebook pixel and events sooner. It provides a ton of flexibility and ability to get creative in ways that you can’t while sticking with standard events only.

Eventful 211
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YouTube's Testing a New 'Search Insights' Tool to Help Guide Your Content Efforts

Social Media Today

The new tool will provide insight into what people are searching for on YouTube, which could help guide your content planning.

YouTube 218

More Trending

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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

Several years of research has gone into optimizing the ecommerce checkout process. Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. Social commerce , on the other hand, is the next frontier. The latest evolution in online shopping comes with new limitations and opportunities.

Buy 142
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The Holidays and the Seasonality of Facebook Ads CPM

Jon Loomer

As a Facebook advertiser, you must understand the seasonality of competition and CPM (Cost Per 1,000 Impressions). This one metric — often ignored — can turn an ad with a high conversion rate into a poor performer. If you advertise all year long, know that it’s going to be much tougher this time of year. It doesn’t mean you can’t advertise profitably.

CPM 208
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Facebook Could be Forced to Sell-Off GIPHY After UK Regulatory Ruling

Social Media Today

The UK competition watchdog has ruled that Meta's acquisition of GIPHY stifled competition in the sector, which could be a significant ruling.

Facebook 203
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Life Lessons I Learned From Coach K

Ignite Social Media

This article originally appeared in Inc. Over the course of his long career, Mike Krzyzewski has passed along his wisdom to hundreds of college and Olympic basketball stars. I am not one of them. But despite my lack of basketball acumen, I’ve had the good fortune to spend time with Coach many times over the last decade, including for six years as a board member of the Emily K Center , a college preparedness non-profit he chairs that is named after his mother.

Sports 116
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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A Metaverse Built On Play2Earn Games And Space: The SolaVerse

Forbes Social Media

The SolaVerse (TSV) is an online world, where blockchain, gaming and virtual realities collide. Ever wanted to rule your own solar system? Now's your chance.

System 136
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Learn Facebook Ads Tips in Quick Audio Shots

Jon Loomer

I’m doing something different, and it may be an easier way for you to consume my content about Facebook ads. Way, way, way back in 2013, I started The Pubcast (then The Social Media Pubcast) to talk about topics related to Facebook ads and entrepreneurship over a beer. The show was a big part of my business through 2015, but I slowly got less and less consistent with it.

Tips 189
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LinkedIn Announces New, Privacy-Friendly Approaches to Data Collection and Ad Targeting

Social Media Today

LinkedIn's developing new processes to help marketers maximize their campaigns amid evolving data tracking restrictions.

LinkedIn 214
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Sprout Social named a Best Workplace for Parents by Great Place to Work two years in a row

Sprout Social

I’m happy to share that Sprout Social has been named a Great Place to Work® Best Workplace for Parents for a second consecutive year! We are honored to be included this year alongside other notable companies who are prioritizing the health and well-being of parents and their families. Parenting in what I like to call the “age of disruption” is no easy feat.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Facebook Owner Meta Must Sell Giphy, U.K. Antitrust Regulator Rules

Forbes Social Media

The British Competition and Markets Authorities ruled that Facebook’s acquisition of Giphy could harm social media users and advertisers in the country.

Facebook 137
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Jason Miller on Slaying Mediocrity

Oktopost

Jason Miller, Marketing Director at CreativeX takes the hot seat on slaying mediocrity. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Jason Miller. Jason is currently serving as the Marketing Director at CreativeX , an AI-powered technology company that helps organizations measure the impact of creative decisions.

Microsoft 109
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Meta Provides New Insights into the Benefits of General and Narrow Ad Targeting Approaches

Social Media Today

The report shows that brands often go too narrow with their ad targeting in the early stages, limiting performance.

Report 218
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8 Job Opportunities for German Language Learners

The Realtime Report

8 Job Opportunities for. German Language Learners. The German language is one of the most widely spoken languages in the world. Learning how to speak, read and write German can open up a variety of job opportunities for you. We will discuss some different types of jobs that are available for people with knowledge of the German language. But before that, if you haven’t yet started learning the German language, it’s high time to get started.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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What Facebook Will Look Like In 2035

Forbes Social Media

For starters, we’ll all start living a true second life (as if we don’t already, since the person we portray on social media is not the real person).

