Sat.Jan 19, 2019 - Fri.Jan 25, 2019

What Does Facebook Know About You Really?

Social Media Today

Data security has become a major focus in the last 12 months, with Facebook at the center. But what do Zuck and Co. really have on you

Data 171

The Guide To Social Media Marketing Automation

Webbiquity SMM

Guest post by Anand Srinivasan. There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality).

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The KISS Method For Determining Social Media ROI

SocMed Sean

ROI 205

Podcast Playlist: A blast from the past

Sherrilynne Starkie

A couple of weeks ago I published a list of the podcasts I’d been listening to and people seemed to really like it. So here’s an update with what I’ve listened to and enjoyed this past week. For Immediate Release #171: Ice Cream For Breakfast.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Strategic Planning for Our One Very Brief and Precious Life

Waxing UnLyrical

Guest Post by Patrice Tanaka. We are often more strategic in business than in our personal life. At work we wouldn’t think of beginning any important assignment without first carefully determining and articulating the goals and objectives.

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4 Ways to Use Social Analytics to Maximize Your Efforts

Social Media Today

If you're a social media marketer, you need to be utilizing the various data and analytics tools available to you. Here are some tips

Marketing graphics as easy as pie!

Sherrilynne Starkie

Today is National Pie Day, and what better day to demonstrate how Snappa can help make relevant, topical marketing graphics. The image below took three minutes to make and not much longer to configure it share on Facebook, LinkedIn, Instagram and Twitter. It’s graphic design in a snap!

7 Instagram Selling Tips You Need to Be Using

agora pulse

Instagram is more than just a visual platform used to share those stunning images of mountainside views and great lakes.

It’s Time to Rethink Facebook

Direct Marketing Observations

You’re thinking of leaving Facebook. I’m thinking of leaving Facebook. You want to leave because you feel like your data is not safe, the customer experience is not what it used to be and you’re creeped out by the contextual advertising and oh yea, the political vitriol.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

WhatsApp Expands Business Tools to Desktop to Mark First Year of Business App

Social Media Today

WhatsApp is extending its business tools to desktop and via the web to mark the first anniversary of the WhatsApp Business app

Tools 171

Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn.

News 195

Fast Food Companies on Instagram

Ignite Social Media

It’s 9:00am on a work day and I’m already thinking about lunch. Since naturally it needs to decided now, time to go onto Instagram to see who could lure me to their fast food restaurant based upon their feed.

How to Post on LinkedIn

agora pulse

LinkedIn has added several new content options in the last year or so and there are so many more ways to post on LinkedIn than there used to be. Each one has advantages in helping you reach a specific audience.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Instagram Debunks Growing Myth Around Post Reach Restrictions

Social Media Today

Instagram has addressed a rising rumor that it's deliberately restricting the reach of profiles to 7% of their audience

Taking part in the Facebook 10-year challenge?

Sherrilynne Starkie

Did you take part in the latest Facebook name the 10-year challenge? The idea is for people to post their very first ever Facebook profile pic next to the most recent one.

How to Turn Reviews into Amazing Social Posts

Socialmedia.biz

Finding clever ways to promote your products on social media can be quite tricky. No matter how much you test it, you can never know how well a certain marketing strategy will perform.

Review 148

PR Collaboration: Don’t Be Afraid to Take the Lead

Meltwater

If you work in public relations, you’re not a lone wolf. Chances are, you collaborate with any number of other departments within a company or client’s organization.The question is, how… Read More >>>. Marketing PR & Comms Career Development Planning & Strategy

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Netflix Adds New Instagram Stories Sharing Function, a New Marketing Consideration

Social Media Today

Streaming giant Netflix has added a new option to share the latest show or movie you're watching to your Instagram Story, which may become a popular consideration for more brands

The Ultimate Guide to Facebook Stories in 2019

Later

Love them or hate them, Facebook Stories are set to be big in 2019. In fact, Facebook Stories is on track to beat Snapchat with 150 million daily active users , according to data from Facebook ! That’s a huge, active audience that your brand should be reaching out to and building a community around.

5 Ways to Get More Pinterest Traffic with Visual Content

Socially Sorted

Do you want more Pinterest traffic? Looking to get more eyeballs on your content and more traffic to your website and shares of your content? In this post, I break down 5 ways you can optimize your visual content to get better results on Pinterest. and more Pinterest traffic. . // Read More.

9 Social Media Statistics Every Marketer Should Know

Likeable

Social media is constantly changing. In the past year, we saw Instagram hit the 1 billion monthly active users mark and Pinterest reach 250 million monthly active users.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Ways to Generate More Engagement (and Reach) on Facebook

Social Media Today

With Facebook organic reach still in decline, here are some options to consider to help boost your Page performance

How Social Media Is Making Politics More Divisive

Socialmedia.biz

Social media, across the globe, has made it significantly easier for people to voice their political opinion, discuss issues that plague the society, cause an uproar around causes that matter, and hold the decision-makers accountable.

6 Powerful Psychological Biases and How They Influencer Human Behavior Online

Buffer Social

A large majority of marketers wouldn’t consider themselves psychologists. Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. Great campaigns happen at the intersection of marketing and psychology.

How to Create Engaging Videos for Social Media

Rebekah Radice

Does your video content captivate and engage your social media audience? Is it entertaining, educational, and igniting conversation? With 84% of consumers saying they’ve purchased a product after watching a video, video content marketing is no longer a maybe, but a must-have for your business.

Video 143

LinkedIn Adds New Interest Targeting Options for Ad Campaigns

Social Media Today

LinkedIn is adding over 200 professional interest categories to help brands target their on-platform campaigns

Did the Internet Kill Off the Phone Business?

The Realtime Report

Did the Internet Kill Off the Phone Business? by Tom Senkus. There’s no question about the disruptive power of the Internet on nearly every single industry. This is particularly relevant to the telecommunications industry.

8 Reasons You Should Be Scheduling Instagram Posts + Stories in 2019

Later

Is scheduling Instagram posts on your to-do list for 2019? It should be! Scheduling Instagram posts (and your Instagram Stories!)

Discover a whole new world of Analysis

Unmetric

Unmetric Discover is a great place for brands to explore new topics and upcoming events to find content inspiration for their social campaigns.