Sherrilynne Starkie
FEBRUARY 1, 2014
'The Government of Canada’s announced that it’s retiring the traditional format; surely this means the press release is finally dead. (Wikipedia). Gone forever are those dense blocks of text, overly long headlines and all that complex jargon. Instead, Canadian government communicators are using a more digital-friendly format that’s shorter, snappier and is designed for use in social channels.
Harp Interactive
FEBRUARY 4, 2014
'Categories: Blog , Content Creation , Content Marketing , Tools and Resources Tags: #tagboard , alltop , content marketing , Facebook interest Lists , HootSuite , scoop.it , Social Media Marketing An integral part of content marketing, content curation (the process of finding, organizing and sharing digital content around a particular topic) can be time consuming.
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Waxing UnLyrical
FEBRUARY 5, 2014
'Disclaimer: Fresh and Fluffy is a client of RedShift Writers. Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Fresh and Fluffy is happy to do what it can to help pets and people live a better life. This is their story.
Ari Herzog
FEBRUARY 4, 2014
'When I wrote last month about throwing away my social networking rules , I was unprepared what happened next. First: People were elated I connected with them. This tweet from Jeff Cutler is indicative of what I see: It's been a long time coming, but finally Ari saw the light! Thanks @ariherzog pic.twitter.com/mMXYxfKZwh. — Jeff Cutler (@JeffCutler) January 4, 2014.
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Direct Marketing Observations
FEBRUARY 4, 2014
'Thanks to the folks over at Web Marketing 123 for this Infographic.
Harp Interactive
FEBRUARY 7, 2014
'Categories: Blog , Facebook , Google , Pinterest , Social Media Marketing Tags: AllFacebook , Chrome , Facebook , Facebook Ad Manager , Google , Pinterest , Pinterest mobile , social media , Social Media Marketing , Social Media Snapshot Social Media Snapshot: Facebook Ad Manager Updates, New Technology & Pinterest Makeovers, Oh My! Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Convince & Convert
FEBRUARY 1, 2014
'Image from Bigstock.com. The tools and technologies that have aided and abated the social era have grown up and forsaken us. The big social players have all rolled out features and functions that position them squarely as media platforms that maintain comments functionality, rather than their original roles as social networks. Facebook, Linkedin and Twitter aren’t the new MySpace, they are the new ABC, NBC and CBS ( tweet this ).
Navolutions
FEBRUARY 6, 2014
'It’s happened to the best of us. A customer goes on Yelp to leave a review, ends up writing a 5 star masterpiece longer than most Hemmingway novels, and Yelp filters it out. Not only is your business deprived of an awesome review – chances are that your formerly satisfied customer is a little ticked off, too. So what do you do about it?
Ari Herzog
FEBRUARY 3, 2014
'Bounce rate is the percentage of people who visit your website and leave without clicking other pages on your website. In the fall of 2012, my bounce rate was 82% and, in the fall of 2013, it dropped to 15% — dropping over 60% in a year ! I grant you that a low bounce rate might be negative. This is applicable if you have a form that you want people to fill out, or a product that someone should buy, or some other conversion you want your web visitor to do — on the same page.
Waxing UnLyrical
FEBRUARY 3, 2014
'Good morning! So… how have you been surviving the cold? Me, I got bronchitis (I know, I say that as if it’s something to be proud of). I hope you didn’t, and if you’re reading this from a beach somewhere, don’t even talk to me. You know that’s a joke, right? Image: Link Humans via Flickr, CC 2.0. Social media is all around us, but what does “being social” actually mean?
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Convince & Convert
FEBRUARY 4, 2014
'Content marketing is hot right now. But just because everyone’s doing it, doesn’t mean it’s easy. Great content takes a lot of time and careful thinking. The good news? We’ve put together a 5-step guide that can help you remember the most important elements of a great content campaign. We’ve even gone to the trouble of naming each step with a word that starts with the letter “C” so that you’ll never forget these tips.
The Social Media Incubator
FEBRUARY 5, 2014
'This week’s SMI App of the Week is Facebook’s new Paper app. It’s hard to ignore when a social media giant releases a new app. On Feb. 3, Facebook released it’s highly anticipated Facebook Paper app. It grabbed the attention of most as some anticipate it may be able to replace the Facebook app someday. That day doesn’t look like it would come anytime soon, though.
The Realtime Report
FEBRUARY 6, 2014
'We’ve all heard the dismal reports from journalists checking into not-quite-ready hotels , but there’s some good news at Sochi too. One of our favorites is a free, on-demand Twitter translation service for the 2014 Winter Olympic Games. One Hour Translations ‘ Twitter Hub is available in realtime to anyone watching the games (at Sochi or anywhere around the globe).
Bill Hartzer
FEBRUARY 6, 2014
'Have you received an email (usually an unsolicited email) from someone offering to get your site on Google’s front page? Well, I get these all the time, from companies that claim that they can help a website’s search engine rankings. The problem, though, is that even with all of the Google algorithm updates, including Google Penguin and Google Panda , the SEO scammers (as I’d like to call them) are still sending out these emails, touting their SEO services: The companies sendi
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Convince & Convert
FEBRUARY 7, 2014
'Adrian Parker, Patron @adriandparker. Adrian Parker , Vice President of Digital Marketing at Patron Spirits Company , joins the Social Pros Podcast this week to discuss the hurdles in expanding a social presence of a well-established brand, navigating the highly regulated presence of alcohol in social media, and the impact measurement has on strategy and culture.