Facebook 131
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#413: How To Make Every Word Count When You’re Selling & Serving with Roger Love

Amy Porterfield

Speak Strategically, Sell Confidently, Serve Authentically Voice coach and speech trainer to the stars, Roger Love, joins me on this episode… And that might have you wondering, “Amy, why on earth would you bring a voice coach on to teach entrepreneurs? This whole Nashville move is going straight to your head.” Don’t worry, friends. The […]. The post #413: How To Make Every Word Count When You’re Selling & Serving with Roger Love appeared first on Amy Porterfield | Online Marketi

How To 107
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Twitter Prepares for Broader Launch of Reply Downvotes to Better Understand User Response

Social Media Today

Twitter's re[ply downvotes could be a good way to glean more insight into what people want to see in the app.

Twitter 217
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[PRODUCT UPDATE] Affinity segmentation is now available!

Audiense

Affinity segmentation is here! We are so excited to share this launch with you. For Audiense, we want to be pushing the boundaries of innovation and reflect the scope of possibility within our industry. With the feedback our users have provided, we want to offer different alternatives to cover their different methodologies and use-cases. Let us introduce you to the new level of value it will bring to your role, how to select it in Audiense, and our recommended use-cases to go with it.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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What The ‘Facebook Papers’ Reveal About The Social Network’s Advertising Business

Forbes Social Media

Much attention has focused on revelations about how Facebook has dealt with misinformation and other content. However, documents also detail the company's ad products and how they’re perceived by users, marketers and employees.

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#412: My Live Video Secrets For Feeling Confident & Calm (Even When You’re Not)

Amy Porterfield

Live Video Routines and Rituals That Preserve Your Nerves All the greats have a routine. Before every match, Rafael Nadal situates his socks so they’re exactly the same height, no more than 15 cm high, and the sponsor’s logo is parallel to the ground. John Legend eats half a rotisserie chicken before every show. (Hey, […]. The post #412: My Live Video Secrets For Feeling Confident & Calm (Even When You’re Not) appeared first on Amy Porterfield | Online Marketing Expert.

Video 95
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Messenger Adds New Group AR Effects, Tests Automated Bill-Splitting Process

Social Media Today

Some new additions are coming to your Messenger threads, including Taylor Swift Soundmojis and new group AR effects.

Groups 214
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How to Develop Social Media Content Pillars

Likeable

The information and tips in this article come from one of Likeable’s Smarter Social modules. Learn more about Smarter Social , our solution for in-house digital teams, here. If you’re reading this, you probably know ??that quality, social-first content is crucial to success on social media. And, to be honest, crafting a piece of good social content is pretty easy.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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RIP Twitter Trending As Jack Dorsey Steps Down, And Some Vow To Leave Service For GETTR

Forbes Social Media

Dorsey certainly wasn't the face of Twitter in the way that Mark Zuckerberg is to Facebook.

Twitter 145
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TechTarget’s VP Sales on Why Intent Data has Become a Dirty Word

Oktopost

Rich Stone, VP Sales at TechTarget takes the hot seat. Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Rich Stone. Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget.

Data 71
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Twitter's Testing New, Themed App Icons for the Holidays

Social Media Today

New icons are coming to Twitter Blue subscribers, providing another way to get into the holiday spirit.

Twitter 216
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Extreme Fandom

WebInKnow

There are fans. There are super fans. And then there are the most ardent and extreme fans who live their life looking for opportunities to engage with what they love. Yes, I admit I am one of them. I love the Grateful Dead.

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What If When You Bought Clothes Or A Hat, You Got An NFT Too?

Forbes Social Media

Anybodies is a digital fashion brand that is styling the metaverse. As an Anybodies NFT holder, built on Solana, any digital NFT merch you buy — you get a physical version as well.

Fashion 101