Jon Loomer
OCTOBER 29, 2021
One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. I’m in the middle of one now that I want to tell you about. Maybe you are seeing the ads now? Maybe. Let me explain what you might see and how you might qualify. [SIDE NOTE: Here’s an experiment I ran way back in the day that was a lot of fun.]. The Concept.
Social Media Today
OCTOBER 26, 2021
Twitter's Q3 numbers are steady, but they don't indicate that the platform has found the key formula for the growth that it's chasing just yet.
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Ignite Social Media
OCTOBER 27, 2021
Social commerce has significantly evolved over the last few years. From 2020-2021, there was a 35.5% increase in retail social commerce sales , a trend that’s expected to continue to grow in the coming years. It’s evident that with the plethora of shoppable features available across social networks, audiences are beginning to take advantage. That said, it’s important to know which social commerce features are the most popular, which networks audiences are more likely to purchase from, and most i
Audiense
OCTOBER 26, 2021
You’ve carefully plotted your content plan. You’ve scheduled posts to go out every day. But for some reason, your audience remains an unsolved mystery. How can you effectively turn a social media audience into a passionate, engaged community? In this series, we’re talking to real marketers and brands about how they did it. In our previous blog, we focused on creating meaningful conversation.
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Jon Loomer
OCTOBER 28, 2021
You have likely heard the news by now — because news travels fast. The Facebook parent company has been re-branded as Meta to reflect its future focus on the “Metaverse” (primarily AR and VR experiences). First, let me be clear that I am no Meta expert right now. I’m figuring it all out like everyone else. More news will come out.
Social Media Today
OCTOBER 23, 2021
Wondering if YouTube's changed its algorithm recently? Here are the answers to some of the most common queries from YouTube creators.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Audiense
OCTOBER 27, 2021
Historically, the public relations field is not known for being data driven. Certainly, there are caveats in every claim just as there are caveats in every source of data. But in general, the role of data has not played a significant role in the planning of media relations and PR strategy.
Hootsuite
OCTOBER 25, 2021
There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. (The rumors are true.). Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. That’s good news for you, since people are spending more time than ever on social media.
Social Media Today
OCTOBER 25, 2021
Which visual content gets engagement, clicks, and conversions and which gets scrolled past and ignored? Cognitive demand and clarity scores hold the clues.
Forbes Social Media
OCTOBER 27, 2021
A small number of Twitter accounts are responsible for more than two thirds of hateful tweets about Meghan Markle and Prince Harry, analytics service Bot Sentinel has found.
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Audiense
OCTOBER 28, 2021
Data Stories: Leaders at Work is a weekly podcast brought to you by Audiense. Hosted by Rahul Jerome, founder of insight-intelligence.com , the series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
Sprout Social
OCTOBER 25, 2021
It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. One small library on a remote Scottish island—population 22,000—consistently proves otherwise. Orkney Library & Archives has won the hearts and feeds of over 77,000 on Twitter, including celebrities and giants of the literary world.
Social Media Today
OCTOBER 25, 2021
Proposed regulations in Australia could see Facebook face major financial penalties if it fails to stop young users signing up to its apps.
Oktopost
OCTOBER 23, 2021
The importance of generating high-quality leads to grow your B2B business can’t be overstated. But not all leads are created equal – in general, at least half of your prospects aren’t good fits for your product. For hyper-competitive B2B companies, this means that a steady stream of new leads is essential for supporting and sustaining growth.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Forbes Social Media
OCTOBER 27, 2021
Anyone who knows anything about the dangers of rising sea levels could quickly see that the map was in error.
Sprout Social
OCTOBER 28, 2021
The role of social media has evolved dramatically since the days of MySpace. From connecting with friends to making new ones, and increasing brand awareness to offering rapid customer support, the utility of these platforms is as boundless as our creativity. Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales.
Social Media Today
OCTOBER 27, 2021
The expansion will provide more creative capacity and tools, which could be especially beneficial for creative marketing teams.
