Sat.Oct 24, 2015 - Fri.Oct 30, 2015

Search Engine Optimisation Benefits For Small Organizations


Small business owners that do not use professional SEO services do not actually make the most of their online presence. They basically miss out on huge possible profits. Even so, most site owners do not fully understand how important search engine optimisation is for their online entities.

6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

Guest Post by Kristin Piombino. Storytelling is a hot topic in the communications industry these days. Stories connect people to each other and to their organizations. They humanize giant corporations and make brands relatable to customers.

3 Ways You’re Scaring Customers On Social Media


Halloween is almost here. Is your brand tricking customers more than treating them on social media? WHY YOU’RE SCARING PEOPLE. You’re inaccessible and hard to find. Your customers can’t find you. Your social profiles aren’t optimized for search.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Ultimate Guide to Social Marketing for an Ecommerce Business


Think about how many social media accounts you currently have for your online store. Is it zero? Online business owners consistently make the same mistakes when it comes to integrating social media with ecommerce.

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70% of B2B Marketers Want More Quality Leads

Convince & Convert

The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. Whether we are talking about content, customers, or leads, there it is. It even happens when we plan out our workday, decide what to eat, and choose where to go on vacation.

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Why content writers are becoming the most desirable people in marketing?


Content writing is becoming a necessity in marketing and SEO. It is usually and normally undertaken by content writers, whose main aim is to objectively and carefully write organized content that suits their client’s needs in marketing and SEO.

AWESOME WEBINAR ALERT: How to Make Money from Social Media


Frustrated with trying to figure out how to make money from all that time and effort you spend on social media? What if you knew 10 influencers to multiply your conversions to one million? .

The Social PR Launchpad’s Almost Ready for Blast-Off

Waxing UnLyrical

I told you Monday about my new mini-training, right? Well, last week I sent a few emails out to let folks know I had something pretty cool coming up.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Have You Been Social Selling All Along?

Convince & Convert

Chances are, you’ve read a blog post, joined a webinar or attended a conference that celebrated the “social selling” revolution.

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Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it.

4 Prerequisites to Writing an Excellent Roundup Post


Expert roundup posts flesh out your business’ blog by providing related expert opinions on one topic that can all be found in one article. The roundup post lives up to its name by “rounding up” content so that your audience doesn’t have to search for it.

How to Use LinkedIn to Grow Your Business: B2B Tips!


Learning how to use LinkedIn in a B2B setting can dramatically increase your ability to make connections with the right people at the right companies. You can’t just start up any old account and get to growing your account. There’s some work that you need to put in first.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Powerful Tips to Increase Influence and Sales Online

Convince & Convert

Image via When I was 24, I was broke and living on my sister’s couch after a career-ending football injury. My dream of being a pro-football player was done. I had no work experience and a pile of mounting credit card debt.

44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More

Jon Loomer

One of the most common questions I get is concerning the tools I use. Whether it be for managing Facebook ads, CRM, podcasting, webinars or my website, people are curious about the software behind this business.

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4 Straightforward Benefits of Converting to an “Open Garden” Community Model


Associations should Give more upfront access to Get more longterm meaning. If you’ve been following our series of Open Garden posts , you know that we’ve offered many strategic perspectives to motivate you to rethink the rigidity of the classic, closed community structure.

5 Financial Areas Where Small Businesses Could Use Some Help


Airbnb, the world’s largest accommodation provider, owns no real estate and Uber, the world’s largest taxi company, owns no vehicles.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Is Blab the Savior of Podcasting and Online Radio

Convince & Convert

Image via Podcasting is on fire , with listenership soaring, and the number of podcasts multiplying like Tribbles, including our own podcast proliferation here at Convince & Convert Media.

How to Immediately Gain Traction on Twitter (and Grow Your Business)

Rebekah Radice

Twitter has changed the way your business interacts with consumers online. From daily conversations to marketing tactics, how and when you engage has evolved. And like with anything else, taking the time to learn how to use it properly is the key to success.

Community design showcase: NTEN keeps it simple


This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours.

Branded Merchandise in Professional Sports [Infographic]


For any professional sports team, proper branding is essential to grow and maintain an engaged fan base. While winning championships can increase the revenue of a professional sports team, so can a strong team brand.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

4 Invincible Ways Mobile Apps Fuel Business Growth

Convince & Convert

Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. highlight to tweet).

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Read this when your biz keeps you up all night (and not in a good way)

Absolute PA

I know what it’s like when you first start out in business – so thrilled to be doing what you love, finally able to break free from the 9-5 and putting your heart and soul into your new venture.

A Master Class In Presentation Skills

Twist Image

This is a what a presentation can and should look like. Over these past few days, I have the pleasure of attending Google Zeitgeist 15. It's a very exclusive (and invite only) event. I best describe it as Google 's version of TED.

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How is B2B Online Marketing Different?

Small Business Mavericks

Whoever your audience is, whether you are targeting businesses or consumers, the first rule of marketing is to go where your clientele hangs out. So if you are targeting other businesses with your online marketing, then read what they’re reading and hang out in the same places they are hanging out at. For social networking, you should join LinkedIn. Don’t just join and set up a profile. You should also post to your profile a couple of times a day.

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Are We Too Busy For Great Marketing?

Convince & Convert

If you’ve been reading my columns on Convince & Convert lately , you’ll notice that I am covering JetBlue quite a bit. From a better wingman , to ads so good you want to steal them , JetBlue has been on a roll – and there seems to be no end in sight.

Reading Roundup: What’s New in Blogging Lately?


It’s Saturday here in Oz, so that must mean reading roundup day (and Halloween)! Enjoy/Boo. The Thumb is In Charge // Facebook. If you’ve ever doubted that mobile is the future (who would really, though?!),

How To Blitzscale Your Business

Twist Image

"Blitzscaling". that's what LinkedIn founder, Reid Hoffman , wants all businesses to do. He believes in this model so much, that he is teaching a class at Stanford University out of the engineering department titled, Technology-enabled Blitzscaling.

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6 Ways to Package Long-Form Content

Small Business Mavericks

Last week we discussed the importance of long-form conten t. This week, we’ll talk about ways to package your long-form content. Keep in mind that long-form content is not the only way to approach content marketing. We recommend a mix of long-form and short-form content. But here are the ways you can use long-form content to supplement what you are doing with short articles: Blog posts – Anything over 2,000 words is considered long-form in blogging.