Sat.Jan 30, 2016 - Fri.Feb 05, 2016

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs.

Is it an ad or an article? Going native!

Sherrilynne Starkie

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. On nearly every publication tested, respondents identified native advertising as an article. .

Survey 195

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4 Ways To Put a Little Love In Your PR

Waxing UnLyrical

Kirk Hazlett wrote a terrific guest post here on WUL a couple of days ago.

Social Media Comic – Anti-Social Social Media Experts

SocMed Sean

You know them…the social media “experts”, “wizards”, or “gurus” who are just too important to make time for the “little people” of the world.

Why You Need a Business Strategy, Not a Social Strategy

Convince & Convert

There’s no shortage of how-to articles and blog posts on leveraging the power of social media. And with this endless sea of social media-touting commentary, it’s natural to think you’ve got to jump headfirst into the social sphere to keep your brand from getting left in the dust.

The word of the year is an ‘un word’

Sherrilynne Starkie

An emoji, ‘Face With Tears Of Joy’, has been chosen by Oxford University Press as the 2015 ‘word of the year’. For the first time ever, something that is not even a word has been given this accolade. .

Teamwork Is a Contact Sport

Waxing UnLyrical

We’ve all heard the old… very old…saying, “There is no ‘I’ in team.” As a youngster growing up in rural Georgia, I was constantly chided by my elders… “Don’t always be talking about yourself; pay more attention to others.”. There are good lessons to be learned from both of these statements.

Sports 190

More Trending

5 Striking Characteristics for Successful Logos

Harp Interactive

Categories: Branding Tags: branding , identity , logo design How many brand logos do you think you see in a single day? Probably more than you can count. Strive to create a logo that stands apart and turns heads by keeping these five characteristics of a striking logo in mind. Read more. ).

Brands 234

Boosting Twitter ads reach

Sherrilynne Starkie

Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog.

Monday Roundup: Communicating Across Boundaries

Waxing UnLyrical

The whole point of communication is to bring people together. In the past, location could hinder one’s ability to communicate effectively, whether with one’s target audiences, or even one’s co-workers.

Meet 7 Twitter Influencers Who Follow Millions

Ari Herzog

How do you know if you are following one too many people on Twitter? How do you manage the relationships between the people you follow and the tweets they write? Do you feel guilty that you won’t see everyone’s tweets?

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it!

4 Examples of an Evergreen Facebook Campaign Trigger

Jon Loomer

A little more than three weeks ago, I published a blog post about how to create an evergreen Facebook ad campaign. It was so popular that I’ll be hosting a 90-minute virtual workshop on the topic this Wednesday for Power Hitters Club Members.

Google Allows Official Representatives to Suggest Changes to Knowledge Graph Data

Bill Hartzer

The Google search results of a search query for my name shows information from the Knowledge Graph or Knowledge Base of data. I know that this data was originally pulled from Freebase , as I entered it several years ago when I was very active in editing and adding data to Freebase.

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Brain Chemistry and How Not to Take Complaints Personally

Convince & Convert

Image via BigStockPhoto.com. In modern social media customer service, it’s important to answer every customer complaint in every channel, every time. That’s the thesis of my new book, Hug Your Haters. But almost no companies follow that advice.

Review 118

5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive.

12 Tips To Become The Perfect Technical Writer

Kikolani

The last decade has witnessed a paradigm shift in the way technical writers are dealt with in the software industry. There is a clear recognition of the fact that writers should play an integral role in projects.

Tips 112

Is Google Quietly Embracing Paid Inclusion?

Bill Hartzer

Let’s think about Google’s current product offerings, what services they are offer us as business owners, online merchants, and website owners. You can submit your website to get crawled, but you can also pay for inclusion. Over the years, Google says that it’s free to get listed.

Google 111

4 Tips for Honing Your Content to Reach Gen Z

Convince & Convert

Move over, Millennials—Generation Z is the freshest wave of movers and shakers to grace the online marketplace.

Tips 110

Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand.

Hey PR pro! Are you using paid?

Sherrilynne Starkie

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. Likely, you are a PR purist who believes that earned media coverage is the Holy Grail.

