Jon Loomer

AUGUST 9, 2021

We’re entering a time when tracking users from app to app and website to website is becoming increasingly difficult. Browser settings and Apple’s iOS 14.5 update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. That’s rough for advertisers. It creates a need for more granular targeting that isn’t impacted by these privacy developments.

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Facebook Engagement Advertising Types 213

Awario

AUGUST 12, 2021

Over the last few months, we've tried dozens of competitor analysis tools, until we finally settled on a few that we use regularly. This post is a selection of free or affordable competitor research and analysis tools that keep giving us the best insights for growth.

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Analysis Tools Social Media Research 176

Convince & Convert

AUGUST 11, 2021

“A-B-C. A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it?

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Ignite Social Media

AUGUST 9, 2021

Curious who the users of Instagram Reels are? Our team was eager to learn more about who the users are and what they are interested in. We are breaking down 3 Global Web Index insights of IG Reels users below. Overview of Instagram Reels. Reels is relatively new to Instagram, want a quick recap of what all Reels entails? Read our blog post, here. TikTok vs.

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Instagram Overview Fashion Newsletter 172

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Social Media Today

AUGUST 9, 2021

The summit will include a range of info sessions and workshops to help highlight the ways in which brands can utilize Facebook for promotion.

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Facebook Brands 203

Audiense

AUGUST 9, 2021

In Part 2 of our “Empathy in Marketing” series , we covered some of the best ways to get a better understanding of your audience. Now we’ll take a look at some practical steps to put that knowledge to good use for empathetic marketing.

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Marketing 170

Ignite Social Media

AUGUST 12, 2021

Quality content creation is key in any business’s social presence and strategy. No matter your brand’s goal—whether it is growth, retention, or anything in between, it is imperative to optimize your content to make sure it’s being utilized most effectively to reach those goals. One of the best and most successful ways to do this is cross-promotion. .

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Instagram Curation URL Platform 161

Social Media Today

AUGUST 12, 2021

LinkedIn users will now be able add and view reviews of user services, as listed on their profiles.

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Review List LinkedIn 218

Audiense

AUGUST 9, 2021

We spend so much time building detailed buyer personas, but how often do we really think about the kind of personalities we’re trying to appeal to? It’s possible to argue that by deeply understanding personalities, we’re better able to tap into marketing messages that more deeply impact our intended audiences.

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Strategy Marketing 157

Awario

AUGUST 10, 2021

We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study.

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Case Study Analysis Study Social Media 157

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. Let’s look at how to make a social media influencer program work for you.

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Influencer Social Media Marketing How To 145

Social Media Today

AUGUST 7, 2021

These tools will help improve your social media marketing efforts, and boost your brand presence.

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Social Media Tools Brands Marketing 218

Sprout Social

AUGUST 12, 2021

There’s nothing more intimidating than a blank page (or spreadsheet, depending on your preference). A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. Luckily, that’s where templates come in. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life.

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Template Templates Campaign Social Media 126

Oktopost

AUGUST 12, 2021

Big data entrepreneur, founder of TrackMaven, which in 2018 merged with Skyword to form the #1 content marketing platform, co-founder of Acceleprise, the leading SaaS startup accelerator, and author of the book “The Creative Curve,” published by Currency, a division of Penguin Random House and featured on CNBC, Forbes, numerous top podcasts, Allen Gannett, takes the hot seat today: Listen to the podcast: For more thought leadership on ideas that lead to creative content, check out ou

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B2B Apple Microsoft Startup 118

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Likeable

AUGUST 9, 2021

As the creator economy on social media continues to grow (in both size and importance), almost every mainstream social platform has found itself competing in a monetization arms race of sorts. In order to retain talent and quality content on their platforms, it’s becoming absolutely essential for the networks to become more focused on creators and helping them make money. .

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Platform Tumblr Badge YouTube 113

Social Media Today

AUGUST 7, 2021

What's the best way to approach TikTok marketing? We asked the platform's global head of small business solutions to find out.

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Platform Small Business Tips Brands 196

Sprout Social

AUGUST 10, 2021

What do events teams and social teams have in common? Both are called upon to “work their magic.” But for both teams, that perceived magic is action rooted in strategy, data and user experience. Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels talk about how they partner to produce outstanding experiences. .

