Sat.Aug 21, 2021 - Fri.Aug 27, 2021

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37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity SMM

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. 70% of YouTube video views are on mobile devices. LinkedIn ads reportedly reach 100% of the adult population in Bermuda. Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite.

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How to Use Facebook Automated Rules to Prevent Auction Overlap

Jon Loomer

Facebook advertisers often struggle with performance due to auction overlap. In most cases, advertisers combat overlap by diagnosing the problem and then making adjustments manually. There is now an automated approach to addressing auction overlap using Automated Rules. In this post, we’ll talk more about what auction overlap is and how to prevent it with a rule template.

Facebook 205
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How Freelancers Can Use LinkedIn's Latest features to Generate More Leads

Social Media Today

Whether you’re a consultant, a coach, a freelancer or an entrepreneur, these LinkedIn features can help you get new clients and grow your business.

Features 216
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5 Ways to Boost Your Content Marketing Strategy

The Realtime Report

5 Ways to Boost Your. Content Marketing Strategy. Has your company’s website been lacking in traffic and engagement as of late? Does it feel like all your efforts are missing the mark and not having the desired approach? While there is a lot that goes into making a website a “success”, content marketing is a huge part of the puzzle and requires careful and thoughtful planning and execution.

Strategy 168
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How digital intelligence can revolutionise your buyer personas

Audiense

What does digital intelligence mean to you? How can you use it in your marketing campaigns and feed it into your wider business strategy? We decided to wrap up our inspiring three-day Buyer Persona summit by bringing together a panel of digital marketing experts and consultants to discuss how digital intelligence informs buyer personas.

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The Pros and Cons of Social Media

Ignite Social Media

In the last twenty or so years, social media has gone from a vague concept that people used occasionally to a critical part of life, especially for many young people. Social media holds a great deal of power in most people’s lives and takes up a great deal of time, with the average person spending an estimated 145 minutes per day using social media platforms.

More Trending

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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch.

Research 143
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How to Go Live on TikTok (With or Without 1,000 Followers)

Hootsuite

Going live on TikTok has the same benefits as going live on any social media channel : it’s your chance to connect with your audience in real time. When you’re live on TikTok, viewers can ask questions and engage with you right in the moment. There’s a spontaneity and authenticity that comes with broadcasting live —after all, you’re uncut, unedited and uncensored!

How To 137
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The Complete List of Advertising Restrictions on Social Networks

Ignite Social Media

Social media networks have made it easy for businesses to market their products and reach a large audience all over the world. However, there are certain things you cannot advertise on social networks. As of August 2021, here are the lists of advertising restrictions on social networks that are in place. . Across social media networks, “standard rules” apply for prohibited ad content.

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Instagram Outlines How its Search Algorithms Work, and How You Can Optimize Your Presence

Social Media Today

The overview provides some valuable insight into how Instagram search functions, and how you can maximize your discovery potential.

Instagram 218
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Auseh Britt on Navigating the Return of Events

Oktopost

Auseh Britt, VP Growth Marketing of Terminus takes the hot seat today. Listen to the podcast: For more thought leadership on growth marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Auseh Britt.

Eventful 118
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Do Social Media Managers Really Need a Master’s Degree?

Hootsuite

Social marketers are the CMOs of the future. That’s what our founder, Ryan Holmes, believes. And he said so all the way back in 2018. “Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. While we’re still a ways off from that reality, social media management has gone from a fledgling title bestowed on interns and new grads to a profession worthy of its own seat at the marketin

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How Can Foreign Exchange Rates Affect My Business?

The Realtime Report

How Can Foreign Exchange. Rates Affect My Business? Foreign exchange is a huge global business, and as such, it affects virtually every other industry. However, to understand how it may affect your company, you need first to know what the term means. Simply put, foreign exchange refers to trading one country’s currency for another. Companies can use foreign exchange in different ways – from hedging against unforeseen economic changes to facilitating international transactions that

Price 91
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Twitter Opens Up Ticketed Spaces to Selected Users, Another Step in its Creator Monetization Push

Social Media Today

Twitter's expanding access to its ticketed Spaces option, providing another way for creators to monetize their Twitter presence.

Twitter 215
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

It’s been said that the best salespeople are those who are sharp as a tack when it comes to building relationships. B2B event marketing has been proven to be as good as gold for this goal. . Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. Here are some statistics to back those up. .

B2B 118
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Online Grooming Stats Spark Calls For Tighter Regulation

Forbes Social Media

With the UK's Online Safety Bill due to come under scrutiny from legislators next month, child protection charity the NSPCC says that online grooming crimes in the UK have rocketed over the last three years.

