Sat.Feb 01, 2014 - Fri.Feb 07, 2014

How Are Associations Using Twitter?


Guest post by SocialFish contributor Amanda Kaiser. ——— Have you ever thought about all the goals your association has and how Twitter can help you achieve those goals? For many, the association Twitter account is treated like just another promotional channel.

Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Disclaimer: Fresh and Fluffy is a client of RedShift Writers. Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

5 Infinitely Handy Content Curation Tools

Harp Interactive

'Categories: Blog , Content Creation , Content Marketing , Tools and Resources Tags: #tagboard , alltop , content marketing , Facebook interest Lists , HootSuite , , Social Media Marketing An integral part of content marketing, content curation (the process of finding, organizing and sharing digital content around a particular topic) can be time consuming. A content curator picks the crème of the crop of content (articles, videos, images, etc.) to present scanning immense amounts of published content in order to do so. According to [.] ( Read more. ). Blog Content Creation Content Marketing Tools and Resources #tagboard alltop content marketing Facebook interest Lists HootSuite Social Media Marketing'

Wake Up – Why It’s Now About the Media not the Social

Convince & Convert

Image from The tools and technologies that have aided and abated the social era have grown up and forsaken us.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Social Media for Alumni Networks


This nice deck by Beth Kanter should have good info for any association, not just alumni associations…! Engaging and Inspiring Alumni Networks with Social Media from Beth Kanter. ——— This post contains a cool slide deck. Click through if you can’t see it!

Happy 4th Birthday, #measurePR: The Queen of Metrics Returns!

Waxing UnLyrical

Do you know what Feb. 2nd was? Go on, guess, I’ll wait… It was #measurePR’s 4th birthday! Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Whodathunkit?!

More Trending

The 5 C’s of Effective Content Marketing

Convince & Convert

Content marketing is hot right now. But just because everyone’s doing it, doesn’t mean it’s easy. Great content takes a lot of time and careful thinking. The good news? We’ve put together a 5-step guide that can help you remember the most important elements of a great content campaign.

How to Create a Pinterest Place Board for An Event


If you know me, you know I’m obsessed with Pinterest. Also with social media and associations. So when they announced Place Pins at the end of November, of course the first thing I thought was “this could be cool for an association’s annual conference.”

Monday Roundup: Being Social

Waxing UnLyrical

Good morning! So… how have you been surviving the cold? Me, I got bronchitis (I know, I say that as if it’s something to be proud of). I hope you didn’t, and if you’re reading this from a beach somewhere, don’t even talk to me. You know that’s a joke, right?

CVS Sets Example For Social Media Strategy

The Social Media Incubator

On Feb. 5, 2014, CVS, one of the nation’s leading retail pharmacies, announced they would end sales of all tobacco in their 7,600 stores by Oct. 1, 2014.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Canadian government spikes the press release

Sherrilynne Starkie

The Government of Canada’s announced that it’s retiring the traditional format; surely this means the press release is finally dead. Wikipedia). Gone forever are those dense blocks of text, overly long headlines and all that complex jargon.

Crazy Fundraising Events To Raise Money For Charity


Periodically, we like to give the floor to an association or nonprofit who requests it. This guest post is by Shirin from Leukaemia Lymphoma Research.

Tweet to Translate: Free Twitter Hub at Sochi Games

The Realtime Report

We’ve all heard the dismal reports from journalists checking into not-quite-ready hotels , but there’s some good news at Sochi too. One of our favorites is a free, on-demand Twitter translation service for the 2014 Winter Olympic Games.

Do Contests Work on Twitter?

Convince & Convert

I did some research on Twitter contests by pulling the most engaging tweets from Twitter accounts for more than 12,000 companies for the month of January. There was a lot to learn from these tweets: Fashion is big. Sports & music can really get people going.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

02/07/2014: Social Media Snapshot | Facebook Ad Manager Updates, Pinterest Makeover & More.

Harp Interactive

Categories: Blog , Facebook , Google , Pinterest , Social Media Marketing Tags: AllFacebook , Chrome , Facebook , Facebook Ad Manager , Google , Pinterest , Pinterest mobile , social media , Social Media Marketing , Social Media Snapshot Social Media Snapshot: Facebook Ad Manager Updates, New Technology & Pinterest Makeovers, Oh My! Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Awesome Community Management Playbook


I love this Community Management Playbook from Yammer. Tons of good advice in here. “Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced.