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Eventful Team Sentiment Social Media 122

The Realtime Report

AUGUST 11, 2021

What Is Data Mining? Data mining is a process that allows someone to find patterns, anomalies, and correlations in large sets of data and predict potential outcomes. This process uses many different techniques to allow businesses to reap numerous benefits. Recent Advances. Mining data is not new. However, the industry has changed drastically since the term was coined in the 1990s.

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Data Insurance Analysis Retail 91

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Amy Porterfield

AUGUST 12, 2021

How Online Business Owner Joy Foster Made $1 MILLION From ONE Digital Course (And Why One Course > Than Multiple ) What if you offered just ONE product in your business? As an online entrepreneur, you most likely have one of two responses… You either sighed a big sigh of relief. (I don’t have to […]. The post #390: Can One Digital Course Really Generate Financial Freedom?

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Course Products Marketing 110

Social Media Today

AUGUST 10, 2021

The new Raised Hand option will remain present until the user chooses to lower it or unmutes.

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Questions Twitter 218

Forbes Social Media

AUGUST 12, 2021

Recorded comments by Daniel Stock, a family physician practicing in a small town near Indianapolis, have lit up social media, reflecting the platforms' inability to effectively combat false content.

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Meeting Video Social Media Platform 106

The Realtime Report

AUGUST 9, 2021

How, When, and Why You Should Hire an Accountant or Bookkeeper for Your Small Business. Running your own business is hard work, especially all by yourself. The good news is that you don’t have to do it alone. Many small businesses choose instead to employ help to do specialized tasks for the business, such as administrative duties, marketing campaigns, or physical labor.

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Small Business CPA Energy Team 91

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Amy Porterfield

AUGUST 9, 2021

How to Shed Self-Doubt, Find Inspiration, and Change Your Life (and the World) for the Better What kind of legacy do you dream of leaving? What kind of impact will you make in this world? If you don’t think it’s possible to feel crystal clear on how to take your passions and leverage them into […]. The post #389: Impact, Legacy, & Living A Passion-Led Life with Amy McLaren appeared first on Amy Porterfield | Online Marketing Expert.

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How To Marketing 105

Social Media Today

AUGUST 12, 2021

The platform continues to expand its business potential with new tools and improved moderation processes.

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Reddit Process Platform Tools 211

Forbes Social Media

AUGUST 13, 2021

Candace Owens tweeted that “the CDC actually put together a document to discuss putting high risk people into camps to ‘shield’ low risk people from them.”.

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Proposal Social Media 106

BeingOptimist

AUGUST 13, 2021

Avast antivirus is a great software from avast, it is free to download. It gives you all-around protection with the 6 layer safety and real-time scanning. But if you find something unusual or suspicious you might want to turn off the antivirus. This article will tell you about how to turn off Avast antivirus on your PC. We can follow several ways to turn off avast antivirus, we have mentioned the easiest ways here.

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How To Startup System Software 98

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Discover just how easy it is to boost SEO with social media.

Social Media

Pixlee

AUGUST 9, 2021

Consistently creating authentic, relevant, and engaging content on a regular basis can be challenging. It’s common for even experienced marketing teams to fall into a state of a lull with templates and repetitive elements. User-generated content (UGC) can help solve the content lull. However, the content your users produce may be less-than-optimal by your brand standards.

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UGC Brands Apparel Authentication 92

Social Media Today

AUGUST 10, 2021

TikTok continues to see strong download rates, leading the charts once again in July.

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List 218

Forbes Social Media

AUGUST 11, 2021

Amongst the bizarre ideas to circulate on social media over the last year was the claim that the AstraZeneca Covid-19 vaccine would turn people into chimpanzees.

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Campaign Facebook Social Media 100

Digimind

AUGUST 13, 2021

The Asian market is one of the most promising players in the growth of retail sales with an expected acceleration of nearly 45% of the total growth.

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Trends Retail Marketing Social Media 96

Oktopost

AUGUST 13, 2021

There’s nothing simple about marketing in today’s digital landscape. Marketing teams have to manage multiple campaigns as they’re carried out simultaneously over numerous channels, and customer expectations are higher than ever. While it’s common to measure campaign success after the fact , there’s a better way. Savvy marketers need ways to manage campaigns and maximize their efficacy while they’re in progress.

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