Sat.Oct 03, 2015 - Fri.Oct 09, 2015

Storytelling through the Eyes of a Child

Waxing UnLyrical

As a mother of three kids, I’m no stranger to story time. Stories are magical and inspiring. They allow us, if only for a moment, to travel to different times and places without ever leaving the safety of our own home.

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Social Media Updates: September

yMarketingMatters

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook.

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How to generate Twitter leads using automation

SocialFish

This awesome post by Jarred Carrizales recently appeared here and is reposted with permission. ———— My favorite new method of getting links and mentions is PR, by far. And when I say “new method”, I mean favorite-way-to-get-links-that-hasn’t-been-crippled-by-spammers.

Are CMOs Putting Too Many Eggs in One Media Basket?

Webbiquity SMM

Editor’s note: this post was originally published on the MeasureMyBrand blog. According to recent research , U.S. digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement.

Social Media Management Must-Have: ScheduGram

Firebelly

In my first must-have post, I wrote about Sprout Social —my favorite tool for scheduling content on Facebook, Twitter, LinkedIn and Google+. It doesn’t schedule posts to Instagram. That’s where ScheduGram comes in. Must-Have: ScheduGram.

More Trending

Why You Need to Invest in Responsive Web Design

Convince & Convert

History repeats itself once again. In the past, companies didn’t have websites. Then, this thing called the internet hit the scene, and the world saw a relatively quick mass-movement toward marketing businesses online. Why the change? Because existing on the internet became a standard.

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#measurePR Recap (October 2015): Around the World with #measurePR

Waxing UnLyrical

The October #measurePR Twitter chat (just this past week) was hosted all the way from India (I’m still here!). So it just seemed natural to take a closer look at PR measurement around the world.

Could Google Authorship Make a Comeback?

Bill Hartzer

This week, during the PubCon conference here in Las Vegas, Nevada, there was talk that Google Authorship could potentially make a comeback. As you might recall, back in June 2014, Google removed authorship photos from the search results.

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Calling all online community software vendors

SocialFish

Is your community software company serious about the association market? Well, here’s the perfect opportunity to raise awareness about your community platform among association executives. Online Community Results is currently accepting sponsors for the 2016 Online Community Software Selection Guide.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

3 Simple Strategies to Maximize Your Efficiency

Convince & Convert

Have you ever reached the end of a day and felt like you got nothing done? Inefficiency can be very costly, especially for those in social media and digital marketing. This area of work never has any downtime, and it can be exhausting.

5 Reasons Snackable Content is (Still) Awesome

Visually SM

If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content.

Social Media Updates: September

yMarketingMatters

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook.

10 Things Google will Love About Your Website you Probably Don’t Have

Kikolani

If you learn anything about SEO, the first thing you probably will hear about is keywords. Keywords are the terms Google picks out in queries and runs through their algorithm to find sites that relate to those words. Choosing the right keywords is the first step to ensure your website gets seen by the right audience. But site rankings are not built by keywords alone! Google also has several internal measurements in its algorithm to weigh how valuable and accurate the information on a website is.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What Wikipedia’s Google Ranking Means for Your Business

Convince & Convert

Image via BigStockPhoto.com. Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. “SERP”). However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly.

Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

I was excited when Facebook announced lead ads in June. When I received access on September 28, I was eager to give them a test drive. Lead ads have not disappointed. Beginning today, Facebook is rolling out lead ads to Power Editor globally.

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How to Get Followers on Twitter: With Famous Examples!

Devumi

Every new user of the micro-blogging powerhouse is wondering how to get followers on Twitter. The main objective is to have a large audience to speak to, and to get them to do what you want them to. This can be great for brand exposure, for people with a cause on their mind, or for […].

Why Small Businesses Need SEO

Small Business Mavericks

It can sometimes seem daunting. Bigger businesses get all the attention while yours struggles to get the few customers you still have left. But you should know that there is hope for every small business in every business sector. It’s called search engine optimization (SEO). SEO is something every business can employ at little expense and receive huge benefits. All you need is a reasonable budget, some time on your hands, and the ability to do what it takes to promote your business.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Make Ads So Good People Steal Them

Convince & Convert

Want to generate more engagement with your company’s out-of-home ads? Make them so compelling that consumers want to steal them. If this seems easier said that done, consider taking a page from JetBlue’s #NYCTakeoff campaign playbook.

How to Create a Kickass Product Without Touching the Dev Cycle

Techipedia: Tamar Weinberg

So, you built a working product. People use it, they love it, and they tell their friends to use it. You grow your footprint. Awesome! Naturally, people who like you want you to get better. They email you bug reports. They email you suggestions. They email you because they want you to succeed.

Who Owns Content Marketing?

Social Media Strategery

Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing.

What is Integrated Marketing, and Why Should You Do It?

Small Business Mavericks

When Internet marketing started taking off and businesses began to implement it into their overall marketing strategies, there was no precedent for incorporating electronic and digital marketing techniques into a traditional marketing plan. Many businesses simply re-allocated their marketing dollars to pursue an all-in Internet marketing strategy. In doing so, they cut off some opportunities.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Your Blog Post Is Too Damn Long

Convince & Convert

Image via BigStockPhoto.com. In the world of blogging for business, we have entered the arms race era. As I’ve talked about before, it’s not about blogs these days, it’s about blog posts. The day-to-day audience that reads a particular blog every day, fed to them by email and/or RSS, is fading away.

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4 Internet Marketing Trends That Every Marketer Should Know

Kikolani

Traditional forms of advertising are burning money with “invisible banners” or sponsored stories that no one wants to read and believe in.

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5 Reasons Snackable Content is (Still) Awesome

Visually SM

If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content.

Social Media Keeps Improving, But So What?

Small Business Mavericks

If you need proof that social media continues to improve, just look at the two recent updates from Twitter. I think I agree with Cynthia Boris, if you’re going to send a private tweet to 20 people, then you may as well send a public tweet. But what if you are a corporate manager and you want to send a tweet only to people you directly supervise? That’s a good occasion for sending a mass private tweet.

Why Media Must Remember That Twitter is Still Relevant

Convince & Convert

Your Next Flight… Equipped With Netflix? Bingewatchers everywhere, rejoice! You can now stream your favorite (and “favourite”) programs and movies while you are cruising through the air on Virgin America.

4 Internet Marketing Trends That Every Marketer Should Know

Kikolani

Traditional forms of advertising are burning money with “invisible banners” or sponsored stories that no one wants to read and The post 4 Internet Marketing Trends That Every Marketer Should Know appeared first on Kikolani.

Social Media Strategy Template

Proactive Report

DOWNLOAD THE PDF social media template chart. Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy template

Social Media Keeps Improving, But So What?

Small Business Mavericks

If you need proof that social media continues to improve, just look at the two recent updates from Twitter. I think I agree with Cynthia Boris, if you’re going to send a private tweet to 20 people, then you may as well send a public tweet. But what if you are a corporate manager and you want to send a tweet only to people you directly supervise? That’s a good occasion for sending a mass private tweet.

Why Failing Fast Is Stupid in Social Media

Convince & Convert

A Recipe for Success in Social Media. Jeffrey Hayzlett is a turnaround architect of the highest order.

Six Links Worthy Of Your Attention #276

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?