Sat.Jan 23, 2016 - Fri.Jan 29, 2016

To blog or not to blog in the age of Medium

SocialFish

This post originally appeared on Mizz Information. —————– More and more, blogging feels like speaking into an unplugged mic. Which is why I and countless others who used to love it and do it religiously have either stopped altogether or seem to be winding down.

Taking Ownership of Online Trust Signals

Waxing UnLyrical

Guest Post by Carrie Morgan. Trust. It’s cumulative energy.

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Trending Sources

4 Reasons Why We Love Super Long Tail Informational Posts

Navolutions

“Informational long tail posts” might not be the hottest topic in SEO, but we’ve learned to love them. Between you, me, and the wall, a lot of our clients operate in boring industries.

Does Transparency Need a Filter?

Direct Marketing Observations

If we thought millennials shared too much, what are we to think of the YouTube generation or as they might be called, Gen C? Better yet, what are we to think of anyone with zero filter nowadays? A product of the times? Good for them, they’re just being transparent?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to fix the highest barriers to engagement

SocialFish

This post originally appeared on Online Community Results. ———-. I work with clients using all types of community platforms, and I can point to five engagement-busters that affect all organizations, no matter what platform they’re using.

Monday Roundup: Building Blocks for Strategy Development

Waxing UnLyrical

“When you don’t know where you’re headed, it’s hard to decide how you should get there” ~ cue George Harrison. If your business is still in the planning phase for 2016, don’t worry… we’ve all been there (and some of us still are!).

More Trending

Your Content Isn’t as Influential as You Think It Is

Convince & Convert

Content marketers like to think we are important. We’ve changed the face of modern marketing, haven’t we? We create the content that drives awareness, builds relationships with prospects, and helps move them along their path to purchase.

Getting to the Heart of Association Success

SocialFish

Both Maddie and I care deeply about the association community. I hope that’s obvious to everyone.

You Had Me At “Giant Snow Lizzard”

Waxing UnLyrical

So… we had a bit of snow in my neck of the woods this past weekend. Those of you who live in, or are from, Michigan, or Canada, or upstate New York (etc. can stop smirking. You guys are prepared for it. We’re not, dammit!

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Combine Email and Facebook Ad Campaigns for Greater Success (Example)

Jon Loomer

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. They speak in generalities and in theory instead of providing specific examples and step-by-step instructions.

How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

Virtual Reality. Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough.

How to Create More Conversions From Your Content Through Call To Action

Kikolani

“Download Free E-book. Sign Up Today. Claim Free Coupon. I’ve tried them all. But nothing seems to be working!” ” Is this you? Don’t feel disheartened. You have to understand that viewers today are more knowledgeable than ever.

14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why You Should Follow Me on Facebook

Ari Herzog

It’s a misnomer that you need Facebook friends to be productive. You could have zero friends — and still see content in your news feed — because of pages you like and profiles you follow. When you visit me on Facebook , you will see three buttons on the right side of the screen.

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Convince & Convert

Image via BigStockPhoto.com. Did you ever think that a selfie could help the community? It’s a nice thought, right? Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy.

The Right Time is Now: 16 Gaps to Fix in Your Blog This Year

Kikolani

Now that 2016 is almost into its second month you may be starting to get frantic if you have not seen an increase in your following through your blog. It is not too late to do something about it and fix some of the things that you must be doing wrong.

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Celebrating 200 Episodes #SocialZoomFactor Podcast – Power of Media Differentiation

Pam Moore

It’s hard to believe this is the 200th episode of the Social Zoom Factor podcast ! What started out as a “test of the podcast waters” transformed into an amazing media and revenue channel for our agency, Marketing Nutz.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Hello 2016, Welcome Back Comments

Ari Herzog

A year after disabling blog comments, I’m bringing them back. At the time, I removed commenting partially because more people were sharing posts on social media than taking the time to write a comment and also because it was unproductive to manage increased spam.

The Right Way to Ask for Customer Reviews

Convince & Convert

Image via BigStockPhoto.com. Unless a majority of them are negative, having more reviews is better than having fewer reviews.

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Google To Give Unsecure Websites a Scarlet Letter

Bill Hartzer

Google will soon publicly use the Google Chrome browser to give unsecure websites a Scarlet Letter. When visitors use Chrome to visit an unsecure website, it will be very clear that the site is unsecure. The site will be marked with a red X mark whereas a secure website will show a lock symbol. The future. More like this coming down the pike. enigma2016 pic.twitter.com/7tWt08mQAd. — Chris Palmer (@fugueish) January 26, 2016.

Breaking the Silo: Why Every Department Can and Should Benefit from Social Intelligence

Talkwalker SM

For companies of all sizes, sharing knowledge between departments is a challenge. Information that could be of use to multiple departments – from Marketing and Customer Support to PR and Risk – can easily get stuck, preventing businesses from performing at full capacity.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Get More Vine Loops: 5 Tactics You Need

Devumi

Vine is the coolest mashup between YouTube and Twitter from some tech geek’s dream that is possible. You get the video fun of YouTube combined with the quickness of Twitter. And, what the heck, why not throw hashtags into it as well?

You’re Doing Retargeting Wrong: Here’s How to Fix It

Convince & Convert

Did you know that of all the targeting options you have when it comes to PPC, retargeting can be the most effective one? Image via ComScore. The only downside is that many people do it so wrong.

The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. This webinar featured Eric T.

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Davos 2016: DiCaprio, Macri and Biden Dominate the Social Headlines

Talkwalker SM

After having arrived 20 minutes late to chair a panel on Cancer research, Vice President of the United States Joe Biden apologised profusely to the waiting audience, joking that the World Economic Forum in Davos had become so popular that even the Secret Service couldn’t get through the traffic caused by the world’s elite.

5 Reasons to Invest in Social Media Promotion

Small Business Mavericks

Online marketing is about more than relying on search engines to drive traffic to your website. You should plan on having a strong social media promotional campaign. Here are five good reasons to invest in social media promotion : Search engine optimization (SEO) – Social media promotion itself is SEO. It builds back links to your important landing pages and can even achieve respectable search engine rankings for your social media profiles.

What Makes Customers Loyal to Brands?

Convince & Convert

Image via BigStockPhoto.com. In 2016, brands should be doing everything possible to promote customer loyalty. New sales are vital to a business and can help drive growth, but are executives forgetting the bread and butter of their income, their existing customers?

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How to Create a Facebook Native Shop for Your Facebook Page

Stay N' Alive

Over the last couple months Facebook has been gradually releasing native shops for your Facebook Page, allowing you to sell things right inside Facebook on your company’s Facebook Page.

1 Minute Insight: Data is Top of the Agenda for Digital Transformation

Talkwalker SM

The concept of using technology to drive innovation in your business , also known as digital transformation, was one of the biggest business topics of 2015.

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Do You Have An Online Marketing Strategy?

Small Business Mavericks

Online marketing strategies are a dime a dozen. Some companies don’t even have a strategy. Or, it would be more accurate to say that their strategy is to throw paint on the virtual wall. In effect, the strategy is no strategy at all. But to be truly effective at marketing your business online, you need a well-defined and executed online marketing strategy. So, what are the components of a well-defined online marketing strategy? Elements of an Online Marketing Strategy.

4 Mistakes to Avoid When Revamping Your Paid Strategy

Convince & Convert

Image via BigStockPhoto.com. For marketers, the most important thing is how much traffic you convert—right? Marketers are brainwashed to think they can pick the right offer to the right person, and it’s as simple as that. But it’s not—there is no secret formula that tells you how.