Waxing UnLyrical
OCTOBER 7, 2015
As a mother of three kids, I’m no stranger to story time. Stories are magical and inspiring. They allow us, if only for a moment, to travel to different times and places without ever leaving the safety of our own home. You may think you’re too old for fairy tales and stories, but think again. You are never too old to apply the lessons learned from stories to your business strategy.
yMarketingMatters
OCTOBER 9, 2015
September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Facebook Pages: Facebook Pages have become more mobile friendly to help businesses build bigger mobile audiences and better communicate with their customers. This update includes better call-to-action buttons, new sections in which to feature prominent information, and better page layout.
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Webbiquity SMM
OCTOBER 6, 2015
Editor’s note: this post was originally published on the MeasureMyBrand blog. According to recent research , U.S. digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well. As the economy improves and marketing budgets increase, the dollars are flowing disproportionately to online ads.
Firebelly
OCTOBER 5, 2015
In my first must-have post, I wrote about Sprout Social —my favorite tool for scheduling content on Facebook, Twitter, LinkedIn and Google+. It doesn’t schedule posts to Instagram. That’s where ScheduGram comes in. Must-Have: ScheduGram. ScheduGram doesn’t just send you a reminder to post to Instagram like Hootsuite and other platforms, it actually posts to Instagram for you.
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Waxing UnLyrical
OCTOBER 5, 2015
Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 1. 5 “W”s to Consider Before Starting PR Measurement. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.
Kikolani
OCTOBER 8, 2015
If you learn anything about SEO, the first thing you probably will hear about is keywords. Keywords are the terms Google picks out in queries and runs through their algorithm to find sites that relate to those words. Choosing the right keywords is the first step to ensure your website gets seen by the right audience. But site rankings are not built by keywords alone!
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Techipedia: Tamar Weinberg
OCTOBER 8, 2015
So, you built a working product. People use it, they love it, and they tell their friends to use it. You grow your footprint. Awesome! Naturally, people who like you want you to get better. They email you bug reports. They email you suggestions. They email you because they want you to succeed. So why would you be so goddamn stupid to ignore that? There’s a product I blogged about before.
Waxing UnLyrical
OCTOBER 9, 2015
The October #measurePR Twitter chat (just this past week) was hosted all the way from India (I’m still here!). So it just seemed natural to take a closer look at PR measurement around the world. The guest list: Daniel Tisch of Argyle and past chair of the Global Alliance, Diane Begin of APEX Public Relations and incoming chair of CPRS Toronto, Michelle Hinson of CyberAlert and chair of IPR’s Measurement Commision, and Barry Leggetter , CEO of AMEC.
Bill Hartzer
OCTOBER 8, 2015
This week, during the PubCon conference here in Las Vegas, Nevada, there was talk that Google Authorship could potentially make a comeback. As you might recall, back in June 2014, Google removed authorship photos from the search results. However, now, about 15 months later, Google’s Gary Illyes alluded to the fact that the rel=author tag could be used again by Google: During one of my presentations this week at PubCon Las Vegas 2015 , I specifically mentioned the fact that Google Authorshi
Small Business Mavericks
OCTOBER 5, 2015
It can sometimes seem daunting. Bigger businesses get all the attention while yours struggles to get the few customers you still have left. But you should know that there is hope for every small business in every business sector. It’s called search engine optimization (SEO). SEO is something every business can employ at little expense and receive huge benefits.
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Convince & Convert
OCTOBER 9, 2015
Want to generate more engagement with your company’s out-of-home ads? Make them so compelling that consumers want to steal them. If this seems easier said that done, consider taking a page from JetBlue’s #NYCTakeoff campaign playbook. In the campaign, JetBlue hid prizes in bus shelter ads at 181 stops across New York City’s five boroughs. The ads had different images, from a cheeseburger to a NYC cityscape, an airplane, and more, all in the company’s classic JetBlue design aesthetic.
Jon Loomer
OCTOBER 7, 2015
I was excited when Facebook announced lead ads in June. When I received access on September 28, I was eager to give them a test drive. Lead ads have not disappointed. Beginning today, Facebook is rolling out lead ads to Power Editor globally. Facebook also announced several enhancements that are coming that could be huge for marketers. Let’s take a look at what lead ads are, my one-week test drive and the updates coming for this potentially powerful tool.
yMarketingMatters
OCTOBER 9, 2015
September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Facebook Pages: Facebook Pages have become more mobile friendly to help businesses build bigger mobile audiences and better communicate with their customers. This update includes better call-to-action buttons, new sections in which to feature prominent information, and better page layout.