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Sprout Social named a strong performer among social suites by independent research firm

Sprout Social

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. Forrester evaluated the nine most significant social suites across 36 criteria and gave Sprout the highest possible scores in 13 criteria including onboarding and account management, performance, and usability. According to the report, “Sprout Social’s culture-first mindset drives its strong service and unified social suite.

Research 105
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5 Ways to Improve Your Social Media Branding and Sales Efforts

Social Media Today

Social media marketing can drive branding and direct sales results - when you consider the bigger picture of your efforts.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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#393: Course Topic Inspiration: 6 Students Share How They Found Theirs

Amy Porterfield

Worried they won't buy? How to choose your best-selling, gotta-have-it digital course topic. The first digital course I ever created was on how to launch a book using social media. And when I finally launched my first-ever course into the world…it was a huuuuge flop. I made a whopping $267 — and I cried about […]. The post #393: Course Topic Inspiration: 6 Students Share How They Found Theirs appeared first on Amy Porterfield | Online Marketing Expert.

Course 100
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Got Friends? 4 Questions About Retirement Planning, True Social Security And Social Media

Forbes Social Media

While you plan for financial security in retirement are you planning with equal intent and investment for your social wellbeing in older age? Here are four questions to begin assessing your social capital portfolio.

Questions 103
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The Best Time to Post on Linkedin in 2021

Later

Knowing the best time to post on LinkedIn can help you reach your audience when they’re most active and engaged (read: more likely to comment on and share your posts!). But how do you know when the best time to post on LinkedIn actually is? Stay tuned — we’re sharing all the details in this blog post: When Is the Best Time to Post on Linkedin?

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YouTube Outlines its Approach to Policing Misinformation, and the Challenges in Effective Action

Social Media Today

YouTube's Cheif Product Officer provides some valuable insight into the challenges it faces in policing misinformation and other issues.

YouTube 186
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Easy Message Reminder Posts for Instagram (+ 10 Canva Templates)

Socially Sorted

Have you noticed all the Message Reminder Posts for Instagram and social media? They're everywhere and they are super fun! So, why not create some of these notification posts for your business? In this post I share 10 easy message reminder posts and Canva templates to get you started. So, why are Message Reminder Posts […]. The post Easy Message Reminder Posts for Instagram (+ 10 Canva Templates) appeared first on Socially Sorted.

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The Taliban Takeover Of Afghanistan Presents New Challenges For Social Media Companies

Forbes Social Media

While it operated as a rebel force opposed to the recognized government, Facebook and other platforms had banned the group as it was sanctioned as a terrorist organization under U.S. law.

Company 100
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When Fandom Turns Into a Cult

WebInKnow

I’m fascinated by the fine line between what I call a Fanocracy and a cult. A Fanocracy is when people are attracted to a tribe of like-minded people, be it a team they support, a sport they enjoy playing, a rock band or author they love, or a company that treats them right.

Sports 88
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SMT Expert Series: Mari Smith Discusses the Growth of Short-Form Video, Facebook Marketing and Live-Streaming Tips

Social Media Today

Smith provides us with her insights on key social media marketing shifts, the evolution of Facebook's platform, and live-streaming pointers.

Facebook 182
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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5 Ways We Wish More Brands Would Use Instagram

Pixlee

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand. If you’re one of those brands, you’re already reaching out to the majority of your followers, because more than 50% of users look for new products on Instagram, according to Hootsuite.

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So Long Instagram Swipe-Up, It Was Nice Knowing You

Forbes Social Media

On Instagram, for example, if you have over 10,000 followers, you can create an Instagram Story and then, when a follower swipes up, they will see a clickable link.

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3 Steps to Creating Effective Social Media Content

Likeable

The information and tips in this article come from one of Likeable’s Smarter Social modules. Learn more about Smarter Social , our solution for in-house digital teams, here. Maybe your brand has never posted on social media before and you’re ready to take the first step. Maybe your brand posts on social media but mostly repurposes web or print assets, and you’re ready to put resources into social-specific creative.

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Facebook Publishes New Christmas Marketing Guide to Assist with Campaign Planning

Social Media Today

The guide provides tips on how to use Facebook's various promotion options to optimize your holiday marketing.

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5 Ways to Appeal to the Gen Z Market in Asia Pacific

Digimind

Gen Z consumers are transitioning into adulthood in a time of a global pandemic, forming a unique set of needs and challenges.