Sat.Sep 26, 2015 - Fri.Oct 02, 2015

What do you care?

Waxing UnLyrical

Guest Post by Lorne Pike. As business people, we can all get tremendous value from defining a few principle statements. For what will we be known? What offerings make each of us less vulnerable to competitors trumpeting lower prices? What core values can we be trusted to deliver?

Video is The New King of Content Marketing

Mindjumpers

Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies.

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Are Businesses Ready for True Reinvention?

SocialFish

Lately, I’ve been consumed about the Future of Work. It seems to be the news of the day… every day.

9 Social Media Marketing Twitter Chats You Shouldn’t Miss

Firebelly

Twitter chats can be a great way to solicit (and share) social media marketing advice. Here is a list of my nine favorites that I think you’ll enjoy too! BLOGCHAT. What: Different blogging topics are discussed each week. Learn more ].

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Recently I was asked to build a roles/responsibilities description for a client who had a similar ask and thus I thought my old post might help me in building out that description.

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The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. We marketers are very good at marketing especially the most profitable marketing products.

4 Steps to Boost Your Social Media Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules.

86 Speakers to See at Pubcon Las Vegas 2015

Bill Hartzer

So, every time that I attend a Pubcon conference (PubCon South Florida, PubCon Austin, PubCon Las Vegas, etc.) I hand-pick a list of speakers that you absolutely must see.

Monday Roundup: the Indian Scene

Waxing UnLyrical

Last week I was honored to keynote India’s largest communications conference, PRAXIS. So I thought this week I’d introduce you to a few bloggers (and a media star!) on the Indian scene, who you may not have come across before. Enjoy! 6 Rules of Thumb for Successful Brand Publishing.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Come celebrate Jamie’s recovery and the book launch with us!

SocialFish

You’re invited to a very unusual event! It’s a strategic workshop! . We got our heads together with our friends at Epic PR to put together a strategic workshop, a book launch party, and a cancer fundraiser all rolled into one!

3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is.

How to Explain Social ROI to C-Suite

Talkwalker SM

Social ROI is a hot topic of discussion for all companies involved in social media. How can you prove the value of social media efforts to C-suite in a powerful and persuasive way? What role can social media analytics play in this process?

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Build Relationships. Not Numbers.

Techipedia: Tamar Weinberg

She friended me on Facebook. Not once, not twice, but a few times. Her profile photo made her look fantastic. Clearly, the plastic surgery worked. The way she flaunted her assets in photo after photo made her a prime candidate for some Sports Illustrated spread.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

3 Ways for Becoming a More Productive Writer

Kikolani

Does a blank screen intimidate you? Does the thought of writing 2000 words seem like a tough task? Do you have an indescribable fear of not being a “good enough” writer? If so, relax. Most people do! That’s why I’m writing this blog post for you.

5 Ways to Keep Your Content Playful and Fun

Convince & Convert

Image via BigStockPhoto.com. As a storyteller and an improviser, I get asked about humor a lot. I was invited to speak to a company a few weeks back on this exact topic. Kathy, how can we inject more humor into our social media and marketing videos? We’re fun. We want people to see that!

Shareable Seven: The Best Free WordPress Themes for Social Media Sharing

Devumi

WordPress have done everything possible to help people build great websites. For those looking for the next level of website development and social sharing, this list of the seven best free WordPress themes considers how good the theme works, as well as how easily it leads to social sharing.

Twitter and DMCA violations

Janet Fouts

A little while ago people were making a fuss about freelance author @RunOlgaRun who noticed a joke she posted on Twitter being shared without credit. She asked Twitter to take it down as a violation of her copyright and they responded by replacing the tweet in violation with the text.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Can You Sell Your Blog for Millions?

Kikolani

If you’re considering selling your blog, then you’re probably well past the point of just blogging for the fun of it. You’ve heard plenty of blogging success stories , and now it’s your turn to succeed!

How Smart Brands are DemoCasting in Social Media

Convince & Convert

Image via BigStockPhoto.com. I am often asked which social networks are best for a particular company or organization. The answer, consistently unsatisfying in its lack of specificity is: “it depends.”

List of 3rd Party Social Media Tools #Blab #socialmedia

Laurel Papworth

Shares Whether you are a VA looking after the Facebook and Twitter of a small business or the marketing manager who needs to social media Monitor Instagram and Risk Management, social media tools to schedule, automate, autofollow, autotweet, monitor are critical to saving time and resources.

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31 Tips on How to Use Social Media to Boost Sales

Rebekah Radice

Are you using social media to market and promote your business? Still finding that your sales and conversion results are less than stellar? You’re not alone. Social selling is a common business challenge.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Ways You Aren’t Using Facebook Ad Reports

Jon Loomer

There was a time when Facebook ad reports were a secret among the most knowledgable advertisers. This goldmine was buried behind sublinks and very few advertisers benefited. But since Facebook redesigned Ads Manager, the ad reports are now front and center. You can no longer avoid them.

How to Enable Salespeople With Content Marketing

Convince & Convert

A Data Geek With a Passion for Content. To many of us, Cox Media conjures up images of a huge company, with tons of people, processes, and departments.

How Paleo Eating Embraces Your Inner Caveman

Ari Herzog

Growing up, we were told by doctors, teachers, and our parents that it is unhealthy to eat too many eggs because of their saturated fat and cholesterol levels. They lied to us but it’s not their fault.

7 Ways to Be More Effective on Social Media

Small Business Mavericks

It’s good that you are active on social media, but how effective is your marketing? It’s not that there are right and wrong ways of marketing through social media sites like Facebook and Twitter, but you can be more effective with a few simple tweaks to your strategy. Here are seven ways to make your social media strategy more effective for your business. Spend less time posting – You don’t have to be a posting powerhouse to be effective on any social media site.

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Laurel Papworth

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How to Sell Smarter Using Social Insights

Convince & Convert

Image via BigStockPhoto.com. If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there. Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Are sales dropping? Find out why.

To Understand Content, You Have To Understand Publishing. BuzzFeed Is Pushing The Limits.

Twist Image

Three Billion Content Views Per Month. Mobile, social and ideal production facilities. Publishing and understanding how content now flows from a media company down to the consumer is fascinating to watch. Jonah Peretti has had a front-row seat.

5 Offline Activities That Can Impact SEO

Small Business Mavericks

In today’s interconnected and integrated world, small- and medium-sized businesses can’t think in binary terms (i.e. online vs. offline). Instead, you’ve got to think about ways you can make all of your marketing pay off both for offline business and your online business brand. Here are five specific offline activities that have the potential to impact your search engine optimization.