Sat.Jan 16, 2021 - Fri.Jan 22, 2021

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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. These trends, likely to have a lasting impact on the way we do business, can be leveraged by organizations currently reevaluating their audience outreach, messaging, and rela

Strategy 211
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More Nations Look to Implement Regional Laws to Manage the Influence of Online Platforms

Social Media Today

Will digital platforms face increased regulation, and operating restrictions, in 2021? Increasing calls for change are putting pressure on the existing industry frameworks.

Platform 218
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[ANSWERED] How can I make my pet famous on Instagram?

SocMed Sean

Considering creating an Instagram account for your dog, cat, horse, or other pet? Here are a few tips that can help you grow your audience and make your pet Insta-famous. The post [ANSWERED] How can I make my pet famous on Instagram? appeared first on SocMedSean - Social Media Sean.

Instagram 182
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Best Practices for Social Media Live Events

Ignite Social Media

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events. Live events provide a way for your followers to interact with your brand on a personal level and allow you to reach a larger number of people.

Eventful 205
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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10 Most Effective Ways to Negotiate with Influencers

Social Media Strategies Summit

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Indeed, as many of us were separated by physical distance, we looked more and more towards the influencers we follow to feel that personal connection. According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began.

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Twitter Reminds Users of Upcoming Changes to Verification Policy

Social Media Today

Twitter's new verification policy comes into effect this week, which means all currently verified profiles that don't comply will lose their blue tick.

Policies 218

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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. By December of last year, the alarm became more of a siren and now Facebook is urging advertisers to take swift action as several of the iOS privacy updates are expected to greatly impact advertising, including targeting, delivery, measurement, and reporting.

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Strengthening Brand-Consumer Relationships with Data

Audiense

In the right hands, data can be extremely useful for enriching people’s lives – from improving their shopping experiences to addressing their biggest pain points. It can even be used to strengthen brand relationships with consumers. For Jonathan Silver , CEO and founder of data-led intelligence platform, Affinity Solutions , it’s all about prioritizing consumer control of data and staying true to your principles.

Data 146
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Pinterest Launches new 'Dynamic Creative' Automated Ad Targeting and Creation Process

Social Media Today

Pinterest is launching a new, automated ad creation process, which will enable advertisers to better target the right audiences. But there could be a catch.

Process 218
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Uh-Oh, Instagram Features You’re Forgetting to Use

agora pulse

Bonus Materials: FREE Instagram Strategy Ebook. Are you using Instagram as thoroughly as you can? Social media managers often overlook these important Instagram features. Make sure you don’t! As a social media marketer, it’s been incredible to watch Instagram flourish over the past few years, evolving from a simple (if popular) photosharing app to become one of the most popular social media marketing sites on the market.

Features 124
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Delivering on The Promise of Artificial Intelligence

The Realtime Report

Delivering on The Promise of. Artificial Intelligence. “We know how we want our companies to work. Enterprises ought to be customer-focused, responsive, and digital. They should deliver to each employee and customer exactly what they need, at the moment they need it. The data and technology to do this are available now,” declares artificial intelligence expert Seth Earley.

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How to use social listening to improve your marketing messaging

Sprout Social

The importance of your marketing messaging can’t be overstated. Because what you say (and how to say it) to your customers ultimately defines your brand. That said, businesses need to make sure that their messaging is flexible enough to evolve. Customers change. Industries pivot. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time.

Sentiment 134
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Facebook Announces New App Login Parameters to Assist with Transition to Apple's IDFA Update

Social Media Today

Facebook has announced new login options within its SDK to ensure app developers can continue to gather user data in light of the coming IDFA changes.

Apple 218
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7 unexpected ways social listening can help your business

Awario

In this article, we'll look at how you can use social listening to improve your marketing, SEO, competitor research, and head hunting.

SEO 135
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Why Microsoft Teams Is So Much Better Than Zoom And Slack For Collaboration

Forbes Social Media

In the past, I’ve advocated for Slack and Zoom because, at least in most of my daily work, they are functional, sleek, and intuitive.

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10 Ways to Take Better Social Media Campaign Photos

Socialized

Social media marketing has become an important part of running a company, but for others, it can be challenging to determine when to share. As social media is a visual tool, the images you share will dramatically affect your brand’s perception. Study the ten best practices to take quality pictures, improve them and position them on your company’s social media pages.

Campaign 100
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TikTok Launches New 'Creator Portal' Education Platform to Help Creators Maximize their Efforts

Social Media Today

TikTok has launched a new set of education resources for creators in order to provide guidance on how to build an effective platform presence.