Small Business Mavericks
OCTOBER 9, 2015
When Internet marketing started taking off and businesses began to implement it into their overall marketing strategies, there was no precedent for incorporating electronic and digital marketing techniques into a traditional marketing plan. Many businesses simply re-allocated their marketing dollars to pursue an all-in Internet marketing strategy. In doing so, they cut off some opportunities.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Convince & Convert
OCTOBER 8, 2015
Image via BigStockPhoto.com. Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. “SERP”). However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. This led me to ask many questions, and I set out to answer them.
Devumi
OCTOBER 9, 2015
Every new user of the micro-blogging powerhouse is wondering how to get followers on Twitter. The main objective is to have a large audience to speak to, and to get them to do what you want them to. This can be great for brand exposure, for people with a cause on their mind, or for […]. The post How to Get Followers on Twitter: With Famous Examples!
Twist Image
OCTOBER 5, 2015
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.
Small Business Mavericks
OCTOBER 7, 2015
If you need proof that social media continues to improve, just look at the two recent updates from Twitter. I think I agree with Cynthia Boris, if you’re going to send a private tweet to 20 people, then you may as well send a public tweet. But what if you are a corporate manager and you want to send a tweet only to people you directly supervise?
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Convince & Convert
OCTOBER 5, 2015
Your Next Flight… Equipped With Netflix? Bingewatchers everywhere, rejoice! You can now stream your favorite (and “favourite”) programs and movies while you are cruising through the air on Virgin America. According to a press release from earlier this week, “the offer will last until March, 2 2016 and will only be available on planes equipped with the airline’s new ViaSat WiFi, which Virgin America claims delivers Internet speeds up to ten times faster than other Wi-Fi sy
Proactive Report
OCTOBER 5, 2015
DOWNLOAD THE PDF social media template chart. Download the complete report on how to do a Social Media Strategy.
Twist Image
OCTOBER 4, 2015
Episode #482 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Passion just isn't enough anymore. Some might argue, that it doesn't even really matter all that much, because you don't have to tell someone to do something that they're passionate about. if they're passionate about something, they would already be doing it.
Small Business Mavericks
OCTOBER 7, 2015
If you need proof that social media continues to improve, just look at the two recent updates from Twitter. I think I agree with Cynthia Boris, if you’re going to send a private tweet to 20 people, then you may as well send a public tweet. But what if you are a corporate manager and you want to send a tweet only to people you directly supervise?
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Convince & Convert
OCTOBER 6, 2015
A Recipe for Success in Social Media. Jeffrey Hayzlett is a turnaround architect of the highest order. He is a maverick marketer who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building. As he travels all over the world to deliver keynote speeches and write books, he manages to maintain an active social media presence and has built a community of followers that numbers over a mill
Lucy Hall
OCTOBER 5, 2015
In this 2 minute video, I explain the most important thing you can do / be on social media for your personal brand - YOU! - For more daily tips, subscribe to Lucy Hall on YouTube.
Twist Image
OCTOBER 3, 2015
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share o
Kikolani
OCTOBER 6, 2015
Traditional forms of advertising are burning money with “invisible banners” or sponsored stories that no one wants to read and The post 4 Internet Marketing Trends That Every Marketer Should Know appeared first on Kikolani.
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Convince & Convert
OCTOBER 7, 2015
Story or Die. Lisa Cron’s book, Wired for Story has been featured in video tutorials on writing fundamentals, and shares its title with a fascinating TEDx talk of the same name. She also has two upcoming books, Story Genius and Story or Die. While Cron wrote Wired for Story with authors in mind, she was surprised and delighted to find such a desire for information on storytelling from the business world.
Lucy Hall
OCTOBER 4, 2015
Video, whatever way you look at is so powerful for getting your message across, people prefer to watch than read through long drawn out blogs. Many people are also too busy to read long blog posts yet can watch or listen to your video whilst multitasking. Periscope live stream is like recorded video because it can be viewed again and again within 24 hours via the app and afterwards using tools such as Katch.me, having said that LIVE video broadcasting is more powerful than normal, pre recorded v
Myrland Marketing
OCTOBER 5, 2015
Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! There are often situations that test our patience. There are also people who will test our patience. It is inevitable. We might not agree with everything being done, or everything being said, but we need to think twice before we go to the mat with someone over a difference of opinion or actions.
Proactive Report
OCTOBER 8, 2015
Watch the video. An excellent explanation of how to research and create the kind of content that Google loves. Note his comment about how visual content can make the difference. Writing for the web, keyword research, SEO, visual content and data mining are all digital skills you need to succeed in PR and marketing today.
Amy Porterfield
OCTOBER 7, 2015
In the process of building my business, I’ve made more than my share of mistakes. The silver lining is that I get to pass the wisdom I’ve learned on to you. It’s always easier to do something right when you’ve got someone guiding you past the ways it can go wrong. However, today’s post is […]. The post #78: How I Generated $170K from One Upsell Strategy appeared first on Amy Porterfield | Online Marketing Expert.
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