Dave Fleet

FEBRUARY 4, 2016

Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. This year’s results are some of the most interesting I’ve seen, highlighting a disparity in trust amongst what we call the “informed” public and the mass population, and the ongoing failure of businesses to live up to the expectations that people have of them when it comes to societal good (you can see the full results on SlideShare ).

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Social Media News Trends Eventful 235

Convince & Convert

FEBRUARY 1, 2016

There’s no shortage of how-to articles and blog posts on leveraging the power of social media. And with this endless sea of social media-touting commentary, it’s natural to think you’ve got to jump headfirst into the social sphere to keep your brand from getting left in the dust. Although the need to engage with social media in business is undeniable, it’s easy to miss the bigger picture in all this: your business goals.

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Strategy Resources HootSuite Social Media 155

SocMed Sean

FEBRUARY 5, 2016

You know them…the social media “experts”, “wizards”, or “gurus” who are just too important to make time for the “little people” of the world. They’re too busy promoting their latest book on how to engage, but don’t have time to respond to personal emails or @ tweets. They love to present case studies at conferences, but have no practical experience actually engaging in the social media space because they are too busy jetting from

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Social Media Case Study Conference Study 155

Webbiquity SMM

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs. But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) combined.

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Hubspot Marketing B2B Survey 154

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Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. On nearly every publication tested, respondents identified native advertising as an article. . The online survey included 509 adult men and women over 18 and was implemented by Research Now, a global consumer panel provider.

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Survey Advertising Study Software 150

Waxing UnLyrical

FEBRUARY 3, 2016

We’ve all heard the old… very old…saying, “There is no ‘I’ in team.” As a youngster growing up in rural Georgia, I was constantly chided by my elders… “Don’t always be talking about yourself; pay more attention to others.”. There are good lessons to be learned from both of these statements. Yet, time and again, we read about or see examples to the contrary in our workplace or even ( gasp!

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Sports Banking Flickr Energy 141

Ari Herzog

FEBRUARY 5, 2016

How do you know if you are following one too many people on Twitter? How do you manage the relationships between the people you follow and the tweets they write? Do you feel guilty that you won’t see everyone’s tweets? What Twitter tools do you use to manage your relationships; and does the tool matter? I asked these questions to seven Twitter users who collectively follow 2.3 million people and are followed by 3.5 million.

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Meeting Influencer Twitter Tweetdeck 106

Sherrilynne Starkie

JANUARY 30, 2016

An emoji, ‘Face With Tears Of Joy’, has been chosen by Oxford University Press as the 2015 ‘word of the year’. For the first time ever, something that is not even a word has been given this accolade. . This year Oxford Dictionary, arguably the world’s most respected English language reference, partnered with SwiftKey , the tech company behind predictive text, to explore frequency and usage statistics for some of the most popular emoji across the world.

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Statistics Campaign Social Media Engagement 150

Waxing UnLyrical

FEBRUARY 1, 2016

The whole point of communication is to bring people together. In the past, location could hinder one’s ability to communicate effectively, whether with one’s target audiences, or even one’s co-workers. Fortunately, in 2016 we’re no longer so bound thanks to the marvels of technology. If you’re struggling when it comes to communicating across boundaries, this week’s roundup should inspire you. 1. 5 Realities of Working From Home.

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Consultant Collaboration Skills Training 109

Convince & Convert

FEBRUARY 2, 2016

Image via BigStockPhoto.com. In modern social media customer service, it’s important to answer every customer complaint in every channel, every time. That’s the thesis of my new book, Hug Your Haters. But almost no companies follow that advice. Instead, they answer some complaints, in some channels, some of the time. One reason businesses don‘t answer every customer is that the hate hurts too much.

