Sat.Jul 25, 2020 - Fri.Jul 31, 2020

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The Evolution of Social Data + Audience Intelligence

Audiense

This is a guest blog written by Michael Brito, EVP of Digital & Analytics at Zeno Group. Connect with him on LinkedIn or Twitter.

Data 131
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Instagram SEO: 6 Ways to Increase Your Discoverability

Later

Brushing up your Instagram SEO skills can give your reach, discoverability, and engagement on Instagram a serious boost. . The fact is that many of the techniques you use to optimize your SEO on the web can be applied to improve your content and profile’s discovery on Instagram! . From hashtags to alt text, we explain how to take on an SEO mindset on Instagram and why this can help increase your discoverability. .

SEO 132
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How to Choose the Right Social Media Marketing Agency: What to Look for and What to Ask

agora pulse

Have you decided to turn to a social media marketing agency for all your social media needs? Then you’ll need to sift through all the possibilities and find which agency works best for you. . You’ve reached the point now that your brand can no longer manage your social media channels in house. You want to grow your social media engagement or your pages have been neglected for a long time—but you don’t have the time or resources to manage them.

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How companies use video content on social media

Visually SM

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Twitter Surveys Users on Possible Options for Tweet Subscriptions

Social Media Today

With Twitter working on developing a new subscription option, it's sent out a survey to some users asking them about potential options they might be willing to subscribe for.

Survey 218
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Business Venture Ideas: 9 Surprising Industrial Hemp Uses

The Realtime Report

Business Venture Ideas: 9 Surprising Industrial Hemp Uses. Experts project that the global market for industrial hemp will reach a massive $41.78 billion in 2027, up from $3.43 billion in 2018. That’s an incredible compound annual growth rate of 32 percent during this period. There are many factors that account for the skyrocketing demand of industrial hemp in recent years, including its increasing use in a wide variety of applications.

Industry 189

More Trending

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3 Finance Tips Every Millennial Needs Right Now

SocialFish

More than a quarter of the population of the U.S., or over 83 million individuals, are a part of the Millennial generation. Born between 1982 and 2000, members of this generation are aged 21 to 38. Some are just finishing college and looking for their first career amid a global pandemic. Others are looking to or have recently bought a home, started a family or advanced their careers.

Tips 130
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Twitter Provides New Detail on Recent Celebrity Account Hack

Social Media Today

Twitter has provided another update on the extent of the recent hack, which saw the profiles of several high profile users taken over and used to promote crypto scams.

Twitter 218
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How the TikTok Algorithm Works in 2020 (And How to Work With It)

Hootsuite

Users spend an average of 46 minutes on TikTok daily. But the question is: how can you get your videos to catch your audience’s attention during that time? While there’s no magic recipe, coming to grips with the TikTok algorithm can help you work with it and improve your odds of success. So what are you waiting for? Let’s explore the various ranking factors at play and how you can leverage them to get your content to rank on the sixth largest global social network.

Hashtag 145
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Parler Denounces Possibility Of Antisemitism At Twitter

Forbes Social Media

Parler, the libertarian or right-leaning social media platform calling itself the “anti-Twitter,” accused Twitter of locking accounts of Jewish users for displaying profile pictures featuring the Star of David.

Twitter 145
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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3 Finance Tips Every Millennial Needs Right Now

SocialFish

More than a quarter of the population of the U.S., or over 83 million individuals, are a part of the Millennial generation. Born between 1982 and 2000, members of this generation are aged 21 to 38. Some are just finishing college and looking for their first career amid a global pandemic. Others are looking to or have recently bought a home, started a family or advanced their careers.

Tips 130
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Snapchat Publishes New Study into Evolving Video Consumption Behaviors

Social Media Today

Snapchat has published a new study which looks at evolving video consumption behaviors, and how businesses can align their content efforts with these shifts.

Study 218
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YouTube Verification: How to Get a Grey Checkmark for Your Channel

Hootsuite

Getting a YouTube verification badge is massively important for anyone who wants to make money from this video sharing platform. But it’s not easy to get that little grey checkmark (and maintain it). Maybe you’ve already tried to get your YouTube channel verified, and you were rejected. Maybe you earned it, and not long after, you lost it without knowing why.

YouTube 139
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Effective ways to ask for and get more customer reviews

Sprout Social

When making purchasing decisions, potential customers put a lot of weight on the experiences of others. Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. It’s essential to incorporate asking for reviews into your marketing strategy to make sure that you’re getting quality reviews from your customers

Review 138
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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What Makes a Great Boss? A Guide for Aspiring Leaders

The Realtime Report

What Makes a Great Boss? A Guide for Aspiring Leaders. What makes a good boss? If you have recently accepted a position where you are in charge of a team of people, you most likely have asked yourself this question. As a manager, you are the central culture setter for your organization. Image by Gerd Altmann from Pixabay. If you are looking for ways to lead your team decisively, you’re in the right place.

Team 116
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Pinterest Posts Significant Increase in Users in Q2, While Revenue is Impacted by COVID-19

Social Media Today

Pinterest has reports a significant increase in active users in its latest performance update, as people look to shop online amid the COVID-19 lockdowns.

Report 218
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Use Data From Your Social Media Report to Create Share-Worthy Content

agora pulse

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. But these summaries are much more than progress reports that reflect on the past. Your social media report can also help you look forward and plan ahead.

