Sat.Feb 01, 2014 - Fri.Feb 07, 2014

Canadian government spikes the press release

Sherrilynne Starkie

The Government of Canada’s announced that it’s retiring the traditional format; surely this means the press release is finally dead. Wikipedia). Gone forever are those dense blocks of text, overly long headlines and all that complex jargon.

How Are Associations Using Twitter?


Guest post by SocialFish contributor Amanda Kaiser. ——— Have you ever thought about all the goals your association has and how Twitter can help you achieve those goals? For many, the association Twitter account is treated like just another promotional channel.

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity SMM

Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it?

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The State of Digital Marketing 2014

Direct Marketing Observations

Thanks to the folks over at Web Marketing 123 for this Infographic. digital marketing digital

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Disclaimer: Fresh and Fluffy is a client of RedShift Writers. Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world.

More Trending

5 Infinitely Handy Content Curation Tools

Harp Interactive

Wake Up – Why It’s Now About the Media not the Social

Convince & Convert

Image from The tools and technologies that have aided and abated the social era have grown up and forsaken us.

Happy 4th Birthday, #measurePR: The Queen of Metrics Returns!

Waxing UnLyrical

Do you know what Feb. 2nd was? Go on, guess, I’ll wait… It was #measurePR’s 4th birthday! Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Whodathunkit?!

How to Create a Pinterest Place Board for An Event


If you know me, you know I’m obsessed with Pinterest. Also with social media and associations. So when they announced Place Pins at the end of November, of course the first thing I thought was “this could be cool for an association’s annual conference.”

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What To Do About a Filtered Yelp Review


It’s happened to the best of us. A customer goes on Yelp to leave a review, ends up writing a 5 star masterpiece longer than most Hemmingway novels, and Yelp filters it out.

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The 5 C’s of Effective Content Marketing

Convince & Convert

Content marketing is hot right now. But just because everyone’s doing it, doesn’t mean it’s easy. Great content takes a lot of time and careful thinking. The good news? We’ve put together a 5-step guide that can help you remember the most important elements of a great content campaign.

Monday Roundup: Being Social

Waxing UnLyrical

Good morning! So… how have you been surviving the cold? Me, I got bronchitis (I know, I say that as if it’s something to be proud of). I hope you didn’t, and if you’re reading this from a beach somewhere, don’t even talk to me. You know that’s a joke, right?

Crazy Fundraising Events To Raise Money For Charity


Periodically, we like to give the floor to an association or nonprofit who requests it. This guest post is by Shirin from Leukaemia Lymphoma Research.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

CVS Sets Example For Social Media Strategy

The Social Media Incubator

On Feb. 5, 2014, CVS, one of the nation’s leading retail pharmacies, announced they would end sales of all tobacco in their 7,600 stores by Oct. 1, 2014.

Tweet to Translate: Free Twitter Hub at Sochi Games

The Realtime Report

We’ve all heard the dismal reports from journalists checking into not-quite-ready hotels , but there’s some good news at Sochi too. One of our favorites is a free, on-demand Twitter translation service for the 2014 Winter Olympic Games.

Do Contests Work on Twitter?

Convince & Convert

I did some research on Twitter contests by pulling the most engaging tweets from Twitter accounts for more than 12,000 companies for the month of January. There was a lot to learn from these tweets: Fashion is big. Sports & music can really get people going.

[Cool Infographic Friday] Is the Book Dead?


I love books – and I read just as many on paper as I do electronically. But interesting to see some data about whether paper books are going away (sorry, trees, the answer is no.). ————-. photo credit ).

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

02/07/2014: Social Media Snapshot | Facebook Ad Manager Updates, Pinterest Makeover & More.

Harp Interactive

Categories: Blog , Facebook , Google , Pinterest , Social Media Marketing Tags: AllFacebook , Chrome , Facebook , Facebook Ad Manager , Google , Pinterest , Pinterest mobile , social media , Social Media Marketing , Social Media Snapshot Social Media Snapshot: Facebook Ad Manager Updates, New Technology & Pinterest Makeovers, Oh My! Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Social Media News Ticker: Facebook Launches Paper, Twitter Tweaks Homepage Search, Foursquare Now Delivers

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper. Facebook.

Three Innovative Uses of Instagram For Company Announcements and Product Launches

Convince & Convert

This week, The Office’s B.J. Novak generated headlines and attention for his new book, One More Thing: Stories and Other Stories , by announcing it on Instagram.

Awesome Community Management Playbook


I love this Community Management Playbook from Yammer. Tons of good advice in here. “Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Finding Order in Chaos: Month 2

Ari Herzog

When I wrote last month about throwing away my social networking rules , I was unprepared what happened next. First: People were elated I connected with them. This tweet from Jeff Cutler is indicative of what I see: It's been a long time coming, but finally Ari saw the light!

Super Bowl XLVIII: The Social Media Scoreboard

The Realtime Report

Wondering what drove the most social chatter during the Super Bowl? The game itself certainly wasn’t suspenseful, but social media was still full of commentary about the commercials, half-time show and more.

Why Patron Tequila is Getting Serious About Social

Convince & Convert

Adrian Parker, Patron @adriandparker.

It’s that time of year again- the DoGooder Awards are back!


Compelling cause-based video has the ability to advance social change and create real impact. If your organization produces creative, inspiring videos, we think you deserve recognition for the work you’re doing – and maybe even some incredible prizes.

Pros and Cons of Facebook’s Paper App

The Social Media Incubator

This week’s SMI App of the Week is Facebook’s new Paper app. It’s hard to ignore when a social media giant releases a new app. On Feb. 3, Facebook released it’s highly anticipated Facebook Paper app. It grabbed the attention of most as some anticipate it may be able to replace the Facebook app someday. That day doesn’t look like it would come anytime soon, though.

Social Networking Stats: Twitter Engagement Drops, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.19 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via TechCrunch.

6 Success Tips From Experienced Social Pros

Convince & Convert

Part of what makes the Social Pros Podcast so interesting to produce is that we talk to a wide variety of guests from different industries, and each guest has unique insights and experiences into how best to be social, even though many of their job titles and descriptions are the same.

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Adnimation Ad Network Uses Animated Ads, Claims Higher CTR

Bill Hartzer

Adnimation is a new Cost Per Click (CPC) ad network that uses animated ads and claims that there’s a significantly higher CTR. I’ve decided to try running the Adnimation ads here on my site as a test. You’ve probably already seen them running.

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