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Small Business Review Film Social Media 94

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Bill Hartzer

FEBRUARY 5, 2016

The Google search results of a search query for my name shows information from the Knowledge Graph or Knowledge Base of data. I know that this data was originally pulled from Freebase , as I entered it several years ago when I was very active in editing and adding data to Freebase. I regularly monitor the search results for my name. Today, Google started asking me if the data if the info was up-to-date and if I had any suggestions.

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Data Google Wikipedia Knowledge Base 92

Sherrilynne Starkie

JANUARY 30, 2016

Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog. It means that any user, whether he or she is logged in or not, who clicks on a link to a tweet via Google search will be served promoted and sponsored tweets right alongside organic ones.

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Twitter Social Networking Advertising Features 150

Ari Herzog

FEBRUARY 1, 2016

Days after telling you about bringing back commenting , I’m pleased to share I upgraded the design of the site. Long-time readers of my blog (and thank you) may recall I experimented with simpler blog designs as early as 2009. I always strived to focus your eyes on my words and less on distractions. Here’s a blog post I wrote in 2010 that highlighted some of those designs.

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Widget WordPress Mobile Sites 90

Convince & Convert

FEBRUARY 1, 2016

Move over, Millennials—Generation Z is the freshest wave of movers and shakers to grace the online marketplace. Just out of high school, these incoming trendsetters don’t know a world without smartphones, they have no clue what a two-hour wait time feel like, and Miley Cyrus probably makes more sense to them than she ever will to the rest of us. However, the standout feature of Gen Z is that they get the majority of their content online.

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Content Tips Analysis Curation 90

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Social Media

Talkwalker SM

FEBRUARY 4, 2016

Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand.

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Analytics Tools Social Media Influencer 105

Bill Hartzer

FEBRUARY 1, 2016

Let’s think about Google’s current product offerings, what services they are offer us as business owners, online merchants, and website owners. You can submit your website to get crawled, but you can also pay for inclusion. Over the years, Google says that it’s free to get listed. But really, is it? You can get included, but the options are very limited.

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Google Adwords Domain Name Yahoo 89

Kikolani

FEBRUARY 2, 2016

The last decade has witnessed a paradigm shift in the way technical writers are dealt with in the software industry. There is a clear recognition of the fact that writers should play an integral role in projects. It’s no secret that a well-documented project is likely to be better received by the target audience. End users appreciate the fact that a product comes with easy-to-read documentation that covers topics such as FAQs, How-tos and Trouble-shooting solutions.

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Tips Project Drupal Diagrams 87

Convince & Convert

JANUARY 31, 2016

As marketers, we’re primed to use emotion to gain attention and connect with customers. Emotion can take many forms, from joy to sympathy and many in between. But the ultimate emotional motivator is fear. Fear defined is “a vital response to physical and emotional danger.” There are many situations in which we might find ourselves in some sort of danger that could reasonably require a product or service to allay that fear: identity theft, accidents or lightning strikes, for exa

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How To Products Examples Brands 87

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Social Media Network Marketing

FEBRUARY 1, 2016

One OnLine World - One Currency. Makes sense? Bitcoin is an innovative payment network and a new kind of Currency. Interesting? Yes this Currency can be transferred to your Bank Account and you will have your own Currency. Well you do have BitCoin Banks that enable this process. I guess it can be safely said that BitCoins is a 'OnLine Social Currency'.

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Banking Social Media Open Source System 68

Bill Hartzer

FEBRUARY 3, 2016

Well, as you probably know, or at least if you read my blog (this site), or follow it, you’ll know by now that I’m always testing various things on the site. I was one of the first ones to move to HTTPs, for example, and even tracked my rankings and traffic…just to show that moving to HTTPs helps, and doesn’t hurt, traffic and rankings.

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Sites Engineering WordPress Analytics 86

Devumi

FEBRUARY 5, 2016

Learning how to pin on Pinterest is a great way to share your ideas, projects, and products online. Pinterest users are actively looking for new things to do in the DIY spirit of the social phenomenon, and are building communities that you can join. There are a number of different ways to pin on Pinterest, […]. The post How to Pin on Pinterest: A Visual Guide appeared first on Devumi.