Education 218
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Making Your Business More Agile: 3 Steps You Can Take to Get There Today

The Realtime Report

Making Your Business More Agile: 3 Steps You Can Take to Get There Today. In business, adaptability is paramount. With the business industry continuously changing, the ability to. respond to these changes plays a large part in their success and longevity. According to McKinsey & Company , agility in business requires two things: dynamic capability (i.e., speed, nimbleness and responsiveness), and stability.

Upcoming 103
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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#357: 5 Common Facebook Ad Mistakes: How To Avoid Them & Save Money with Emily Hirsh

Amy Porterfield

5 common Facebook ad mistakes — and how to avoid them! Listen, Facebook ads don’t need to be complicated or messy. Oh no, my friend! Quite the opposite. They should be a powerful and effective tool for growing your online business and attracting your ideal community. My guest and Facebook ads expert, Emily Hirsh, is […]. The post #357: 5 Common Facebook Ad Mistakes: How To Avoid Them & Save Money with Emily Hirsh appeared first on Amy Porterfield | Online Marketing Expert.

How To 107
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[PODCAST] Data Stories: Leaders at Work - 4th episode with Jake Pryszlak

Audiense

Data Stories: Leaders at Work is a bi-weekly podcast hosted by Rahul Jerome , founder of insight-intelligence.com and The Insight Network , co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.

Data 99
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LinkedIn Adds New Post Visibility and Reply Controls to Manage On-Platform Discussions

Social Media Today

LinkedIn has added some new control features which enable users to restrict who can reply to their posts, and what they see in their feed.

LinkedIn 218
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How to Come Up with  Catchy Business Name Ideas

The Realtime Report

How to Come Up with. Catchy Business Name Ideas. You can’t just come up with a business idea and expect it to be successful. There’s so much more to running a company that actually earns a profit and keeps its customers happy. The first step involved in starting any kind of brand is to come up with a business name , and this is something that a lot of companies struggle with.

How To 91
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Shareholders Fear Facebook, Other Social Media Ads May Inadvertently Fund Hate Speech, Violence

Forbes Social Media

Shareholders of Home Depot and Omnicom are asking companies to review their advertising practice on social media The fear is that the money spent on advertising may inadvertently be funding the spread of white supremacy, disinformation, and voter suppression, among other concerns.

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#358: Your Backstage Pass To The Entrepreneur Experience: The Best Advice You’ll Receive This Year

Amy Porterfield

Your VIP behind-the-scenes peek into my virtual event, The Entrepreneur Experience: Course Creators edition just arrived! That’s right, sweet friend! I’m sharing powerful snippets from the speakers at my December virtual event. Here’s a little rundown of who you’re about to hear from… Michael Hyatt, my personal mentor, and brilliant entrepreneur, dishes on organization strategies […].

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TikTok Adds New Q and A Option Which Enables Fans to Post Questions for Creators

Social Media Today

TikTok is rolling out a new Q and A option which enables users to pose questions to creators that can then be answered in future videos.

Questions 218
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The Future of Virtual and In-Person Events in 2021? 6 Key Predictions.

WebInKnow

What a year! Nearly all in-person events were canceled worldwide in 2020, starting in March. Meanwhile, virtual events exploded in popularity as organizations tried to figure out how to bring people together online. In this post, I will predict what 2021 will bring to the events world as well as predict what won’t happen (despite what many people think).

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Fear Mongering On Social Media Threatens To Further Divide America

Forbes Social Media

The national divide is simply too great, and tens of millions of Americans on both sides are dug in – unwilling to see anything from the other side's point of view.

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How to make the most out of your social data in 2021

Sprout Social

If we can all agree on one thing, it’s that 2020 was a rollercoaster of a year. Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. What emerged for many was a new appreciation for the power of social media. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences.

Data 96
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Facebook Launches Updated 'Account Quality' Dashboard to Help Businesses Address Concerns

Social Media Today

Facebook is adding a new dashboard to help businesses keep track of any suspended ads or impacted posts as a result of rule violations.

Facebook 218
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[Company Culture] Building a brand that means something

Audiense

We’ve all dealt with “unprecedented times”, “challenging situations”, and plenty of other COVID-bingo phrases. It’s time to think about how companies can move forward and how marketers can kickstart cultural change that produces real results and charts a stronger course for tomorrow.

Company 78
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Disinformation Propelled By Social Media And Conspiracy Theories Led To Insurrection

Forbes Social Media

The attack on the U. S. Capitol on January 6, 2020, was the direct result of a continuous drumbeat of disinformation starting before the Presidential elections in the U. S. in 2020, and continuing past the event itself.