The Social Media Incubator
FEBRUARY 5, 2014
'On Feb. 5, 2014, CVS, one of the nation’s leading retail pharmacies, announced they would end sales of all tobacco in their 7,600 stores by Oct. 1, 2014. “As a health care company, it’s time for us to take a stand and to put our customers, colleagues and patients on a path to better health,” the company said on their Facebook page.
The Realtime Report
FEBRUARY 3, 2014
'Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper. Facebook. With Paper, Facebook just blew its own iPhone app out of the water – last week Facebook launched its own stand-alone news app, Paper – the first app from Facebook Creative Labs – that delivers articles and photos based on categories selected by each user (The Verge).
Bill Hartzer
FEBRUARY 5, 2014
'While doing some digging around today, I noticed that Apple, Inc. owns a bunch of nonsensical domain names that use Apple’s own DNS, but are hosted on Amazon’s cloud server. These domains continue to be registered on a regular basis, some as late as last week. And they’ve been buying these nonsensical domain names and setting up web hosting for at least 6 months now.
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Convince & Convert
FEBRUARY 5, 2014
'I did some research on Twitter contests by pulling the most engaging tweets from Twitter accounts for more than 12,000 companies for the month of January. There was a lot to learn from these tweets: Fashion is big. Sports & music can really get people going. But the #1 way to get engagement on Twitter was a simple “Follow and Tweet to Win” contest.
Small Business Mavericks
FEBRUARY 3, 2014
'Blogging and branding go hand in hand like few other things online. You might say that to blog is to brand your business, or that branding online is blogging online. That’s how connected these two Internet business concepts are. Obviously, it hasn’t always been that way. What changed? In essence, the Internet is constantly changing. Every time a new website is built, the Internet changes.
The Realtime Report
FEBRUARY 4, 2014
'Wondering what drove the most social chatter during the Super Bowl? The game itself certainly wasn’t suspenseful, but social media was still full of commentary about the commercials, half-time show and more. A new study by Lambert, Edwards & Associates & Infegy offers interesting data about game day social buzz, analyzing the 39.5 million Super Bowl-related social posts on February 2nd.
Bill Hartzer
FEBRUARY 1, 2014
'Adnimation is a new Cost Per Click (CPC) ad network that uses animated ads and claims that there’s a significantly higher CTR. I’ve decided to try running the Adnimation ads here on my site as a test. You’ve probably already seen them running. I’ve also documented the signup process for publishers like me. First, a little bit about what Adnimation is, and how it works.
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Convince & Convert
FEBRUARY 6, 2014
'This week, The Office’s B.J. Novak generated headlines and attention for his new book, One More Thing: Stories and Other Stories , by announcing it on Instagram. While the effort may seem non-traditional to some, Instagram’s more than 150 million monthly active users and visual storytelling capabilities make it an effective social media channel to leverage for important announcements.
Social Media Network Marketing
FEBRUARY 6, 2014
'? Social Media should be a part of your Marketing Plan. Social Media is not to be seen as an isolated one - off case. You need to be sure on how exactly you will use the Social Media Platforms like Facebook and others. Just the way your Marketing Plan would have a set of tactical steps for action, your Social Media is to have an action plan as well.
The Realtime Report
FEBRUARY 7, 2014
'The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.19 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web. Renren: over 170 million users. via iResearch iUser Tracker.
Bill Hartzer
FEBRUARY 3, 2014
'Oh, the irony. Google is hosting the very articles that contain links that Google is telling us that they want removed. Wait. What?!? That’s right, in what can only be a unique twist of irony, Google is playing web host to thousands of low quality spammy articles, the exact same type of articles that Google wants us to remove. And the links that they’re penalizing websites for having.
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Convince & Convert
FEBRUARY 6, 2014
'Part of what makes the Social Pros Podcast so interesting to produce is that we talk to a wide variety of guests from different industries, and each guest has unique insights and experiences into how best to be social, even though many of their job titles and descriptions are the same. January was a particularly varied month, with guests from Weight Watchers , the popular weight loss company; FreezerBurns , an innovative frozen food review site; Songza , a music-streaming application; and our 1
Small Business Mavericks
FEBRUARY 7, 2014
'If you are still tracking keyword rankings, you may be in the minority, or at least in a dying majority. Late last year, Dr. Pete posted a blog post highlighting the 25 standalone features of search engine ranking pages. Now, you won’t see all of these features on a single SERP, but you will see them all on some type of SERP. He categorizes these SERP features into 5 major categories: Local SERP features.
The Realtime Report
FEBRUARY 5, 2014
'Esurance found one way to get fans tweeting about their company — just offer them the chance to win $1.5 million. Rather than spend the big bucks on an advertisement during the game itself, Esurance opted for the first commercial slot after the game ended ( AdWeek ). Allegedly, that saved the company $1.5 million — savings the brand is eager to “pass on to its customers.” Here’s how it works: after watching the commercial, viewers had 36 hours to tweet #EsuranceSa
Bill Hartzer
FEBRUARY 5, 2014
'The Texas Rangers baseball team has reached a naming-rights deal for the Rangers Ballpark in Arlington. The Rangers Ballpark in Arlington will now be called Globe Life Park in Arlington. Globe Life is based in McKinney Texas. Back in 2004, the Texas Rangers sold the naming rights to a company called Ameriquest Mortgage Co. and renamed what was then The Ballpark in Arlington to Ameriquest Field in 2004.
Twist Image
FEBRUARY 7, 2014
'It''s not all about what the mobile experience will be about. The one screen world. It''s a concept often written about in these posts and it''s an ideology that was created to force brands to start thinking about true customer-centricity instead of business and brand-driven silos (also check out my second business book, CTRL ALT Delete ). We live in a world where the only screen that matters is the screen that is in front of me.
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