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How To Project Communities Activities 60

Convince & Convert

FEBRUARY 3, 2016

One of a marketer’s goals is to make meaningful connections with consumers. This is also one our biggest challenges. Content marketing is meant to be a strategic way to reach and attract a defined audience. Lately, it seems to have moved to a dangerous place of ROI, subject lines, and vanity metrics. We’ve lost the most important piece of the puzzle: understanding your customer.

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Content How To Marketing Case Study 86

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Social Media

Social Media Network Marketing

FEBRUARY 3, 2016

Bitcoins are Digital Currency which are sent easily through the Internet, without the hassle of seeking a third party. The Transactions are secured. They are irreversible by design. They are fast. Funds received are available for spending within minutes. They cost very little, especially compared to other payment networks. The supply of Bitcoins is regulated by software and the agreement of users of the system and cannot be manipulated by any Government, Bank, Organization or Individual.

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Banking Social Media Software Open Source 66

Kikolani

FEBRUARY 4, 2016

Whether you’re starting your career in a firm or working on building your blog, digital marketing is a marketing aspect The post The Digital Marketing First Timer’s Guide to Generating Leads appeared first on Kikolani.

Marketing 60

Marketing Engineering Influencer SEO 60

Firebelly

FEBRUARY 3, 2016

Here are three tips for restaurants or coffee shops struggling to manage their Facebook pages. 1) Promote your page. You’ve got a Facebook page, but what you really want is fans—right? Surely you have many happy customers who’d love to like your page. But do they know about it? If you build it, they will not come. You’ve got to promote it.

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Tips Facebook URL Questions 53

Convince & Convert

FEBRUARY 5, 2016

A seasoned pro can make reasonably informed guesses about what a given target audience will respond to. It’s the starting point of any new campaign. And by watching analytics, we can measure just how good those informed guesses are. But even if your marketing team’s initial guesses exceed your conversion goals, this is only your starting point. Odds are, you didn’t master the optimization of every detail of the campaign on the first shot.

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Types Strategy Content Trends 83

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Social Media Network Marketing

FEBRUARY 1, 2016

As On February 1 Monday 2016 Current Bitcoin Price in Indian Rupees is Buy Price: 25,504/- For One Bitcoin In Dollars it is 378.

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Price Buy 66

Twist Image

FEBRUARY 5, 2016

Is digital transformation the future of work. or just a bet that companies are making? Say what you will about events like Davos (and, yes, there are many people and media who are quick to criticize the event), there are often moments that provide a batch of insights that make it worth our while to stop, watch, take notes and then reflect upon. So, here's the question: What big bets are companies making in the digital transformation of their business models and organizational structures?

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Forums Mobile Consultant Groups 50

Amy Porterfield

FEBRUARY 4, 2016

Marie Forleo has been in the online entrepreneurship game for seventeen years. She’s appeared on Oprah, been interviewed by Tony Robbins, hung out with Richard Branson. …and she still doesn’t feel like she’s ever had a “big break.” Yes, really. The whole “big break” thing is a myth, Marie says. And that’s not because she doesn’t […].

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How To Marketing System Team 43

Convince & Convert

FEBRUARY 4, 2016

Branding Voices and Choices. Hassan Ali has handled many large campaigns while at Onion Labs, the Onion’s in-house ad agency, including the brand new comedy series, Dr. Jimm. It stars SNL’s Kenan Thompson and serves to encourage PC-buying millenials to upgrade to new computers. Hassan has created branded content using the Onion’s satirical voice for companies such as Intel, Progressive Insurance, and eBay.

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ROI Chemicals Insurance Startup 78

Social Media Network Marketing

FEBRUARY 2, 2016

This Stands True Even Now: Top 10 Reasons for Using Social Networks

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Social Networking 66