Sat.Jul 27, 2019 - Fri.Aug 02, 2019

How to Write a Social Media Policy for Your Company


A social media policy is a crucial tool for any organization that uses social media. In fact, it’s a crucial tool even if your organization doesn’t use social media. Because your employees almost certainly do: 72% of Americans use at least one social media platform.

Micro-Influencers Are Mighty Powerful on Social Media

agora pulse

When people think of influencer marketing campaigns on social media, a cliché often comes to mind: A brand reaches out to a mega-celebrity like a Kardashian and that person posts about the product or service in exchange for a huge sum of money.

How to collect customer feedback with Instagram Stories


Over the last three years, Instagram Stories have become an important element of a successful social media strategy. With a limited lifespan of 24 hours, Instagram Stories create the fear of missing out (FOMO), so this form of content engages. Instagram Marketing Social Media Marketing

8 Tips to Help You Grow Your YouTube Channel

The Realtime Report

8 Tips to Help You Grow Your YouTube Channel. For a new YouTuber, learning how to make a video is just one of the many skills you will have to perfect in order to grow your channel.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Back to School Basics for Social Media

Ignite Social Media

As the days of summer draw to a close, parents need to hit the store before their kids can hit the books. Thanks to big retailers using the lull in summer sales to push back-to-school shopping even earlier, stocking up on supplies now happens months before class is actually in session.

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Top Tips for Handling a PR Crisis

Waxing UnLyrical

Guest post by David H Lasker. It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments.

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The Demographics of Social Media in 2019 [Infographic]

Social Media Today

Looking to get a better handle on the latest social media usage trends? Check out this quick overview of some key social media platform stats

How to Grow Your LinkedIn Network

Webbiquity SMM

Guest post by Zack Halliwell. When you’re working in a B2B environment, it’s important to establish a great reputation, both for yourself and your brand. LinkedIn is the best social network for B2B marketers to reach out to other businesses, given that all members are professionals.

July Social Media Trends

Ignite Social Media

Social media marketing is one of the fastest changing forms of marketing online and this past month was no exception! There has been a whole host of new features and updates that have rolled out so without further ado let’s dive into some of this month’s social media trends.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

20 Most followed brands on Instagram


Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products.

What Makes a High Performing Story - According to Instagram [Infographic]

Social Media Today

Based on analysis of thousands of Stories on its platform, Instagram has released insights on the key features that make for effective Stories

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

Some companies succeed by innovating, continually improving product quality, and listening to their customers. And some succeed despite not doing any of those things. Twitter is in the second camp.

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How to Get More Clients for Your Social Media Agency

agora pulse

Whether you’re launching a new digital agency or you’re growing your social media business, you need a few essentials. Social media management experience, high-level strategic knowledge, and business savvy are all critical.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Top 5 Social Media Password Security Mistakes

Ignite Social Media

source. Keeping online accounts secured is a major priority in the digital world. When these accounts have been accessed without your permission it can feel as if your privacy has been invaded.

Everything You Need to Know About Instagram Business Accounts [Infographic]

Social Media Today

Maximize your use of Instagram for business with this overview of business profiles and ads on the platform

4 Steps to Crank Up Your Facebook Ad Creative

Jon Loomer

There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance.

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Facebook’s Clear History Tool: Everything We Know So Far

agora pulse

Every few months, Facebook releases a change to the platform. And with every single tiny, minor update, we see a rash of dramatic blog posts claiming that the Facebook Apocalypse has begun and that Facebook Is Finally Dead.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Reasons Executives Should Not Be Afraid to Cultivate Their Social Media Presence


Social media may be ubiquitous these days, but for busy corporate executives, it seems to be something to avoid. In fact, over 60% of Fortune 500 executives eschew social media… Read More >>>. Executives Marketing Corporate Comms Social Media

New Tool Provides Email Alerts Whenever Your Competitors Launch a Facebook Ad Campaign

Social Media Today

This new tool helps you stay on top of your competitors' Facebook ad efforts by alerting you to new campaigns

Choosing The Best Office Building

The Realtime Report

Choosing The Best Office Building. Certain buildings seem to have people who simply stay forever. They like where they work, and they don’t want to leave. What makes those offices or business parks a cut above the rest? The Most Space.

Ignite Social Media Receives Audience Honors at Shorty Awards

Ignite Social Media

Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. There were some great submissions by top brands in each of the categories. Shorty Award Audience Honor: Retail & E-commerce.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

4 Smart Ways PR Can Amplify Brand Content


While we often hear content marketers talk about the difficulty of consistently producing fresh, engaging, brand content, they're not the only ones who face this struggle. PR professionals also have… Read More >>>. Marketing PR & Comms Content Marketing Media Outreach

As Instagram Hides Likes, Young Users are Switching to Business Accounts, Exposing Personal Data

Social Media Today

As Instagram hides public like counts, reports show that young users are converting to business profiles to get more in-depth performance insights

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Is the Bank the Best Place to Get A Business Loan?

The Realtime Report

Is the Bank the Best Place to Get A Business Loan? Starting a small business means you will need to have capital. The most common way to get that capital in the past is a small business loan from a bank.

Brands go bananas over #RahulBoseMoment


For those of you scratching your heads and wondering why images of bananas are taking over social media feeds in India, here’s what happened: A video tweeted by Indian actor Rahul Bose explaining the exorbitant amount he was charged for two bananas at a luxury hotel took the internet by storm—5,700 retweets and counting so far. You have to see this to believe it. Who said fruit wasn’t harmful to your existence?

5 Huge Warning Signs of a Bad SEO or Digital Marketing Agency

Social Media Marketing

With the increase in the demand for SEO, the industry is rapidly growing with an enormous quantity of digital marketing agency.

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A Guide to Instagram Ad Formats and Specs [Infographic]

Social Media Today

Here's an overview of the various Instagram ad options at your disposal, including image size requirements and response options

Will Facebook’s Libra Help Bring Cryptocurrency to The Masses?

The Realtime Report

Will Facebook’s Libra Help Bring Cryptocurrency to The Masses? When Facebook announced plans for a stablecoin called Libra, the reaction from the cryptocurrency world ranged somewhere between skeptical and cautiously optimistic.

7 Tips for a Successful Employer Branding Strategy


Every era has a predominant mass media format, and today we are living in the era of social media. If you want as wide an audience as possible, and to get your message out in the most cost-effective way, that means your marketing should include social media. The statistics speak for themselves.