Direct Marketing Observations
MARCH 4, 2021
9 years ago, I wrote and saved this title as a draft idea. I now feel like I know the answer. A lot has changed since I first had the idea, including myself. I have evolved. My thinking around social media has evolved. As has social media. It’s no longer the thing as much as it is A thing. It’s like an appliance now. In 2012, I was working at Accenture.
Ignite Social Media
MARCH 2, 2021
This article was previously published on Forbes on February 19, 2021. Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. When I started Ignite Social Media in 2007, the battle between MySpace and Facebook still raged and Friendster was hanging on for dear life.
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Jon Loomer
MARCH 4, 2021
During our PHC – Elite strategy session this week, one of our members presented an issue that many agencies, consultants, and advertisers will be facing: How to prepare clients, who are unaware of the current landscape, for the impact of iOS 14 and a future of less tracking. Long-time clients will expect results that are not only as good as last year but better.
agora pulse
MARCH 1, 2021
Bonus Material: Free SMART Goals Ebook. Are your videos just sitting on YouTube and not making money for you? Then check out these different ways of how to monetize your YouTube channel. Maintaining a successful YouTube channel comes with lots of perks, including daily interactions and potentially becoming an influencer or celebrity. But one of the biggest advantages of working on a YouTube channel is a variety of monetization options, each of which can become a solid source of income.
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Social Media Today
MARCH 3, 2021
Google has clarified that it will not be looking to provide cookie alternatives once the tracking option is eventually phased out.
Ignite Social Media
MARCH 4, 2021
Social audio could become the future of social media marketing as apps like Clubhouse continue to gain popularity. “Social Audio is the fastest growing communication trend as users are finding that video meetings are too taxing, and text messaging lacks emotion and context. Audio is the ‘Goldilocks’ medium for today’s changing world.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Audiense
MARCH 3, 2021
Data has the power to give us a view into the behaviours and preferences of specific audiences, challenge our biases and help us develop an informed perspective. In this article I’ll be using a number of different data sources to take a look at how two key groups on the geopolitical spectrum, the left and right leaning voters and followers of political parties in the UK and USA, and their response to environmental issues.
Social Media Today
MARCH 4, 2021
Twitter is working on an 'Undo' option that would enable you to stop a tweet from being sent before going out with typos.
Forbes Social Media
MARCH 5, 2021
Secure cloud storage firm pCloud looked at the new Apple privacy labels featured in the App Store, analyzing ‘Date used to Track You’, ‘Third Party Advertising’, and ‘Developer’s Advertising or Marketing’.
Sprout Social
MARCH 4, 2021
With growing competition, the best way for your brand to stand out on social media is through engagement. And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out. With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough
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A beginner's guide to social media automation tools and getting automation right.
Audiense
MARCH 3, 2021
Every business and every marketing strategy needs to target a specific group of people to ensure success. This is the only way to make sure that you’re creating products and developing messaging that will resonate with your ideal customers. That’s where terms like “target market” and “target audience” enter the picture.
Social Media Today
MARCH 1, 2021
Facebook has announced a range of new features for International Women's Day, including multi-participant IG Live broadcasts.
Awario
MARCH 4, 2021
Have you ever heard the saying "Knowledge is power"? Well, we reinterpreted it as "Knowledge about your audience is marketing power". But how do you get to know your audience? The answer is market research! Awario's social listening capabilities are often used to find out more about your target audience or their feelings about your product, so we especially care about this topic.
Sprout Social
MARCH 2, 2021
Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. Knowing some of the common elements of viral videos can help you create more discoverable and engaging content. That’s why we’ve put together some expert tips directly from Sprout Social’s video team to keep in mind.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Audiense
MARCH 3, 2021
Data Stories: Leaders at Work is a bi-weekly podcast hosted by Rahul Jerome , founder of insight-intelligence.com and The Insight Network , co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
Social Media Today
MARCH 4, 2021
Snapchat has announced a new partnership with Gannett that will see Gannett promote Snap ads to its network of SMB advertisers.
