Sat.Aug 28, 2021 - Fri.Sep 03, 2021

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How to Optimize For and Track Facebook Custom Events

Jon Loomer

Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. If this doesn’t make sense to you, allow me to explain… What are Custom Events? First, when we speak of “events” in this context, I’m referring to pixel events. Publishers who install the Facebook pixel (a unique snippet of code) to their website can track and optimize for specific events that occur on their websit

Eventful 215
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Facebook Provides Updated Overview of its Verification Guidelines for Facebook and Instagram

Social Media Today

The overview provides a full explanation of what Facebook's verification markers actually represent, and who qualifies for the tick.

Overview 217
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Social Media Trends of 2021 That Top Organizations Are Capitalizing On

Ignite Social Media

It’s hard to believe we are now approaching the end of 2021 when it sometimes feels 2020 was only yesterday. Last year was certainly full of changes and uncertainties. We saw major shifts in all aspects of our lives and businesses. 2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands.

Trends 184
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B2B PR Measurement: 14 Metrics to Measure Success

Audiense

Picking the right B2B PR metrics to collect will depend on the main goals of your PR efforts. Here are some expert-recommended suggestions to consider.

B2B 170
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. It creates more opportunities to: Expand brand awareness. Reach prospects and returning customers.

Campaign 138
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Facebook Tests New Ad Automation Flows to Help Maximize Campaign Performance

Social Media Today

Facebook's new 'Ad Strategies' option aims to help guide small business advertisers through the ad creation and targeting process.

Campaign 211

More Trending

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[PODCAST] Recognizing that you’re only as good as the team around you

Audiense

Data Stories: Leaders at Work is a weekly podcast brought to you by Audiense. Hosted by Rahul Jerome, founder of insight-intelligence.com , the series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.

Team 148
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Internet Vigilantes Are Fighting Ivermectin Misinformation With Memes And Explicit Horse Cartoons

Forbes Social Media

Ivermectin, an anti-parasitic commonly used in the U.S. to deworm horses, has been touted as a Covid-19 miracle cure without proof and despite warnings from the FDA not to take it for this purpose.

Meme 113
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Instagram Launches '10 Days of Live Shopping' Event to Showcase its Evolving eCommerce Tools

Social Media Today

The events will showcase Instagram's advancing live shopping options, which could help to increase interest in the process.

Eventful 217
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5 Things You Should Look for in an Online Casino

The Realtime Report

5 Things You Should Look. for in an Online Casino. There are many online casinos to choose from. It’s not always easy to figure out exactly which ones are the best. Here are some tips on what to look for when choosing an online casino. The selection of online casinos is massive. Therefore, there are some things to check out before choosing a particular casino.

Review 91
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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#394: How To Overcome Feelings Of Unworthiness & Create Entrepreneurial Freedom

Amy Porterfield

3 Entrepreneurs Kicked Imposter Syndrome To The Curb (And You Can Too) I LOVE working with aspiring entrepreneurs…the ones still kicking it in the cubicle. The ones with notepads full of to-do lists and moments of inspiration scribbled down between meetings then stuffed into desk drawers. The ones juuuust starting out and who have a […].

How To 106
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Social Media Influencer Suing Facebook And Twitter. And Biden

Forbes Social Media

Social media influencer Justin Hart announced that he had filed a federal lawsuit against social media giants Facebook and Twitter, as well as against President Joe Biden, and the U.S. Surgeon General Vivek Murthy for violating his First Amendment rights.

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Instagram Will Now Require Users to Enter Their Birth Date as Part of New Protections for Youngsters

Social Media Today

The new measures will help Instagram move in-line with evolving regulatory changes relating to young social media users.

Instagram 217
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The Relationship Between Fintech and Data Science

The Realtime Report

The Relationship Between. Fintech and Data Science. Technology innovation in the banking and financial services sector is currently in high gear and has become a favorite of venture capitalists. Most people are using their credit cards or PayPal to purchase items online. As such, the buyer and the seller benefit from fintech or financial technology.

Data 91
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How audience insights helped IBM uncover consumers' must-attend events

Audiense

Analyzing audience insights isn’t a one-size-fits-all task.

Eventful 148
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Webkinz’s OG Creative Director Answers 25 Questions We All Had As Kids

Forbes Social Media

Webkinz, the stuffed plush toy that has come to life since the early 2000's, is still going strong online. While production of the physical plush animals has slowed down, Ganz now has 2 different virtual worlds to offer players both old and new.

