Sat.Nov 15, 2014 - Fri.Nov 21, 2014

10 Things That Expose Good Sites to Google Panda

Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results.

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Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)


This last 2-3 years saw businesses flocking to social media in droves. Thanks to the push from the media and success stories of a few top businesses, everyone came looking for their own pot of gold. Yet not many found it.

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Monday Roundup: Business Best Practices

Waxing UnLyrical

Smart small business owners are constantly learning and sharing tips and tricks of the trade, not just to stay ahead of the pack, but to keep their own skills sharp. This week’s roundup features seven posts from around the web that focus on business best practices.

Emerging Social Media Trend: Pay To Play


It takes a lot of time, effort and talent to be successful on social media, but because brands didn’t have to pay to create an account, the perception that it was “free” existed. Well, that “free ride” has come to an end.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to advertise and optimise posts on Facebook


Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. Is your company considering content amplification on Facebook?

Incorporating Social Media Into Your Strategy


Awesome primer by Danielle Brigida of the National Wildlife Federation. Incorporating Social Media Into Your Strategy from Danielle Brigida. ———— ( photo credit ). Featured From the Trenches

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5 Shifts to Fix Your Social Media Metrics

Convince & Convert

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics.

Real-Time Marketing vs. Real-Time Response: Why It’s Important You Know The Difference


Most major brands know it’s extremely important to have a relevant social presence as a part of its marketing efforts, but how to execute that strategy has been the bigger challenge. Many social media marketers (and most marketing people I’ve talked to) aren’t super clear on the differences between real-time marketing and real-time response via social. Social Media real time marketing real time response social data

Does Your Technology Match Your Culture?


It seems like an odd question, but it’s actually really important. Let’s say you discover this cool new technology that you think is going to make a big difference in the performance of your organization.

No Regrets But Something Else

Ari Herzog

There are a couple moments in middle school and high school when I wish I acted differently. Saying yes when I said no. Capturing her gaze a moment longer. Giggling. Smiling. I don’t regret those moments because they made me into the man I am today. I always wonder if she knew.


The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

8 Simple Tweaks to Boost Website Conversions

Convince & Convert

Since I discovered the sheer power of releasing premium content on opt-in landing pages in 2011, we’ve released over 40 marketing templates, e-books, and cheat sheets.

The Dave and Busters Tweet Lesson: Stand By Your Brand

Akamai Marketing

Tweet This week, with the Dave and Busters “Juan” tweet yet another social media gaffe made it’s what into the collective conversation. It sparked furious cries of racism. It sparked snickers. It sparked the “holier than thou” media to earn mega points for traffic. Imagine for a moment, the alternative tweet: “I hate tacos” said no one ever. tacotuesday. Imagine what THAT would have caused: crickets.

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Tech Exec of the Year: Brett Martin

Saying It Social

Brett Martin (Founder/CEO of CastleBranch and primary investor and overseer of TekMountain) wins NCTA “ Tech Exec of the Year Award ” for his dedication to growing the tech culture in Wilmington. Read how SayItSocial The post Tech Exec of the Year: Brett Martin appeared first on.

Why Facebook and I Broke Up

Ari Herzog

I don’t blame Facebook. It’s not her fault for providing an outlet for people to share baby photos, cat photos, religious and political links, and updates about everything under the sun.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Does Your Inbound Marketing Funnel Have Enough Room For Trust?

Convince & Convert

Do you remember the first time that you realized the true power of inbound marketing ? I do. I was running a small marketing consulting company and was able to land a speaking gig in front of a large number of local non-profits.

10 Ways to Advertise your YouTube Channel (With Examples)


If you’re looking for ways to advertise your YouTube channel that go beyond the SEO tactics we’ve explained before, here are 10 of the best. We’re going to go a little off the well-beaten path with these 10 ways to advertise your YouTube channel.

Google Rolls Out New Mobile Friendly Tag

Bill Hartzer

Google has started displaying new mobile friendly tag in the search results to show which sites are mobile-friendly and which sites are not.

