Sat.Jan 23, 2016 - Fri.Jan 29, 2016

Taking Ownership of Online Trust Signals

Waxing UnLyrical

Guest Post by Carrie Morgan. Trust. It’s cumulative energy. Michelangelo painstakingly sculpted each individual hair on David’s head—each eyelash, each eyebrow hair, each strand in a curl—knowing that his care and attention to the thousands of small details added to the quality of the finished sculpture. Every dimple, carved line, and swoop of a tool mattered. The end result? A work of art that captures our hearts and imaginations, even thousands of years later.

4 Reasons Why We Love Super Long Tail Informational Posts


“Informational long tail posts” might not be the hottest topic in SEO, but we’ve learned to love them. Between you, me, and the wall, a lot of our clients operate in boring industries. I’m talking about the kind of industries that don’t typically get a lot of media attention, aren’t particularly glamorous, and don’t naturally get a lot of blog subscribers. And that’s perfectly okay.


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Trending Sources

Does Transparency Need a Filter?

Direct Marketing Observations

If we thought millennials shared too much, what are we to think of the YouTube generation or as they might be called, Gen C? Better yet, what are we to think of anyone with zero filter nowadays? A product of the times? Good for them, they’re just being transparent? I ask that because recently a friend of mine was on a call in which there were multiple participants.

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You and Your Online Friends

Ari Herzog

If you think about your friends — not the Facebook ones but the real offline friends who you talk to and see on a regular basis — they’re all the same. They mirror you socially, geographically, demographically, vocationally, politically, and intellectually. And the best of them are your clones.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Monday Roundup: Building Blocks for Strategy Development

Waxing UnLyrical

“When you don’t know where you’re headed, it’s hard to decide how you should get there” ~ cue George Harrison. If your business is still in the planning phase for 2016, don’t worry… we’ve all been there (and some of us still are!). Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development.

Your Content Isn’t as Influential as You Think It Is

Convince & Convert

Content marketers like to think we are important. We’ve changed the face of modern marketing, haven’t we? We create the content that drives awareness, builds relationships with prospects, and helps move them along their path to purchase. Well, according to a study of marketing technology buyers by Walker Sands , we have a lot less influence than we might think. Let’s start at the top. What New in Marketing Technology? Where do buyers learn about new marketing technology?

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How to Create More Conversions From Your Content Through Call To Action


“Download Free E-book. Sign Up Today. Claim Free Coupon. I’ve tried them all. But nothing seems to be working!” ” Is this you? Don’t feel disheartened. You have to understand that viewers today are more knowledgeable than ever. They think before they click, which should make you think twice as much to get their attention. The call-to-action (CTA) is designed to prompt visitors to your website to make a response and convert them into customers.

You Had Me At “Giant Snow Lizzard”

Waxing UnLyrical

So… we had a bit of snow in my neck of the woods this past weekend. Those of you who live in, or are from, Michigan, or Canada, or upstate New York (etc. can stop smirking. You guys are prepared for it. We’re not, dammit! The thing with storms, of course, is that you never know how bad they’re actually going to be.

How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

Virtual Reality. Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Seems impossible, right? Wrong! Lindsay has the kind of success story that makes virtual fantasy a virtual reality.

14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform. You can’t just hop on Twitter and start spamming urls to your website, blog or sales page.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why You Should Follow Me on Facebook

Ari Herzog

It’s a misnomer that you need Facebook friends to be productive. You could have zero friends — and still see content in your news feed — because of pages you like and profiles you follow. When you visit me on Facebook , you will see three buttons on the right side of the screen. Click the second button to follow me and receive future updates of mine in your news feed.

The Right Time is Now: 16 Gaps to Fix in Your Blog This Year


Now that 2016 is almost into its second month you may be starting to get frantic if you have not seen an increase in your following through your blog. It is not too late to do something about it and fix some of the things that you must be doing wrong. Described below are 16 things you can do to fix those gaps in your blog and get it where you really want it to be. The right time to improve your blog is now! Don’t use so much formal language.

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Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Convince & Convert

Image via Did you ever think that a selfie could help the community? It’s a nice thought, right? Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie.

Celebrating 200 Episodes #SocialZoomFactor Podcast – Power of Media Differentiation

Pam Moore

It’s hard to believe this is the 200th episode of the Social Zoom Factor podcast ! What started out as a “test of the podcast waters” transformed into an amazing media and revenue channel for our agency, Marketing Nutz.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Hello 2016, Welcome Back Comments

Ari Herzog

A year after disabling blog comments, I’m bringing them back. At the time, I removed commenting partially because more people were sharing posts on social media than taking the time to write a comment and also because it was unproductive to manage increased spam. Here’s that post , if curious. New to this blog are two plugins. Postmatic delivers post content and comments by email. .

Google To Give Unsecure Websites a Scarlet Letter

Bill Hartzer

Google will soon publicly use the Google Chrome browser to give unsecure websites a Scarlet Letter. When visitors use Chrome to visit an unsecure website, it will be very clear that the site is unsecure. The site will be marked with a red X mark whereas a secure website will show a lock symbol. The future. More like this coming down the pike. enigma2016 — Chris Palmer (@fugueish) January 26, 2016.