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TikTok Launches Creator Marketplace API to Facilitate More Brand Collaboration Opportunities

Social Media Today

The expansion of its Creator Marketplace data could help facilitate a range of new brand/creator collaboration opportunities.

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Do Associates, Partners, and Senior Partners Need To Market Themselves?

Myrland Marketing

At every stage of your career, there is a case to be made that you need to market yourself and that you need to pay attention to traditional and social networking. Well, let’s discuss because I have thoughts about this for lawyers at every stage of their careers. Listen or Read…Your Choice. If you would like to listen to this via my 9-minute, 3-second (faster if you speed up my voice in the controls) podcast episode, just press the green play button below, or click here if you are reading

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Customer Engagement: A Complete Guide to Improve Customer Experience

Sociallyin Insider Blog

Customer engagement marketing is an expert technique businesses use worldwide to get the best results. This method is designed to reel in new audiences and get existing customers committed. CUSTOMER ENGAGEMENT: A COMPLETE GUIDE TO IMPROVE CUSTOMER EXPERIENCE.

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Got Milk Crates? Why People Do Stupid, Dangerous Viral #Challenges

Forbes Social Media

Social media is rife with people trying (and mostly failing) to race up rickety stacks of milk crates. A combination of youth, boredom and psychology is to blame.

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Twitter Commerce is Coming, with its Various Shopping Experiments Closing in on the Next Stage

Social Media Today

Shopping via tweet will soon be here - here's a look at what Twitter's working on in the eCommerce space.

Twitter 218
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Sprout Social’s 2021 Diversity, Equity and Inclusion Report

Sprout Social

Since we first embarked on our journey with Diversity, Equity and Inclusion (DEI), our efforts have led to a team who not only understands the importance of DEI, but who see it as an essential aspect of who we are as a company. Fostering a diverse and inclusive workplace environment is only possible when every team member is on board. And over the past year, we took a deeper look at the way our team experiences DEI at Sprout.

Report 83
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Don’t Give Up Social Workers

For Real Social Workers

When I think about why I created the Re*U Experience for Women , I realize it all evolved over time. I had been overwhelmed by life myself. Yep, life. Family concerns, work issues, career questions compounded, and I thought I was going under. I never considered sharing my story until Judy asked me if I was alright one day. Our family was financially under water.

Energy 52
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How These Cannabis Entrepreneurs Got 2 Million Instagram Followers With No Ads—And In Spite Of All Limitations

Forbes Social Media

Despite restrictions on cannabis content on social media, Layne Schmerin has managed to create several viral cannabis-focused websites, utilizing creative, alternative approaches to building an organic audience.

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Twitter Launches 'Super Follows' Creator Monetization Option

Social Media Today

The option will provide a new way to monetize your Twitter audience by sharing exclusive, subscriber-only content.

Twitter 216
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Ecommerce Guide to Black Friday and Cyber Monday Success 2021

Pixlee

Massive hoards of people, endless queues around the block, and doorbuster deals — these scenes might come to mind when you think of Black Friday. However, Black Friday and Cyber Monday are the two most significant occasions in the ecommerce world. . But in 2021, these retail holiday events will be starkly different. . In the backdrop of the pandemic, the holiday shopping experience has turned virtual.

UGC 52
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Best Social Media Marketing Techniques to Boost Branding

Digimind

Most companies spend 15% to 25% of their digital marketing budget on social media marketing efforts, including organic and paid strategies. As we know, marketing is an essential part of any brand. One study showed that most companies spend 5-15% of their annual revenue on marketing, upon which most spend 35-45% of their marketing budget on digital marketing streams like social media.

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Some Are Claiming Covid-19 Vaccines Are Not Vaccines

Forbes Social Media

Writer Alex Berenson recently tweeted out the following about the Covid-19 vaccines: “don’t think of it as a vaccine.”.

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New Report Looks at Influencer Payment Expectations Based on Audience Size and Platform

Social Media Today

The data provides some scope as to what you can expect to pay platform influencers to post about your products.

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Ecommerce Guide to Black Friday and Cyber Monday Success 2021

Pixlee

Massive hoards of people, endless queues around the block, and doorbuster deals — these scenes might come to mind when you think of Black Friday. However, Black Friday and Cyber Monday are the two most significant occasions in the ecommerce world. . But in 2021, these retail holiday events will be starkly different. . In the backdrop of the pandemic, the holiday shopping experience has turned virtual.

UGC 52
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Sorry, no, I am not your colleague

WebInKnow

Have you noticed that communications from organizations that should know better often comes with an opening “Dear Colleague”?