Moving Site from Static Home Page to Latest Posts

Bill Hartzer

Well, as you probably know, or at least if you read my blog (this site), or follow it, you’ll know by now that I’m always testing various things on the site.

Sites 105

How to Remove Fear as Your Ultimate Motivator

Convince & Convert

As marketers, we’re primed to use emotion to gain attention and connect with customers. Emotion can take many forms, from joy to sympathy and many in between. But the ultimate emotional motivator is fear. Fear defined is “a vital response to physical and emotional danger.”

How To 104

Introducing a New Design at AriHerzog.com

Ari Herzog

Days after telling you about bringing back commenting , I’m pleased to share I upgraded the design of the site. Long-time readers of my blog (and thank you) may recall I experimented with simpler blog designs as early as 2009. I always strived to focus your eyes on my words and less on distractions. Here’s a blog post I wrote in 2010 that highlighted some of those designs. Brian Gardner to the rescue!

How to Pin on Pinterest: A Visual Guide

Devumi

Learning how to pin on Pinterest is a great way to share your ideas, projects, and products online. Pinterest users are actively looking for new things to do in the DIY spirit of the social phenomenon, and are building communities that you can join.

The Digital Marketing First Timer’s Guide to Generating Leads

Kikolani

Whether you’re starting your career in a firm or working on building your blog, digital marketing is a marketing aspect The post The Digital Marketing First Timer’s Guide to Generating Leads appeared first on Kikolani.

6 Types of Iteration Every Content Strategy Needs

Convince & Convert

A seasoned pro can make reasonably informed guesses about what a given target audience will respond to. It’s the starting point of any new campaign. And by watching analytics, we can measure just how good those informed guesses are.

Types 99

3 Facebook Tips For Restaurants & Coffee Shops

Firebelly

Here are three tips for restaurants or coffee shops struggling to manage their Facebook pages. 1) Promote your page. You’ve got a Facebook page, but what you really want is fans—right? Surely you have many happy customers who’d love to like your page. But do they know about it?

Tips 70

Have You Checked Your Network And Friend List

Social Media Network Marketing

Have You Checked Your Network And Friend List

List 89

How to Grow Your Blog (the Right Way)

Rebekah Radice

Ever wonder what makes one blog popular and another flop? Or why one blog builds a solid readership, while another struggles to find an audience? There’s no doubt about it. Starting a business blog isn’t easy. But growing one? That is even harder.

SMS 124

How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

One of a marketer’s goals is to make meaningful connections with consumers. This is also one our biggest challenges. Content marketing is meant to be a strategic way to reach and attract a defined audience.

The Digital Marketing First Timer’s Guide to Generating Leads

Kikolani

Whether you’re starting your career in a firm or working on building your blog, digital marketing is a marketing aspect you will encounter. If the concept is unfamiliar it can be an anxiety-inducing, stress-creating task when the time comes to begin implementation and generate leads.

eBook 107

Acquisition, Retention, And Building Loyalty In Social Media

Social Media Network Marketing

Acquisition, Retention, And Building Loyalty In Social Media

Digital Transformation And The Big Bet

Twist Image

Is digital transformation the future of work. or just a bet that companies are making?

What’s the ROI of Laughter?

Convince & Convert

Branding Voices and Choices. Hassan Ali has handled many large campaigns while at Onion Labs, the Onion’s in-house ad agency, including the brand new comedy series, Dr. Jimm. It stars SNL’s Kenan Thompson and serves to encourage PC-buying millenials to upgrade to new computers.

ROI 94

8 Ways to Find Trending Topics and Key Words

ProBlogger

One of the key success factors in marketing is the ability of a marketer to seize a certain moment – jumping on a trending item that will resonate with their audience, and repackaging it so it’s relevant to the reader.

BitCoin Will Not Vanish just Because It Is Virtual - Social Media

Social Media Network Marketing

Bitcoins are Digital Currency which are sent easily through the Internet, without the hassle of seeking a third party. The Transactions are secured. They are irreversible by design. They are fast. Funds received are available for spending within minutes.