Sat.Jan 23, 2016 - Fri.Jan 29, 2016

Taking Ownership of Online Trust Signals

Waxing UnLyrical

Guest Post by Carrie Morgan. Trust. It’s cumulative energy.

4 Reasons Why We Love Super Long Tail Informational Posts


“Informational long tail posts” might not be the hottest topic in SEO, but we’ve learned to love them. Between you, me, and the wall, a lot of our clients operate in boring industries.

To blog or not to blog in the age of Medium


This post originally appeared on Mizz Information. —————– More and more, blogging feels like speaking into an unplugged mic. Which is why I and countless others who used to love it and do it religiously have either stopped altogether or seem to be winding down.

Does Transparency Need a Filter?

Direct Marketing Observations

If we thought millennials shared too much, what are we to think of the YouTube generation or as they might be called, Gen C? Better yet, what are we to think of anyone with zero filter nowadays? A product of the times? Good for them, they’re just being transparent?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Monday Roundup: Building Blocks for Strategy Development

Waxing UnLyrical

“When you don’t know where you’re headed, it’s hard to decide how you should get there” ~ cue George Harrison. If your business is still in the planning phase for 2016, don’t worry… we’ve all been there (and some of us still are!).

More Trending

How to fix the highest barriers to engagement


This post originally appeared on Online Community Results. ———-. I work with clients using all types of community platforms, and I can point to five engagement-busters that affect all organizations, no matter what platform they’re using.

14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform.

You Had Me At “Giant Snow Lizzard”

Waxing UnLyrical

So… we had a bit of snow in my neck of the woods this past weekend. Those of you who live in, or are from, Michigan, or Canada, or upstate New York (etc. can stop smirking. You guys are prepared for it. We’re not, dammit!

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Convince & Convert

Image via Did you ever think that a selfie could help the community? It’s a nice thought, right? Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Create More Conversions From Your Content Through Call To Action


“Download Free E-book. Sign Up Today. Claim Free Coupon. I’ve tried them all. But nothing seems to be working!” ” Is this you? Don’t feel disheartened. You have to understand that viewers today are more knowledgeable than ever.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo.

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Getting to the Heart of Association Success


Both Maddie and I care deeply about the association community. I hope that’s obvious to everyone.

4 Ways to Find the Right Eyes for Your Amazing Content

Convince & Convert

You’ve just created the Mona Lisa of content. It’s beautiful, it’s one of a kind, it has metaphors, it has puns, and you’ve proofread it 14 times. Now, where is everybody? Unfortunately, great content is worthless if nobody ever sees it.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Combine Email and Facebook Ad Campaigns for Greater Success (Example)

Jon Loomer

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. They speak in generalities and in theory instead of providing specific examples and step-by-step instructions.

Celebrating 200 Episodes #SocialZoomFactor Podcast – Power of Media Differentiation

Pam Moore

It’s hard to believe this is the 200th episode of the Social Zoom Factor podcast ! What started out as a “test of the podcast waters” transformed into an amazing media and revenue channel for our agency, Marketing Nutz.

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The Right Time is Now: 16 Gaps to Fix in Your Blog This Year


Now that 2016 is almost into its second month you may be starting to get frantic if you have not seen an increase in your following through your blog. It is not too late to do something about it and fix some of the things that you must be doing wrong.

iPad 101

How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

Virtual Reality. Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Google To Give Unsecure Websites a Scarlet Letter

Bill Hartzer

Google will soon publicly use the Google Chrome browser to give unsecure websites a Scarlet Letter. When visitors use Chrome to visit an unsecure website, it will be very clear that the site is unsecure. The site will be marked with a red X mark whereas a secure website will show a lock symbol. The future. More like this coming down the pike. enigma2016 — Chris Palmer (@fugueish) January 26, 2016.

You and Your Online Friends

Ari Herzog

If you think about your friends — not the Facebook ones but the real offline friends who you talk to and see on a regular basis — they’re all the same. They mirror you socially, geographically, demographically, vocationally, politically, and intellectually.

10 Tips To Gain More FriendsFansFollowers On Social Media

Social Media Network Marketing

10 Tips To Gain More FriendsFansFollowers On Social Media

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The Right Way to Ask for Customer Reviews

Convince & Convert

Image via Unless a majority of them are negative, having more reviews is better than having fewer reviews.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Breaking the Silo: Why Every Department Can and Should Benefit from Social Intelligence

Talkwalker SM

For companies of all sizes, sharing knowledge between departments is a challenge. Information that could be of use to multiple departments – from Marketing and Customer Support to PR and Risk – can easily get stuck, preventing businesses from performing at full capacity.

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How to Use SlideShare to Attract 450k Views of Your Content

Socially Sorted

Are you looking to get more eyeballs on your content and drive traffic to your business? Have you considered SlideShare as a marketing tool? . In this post, I share how to use SlideShare to attract more views of your content… 450k+ views in fact! . Image by Shutterstock.

Social Media - A Site That Tells Your Age In Your Photo!

Social Media Network Marketing

Here is a website that tells you your age. Or let me put it as, it has algorithms that sense your photo and the tell your Age that you look in the photo. Microsoft engineers Corom Thompson and Santosh Balasubramanian developed the site to test out the company's new face-detection API.

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5 Tips to Ensure Your Visual Content Is Seen

Convince & Convert

Image via Is seeing really believing? A new study by Michigan State University seems to think so: “ The part of the brain responsible for seeing is more powerful than previously believed.

Davos 2016: DiCaprio, Macri and Biden Dominate the Social Headlines

Talkwalker SM

Get More Vine Loops: 5 Tactics You Need


Vine is the coolest mashup between YouTube and Twitter from some tech geek’s dream that is possible. You get the video fun of YouTube combined with the quickness of Twitter. And, what the heck, why not throw hashtags into it as well?

Why You Should Follow Me on Facebook

Ari Herzog

It’s a misnomer that you need Facebook friends to be productive. You could have zero friends — and still see content in your news feed — because of pages you like and profiles you follow. When you visit me on Facebook , you will see three buttons on the right side of the screen.

You’re Doing Retargeting Wrong: Here’s How to Fix It

Convince & Convert

Did you know that of all the targeting options you have when it comes to PPC, retargeting can be the most effective one? Image via ComScore. The only downside is that many people do it so wrong.