Social Media News Ticker: Facebook Launches Paper, Twitter Tweaks Homepage Search, Foursquare Now Delivers

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper. Facebook.

Three Innovative Uses of Instagram For Company Announcements and Product Launches

Convince & Convert

This week, The Office’s B.J. Novak generated headlines and attention for his new book, One More Thing: Stories and Other Stories , by announcing it on Instagram.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity SMM

Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it?

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It’s that time of year again- the DoGooder Awards are back!


Compelling cause-based video has the ability to advance social change and create real impact. If your organization produces creative, inspiring videos, we think you deserve recognition for the work you’re doing – and maybe even some incredible prizes.

Social Networking Stats: Twitter Engagement Drops, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.19 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via TechCrunch.

Why Patron Tequila is Getting Serious About Social

Convince & Convert

Adrian Parker, Patron @adriandparker.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Pros and Cons of Facebook’s Paper App

The Social Media Incubator

This week’s SMI App of the Week is Facebook’s new Paper app. It’s hard to ignore when a social media giant releases a new app. On Feb. 3, Facebook released it’s highly anticipated Facebook Paper app. It grabbed the attention of most as some anticipate it may be able to replace the Facebook app someday. That day doesn’t look like it would come anytime soon, though.

Apple Owns Mystery Domains, Hosted on Amazon Cloud Server

Bill Hartzer

While doing some digging around today, I noticed that Apple, Inc. owns a bunch of nonsensical domain names that use Apple’s own DNS, but are hosted on Amazon’s cloud server. These domains continue to be registered on a regular basis, some as late as last week.

Esurance Tempts Super Bowl Fans With $1.5 Million Twitter Sweepstakes

The Realtime Report

Esurance found one way to get fans tweeting about their company — just offer them the chance to win $1.5 million. Rather than spend the big bucks on an advertisement during the game itself, Esurance opted for the first commercial slot after the game ended ( AdWeek ).

6 Success Tips From Experienced Social Pros

Convince & Convert

Part of what makes the Social Pros Podcast so interesting to produce is that we talk to a wide variety of guests from different industries, and each guest has unique insights and experiences into how best to be social, even though many of their job titles and descriptions are the same.

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What a 23 Percent Bounce Rate Means

Ari Herzog

Bounce rate is the percentage of people who visit your website and leave without clicking other pages on your website. In the fall of 2012, my bounce rate was 82% and, in the fall of 2013, it dropped to 15% — dropping over 60% in a year ! I grant you that a low bounce rate might be negative.

Get Your Site on Google’s Front Page Search

Bill Hartzer

Have you received an email (usually an unsolicited email) from someone offering to get your site on Google’s front page? Well, I get these all the time, from companies that claim that they can help a website’s search engine rankings.

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5 Ways To Brand Yourself With Blogging

Small Business Mavericks

Blogging and branding go hand in hand like few other things online. You might say that to blog is to brand your business, or that branding online is blogging online. That’s how connected these two Internet business concepts are. Obviously, it hasn’t always been that way. What changed? In essence, the Internet is constantly changing. Every time a new website is built, the Internet changes. Every time Google updates its algorithms, the Internet changes.

Are Blogging and Social Media a Match Made in Heaven?

Writtent Blog

2011 was the year of social media. 2012 was the year companies began to realize the value of content marketing. And 2013? That was when these seemingly disparate marketing practices began to convene.

Super Bowl XLVIII: The Social Media Scoreboard

The Realtime Report

Wondering what drove the most social chatter during the Super Bowl? The game itself certainly wasn’t suspenseful, but social media was still full of commentary about the commercials, half-time show and more.

Adnimation Ad Network Uses Animated Ads, Claims Higher CTR

Bill Hartzer

Adnimation is a new Cost Per Click (CPC) ad network that uses animated ads and claims that there’s a significantly higher CTR. I’ve decided to try running the Adnimation ads here on my site as a test. You’ve probably already seen them running.

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