The Realtime Report
OCTOBER 27, 2021
Cyberbullying Insurance: Do I Need it For My Family? By. Center for Cyber Safety and Education. With cyberbullying cases on the rise and slow progress in definitive legislation to protect victims, some insurance companies are stepping up to provide individuals and families with coverage after a cyberbullying attack has occurred. But what is cyberbullying insurance, and what does it involve?
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Amy Porterfield
OCTOBER 28, 2021
How Online Entrepreneurs Confidently Tackle Technology It’s important for you to know how the technology in your business works. And if you told me that 13 years ago, I might have just abandoned ship on the whole thing. Lifestyle, financial, and time freedom…on the other side of learning and dealing with software? Not sure it’s […]. The post #403: 5 Tips To Kiss Tech Overwhelm Goodbye appeared first on Amy Porterfield | Online Marketing Expert.
Forbes Social Media
OCTOBER 27, 2021
Lawmakers including Nancy Pelosi have long complained about harassment on the platform. Internally, Facebook knew about the problems and began offering things like pyschological counseling to some politicians—to keep them from leaving Facebook.
Social Media Today
OCTOBER 25, 2021
The certification of its processes will ensure that advertisers can feel confident about the ad data that Pinterest provides.
Buffer Social
OCTOBER 29, 2021
Especially for entrepreneurs with countless non-social-media-related to-dos on their plates, staying on top of Instagram trends can be tough. It seems like every other week there are updates to the algorithm, new strategies for driving growth, and added features to utilize. While these insights and tools can be powerful ways to drive growth to your business, they can also bring overwhelm to your social media strategy.
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BeingOptimist
OCTOBER 28, 2021
Steam cloud saves have become a prominent feature across gaming platforms including PCs and consoles as today’s games use realistic graphics and generate large amounts of data that need to be saved. In-game progress is a fundamental aspect of every game regardless of the platform or genre. It often happens that locally saved game data gets corrupted and the game progress is lost.
Forbes Social Media
OCTOBER 23, 2021
Making your own Halloween costume out of a meme is a fun way to add creativity to any trick-or-treat outing or spooky party. If you need some ideas for what meme from 2021 to make into your costume, check these out.
Social Media Today
OCTOBER 27, 2021
LinkedIn has announced some updates to its services listings in order to better facilitate freelance connections.
For Real Social Workers
OCTOBER 28, 2021
My nails were beautiful and my mother was furious. I suppose she thought a 6-year-old should not have painted fingernails. My aunt painted them. She let me choose the color and I took my time choosing the right one. My aunt had lots of fingernail polish. The colors ranged from white to deep red. I had trouble deciding because I had so many options. My aunt did not rush me.
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Likeable
OCTOBER 25, 2021
Ah, podcasts. They’ve been around for nearly two decades, but only in the past five years or so has the format truly entered the mainstream and come into its own. As more and more podcasts have popped up, listenership has increased. In fact, 55 percent of the U.S. population has listened to a podcast, and 37 percent listened to a podcast in the last month.
Forbes Social Media
OCTOBER 28, 2021
Social media was "buzzing" about the upcoming Disney Pixar film that will tell the stories of astronaut Buzz Lightyear, who first hit the screen in "toy form" in 1995's Toy Story.
Social Media Today
OCTOBER 26, 2021
Facebook says that it will make young users its central focus moving forward, which could spark key shifts in your Facebook marketing strategies.
Amy Porterfield
OCTOBER 25, 2021
How Entrepreneurs Do The Work That Drives Them How’s your breathing today? Deep and restorative? (Or did that question just prompt your first deep inhale of the day?) And your shoulders? High and tight OR relaxed, breezy, and unburdened by the weight of the world? (I bet I can guess.) The unfortunate reality is that […]. The post #402: The Innovative Strategy For Avoiding Burnout With Jonathan Fields appeared first on Amy Porterfield | Online Marketing Expert.
Buffer Social
OCTOBER 25, 2021
After a particularly dizzying murder trial, Shawn Askinosie thought he was fine. He kept practicing law as a homicide defense attorney for five years after that moment, all the while wondering why he was dealing with panic attacks, mental fogs, and even the symptoms of a heart attack after nearly 15 years of loving his career. Eventually, something broke within him: he loved being a lawyer but simply couldn’t do it anymore.
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