Oktopost
MARCH 1, 2021
There’s a new app taking social media circles by storm and if you’ve seen it mentioned in your feeds, you may be wondering, “ WTF is Clubhouse ?”. Well, consider today your lucky day because Spotler UK ‘s Senior Marketing Executive, Richard Wall, joined me on a social media workshop to explain everything you need to know so far about the Clubhouse app and what’s in it for B2B Brands in this quick on-demand conversation.
Amy Porterfield
MARCH 4, 2021
Are you ready to be your own boss and create a new online business? Make the leap from your 9 to 5 and kick start your entrepreneurial journey! Before I started my business, I would sit in my corporate cubicle and dream about creating a digital course and online business. The problem was, I had […]. The post #365: Leave Your 9-5 & Kickstart Being Your Own Boss: Here’s How!
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
The Realtime Report
MARCH 5, 2021
The Industries with. The Longest Terms and Conditions. The internet is accessed by 4.66 billion active users and with that, the world has seen a huge digital shift in industries moving online. Online companies can protect themselves with terms of service (TOS), also known as terms and conditions and terms of use (TOU). This serves as an agreement between the website and its users.
Social Media Today
MARCH 1, 2021
TikTok has launched a new TikTok for Business profile which will share tips and insights to help marketers on the platform.
Oktopost
FEBRUARY 28, 2021
LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. With LinkedIn’s deadline of December 2020 to sunset the entire app, what exactly does this mean for current companies racing to find an employee advocacy solution ?
Forbes Social Media
FEBRUARY 27, 2021
By Saturday afternoon there had been nearly 100,000 tweets that compared the CPAC stage to the ODAL Rune.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
The Realtime Report
MARCH 4, 2021
5 Popular Business. Trends to Embrace in 2021. 2021 is sure to be an interesting year for businesses. Since the pandemic hit, practically every business has had to radically adjust its regular model in order to stay afloat. If your company fits this description, you may be unsure about which directions to take your organization in. So, for those who want some guidance, here are five popular business trends to embrace in 2021.
Social Media Today
MARCH 2, 2021
Twitter's working on a new Twitter card option for eCommerce that would link users through to a product purchase page.
Awario
MARCH 2, 2021
In this article, we’ll go over one of the ways to tap into the stream of businesses going online — social media selling on Reddit.
Forbes Social Media
FEBRUARY 28, 2021
Over the last year, as many of us have started working at home and communicating more by video chat, I’ve learned to pay close attention but also practice the art of benevolent detachment.
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Discover just how easy it is to boost SEO with social media.
The Realtime Report
MARCH 3, 2021
Protecting Against Brand-Impersonating Phishing Messages. Virtually everyone who has ever set up and used an email address is familiar with the concept of phishing emails. These are the emails that claim to be from a trusted source but, upon closer inspection, turn out to be anything but. They’re the email equivalent of scam phone calls: attempting to use deceptive means to get you to give up valuable personal information or, sometimes, money.
Social Media Today
MARCH 4, 2021
TikTok has officially launched its new Q and A option for Creator accounts, providing a new way to engage with viewers.
Socialmedia.biz
MARCH 5, 2021
Console wars were back in late 2020 with the release of the next gen systems. Although one console was the clear winner, both Xbox Series X and PS5 saw record numbers for units sold. We looked to Google search trends to see which console would come out on top. As we continuously look at search trends throughout the year, we noticed that one console stood out over the other.
Forbes Social Media
MARCH 5, 2021
The industry created around personal data, with its huge court of parasites feeding off a business that, in reality, has never demonstrated its true differential value for advertisers, is beginning to crumble, in what could be defined as the end of an era on the web.
Oktopost
MARCH 3, 2021
Marketers who use video grow revenue 49% faster than non-video users. It’s clear sellers need it, but what’s the real secret to using them to explode sales and drive marketing? Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to our channel B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn.
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