Sat.Jan 30, 2016 - Fri.Feb 05, 2016

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs.

4 Ways To Put a Little Love In Your PR

Waxing UnLyrical

Kirk Hazlett wrote a terrific guest post here on WUL a couple of days ago.

Is it an ad or an article? Going native!

Sherrilynne Starkie

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. On nearly every publication tested, respondents identified native advertising as an article. .

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Social Media Comic – Anti-Social Social Media Experts

SocMed Sean

You know them…the social media “experts”, “wizards”, or “gurus” who are just too important to make time for the “little people” of the world.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Marketing Dos and Don’ts for 2016

SocialFish

2015 must have been a pretty good year because you are still in business in 2016. That said, things could be better. You moved some product. You made a few new customers. Bottom line, you made a little more than you lost. And that’s always a good thing.

Mobile 176

More Trending

Hey PR pro! Are you using paid?

Sherrilynne Starkie

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. Likely, you are a PR purist who believes that earned media coverage is the Holy Grail.

Why You Need a Business Strategy, Not a Social Strategy

Convince & Convert

There’s no shortage of how-to articles and blog posts on leveraging the power of social media. And with this endless sea of social media-touting commentary, it’s natural to think you’ve got to jump headfirst into the social sphere to keep your brand from getting left in the dust.

Speed and Trust – Why Millennials Need Both

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

Four theories on the declining trust in Canadian social media

Dave Fleet

Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. This year’s results are some of the most interesting I’ve seen, highlighting a disparity in trust amongst what we call the “informed” public and the mass population, and the ongoing failure of businesses to live up to the expectations that people have of them when it comes to societal good (you can see the full results on SlideShare ).

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The word of the year is an ‘un word’

Sherrilynne Starkie

An emoji, ‘Face With Tears Of Joy’, has been chosen by Oxford University Press as the 2015 ‘word of the year’. For the first time ever, something that is not even a word has been given this accolade. .

5 Striking Characteristics for Successful Logos

Harp Interactive

Categories: Branding Tags: branding , identity , logo design How many brand logos do you think you see in a single day? Probably more than you can count. Strive to create a logo that stands apart and turns heads by keeping these five characteristics of a striking logo in mind. Read more. ).

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Are You STILL Trying to Sell Social Media at Work?

SocialFish

Guest post by the brilliant Mark Story. This post originally appeared on Mark’s blog here and you should go read more of his stuff.

Monday Roundup: Communicating Across Boundaries

Waxing UnLyrical

The whole point of communication is to bring people together. In the past, location could hinder one’s ability to communicate effectively, whether with one’s target audiences, or even one’s co-workers.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Boosting Twitter ads reach

Sherrilynne Starkie

Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it!

Brain Chemistry and How Not to Take Complaints Personally

Convince & Convert

Image via BigStockPhoto.com. In modern social media customer service, it’s important to answer every customer complaint in every channel, every time. That’s the thesis of my new book, Hug Your Haters. But almost no companies follow that advice.

Review 121

Google Allows Official Representatives to Suggest Changes to Knowledge Graph Data

Bill Hartzer

The Google search results of a search query for my name shows information from the Knowledge Graph or Knowledge Base of data. I know that this data was originally pulled from Freebase , as I entered it several years ago when I was very active in editing and adding data to Freebase.

Data 119

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive.

4 Examples of an Evergreen Facebook Campaign Trigger

Jon Loomer

A little more than three weeks ago, I published a blog post about how to create an evergreen Facebook ad campaign. It was so popular that I’ll be hosting a 90-minute virtual workshop on the topic this Wednesday for Power Hitters Club Members.

4 Tips for Honing Your Content to Reach Gen Z

Convince & Convert

Move over, Millennials—Generation Z is the freshest wave of movers and shakers to grace the online marketplace.

Tips 114

12 Tips To Become The Perfect Technical Writer

Kikolani

The last decade has witnessed a paradigm shift in the way technical writers are dealt with in the software industry. There is a clear recognition of the fact that writers should play an integral role in projects.

Tips 113

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Is Google Quietly Embracing Paid Inclusion?

Bill Hartzer

Let’s think about Google’s current product offerings, what services they are offer us as business owners, online merchants, and website owners. You can submit your website to get crawled, but you can also pay for inclusion. Over the years, Google says that it’s free to get listed.

Google 112

Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand.

How to Remove Fear as Your Ultimate Motivator

Convince & Convert

As marketers, we’re primed to use emotion to gain attention and connect with customers. Emotion can take many forms, from joy to sympathy and many in between. But the ultimate emotional motivator is fear. Fear defined is “a vital response to physical and emotional danger.”

How To 109

The Digital Marketing First Timer’s Guide to Generating Leads

Kikolani

Whether you’re starting your career in a firm or working on building your blog, digital marketing is a marketing aspect you will encounter. If the concept is unfamiliar it can be an anxiety-inducing, stress-creating task when the time comes to begin implementation and generate leads.

eBook 108

Moving Site from Static Home Page to Latest Posts

Bill Hartzer

Well, as you probably know, or at least if you read my blog (this site), or follow it, you’ll know by now that I’m always testing various things on the site.

Sites 106

Meet 7 Twitter Influencers Who Follow Millions

Ari Herzog

How do you know if you are following one too many people on Twitter? How do you manage the relationships between the people you follow and the tweets they write? Do you feel guilty that you won’t see everyone’s tweets?

3 Quick Ways to Drive Conversions on Pinterest

Convince & Convert

If you aren’t marketing on Pinterest already, you may be missing out on potentially significant business opportunities. Just consider the following statistics: As of September 2015 , there are 100 million users (and counting) on Pinterest. Users pin over 3,400 images a minute.

How to Grow Your Blog (the Right Way)

Rebekah Radice

Ever wonder what makes one blog popular and another flop? Or why one blog builds a solid readership, while another struggles to find an audience? There’s no doubt about it. Starting a business blog isn’t easy. But growing one? That is even harder.

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