Report 121
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How to develop a social marketing strategy for your business’ reopening

Sprout Social

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. And it’s not just operations and logistics teams that need to prepare—your business’ social team also needs to have a plan in place for reopening. Throughout quarantine, social gave brands a direct line to their customers. With in-person shopping making a comeback, social will again play an important role in keeping customers updated on information that will impact their in-store experience.

Strategy 130
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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#328: 10 Unexpected Digital Course Topics That Will Inspire You Into Action

Amy Porterfield

In my 10+ years of being a digital course creator, I’ve seen a course for everything under the sun! From sourdough bread making to retirement planning, and everything in between — I’ve seen it all! And this just reaffirms my belief that everyone has a digital course in them. In this episode, I’ll share 10 […]. The post #328: 10 Unexpected Digital Course Topics That Will Inspire You Into Action appeared first on Amy Porterfield | Online Marketing Expert.

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Twitter May Soon Display Retweets and Quote Tweets in Separate Counts

Social Media Today

Twitter may soon change its display of 'retweets' and 'retweets with comments' in order to more accurately display each on your posts.

Twitter 218
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7 things to look for in a social listening tool

Awario

If you feel worried, I can reassure you: choosing a social listening tool won’t be the daunting task you imagine it to be. To make it as easy as possible, I’ll tell you what to look for in a social listening tool. This will leave you with enough options to choose from, as the social listening market is alive and booming, but you'll know what to focus on among the ads and vague benefits the marketers are throwing at you, and your search will become easier.

Tools 105
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8 ways to show your clients the value of social in a tumultuous climate

Sprout Social

While nearly everything came to a halt in early 2020, social media never slowed down. In fact, roughly half of consumers report using social more since the coronavirus pandemic began. Sprout’s Agency Partner Program was built to help our agency customers expand their client networks, connect with other agencies around the globe and use Sprout best-in-class tools to serve their clients more effectively.

Retail 118
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Change the Name of a Business Page on Facebook 2020

BeingOptimist

Facebook is one of the best social media platforms online for marketing. In this article, I will explain to you how to change Facebook business page name from different devices. Modifying the name used to be a ticky requirement when you have initially entered a random name or made a spelling mistake while typing. You would not want your whole page portfolio to be credited to some other name than your company because of a silly grammatical error or undecided names.

How To 110
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Facebook Adds 100 Million More Users, Reports 11% Revenue Growth Amid COVID-19

Social Media Today

Facebook has reported its latest performance numbers, showing steady increases in users and revenue, despite the impacts of the COVID-19 pandemic.

Report 218
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New in Awario: Understand why your mentions are growing with Insights

Awario

If you're no stranger to social listening, you know first-hand how hard it can be to understand why the volume of mentions around your brand (or a competitor, or whatever else you're monitoring) suddenly changes. Oftentimes, you'll have to spend hours manually digging through hundreds or thousands of mentions to try and figure out what caused the change.

Brands 102
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Top 5 benefits of a Pinterest business account

Sprout Social

Wondering if you should sign up for Pinterest? While each platform has its own demographics that can guide your strategy, there are plenty of benefits to having a Pinterest business account. When you create a business account, you gain access to a lot of Pinterest benefits that you wouldn’t have otherwise, creating so many new opportunities for your online presence.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Should I Manage My Own Payroll? A Simple Guide to Payroll

The Realtime Report

Should I Manage My Own Payroll? A Simple Guide to Payroll. As a business owner or manager, you have many responsibilities. It can be overwhelming to wear the many hats required of you. You have to take care of your clients and customers, upkeep your offices, manage employees. Between inventory, customer service, and employees it’s probably often challenging to keep up.

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High-Profile Twitter Users Stage Boycott Over the Platform's Failure to Address Anti-Semitic Content

Social Media Today

Several celebrities in the UK are taking part in a 48-hour boycott of the platform after it failed to adequately address recent anti-Semitic comments.

Platform 214
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Symptoms of Infection

Ari Herzog

The #1 symptom of COVID-19 infection, evident in about 88% of patients, is a fever over 100.4 (F) degrees. This is usually accompanied with a dry cough and fatigue. Less common symptoms, according to the WHO , include body aches and pains, nasal congestion, headache, conjunctivitis, sore throat, diarrhea, loss of taste or smell, skin rash, or discoloration of fingers or toes.

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The Basics of A/B Testing on Social Media

Likeable

Welcome to the ABCs of A/B testing. If you’ve spent any time in proximity to marketing, you’ve probably heard the term thrown around. Today we’re going to break it down at the most fundamental level, explore what it means for social media, and talk about how your brand can use it to improve performance. . What is A/B Testing? . A/B testing, also known as split testing, is much like the experiments we did in science class—except here, we’re testing the effectiveness of marketing materials.

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Becoming A Ghostwriter: Your Step by Step Guide

The Realtime Report

Becoming A Ghostwriter: Your Step by Step Guide. We always wonder what’s going on behind closed doors. There’s always more to the magic than we realize when it comes to things like our favorite songs. We know the big artist attached to the song, but the writers who wrote the song are often left hidden. The writers are ghostwriters. Ghostwriting can apply to an assortment of other things such as blog posts or speeches, but no matter what, it’s a great job to look into.