The Right Way to Ask for Customer Reviews

Convince & Convert

Image via Unless a majority of them are negative, having more reviews is better than having fewer reviews. Sometimes, the total number of reviews for a product or company is prominently displayed on the website, and can serve as visual shorthand that helps consumers decide to click or purchase. It‘s good business to ask your customers to provide reviews, as long as it isn‘t too aggressive or a quid-pro-quo. There‘s a fine line between encouraging reviews and demanding them.

Combine Email and Facebook Ad Campaigns for Greater Success (Example)

Jon Loomer

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. They speak in generalities and in theory instead of providing specific examples and step-by-step instructions. I try to do things differently here, sharing as much detail and as many examples from my own advertising as I can.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Breaking the Silo: Why Every Department Can and Should Benefit from Social Intelligence

Talkwalker SM

For companies of all sizes, sharing knowledge between departments is a challenge. Information that could be of use to multiple departments – from Marketing and Customer Support to PR and Risk – can easily get stuck, preventing businesses from performing at full capacity. Social data is particularly susceptible to getting stuck in “siloes” due to common perception that social data is only of use to social media and marketing departments.

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Get More Vine Loops: 5 Tactics You Need


Vine is the coolest mashup between YouTube and Twitter from some tech geek’s dream that is possible. You get the video fun of YouTube combined with the quickness of Twitter. And, what the heck, why not throw hashtags into it as well? If you’re new to the Vine game, or just looking to get more […]. The post Get More Vine Loops: 5 Tactics You Need appeared first on Devumi.

You’re Doing Retargeting Wrong: Here’s How to Fix It

Convince & Convert

Did you know that of all the targeting options you have when it comes to PPC, retargeting can be the most effective one? Image via ComScore. The only downside is that many people do it so wrong. Grouping all your visitors into one audience and hitting them with the same message is the common practice. And while I applaud you for having done something, this kind of retargeting can have some serious consequences.

The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. This webinar featured Eric T. Tung ( @ EricTTung ) Brand Ambassador for companies like Ford, Microsoft, Verizon and MasterCard, Kathleen Hessert (@ KathleenHessert ) CEO of Sports Media Challenge and Eric Berkowitz (@ tracx ) SVP of Global Services at Tracx. This webinar was sponsored by Tracx.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Davos 2016: DiCaprio, Macri and Biden Dominate the Social Headlines

Talkwalker SM

After having arrived 20 minutes late to chair a panel on Cancer research, Vice President of the United States Joe Biden apologised profusely to the waiting audience, joking that the World Economic Forum in Davos had become so popular that even the Secret Service couldn’t get through the traffic caused by the world’s elite.

Lawyers: Should You Follow Your Clients In Social Media?

Myrland Marketing

Last week, a friend asked if there was prevailing etiquette regarding attorneys following and connecting with general counsel and other clients in Social Media.

What Makes Customers Loyal to Brands?

Convince & Convert

Image via In 2016, brands should be doing everything possible to promote customer loyalty. New sales are vital to a business and can help drive growth, but are executives forgetting the bread and butter of their income, their existing customers? To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers.

How to Create a Facebook Native Shop for Your Facebook Page

Stay N' Alive

Over the last couple months Facebook has been gradually releasing native shops for your Facebook Page, allowing you to sell things right inside Facebook on your company’s Facebook Page. This feature, at least in theory, should allow companies to sell more because there is less opportunity for turnover in clicking outside Facebook to an unfamiliar website to purchase an item.

1 Minute Insight: Data is Top of the Agenda for Digital Transformation

Talkwalker SM

The concept of using technology to drive innovation in your business , also known as digital transformation, was one of the biggest business topics of 2015. Our new report shows that the term generated over 400,000 mentions across social and online media, and over 13000 blogs and articles were written on this topic – with a significant increase towards the end of the year. .

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10 Tips To Gain More FriendsFansFollowers On Social Media

Social Media Network Marketing

10 Tips To Gain More FriendsFansFollowers On Social Media

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4 Mistakes to Avoid When Revamping Your Paid Strategy

Convince & Convert

Image via For marketers, the most important thing is how much traffic you convert—right? Marketers are brainwashed to think they can pick the right offer to the right person, and it’s as simple as that. But it’s not—there is no secret formula that tells you how. Forget about the mainstream marketing advice you always hear, and focus on what you can be doing to improve performance and ROI in the coming year. There Is No Magic Formula.

It’s Official. You’re In Charge!

Myrland Marketing

It’s over. You no longer have to wait for someone else to promote you. You’re officially in charge! Remember the days when you hoped a member of the media would pick up your story, your accomplishments, your firm name, your pro bono work, or some other worthy piece of information that showed what a decent person you were, and what a strong practice you had? To be honest, that day could have been yesterday.

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How to Create a Facebook Native Shop for Your Facebook Page

Stay N' Alive

Over the last couple months Facebook has been gradually releasing native shops for your Facebook Page, allowing you to sell things right inside Facebook on your company’s Facebook Page. This feature, at least in theory, should allow companies to sell more because there is less opportunity for turnover in clicking outside Facebook to an unfamiliar website to purchase an item.

Social Media - A Site That Tells Your Age In Your Photo!

Social Media Network Marketing

Here is a website that tells you your age. Or let me put it as, it has algorithms that sense your photo and the tell your Age that you look in the photo. Microsoft engineers Corom Thompson and Santosh Balasubramanian developed the site to test out the company's new face-detection API. API is Application-Programming Interface is simply a set of computer instructions that allows a program to interact with a website].

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