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Thanksgiving & Social Media: 5 Must-Reads


It’s not too late for your brand to have some fun on social media this Thanksgiving. Get inspired with these five must-reads. Social Media Planning for Thanksgiving By Julia Bass Thanksgiving is upon us. In addition to long car rides and overeating, consumers will be searching for cranberry sauce deals on Twitter, browsing Pintrest for green. Social Media thanksgiving

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Use Trending Triggers to Create Contagious Content

Convince & Convert

Trending triggers are a very powerful way for brands to connect with their audience. There will always be news concerning any brand’s industry, providing a limitless source of content for brands to make use of and get audiences to engage with them.

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How to use Hashtags on Instagram for your Business


Hashtags have been an integral aspect of Twitter since nearly its inception. Once hashtags broke out big there, every other social media platform wanted to use them too. Hashtags on Instagram may now be even bigger then on Twitter due to the more lasting nature of Instagram images.

What Does it Take to Go Viral Nowadays?


As children, we all learned the concept of sharing in Kindergarten and viral was something nasty we picked up from our classmates. Say goodbye to having kooties with the other kids and fast forward to the new age of viral sharing online.

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Making the Next Big Idea Fly


You’ve got it. You have come up with a new communication device that is going to make the wrist band mobile device obsolete. It’s compact, it’s trendy, and everyone is going to need one as soon as it hits the scene.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Does Your Content Pass the Resharing Test?

Convince & Convert

Tweetable Moments Visuals are the difference between being noticed and not being noticed. GuyKawasaki Tweet This. Cultivate Your Brand Cult.

6 Warning Signs That Your Hat Is Turning Black

Small Business Mavericks

You should be familiar with the idea of white hat/black hat. In the early days of black & white western shoot-em-ups, the good guys wore white hats and the bad guys wore black. It was a simple visual letting the viewer know what was happening. So this simple signal comes in handy to identify good guys vs bad guys in a lot of areas. Black hat SEO has gotten a lot of attention as the various algorithms go after spammy content.

SEO Isn’t Dead: 10 Ways to Use It for Business

Writtent Blog

While it may come as a surprise to some people, SEO is still alive and kicking. magazine published click-bait piece recently with the title “ SEO is Dead. ” It promoted a “new” concept they refer to as online audience optimization (OAO). But here’s the thing.

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Google Cache Dates About A Month Old Now

Bill Hartzer

It appears that many Google cache dates are showing that they are about a month old. This is odd behavior, as typically for most websites that are active, the Google cache date in the search results will only be a few days old. Or, it typically would be updated either the previous day or within the past few days. For example, the above screen capture is what my site’s home page shows in the Google cache–which is October 20, 2014. About one month ago.

Land Rover Teams Up With British Author to Launch Experiential Novel on Tumblr

Convince & Convert

Land Rover’s recent debut of The Vanishing Game, a 17,000 word story by British novelist and screenwriter, William Boyd, takes the concept of brand storytelling to exciting new levels.

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How To Enhance Holiday Marketing With Pinterest

Small Business Mavericks

This is a visual season. I love all the lights, the efforts that go into decorating spaces, and the ideas that start swirling like the traditional snowflakes. Why not use that visually appealing aspect of the holidays to utilize Pinterest in your marketing campaigns? The site has been reaching out to businesses and they have created a helpful page called Project Holiday to “help you add some extra tinsel to your marketing this season.” ” 3 Ways To Start.

22 Must Know SEO Writing Tips for Higher Rankings

Writtent Blog

Image source. SEO writing tips in 2014? With all that has happened in search in recent years, do we really even need them? The answer is yes. Despite all the speculation in the industry, SEO is not dead , and it can still help you rank in SERPs when creating content.

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Insider secret! The system I wish I’d had when I started business blogging

Absolute PA

There’s one system I wish I’d set up when I started blogging over 5 years ago. In that time I’ve written more than 200 articles about using social media, modern marketing techniques and email marketing to produce healthy growth and profits for small businesses and solo workers.

A Systematic 3D Approach to Brainstorming New Content Topics

Convince & Convert

If you’re like most content marketers, you’ve become adept at breaking your niche or market down into its component concepts and writing about them in exhaustive detail. But inevitably, you probably find yourself in a creative rut from time to time.

Are Keywords Really Dead?

Small Business Mavericks

With all the changes happening in SEO, it makes sense that some would declare the keyword to be dead. But then you read what others say, and they say it isn’t dead at all and keywords still have value. We have talked a lot about the changes in keywords on this blog.

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